Final reportproduct managementproject name a new product – case for teeth

FINAL REPORT PRODUCT MANAGEMENT Project Name: A New Product – Case For Teeth Group: 03 Class: 1108_2131 Subjects: Product management Lecturer: Phan Minh Tuấn HOA SEN UNIVERSITY [Semester

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MINISTRY OF EDUCATION & TRAININGFACULTY OF ECONOMICS ANDMANAGEMNET HOA SEN UNIVERSITY

@ ?

FINAL REPORT PRODUCT MANAGEMENT

Project Name: A New Product – Case For Teeth

Group: 03 Class: 1108_2131 Subjects: Product management Lecturer: Phan Minh Tuấn

HOA SEN UNIVERSITY

[Semester 2131, DecemberMINISTRY2021] OF EDUCATION & TRAINING

Group 03FACULTY OF ECONOMICS AND MANAGEMNET

HOA SEN UNIVERSITY

Lecturer: Phan Minh Tuấn

HOA SEN UNIVERSITY

[Semester 2131, DecemberMINISTRY2021] OF EDUCATION & TRAINING

Group 03FACULTY OF ECONOMICS AND MANAGEMNET

HOA SEN UNIVERSITY

@ ?

FINAL REPORT PRODUCT MANAGEMENT

Project Name: A New Product – Case For Teeth

Group of students:

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ACKNOWLDGEMENTS

Our team would like to thank Mr Phan Minh Tuan for imparting useful knowledge

to us during the time of studying Product Management

5 Đặng Yến Như 2197317

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ACKNOWLDGEMENTS

Our team would like to thank Mr Phan Minh Tuan for imparting useful knowledge

to us during the time of studying Product Management

In the process of making the report, it is difficult for our team to avoid mistakes, and

we hope you will forgive them At the same time, because our knowledge is stillwide and our level is still limited, the report cannot avoid errors, we look forward toreceiving your comments so that our team can learn more knowledge as well asimprove the report better

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COMMITMENT

We hereby commit that the report is completely taken seriously by the teammembers The report is an independent research work of our team under the guidance

of lecturer Phan Minh Tuan

The information, data and reference images in the article are clearly and fully cited.Our team takes full responsibility for this commitment

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CATEGOGY

Acknowldgements -i Commitment -ii Categogy -iii

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CATEGOGY

Acknowldgements -i

Commitment -ii

Categogy -iii

List of pictures -vi

List of tables -vii

PART I NEW PRODUCT CREATION -1

I.1 Idea generation: -1

I.2 Evaluating the ideas -5

I.2.1 Idea formation process: -5

I.3 Choosing and ranking factors: -6

I.4 Type of new product: -8

PART II PRODUCT INNOVATION CHAPTER (PIC) -8

II.1 Background -8

II.2 Focus -8

II.3 Goal and objective -9

II.3.1 Objective: -9

II.3.2 Goal: -10

II.4 Guidelines -10

II.4.1 Innovation: Launched for the first time in the market -10

II.4.2 Time -11

II.4.3 Copyright protection -11

PART III NEW PRODUCT PROCESS -11

III.1 Phase 1: Opportunity Identification and Selection -11

III.1.1 Idea -11

III.1.2 “Orthodontics” trend -11

III.1.3 Eating out habits -12

III.1.4 Dental hygiene needs -13

III.2 Phase 2: Concept Generation -13

III.2.1 Concept information process -13

III.2.2 Market research -17

III.2.3 Perceptual map -18

HOA SEN UNIVERSITY iii III.2.4 Judgment -25

III.3 Phase 3: Concept Evaluation -25

III.3.1 A.T.A.R model -25

III.3.2 Total cost to produce a unit -27

III.2.2 Market research -17

III.2.3 Perceptual map -18

HOA SEN UNIVERSITY iii III.2.4 Judgment -25

III.3 Phase 3: Concept Evaluation -25

III.3.1 A.T.A.R model -25

III.3.2 Total cost to produce a unit -27

III.3.2.1 Cost-plus pricing -27

III.3.2.2 Value-based pricing -28

III.3.3 NPV (Concept 1): Patronus I with two “Smart”. -28

III.3.4 NPV (Concept 3): Case for comfort in movement. -30

III.3.5 NPV (Concept 4):Case can be used many times and has compact packaging. -32

