(Tiểu luận) explain how and why the company you have chose is an international business and explain how that company will grow in the future

Quality certification of production and management systems...5 1.4 The most outstanding product type of vinamilk...5 1.5 Improvements and changes in products packaging, flavors to adapt

DUY TÂN UNIVERSITY -  - Faculty of Business Administration

Explain how and why the company you have chose is an “International” business and Explain how that company will grow in the future.

Professor: Dr.Peter and Teacher Nguyen Subject : International Commerce

Group 3 :

1 Trần Phan Huy Thiện - 5775

2 Nguyễn Hữu Toàn

3 Nguyễn Văn Hiếu

4 Trần Thị Hà Vy 5.Võ Thị Như Quỳnh

6 Hà Ngọc Huy

7 Nguyễn Vũ Quỳnh Anh

8 Huỳnh Đức Vinh -6279

Da Nang, 23/02/2023 MỤC LỤC

Contents

I) Introduction 3

1 Topic: 3

2 History of Vinamilk: 3

II) BODY 4

1 Product or service: 4

1.1 Origin of product 4

1.2 Variety of products or services 4

1.3 Quality certification of production and management systems.) 5

1.4 The most outstanding product type of vinamilk 5

1.5 Improvements and changes in products (packaging, flavors) to adapt to the culture of each country 6

1.6 The popularity of domestic and international users 7

1.7 The Customer care policy in the prominent area (VN, China, Africa)) 7

2 Market: 8

2.1 Domestic market: 8

2.2 International market: 12

3) Potential Future: 14

3.1 Competitive advantage: 14

3.2 Difficult challenges of the company and measures of the company ( 17

III) Conclusion: 18

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I) Introduction

1 Topic:

Our topic is to research and analyze a company in Vietnam, provide information to provethat it is an international company Under the guidance of Professor Peter and Ms Nguyen

As a Vietnamese, for me and the people around me, everyone knows Vinamilk One of the oldest and most prestigious companies, I have trusted and used Vinamilk since birth until now Therefore, if our group has to find a company to do the above topic, Vinamilk

is the name mentioned most After researching and analyzing the situation on many articles such as Vietnam Plus newspaper, government newspaper and VnExpress newspaper This is an enterprise specializing in the production and trading of milk and dairy products and dairy products as well as related machinery and equipment in Vietnam As the 15th largest company in Vietnam in 2007, according to statistics of the United Nations Development Program Currently being a leading enterprise in the field ofmanufacturing dairy products in Vietnam The company has a history of establishment and development for more than 40 years with constant changes Although present in the Vietnamese market for a long time, up to now, Vinamilk's position in the dairy industry inour country has not been defeated

( Việt Nam Plus (2022), “Vinamilk là thương hiệu sữa lớn thứ 6 toàn cầu với giá trị 2,8 tỷUSD” Retrieved from https://www.vietnamplus.vn/vinamilk-la-thuong-hieu-sua-lon-thu-6-toan-cau-voi-gia-tri-28-ty-usd/819672.vnp

2 History of Vinamilk:

Vinamilk was born on August 20, 1976 This is a company established on the basis of taking over 3 dairy factories, left by the old regime CEO of Vinamilk, Mai Kieu Lien, She is a Vietnamese businesswoman, current position as General Director of Vietnam Dairy Products Joint Stock Company She is a Vietnamese businesswoman, Mai Kieu Lien's qualifications are very good She obtained many certificates in economics and management at home and abroad, in addition, she graduated as an engineer in meat and dairy processing, Moscow University, Soviet Union

Vinamilk has 3 development periods

+ Subsidy period (1976-1986)

+ innovation period (1986 - 2003)

+ equitization period (2003-present)

Vinamilk logo is a combination of stylized letters and round shapes with the main colors being blue and white Blue symbolizes hope, trust, quality assurance Then white represents the color of milk, the color of nutrients The color clearly shows the

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characteristics of a brand specializing in milk, while also showing the message of commitment to product quality.

