(Tiểu luận) assignment title customer behavior of a tourism productbehaviors of university students when choosing staycation for team building

National Economics University Faculty of Tourism and Hospitality International Hospitality Management in EnglishGROUP WORK REPORT Subject: Psychology and Communication in Tourism Assignm

National Economics University Faculty of Tourism and Hospitality International Hospitality Management in English

GROUP WORK REPORT

Subject: Psychology and Communication in Tourism

Assignment title: CUSTOMER BEHAVIOR OF A TOURISM PRODUCT

Behaviors of university students when choosing Staycation for Team building

Class: IHME63

Group: 3

Members: 1- Phạm Minh Hằng

2- Nguyễn Mai Anh

3- Hoàng Phan Thu Hằng

TABLE OF CONTENTS

TABLE OF CONTENTS

I - INTRODUCTION

II - DEFINITION

1 Definition of “Staycation”

2 Definition of “Team-building”

III - QUESTIONNAIRE

1 SECTION I: DEMOGRAPHIC INFORMATION

2 SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES

3 SECTION III: FACTORS AFFECTING CHOICES OF STAYCATION PRODUCTS FOR TEAMBUILDING

IV - SURVEY RESULTS

Total number of Response: 200 Answers

1 SECTION I: DEMOGRAPHIC INFORMATION

1.1 Gender

1.2 Age

1.3 Academic Institution Location

2 SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES

2.1 Type of organization

2.2 Frequency of Teambuilding and Socializing Events

2.3 Teambuilding activities preference

Forms response chart Question title: Tổ chức của bạn ưa chuộng hình thức hoạt động Teambuilding nào hơn? Number of responses: 233 responses

2.4 Preferred locations for teambuilding activities

2.5 Number of participants

2.6 Duration of Teambuilding trip

2.7 Average spending per person on Teambuilding trip

2.8 Type of transportation to Teambuilding venue

2.9 Sources of equipment for teambuilding activities

3 SECTION III: FACTORS AFFECTING CHOICES OF STAYCATION PRODUCTS FOR TEAMBUILDING

3.1 The influence of Accessibility when choosing a teambuilding location

3.2 The influence of Prices when choosing a teambuilding location

3.3 The influence of Complimentary Transportation when choosing a

teambuilding location

3.4 The influence of Complimentary Leisure Facilities & Equipment (Eg: Pool, sports equipment, BBQ grill, etc) when choosing a teambuilding location

3.5 The influence of Reviews and Feedback from other customers when choosing a teambuilding location

3.6 The influence of Discounts and Promotions when choosing a teambuilding location

3.7 The influence of Social media presence and Advertisement when choosing a teambuilding location

3.8 The influence of Closeness to Tourist attractions when choosing a teambuilding location

V - RESULTS INTERPRETATION AND COMMENTS

1 SECTION I: DEMOGRAPHIC INFORMATION

2 SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES

2.2 Frequency of Teambuilding and Socializing Events

2.4 Preferred locations for teambuilding activities

2.5 Number of participants

2.6 Estimated number of days for team building activities

2.7 Average spending per person on Team Building trip

2.8 Type of transportation to Teambuilding venue

2.9 Sources of equipment for teambuilding activities

3 SECTION III: FACTORS AFFECTING CHOICES OF STAYCATION PRODUCTS FOR TEAMBUILDING

3.1 The influence of Accessibility when choosing a team building location

3.2 The influence of Prices when choosing a teambuilding location

3.3 The influence of Complimentary Transportation when choosing a teambuilding location

3.4 The influence of Complimentary Leisure Facilities and Equipment (Eg: Pool, sports equipment, BBQ grill, etc) when choosing a teambuilding location

3.5 The influence of Reviews and Feedback from other customers when choosing a team building location

3.6 The influence of Discounts and Promotions when choosing a teambuilding location 3.7 The influence of Social media presence and Advertisement when choosing

a teambuilding location 3.8 The influence of Closeness to Tourist attractions when choosing a

teambuilding location

VI - CONCLUSION

I - INTRODUCTION

Effective teamwork has long been an essential element of achieving success in anyorganization Hence, it is vital to cultivate a strong sense of unity and collaborationamong team members Team building activities are a significant aspect of humanresources management as they improve communication, trust, and cooperation within theteam Moreover, team building fosters a positive workplace culture, promotes diversityand inclusion, and enhances employee wellness

