Assignment reportofpsychology and communication in tourism topic level of concern about travel online courses among people

FACULTY OF TOURISM AND HOSPITALITYINTERNATIONAL HOSPITALITY MANAGEMENT PROGRAM —————— ASSIGNMENT REPORT OF PSYCHOLOGY AND COMMUNICATION IN TOURISM Topic: Level of concern about trav

FACULTY OF TOURISM AND HOSPITALITY

INTERNATIONAL HOSPITALITY MANAGEMENT PROGRAM

——————

ASSIGNMENT REPORT

OF PSYCHOLOGY AND COMMUNICATION IN TOURISM

Topic: Level of concern about travel online courses among people

Class: IHME

Intake: 61

Group 2 members:

Phan Hải Nhật

Trần Khôi Nguyên

Nguyễn Hương Thảo

Hoàng Mai Anh

Nguyễn Thị Hiền Anh

Nguyễn Minh Nghĩa

Đỗ Thị Thu Hiền

Lê Thị Minh Hồng Nguyễn Hồng Ngọc Bùi Thu Trang

Ha Noi, November 2021

CHAPTER 1: INTRODUCTION 3

CHAPTER 2: SURVEY ANALYSIS 4

I Travel trends 4

II Travel courses concerns 8

III Requirements for travel courses 11

IV Demographic information 17

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Prior to Covid-19, travel and tourism accounted for 10% of global GDP and over

320 million jobs worldwide, making it one of the most important sectors of the world economy The pandemic – the first on this scale in the era of globalisation – has put millions of jobs in the industry at risk (United Nations World Tourism Organization, UNWTO, 2020)

One of the main policies deployed to contain the virus has been restrictions on mobility, both within and across countries This has had a huge impact on the demand for travel, hotels, restaurants and other hospitality venues across the globe We believe that this is a chance for tourists or travelers to take a break and prepare both mentally and physically for the upcoming trips after the pandemic In 2021, when domestic and international travel are ready to open again, the demand for travel will increase dramatically

In order to have the most elaborate preparation, travelers could spend time to gain experiences from the traveling course online during freetime This is also a way to avoid wasting time and be well-prepared for future trips Traveling online courses go beyond reviews and recommendations They focus on skills and knowledge With a click, you can learn new skills like languages, traveling with kids, adventure filmmaking, or solo traveling Diverse locations will expand your understanding of the world by teaching about a place’s history, cuisine, customs, and culture Whether you have a ticket booked

or want to learn about a destination or skill from home, traveling courses are visually engaging and packed with information to help you become a smarter traveler Because of that, our group decided to do a survey “Level of concern about traveling online courses among people” In the end, with people objective responses, we can collect many valuable insights to make this statement more clearly

I Trends in tourism

1 Before the pandemic, how many times do you travel a year ?

 1-2 times/year: 77.7%

 3-4 times/year: 15.1%

 Above 4 times: ~7%

The chart shows the percentages of how many times people travel per year It can

be seen clearly from the chart that people travel 1-2 times a year accounting for the largest part of the pie with 77.7%, the second largest part is 3-4 times with 15.1% Above 4 times and others account for the smaller part of the chart

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 Independent: 87.8%

 Follow tour: 10.4%

The chart illustrates the type of travel people prefer As can be seen clearly from the chart most people choose to travel by themselves rather than follow a tour with 87.8% and 10.4% consecutively

3 Are you the type to prepare before the trip or discover along the journey?

 Prepare: 67.6%

 No prepare: 32.4%

The chart represents the percentage of people who like to prepare thoroughly before the journey or discover along the journey It is clear that the number of people who like to prepare ahead accounts for the larger part of the pie with 67.6% while people who don't account with only 32.4%

4 Top 4 factors respondents take into account when travelling

 Price: 87.8% said that price is the most important factor they would consider when travelling

 Landscape: 82.8% will take into account the attractiveness of the landscape of the place they want to travel

 Food: 82.8% will take into account the attractiveness of the landscape of the place they want to travel

 Accommodation: 50% points out that type of accommodation would be the fourth factor they consider when travelling

