Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt

Esslinger, Hartmut Fadell, Tony Feature creep FireWire Focus Jobs, strengths of lessons from Steve organizational simplicity product-related and reorganization of Apple saying “no,” Fode

Esslinger, Hartmut

Fadell, Tony

Feature creep

FireWire

Focus

Jobs, strengths of

lessons from Steve

organizational simplicity product-related

and reorganization of Apple saying “no,”

Foden, Athol

Frankson, Bob

Friends Of Steve (F.O.S.) Frog Design, Inc

Gadgets

Garageband

Gassée, Jean Louis Gates, Bill

See also Microsoft

Gateway, retail operation Genius Bar

Godin, Seth

Gore, Al

Graphics design department

Heinen, Nancy

Hero/asshole rollercoaster Hertzfeld, Andy

Hoddie, Peter -

Horn, Bruce

Human Interface Guidelines

iBook

iLife apps

iMacs

capabilities of

design of

packaging of

presentation of

“Pm a Mac” campaign iMovie

Innovation

Airport

Apple innovative products business innovation and creativity

digital hub

and existing technologies - and flexible thinking - graphical user interface - Jobs on

lessons from Steve magnetic latches

mistakes

mouse

and product-orientation - R&D spending

sources of

USB, Apple use of Internet bubble

iPhone

as closed platform

Macworld Expo launch pricing of

security weakness

as transformative device Windows compatibility iPhoto

iPod

advertising

as closed platform design of

and digital hub concept engineering of

evolution of

as innovation

and iTunes

lessons from Steve models of

naming of

nano

packaging

profitability of

scroll wheel

secrecy

simplicity

upgrades

Windows compatibility iTunes

as closed platform customer experience evolution of

as innovation

and iPod

profitability of

lve, Jonathan

on aluminum computer case

background information -

design awards

design process

iWeb

Jobs, Steve

Apple as reflection of

biographical information

business-related weaknesses cancer

charisma/reality distortion field

as control freak

detail orientation of

focus at Apple

getting “steved”

heroes of

as leader See Leadership and Jobs and Macworld Expo

mission, sense of

negative descriptions of -

Jobs, Steve (cont.)

NeXT

packaging, attention to

perfectionism of

as permanent CEO

Pixar

as product picker

quality, approach to

quits Apple ( )

reorganization of Apple ( )

returns to Apple ( )

secrecy

whole systems approach

See also Apple Inc.; individual topics Johnson, Ron, Apple Stores

Joswiak, Greg

Kawasaki, Guy

Kay, Alan

Killer app

Kotte, Daniel

Land, Edwin

Laser etching

Lasseter, John

Leadership and Jobs

Apple as meritocracy

carrot and stick approach -

decision-making process

and delegation

firing staff

hero/asshole rollercoaster

intellectual combat and Jobs intimidation by Jobs

Jobs sense of mission

management/performance of Apple praise/rewards

pricing of products

product picking

sociopath, Jobs described as staff avoidance/fear of Jobs Lisa

Lucas, George

Luxo-lamp iMac

Mac

design of

expansion slots, lack of incompatibility with Apple Il

as innovation

Mac chimney

packaging of

pricing of

team, operation of

MacBook Pro

Macintosh SE

McKenna, Regis

Mac mini

Mac OS

Mac OS X

Jobs design input

presentation of

Mac Pro

Macromedia, OS X, support of

MacWeek

Macworld

Macworld Expo

ads previewed at

digital hub speech

iPhone launch

as marketing vehicle secrecy

Maffei, Gregory

Mandich, Mitch

Manock, Jerry

Manovich, David

Manufacturing

overseas

and product design Marketing

Macworld Expo

product reviewers and secrecy

as theater

Mercer, Paul

Microsoft

Apple innovations, use of investment in Apple

OS X, support of

patent lawsuit

PlaysForSure problems R&D spending

vertical integration

Windows-compatible products Morita, Akio

Mossberg, Walt

Mouse

Music

digital

See also iPod; iTunes

Napster

Nelson, Randy S

Newton handheld

NeXT

Apple purchase of

NeXT Cube

NeXTstep

Norman, Don

Oliver, Jim

Olivio, Allen

Oppenheimer, Peter

Osborne effect

OS X

Microsoft support

Oyama, Terry

Packaging

importance of

iPod

unpacking routine

PDAs

Perfectionism, of Jobs Pixar

culture of

Disney purchase

growth of

Jobs role at

leadership of

people-centered orientation

A team of

Pogue, David

PortalPlayer

PowerBook

Power Mac G

Power Mac G Cube Power Mac G

Product design

Apple Il

customer experience, focus of design studio/design team detail orientation of -

iPod

and lve

Jobs design process

lessons from Steve

Mac

MacOS X

and manufacturing process materials used

motherboard attempt

packaging

process of

QuickTime interface redesign and secrecy

simplicity

Snow White design language Product picker, Jobs as

QuickTime

interface redesign

Raskin, Jef

Ratzlaff, Cordell

Rice, Garrett L

Robbin, Jeff

Rubinstein, Jon

Safari

Schaaf, Tim

Schiller, Phil Schmidt, George Scott, Ridley

Scroll wheel, iPod

Sculley, John

and advertising

expels Jobs

Secrecy

bloggers, sued by Jobs extreme measures

iPod

leaks from Apple

Macworld Expo

and marketing

and staff

Securities and Exchange

Commission (SEC), investigation of Apple - Serlet, Bertrand

Simplicity

organizational

product design

product line-up

Smith, Burrell

Snow White design language

Sobotta, David

SoundJam

Spindler, Michael

Staff

Apple Stores

Friends of Steve (F.O.S.)

hiring, requirements for

hours of work

and Jobs as leader See Leadership and Jobs Jobs elitism

lessons from Steve

See also Teams

Stanton, Andrew

Stock options

Jobs sells Apple shares

purchase plan

SEC investigation

Super Bowl ad ( )

Switchers campaign

TBWA/Chiat/Day See also Advertising Teams

design teams

graphics design department

iPod

Jobs as director

lessons from Steve

Mac, original team

at Pixar

small, benefits of

Tech support, Genius Bar

Tevanian, Avadis “Avie”

“Think Different,” -

Toy Story

Twin-shot plastic

Unpacking routine

USB (Universal Serial Bus), Apple use of User-centric innovation

Vertical integration

See also Whole systems approach

Warnock, John

Wasko, Tim

Whole systems approach

benefits of

closed platforms

emulation of

iLife apps

Jobs as control freak

Mac, lack of expansion slots

operating system, control of

and product integration

vertical integration

Widgets

Windows See Microsoft

Woolard, Edgar, Jr Wozniak, Steve,

Apple Il

builds Apple

on open system

York, Jerry

Zero-draft