(https://www.bachhoaxanh.com/kinh-nghiem-hay/gioi-thieu-cong-ty-vinamilk-98279)

II) BODY

1 Product or service:

1.1 Origin of product (Vinh)

Milk materials imported by Vinamilk to produce powdered milk have 100% origin/originfrom the US, Australia, New Zealand, EU and Japan

In addition, regarding the raw milk material area, Vinamilk informed, to serve theproduction of fresh milk products, the Company has been promoting the development ofthe raw material area "All Vinamilk's fresh milk products are produced from 100% rawfresh milk, ensuring compliance with the regulations of the Ministry of Agriculture andRural Development on national technical regulations for raw fresh milk products"-former CEO of Vinamilk said

After that, the raw materials will be put into the process of mass production, at Vinamilk'sfactories in Vietnam Then put on the market for consumption and export to about 43countries This is a factor that proves that Vinamilk is a global company of Vietnam

1.2 Variety of products or services

Vinamilk's product portfolio has provided more than 250 different types of products, withthe following main categories:

- Fresh milk: with brands: ADM GOLD, Flex, Super SuSu

- Yogurt brands: SuSu, Probi ProBeauty

- Weaning powder for babies and adults: Dielac, Alpha, Pedia Grow Plus, OptimumGold, Ridielac Nutrition Powder, Diabetic Specialty Diecerna, SurePrevent, CalciumPro,Mama Gold

- Condensed milk: Phuong Nam Star, Mr Tho

- Ice cream and cheese: Subo Yogurt Ice Cream, Delight Ice Cream, Twin Cows, IceCream Kid, Oze Cream Kid, Cow Wear Cheese

- Vegetable milk: Goldsoy milk, nut milk

- Beverages: Fruit juice, bottled water, tea

1.3 Quality certification of production and management systems.

With continuous improvement and development, Vinamilk is improving itself more andmore, to achieve certification standards such as:

- Quality management system certification according to international standards ISO900:2008

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- Certification of quality management system & food safety according to Britishstandards BRC

- Certify that the establishment is qualified for food hygiene and safety according to theregulations of the Ministry of Health

- In addition, Vinamilk also achieved certifications ISO 50001: 2011, FSSC 22000: 2005,ISO 14001: 2004 …

(nganh-hang-sua-nuoc-nhieu-nam-lien)

https://www.vinamilk.com.vn/vi/mobile/tin-tuc-su-kien/2256/vinamilk-lien-tuc-dan-dau-(cac-he-thong-quan-ly-khac)

https://www.vinamilk.com.vn/vi/mobile/cai-tien-doi-moi/chung-nhan-ve-chat-luong-va-1.4 The most outstanding product type of vinamilk

Vinamilk yogurt:

+It is a delicious yogurt, helping to increase good resistance to the digestive system andbeauty Vinamilk yogurt is produced by quality ingredients Modern natural fermentationtechnology and micronutrient addition formula are beneficial for the body

From the first 2 factories, Truong Tho Dairy Factory and Thong Nhat Dairy Factory,Vinamilk has a total of 14 factories with 13 domestic factories, stretching from North toSouth and 1 factory in New Zealand Among them, 10 factories are producing yogurt.Vinamilk yogurt is produced on a closed technology line according to the InternationalQuality Management System ISO 9001: 2008 & meets HACCP standards; subjected topasteurized heat treatment that removes bacteria and retains nutrients; application ofnatural Lactic fermentation technology; do not use preservatives

(https://vi.m.wikipedia.org/wiki/Vinamilk)

a) Typical products in Vinamilk yogurt line today are:

- Vinamilk white yogurt for families: Vitamin D and D3 supplements for bone health.Includes eight flavors packed in plastic containers from 60 - 100g

- Vinamilk Yogurt Pro Beauty for women: Skin beauty products for women, there are 2types: roses and blueberries, cherry blossoms and red pomegranates Packed in 100gplastic containers

- Vinamilk yogurt for babies: Vitamin A supplement, helping to brighten eyes forchildren, has 3 flavors such as white yogurt, banana apple and banana strawberry Packed

According to information from Vinamilk, in 2012, Vinamilk achieved export revenue ofmore than 180 million USD In particular, yogurt has the highest growth, with 99%compared to 2011.

- Report on production results (according to Chinhphu.vn)

- Vinamilk's business in the first quarter of 2022 shows

The foreign market recorded net revenue of VND 2,220 billion, up 10.3% over the sameperiod, of which foreign branches recorded net revenue of VND 1,081 billion, a stronggrowth of nearly 28% over the same period

(https://vtc.vn/vinamilk-xuat-khau-va-chien-luoc-mieng-pho-mat-ar117795.html)(https://baochinhphu.vn/doanh-thu-thi-truong-nuoc-ngoai-quy-i-cua-vinamilk-tang-hon-10-102220511155104521.htm)