5 Top 3 problems respondents faced when travelling

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 Lack of skills: About 51.8% respondents said that lack of skills is one of the

biggest problems that affects their trip namely communication skill, planning, time

management skills

 Weather: 51.4% has faced bad weather such as storm, heavy rain that seriously

ruins their trips

 Information overload: 47.5% has faced the problem of excessive travel

information that makes their planning very time consuming and frustrating

6 Degree of satisfaction with respondents’ last trip

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About 52.5% were satisfied with their last trip while 36.7% felt so so and only 8.6% felt dissatisfied with their most recent travel experiences

7 Do you like to save money or spend money?

Saving money and spending money account for the smaller part of the pie with 14.7% and 17.6% consecutively It usually takes a saver more considerations to make a purchase decision while a spender takes less time with less hesitation

50:50 accounts for the largest part of the pie chart with 67.6% The most chosen option

by survey participants is that they have a habit of both a saver and a spender in combination Whether they become a saver or a spender vary depending on different situations

II Travel courses concerns

1 Rate your travel skill.

Page | 8

According to the pie chart it can be seen clearly that intermediate-level skill appears to be the most common skill level among all the answers collected from the survey and accounts for the largest part with 54.7%

Having low-level skills accounts for the second largest part of the pie chart with 26.6% About more than one fifth of the respondents answered that they do have travel skills, however these skills are still at a low level

No skill and high skill hold a smaller part of the pie chart with only 8.3% and 9.7% consecutively It seems that the people who had no skill in traveling have been quite dependent on the arrangements and guidance of professional travel agencies

2 Rate your interest in improving your skill

Very indifferent: Only 2.5% showed absolutely no interest or intention of improving their skills to travel independently

Not interested: 3.6% responded that they are incurious about the topic

Neutral: 20.5% of individuals responded to be neutral They are not completely indifferent, however the level of interest is not high either

Interested: Approximately half of the individuals were concerned and would want to improve their skill with 51.1%

Very interested: Number of people who were drawn to the topic and had much interest in improving their level of independent travel skills holds the second largest part of the pie chart with 22.3%

 Most of the participants replied that they had not heard of travel courses (68.7%) because these kinds of courses are not popular in Vietnam

 Meanwhile, the number of participants who answered that they had joined in a travel course is about 3,6%, the rest replied they had known about it

4 Which of the following skills are you interested in or want to improve?

 Taking pictures: 77,7% of the participants are interested to improve their photography skill

 Soft skill: 72,7% think that soft skills are very important in traveling and they want to improve them

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- Making vlogs: 50,7% want to enhance/learn the skill of making vlogs, which is very popular these day

- Read maps: 38,1% of the respondents think they need to improve their map reading skill, a very important skill when traveling

III Travel course requirements

1 How much are you willing to pay for the course?

-Most of the participants want to spend under 1 million VND (58,3%), mainly because they believe that travel courses don’t take much effort from the teaching people or the average participants’ age are from 18-22 years old and they don't have good financial resources

 37,1% of the respondents can afford to pay from 1-3 millions VND for a course which is an average and reasonable price

 Only 4,7% of people who took part in our survey believe that travel courses are necessary and willing to pay more than 3 million VND for a course

The survey results are arranged in order from highest to lowest as follows:

 Have a guide: 198 (71,2%)

 Learn through tutorials video: 166 (59,7%)

 Take the quiz: 79 (28,4%)

 Read the document themselves: 65 (23,4%)

 Experience: 1 (0,4%)

The results show that people are still not too fond of self-study and self-experienced styles, but still need more vivid things, such as having a teacher or video tutorials The vast majority still follow the traditional way of learning, that is, with an instructor People feel that learning with a teacher is a real way of learning, being able to ask questions, and have a more secure and focused feeling

3 How long do you want a session to last?

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 Less than 30 minutes: 24,5%