Team-building first appeared in Vietnam in the 2000s and thrived with thousands oforganizing companies until it was disrupted by the pandemic Post-COVID-19, theisolation during quarantine had led to booming demand for Team-building activities aspeople were desperate to socialize and reunite with their teammates or coworkers.According to HR news, in 2022, most UK workers (82%) want their workplace toprovide more frequent team-building events

In Vietnam, team-building is strongly recovering and being integrated with tourism.Hanoi has 97 universities with over 2000 student clubs and organizations At NationalEconomics University there are over 40 clubs, 90% of which hold at least one Team-building trip per year Choosing bonding trip locations within and on the outskirts of thecapital are popular choices for university students

Noticing the increasing demand of university students for Staycation tourism

products to serve team-building purposes, our team conducted this survey.

By exploring the behavior and psychological process of university students when choosing Staycation for team building, we hope to contribute meaningful and valuable insights for the providers of these services By utilizing the results of this survey, the

Staycation businesses in Hanoi could better understand their customers and implementstrategies to enhance Marketing efforts and improve the quality of their products

II - DEFINITION

1 Definition of “Staycation”

“Staycation” refers to vacationing in one's usual environment (Vada, Prentice, Scott,

& Hsiao, 2020), staycation has grown to be a popular (and possibly the only available)tourism activity amid mobility restricts with border lockdowns (Le & Phi, 2020).Showcasing core characteristics of local activities in the vicinity of one's residence, withshort-distance and more sustainable transportation (Jeuring & Diaz-Soria, 2017),staycations represent a form of domestic tourism with shorter length and proximity

In other words, the length of a staycation is often short because it typically involvesoutings that are accessible by car from home Staycations thus require tourists to detachfrom work to undertake touristic activities in surrounding spaces from home (Wong, Lin,

& Kou, 2021)

Accordingly, this study defines a staycation as a short trip, frequently a few days trip, to locations close to home; it corresponds with the idea of taking a holiday at home without cross-border or lengthy journeys, where it is within driving distance

of home and does not require an extended stay

Hence, unlike vacationing options at other locales away from home (e.g., distance travel abroad), tourists undertaking staycations relish a shorter holidayexperience (Vada et al., 2020)

long-2 Definition of “Team-building”

The action or process of causing a group of people to work together effectively as ateam, especially by means of activities and events designed to increase motivation andpromote cooperation

(Oxford Languages)

The process of encouraging members of a group to work well together, for example

by having them take part in activities or games

(Cambridge Dictionary)

At a general level, team development interventions may include some form of teamtraining or team-building activities Although both types of team-developmentinterventions are designed to improve team functioning and effectiveness (especiallywhen the science of individual and team training is utilized; Salas & Cannon-Bowers,1997), team training and team building differ in important ways (Tannenbaum, Beard, &Salas, 1992)

Team training is skill-focused (i.e., it is focused on gaining specific competencies),

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Group presentation Personal FactorsPsychology and

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Group presentation Org buying behaviorPsychology and

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Chap 03 - Something useful

Public

Finance 100% (2)

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CH 16 Answer SETPublic

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typically includes a practice component, and is done in context It is generally formal andsystematic Team building, on the other hand, does not target skill-based competencies, isnot systematic in nature, and is typically done in settings that do not approximate theactual performance environment

For our purposes, we define team building as a class of formal and informal level interventions that focus on improving social relations and clarifying roles, as well assolving task and interpersonal problems that affect team functioning Team buildingworks by assisting individuals and groups to examine, diagnose, and act upon theirbehavior and interpersonal relationships (Schein, 1969, 1999)

team-In this study, team building is defined as the process of using daily interactions, activities and exercises to organize a group of people into a cooperative and cohesive group The goal is to encourage members to work together to accomplish shared objectives, ultimately making your company more effective It includes the team

culture and norms, which influence how the team members interact daily, as well asstructured activities to improve team bonding intentionally

Chap 01PublicFinance 100% (1)

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III - QUESTIONNAIRE

Link to the survey in Google FormDear Sir/Madam/Miss,

Our team is a student research group from National Economics University (NEU)

We are conducting a survey about University students’ behaviors when choosing staycation products for team building in Hanoi

The result of this survey will not only reflect factors affecting the Staycation choices for social bonding purposes of young Hanoians; but also provide a basis upon which Staycation businesses can develop better strategies to approach and serve their customers.Your experience with team building and organizational socializing trips in Hanoi and the surrounding areas would provide precious insights for our team We hope that you canshare your experiences with our team in a clear and honest manner to serve the purpose

of this research We guarantee that all information will be kept confidential and will be used for research purposes only

We sincerely thank you for providing helpful information!