1.5 Improvements and changes in products (packaging, flavors) to adapt to the culture of each country.

Thanks to the combination of advanced processing technology, UHT sterilization technology and sterile filling technology, the product can retain its fresh taste for a period

of 6 months without preservatives

Automated-operated LGV robots will transfer finished pallets to the smart warehouse area In addition, LGV also transports packaging rolls and packaging materials to the machines automatically The LGV robotic system can charge the battery itself without human intervention

The leading smart warehouse in Vietnam, with an area of 6000 m2 with 20 import and export lanes, has a length of 105 meters, a height of 35 meters, including 17 floors of racks with a capacity of 27168 shipments Automatic import and export with 15 RGV (Rail guided vehicles) transporting finished pallets to the warehouse and 08 Stacker Crane robots arranging pallets into the shelf system The management of import and export goods is carried out based on Wamas software

The operating system is based on Tetra Plant Master automation solution, allowing to connect and integrate the entire plant from input materials to finished products

Wamas warehouse management system integrates ERP management system and Tetra Plant Master automation solution to bring seamless in factory operations with activities from production planning, importing raw materials to exporting finished products of the whole company

In early 2021, the shipment of 10 containers of high-end nut milk and condensed milk exported to China showed optimistic signals about the international business

segment Following that, the high-end product line of pasteurized fresh milk containing bird's nest for the first time appeared on store shelves in Singapore – the most

"fastidious" market in Southeast Asia In the second quarter of 2021, hundreds of containers of condensed milk are still regularly on the road, new products such as nut

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-dụng 98% (47)

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LÝ THUYẾT TIN ỨNG DỤNG - hướng dẫn…tin ứng

milk, probiotic yogurt also continue to "go abroad" to many countries At the end of July, under the peak of social distancing, Vinamilk completed exporting a large shipment to its joint venture in the Philippines, Del Monte Vinamilk Dairy Philippines Inc., marking a new step in export business to exploit this potential market.

1.6 The popularity of domestic and international users:

Vinamilk is recognized by users in Vietnam as well as many countries where Vinamilk owns market share It is evidenced by Vinamilk's awards, rankings and consumption and market share figures in the most recent year in Vietnam:

- Vinamilk's Awards

2022: Vinamilk received two international awards for sustainable development

In the categories of the Global CSR & ESG Awards 2022, Vinamilk was honored in two major categories: "Leading CSR and ESG Enterprise" - (Gold Ranking) and

"Excellent/Typical CSR Enterprise of Vietnam" (Platinum Ranking)

Top 50 Sustainable Development Enterprises 2022 (TOP 50 Corporate Sustainability Awards - CSA)

TOP 10 HIGH QUALITY VIETNAMESE GOODS / VIETNAM HIGH QUALITY GOODS ASSOCIATION

1995 - 2020

The Asian Export Awards 2019 thanks to condensed milk products

- Ranking of Vinamilk dairy enterprises

On September 21, in Hanoi, Brand Finance – the world's leading British brand valuationcompany (with offices in many countries) announced the title of "The world's 6th largest dairy brand" belonging to Vinamilk

Top 10 most valuable dairy brands globally in 2021 with 8th/10th position

Top 5 strongest food brands globally and in the top 30 of the 100 most valuable food brands globally with the 27th position, a sharp increase of 9 places compared to 2020.(https://www.vinamilk.com.vn/vi/mobile/thanh-tich-noi-bat)

Therefore, with 13 factories, 10 farms, VND 80,000 billion in revenue in 2021, 230

items, ~17.3 million products consumed per day, 3250 supermarkets, 250615 retail

outlets, 5 foreign affiliated subsidiaries Along with countless awards and rankings that Vinamilk has achieved This has proved the special preference that domestic and foreign consumers are very fond of the Vinamilk name Vinamik has successfully fulfilled its mission: "commitment to bring to the community the highest quality nutrition and qualitywith its own appreciation, love and high responsibility for human life and society"

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1.7 The Customer care policy in the prominent area (VN, China, Africa)

1.7.1 The Customer care policy in Vietnam

Vinamilk uses a customer management system

Currently, Vinamilk has more than 200 distributors spread across the country Therefore,

to serve the needs of connecting with customers, Vinamilk has applied customer care support services by phone

This service helps businesses create a wide network of connections, meeting the needs of support and customer care At the same time, Vinamilk's distributors need to be equipped with a data backup system to avoid incidents

Specifically, Vinamilk's customer relationship management system meets 10 outstanding features, including: transaction, analysis, planning, reporting and administration, communication management, storage and updates, project support, interactive space, contract management and administration