 More than 1 hour: 14%

Science has also proven that the eyes and brain should not be active continuously for more than 60 minutes, so the vast majority of people choose a lesson time between 30 minutes and 1 hour Less than 30 minutes, the time is too short for the duration and content of a lesson to be conveyed More than 1 hour, the human eye and brain are overworked and will not be able to absorb all the knowledge, which will also lead to fatigue So 30 minutes - 1 hour is the most reasonable time for 1 class period

4 How much time can you spend on the course experience?

 1-2 week: 51,1%

 2-4 week: 38,5%

 More than 1 month: 10,4%

Most people want to take short courses for soft skills, ideally within 1 month Maybe people want to quickly apply the soft skills they have learned, or maybe they can't organize their work for too long to learn more

● Offline: 2,9%

● App: 54.7%

● Website: 69.8%

Studying offline had a much smaller percentage than those who choose to study online via the App or Website The above figure shows that there is more growth potential for the online learning project

The difference is not too large between the choices of the 2 platforms to participate in the online course, which means that if the course is met on a variety of platforms, it will reach the maximum number of students possible, which platform to choose is just a matter of personal preference

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● TV: 6.1%

● Tablet: 13.3%

● Smartphone: 65.5%

● Laptop 88.8%

The answer to this result can be as follows:

- Learning through TV is loud and clear, but only at home can it be learned easily

- Tablets also make up a small percentage because phones and laptops are still the two most popular means, especially for the younger generation

- Between phones and laptops are the two options that account for the most percentage, both means are very convenient and popular

- Studying in a certain time will make students' eyes tired because of the small screen of the phone, instead most students choose a laptop with a wide screen that will be more suitable

- Learning by phone or laptop also depends on the preferences of each person because the percentage difference is not too large

7 What is your biggest concern when taking an online course?

For the question of the most important issue when taking the course, we have ranked the results from low to high as follows:

 The least concerned is the issue of security, accounting for 27%

 The second least concern is fraud problem 48.2%

 Quite interesting is the tuition fee accounted for 69.4%

 The second most interested in content is 80.2%

 The most concerned quality is 89.9%

Explanation for this result:

- An online course does not take too much personal information, even a person can register with many different names, so security does not need to be too concerned

- Almost half of the surveyors are still afraid of scams so we must have a solution to gain people's trust

- Actually the tuition fee will go hand in hand with the quality

- Focusing on content and quality areas is always a top priority

=> It is necessary to make the product really good ( from the inside out) for customers to experience and spread to each other

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1 What is your gender?

 24,1% of people participated in our survey are male, they seem to be less interested in online travel skill classes

 74,5% of respondents are female, which shown the enthusiasm and interest of women when mentioning the topic of travel

 Others gender account for 1,4% of the participants, which means there are some people in the LGBT community took part in the survey

2 How old are you?

 Under 18 years old: 6,5% Which tell us that basically students are still relying on their parents as well as lack of financial autonomy and having most of their time

dedicated to school On the other hand, people from the age of 23-60 only account for 6,8% of the participants They have a lot of responsibility to the society and their families Therefore they don t have enough time to be interested in travel’ skills classes Besides that, they have lots of experience in traveling before so they don’t see the necessity of those courses

 From the age of 18-22 are the majority group that took part in this survey (86,7%).They are all young people and have more interests in exploring and traveling than the rest of the age groups, moreover, they are still independent and

do not have to depend much on their families

 From the age of 23-60 only account for 6,8% of the participants They have a lot

of responsibility to the society and their families Therefore they don t have’ enough time to be interested in travel skills classes Besides that, they have lots of experience in traveling before so they don’t see the necessity of those courses

3 Where are you from?

 The people who participated in our survey come from many different provinces across the country But the largest concentration is in Hanoi (46,4%), where people have a good quality of life, and many people are interested in traveling and exploring

 The second appearance is Nam Dinh province where 23 respondents (8,3%) come from

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 Single: 92,1%

 Married: 4,3%

 Other: 3,6%

According to the survey results, single people tend to be more interested in soft skills courses Most single people will easily control their time and decisions, and can spend more time learning more skills than those who are married or in a relationship

5 What is your job status?

 Studying: 88,1%

 Working: 8,6%

 Freelance business: 2,2%

 Internship: 0,4%