1 SECTION I: DEMOGRAPHIC INFORMATION

● 18-20

● 21-23

● 23-25

● Dist Hoang Mai

● Dist Hai Ba Trung

● Dist Tay Ho

● Dist Thanh Xuan

● Dist Cau Giay

● Dist Long Bien

● Dist Ha Dong

● Dist Bac Tu Liem

● Dist Nam Tu Liem

2 SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES

1) What kind of

organization do

you participate in?

● Study communities (Eg: Your class, studygroups, extra classes, etc)

● Specialization clubs (Eg: Finance club, Humanresources club, Business club, etc)

● Leisure clubs (Eg: Sport club, Singing club, Artclub, etc)

● Social organizations

● NGOs

● Other2) How often do your

● Nearby venues, within the city center

● Below 10km away from the center, in the lesspopulated districts

● About 10-20km away, in the city outskirts

● About 20-40km away, into the country areas

● Over 40km away from Hanoi5) How many people

● Hired cars/buses from the teambuilding venue

● Hired cars/buses from a third party company

● Complimentary cars/buses from the teambuilding venue

1 SECTION I: DEMOGRAPHIC INFORMATION1.1 Gender

1.2 Age

1.3 Academic Institution Location

2 SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES

2.1 Type of organization

2.2 Frequency of Teambuilding and Socializing Events

2.3 Teambuilding activities preference

2.4 Preferred locations for teambuilding activities

2.5 Number of participants

2.6 Duration of Teambuilding trip

2.7 Average spending per person on Teambuilding trip

2.8 Type of transportation to Teambuilding venue

2.9 Sources of equipment for teambuilding activities

3 SECTION III: FACTORS AFFECTING CHOICES OF STAYCATIONPRODUCTS FOR TEAMBUILDING

3.1 The influence of Accessibility when choosing a teambuilding location

3.2 The influence of Prices when choosing a teambuilding location

3.3 The influence of Complimentary Transportation when choosing a teambuilding

3.6 The influence of Discounts and Promotions when choosing a teambuilding location

3.7 The influence of Social media presence and Advertisement when choosing a

teambuilding location

3.8 The influence of Closeness to Tourist attractions when choosing a teambuilding

location

V - RESULTS INTERPRETATION AND COMMENTS

1 SECTION I: DEMOGRAPHIC INFORMATION

- The proportion of male respondents accounted for 48.1%, the proportion of femalerespondents accounted for 49.4%

- The age group with the most survey responses is 23-25, accounting for 35.6% Ages 18-20 account for 30.9% and 21-23 account for 33.5%

- Students in Hai Ba Trung district responded the most, accounting for 27.5% Followed by data from Hoan Kiem and Hoang Mai districts, accounting for about 23% Students in Thanh Xuan, Cau Giay, Long Bien, and Ha Dong districts tend

to participate in staycations less often than other districts (accounting for about 15%)

2 SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES

- The highest participation rate among students is in academic communities, accounting for 54.5% Second place goes to social organizations, making up 50.6%

- The density of team-building activities organized by these organizations once a year accounts for the largest proportion, specifically 23.6% The number of organizations that organize team-building activities twice, more than three times, and not at all is equal (20.6%) However, this also indicates that organizing team-building events is quite common among these organizations

- The survey shows that organizations tend to prefer organizing recreational, relaxation, sightseeing, and scenic activities Therefore, for our homestay project, with its spacious environment and location, beautiful scenery, and tranquil space, this would be a suitable and aligned choice with the current trends of

2.2 Frequency of Teambuilding and Socializing Events

Frequency Percent Valid Percent

Cumulative Percent

to relax after tiring working days This is also the trend of recent years

2.4 Preferred locations for teambuilding activities

Frequency Percent Valid Percent

Cumulative Percent Valid Cac ho)t dong the chat 93 46.5 46.5 46.5

Cac hoat dong giai tri thu gian 107 53.5 53.5 100.0

From the data table above, we can further confirm the above trend Up to 53.5% of people prefer gentle, relaxing activities such as swimming and eating However, some people/companies also choose physical activities to bond members and create a vibrant atmosphere for that day's trip