(https://tino.org/vi/phuong-phap-quan-tri-quan-he-khach-hang-cua-vinamilk/)

Therefore, Vinamilk can support and best respond to your requirements quickly when having questions, nutritional advice or complaints about product quality

Having a doctor directly advise nutrition: Meeting the legitimate needs of consumers is to

be consulted by nutrition experts, to get the most suitable diet, bring health and happiness

to the family, contribute to improving the quality of life

You can contact Vinamilk with the following ways:

Website: https://www.vinamilk.com.vn/vi/mobile/lien-he

Hotline: (028) 54 155 55

1.7.2. Customer care policy in China and Africa

Along with the above policies, of course, Vinamilk will use many measures to meet the unique needs of these 2 markets Dairy products with tailor-made packaging for the Chinese and African markets

2 Market:

2.1 Domestic market

who are Vinamilk's customers:

Vinamilk brand divides target customers into 2 groups including individual customers and organizational customers Vinamilk always brings customers the highest quality, most nutritious and delicious products for the health of each family member At all ages, all subjects are suitable for Vinamilk's products

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- Individual customers: consumers who want to buy and are willing to pay to buy Dielac Alpha products, especially parents with children from 0-6 years old This group of customers has a relatively diverse demand for products (good product quality, nutritional value of products, reasonable prices, eye-catching packaging designs ) and accounts for a fairly high proportion of total revenue.

- Group of organized customers: Distributors, wholesalers, retailers, stores, supermarkets in demand and ready to distribute Dielac Alpha products as well

as other Vinamilk product lines This is a group with requirements for discount rates, sales bonuses, timely ordering, related to product distribution strategy

*For individuals, more specifically:

Vinamilk's target customers are women, aged 13-35, living in urban areas, in 2 big cities (Ho Chi Minh City) HCM and Hanoi), income AB, concerned about health and nutrition,prefers nutritious foods, beneficial for physical and mental health

Vinamilk's target audience can be described as follows:

Demographics:

+ Gender: Vinamilk's target audience is female

+ Geographical location: Vinamilk's target customers live in urban areas, in 2 big cities (Ho Chi Minh City) HCM and Hanoi)

+ Age: Vinamilk's target customers are concentrated in the youth group (13-18 years old); Young people (18 – 24 years old); Adult (25 – 35 years old); depending on the type

of product and brand

+ Income: Vinamilk's target customers have families in group A Class income group (15

-150 million VND); Group B Class (7.5 – 15 million VND)

+ Family Life Cycle: Vinamilk's target customers are young singles; Young married without children; Young married with children; Middle-aged married with

children; depending on the type of product

+ Education: Vinamilk's target customers are concentrated in the Elementary School group; Secondary School; High School; College; University; Post-graduate; depending

on the type of product

+ Attitude: Vinamilk's target customers

+ Living behavior: Vinamilk's target customers are interested in health and nutrition, like nutritious foods, beneficial to physical and mental health

- Shopping behavior:

+ Where to shop: Vinamilk's target customers often buy products at home consumption channels (Supermarkets, Mini Supermarkets, Convenience Stores, Markets, etc.); On-site consumption channels (Schools, etc.)

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+ Shopping occasion: Vinamilk's target customers often use products purchased for meals(usually breakfast).

+ Shopping purpose: Vinamilk's target customers belong to habitual and problem solving buyers; depending on the type of product

2.1.2 Vinamilk has the following strengths and competitiveness:

- There is a chain of products trading system that accounts for 75% of the land compared

to stores selling products of the same type

-Advertised on TV for only 1/2 of the price of foreign companies

Affordable prices are suitable for the needs of low-income consumers, so have been on the market for the past 32 years

- Regularly organize volunteer programs, active activities, create a reputable brand for the brand

cong-ty-co-phan-sua-viet-nam-vinamilk-den-nam-2010.htm)

(https://123docz.net/document/231887-giai-phap-nang-cao-nang-luc-canh-tranh-cua-2.1.3 Revenue in 2019-2021:

- 2019:

Vinamilk announced consolidated financial statements in the fourth quarter of 2019 with revenue increasing by nearly 10% to VND 14,239 billion Capital prices increased more sharply, so gross profit also increased by 8% to VND 6,680 billion Gross profit margin recorded 46.9%, down from 47.3% in the same period last year

Revenue from financial activities increased by 31% to VND 234 billion, expenses nearly

3 times to VND 71 billion Selling expenses increased by VND 340 billion to VND 3,701billion, management expenses also increased by VND 152 billion to VND 482 billion

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