III.3.6 House of quality -33

III.4 Phase 4: Development -35

III.4.1 Benefit -35

III.4.2 Chunks and functions -35

III.4.3 The detail of Case For Teeth -36

III.4.4 Components -37

III.4.5 Packaging form -38

III.4.6 Logo of Case For Teeth -38

III.5 Phase 5: Launching -38

MARKETING PLAN -38

A Situation analysis -39

1 Industry background -39

2 Company background -39

3 SWOT analysis -39

B Marketing objectives -40

C Marketing strategy -40

1 General marketing strategy -40

1.1 Segmentation and targeting -40

1.2 Brand differentiation strategy -41

1.3 Brand positioning strategy -42

2 Specific target market strategies -42

2.1 The product strategy -42

2.2 The pricing strategy -43

HOA SEN UNIVERSITY iv 2.3 Distribution strategy -43

2.4 Communication strategies -43

D Action program (Tactics) -44

1 Communication plan (IMC plan) -44

2.1 The product strategy -42

2.2 The pricing strategy -43

HOA SEN UNIVERSITY iv 2.3 Distribution strategy -43

2.4 Communication strategies -43

D Action program (Tactics) -44

1 Communication plan (IMC plan) -44

1.1.Media Objectives -44

1.2.Tools -44

1.3.Media plan from December to May, 2022. -46

2 Timeline -53

2.1.Overview of media plan from December to May 2023 -53

2.2.Overview of campain -54

E KPI -54

F Marketing budget -54

Chapter 6 Intellectual Property Registration -55

References -viii

Lecturer's comments -ix

Work assigment and evaluation -x

HOA SEN UNIVERSITY v List of pictures Picture 1: Kind of our product in the market -8

Picture 2: Perceptual map [Convenience and Novelty] -23

Picture 3: Perceptual map [Convenience - Dental hygience] -23

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List of pictures

Picture 1: Kind of our product in the market -8

Picture 2: Perceptual map [Convenience and Novelty] -23

Picture 3: Perceptual map [Convenience - Dental hygience] -23

Picture 4: Perceptual map [Convenience - Safety] -23

Picture 5: Perceptual map [Novelty - Dental hygience] -24

Picture 6: Perceptual map [Novelty - Safety] -24

Picture 7: Perceptual map [Dental hygience - Safety] -24

Picture 8: Pakaging of Patronus I -38

Picture 9: Logo of Patronus I -38

Picture 10: Overview of media plan -53

Picture 11: Timeline of campain -54

HOA SEN UNIVERSITY vi LIST OF TABLES Table 1: V-R-I-N model -5

Table 2: Ranking factors -7

Table 3: Concept generation -13

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LIST OF TABLES

Table 1: V-R-I-N model -5

Table 2: Ranking factors -7

Table 3: Concept generation -13

Table 4: Market research result -17

Table 5: Comparision between our product and others company with 4 important factors -18

Table 6: Comparision of our concepts to main competitors -21

Table 7: Note for perceptual map -22

Table 8: Result of the survey 50 respondents -26

Table 9: Cost-plus pricing -27

Table 10: Data for NPV - Concept 1 (milion VNĐ) -29

Table 11: Data for NPV - Concept 3 (milion VNĐ) -31

Table 12: Data for NPV - Concept 4 (milion VNĐ) -32

Table 13: Note for House of quality -33

Table 14: House of quality -34

Table 15: Chunks and funtions of Patronus I -35

Table 16: Details of Patronus I -36

Table 17: Components of Patronus I -37

Table 18: SWOT analysis of Patronus I -39

Table 19: Media tools -44

Table 20: Marketing activities for Pre-launching -46

Table 21: Marketing activities for Launching -47

Table 22: Detail marketing tools and main media activities for Stage 1 -50

Table 23:Detail marketing tools and main media activities for Stage 2 -51

Table 24: Detail marketing tools and main media activities for Stage 3 -52

Table 25: Estimated marketing budget for 6 months -54

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PART I NEW PRODUCT CREATION I.1 Idea generation:

v Idea 1:

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PART I NEW PRODUCT CREATION I.1 Idea generation:

v Idea 1:

Product: Yonola – Nutrition Breakfast

Idea formation: Breakfast is very important, but most people ignore it

Because they don't have time to prepare breakfast On the other hand, they eat very quickly and do not ensure enough nutrients to provide energy The solution to the above problem is a breakfast product that combines Yogurt and Granola Breakfast is quick, convenient, and saves time A healthy breakfast enhances memory and concentration Contribute to building healthy habits

Description: This product combines yogurt and granola, 2 in 1 product Yogurt

is naturally fermented from fresh milk Granola is a blend of many healthy foods, no sugar that provides plenty of protein and fiber Delicious taste, light bar, no preservatives This product help to save time for breakfast and provide enough nutrients Supports digestion, lowers blood sugar and cholesterol

Target customer: Products are aimed at customers who are students, office

workers, customers with special diets They don't have much time for breakfast but still want to have a meal full of nutrients and provide enough energy

Distribution: Supermarket and convenience store.

v Idea 2:

Product: Wireless charger for laptop

Idea formation: Today, the number of people using the laptop to work and

study is very much Carrying a laptop with a charging cord and always needing

a seat with a power outlet can charge the battery easily However, it is alwaysnecessary to have an electrical outlet near the workplace/study as well as thecharging cord causing entanglement and inconvenience, charging cord is notlong enough to plug in the charger in some cases So to make it easier to use

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your laptop anywhere without a power outlet and save space, a wireless chargerwill help you solve these problems

Discription: Wireless charger will help you not have to carry around a bunch

of cumbersome wires like before The wireless charger can be placed in many

long enough to plug in the charger in some cases So to make it easier to use

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your laptop anywhere without a power outlet and save space, a wireless chargerwill help you solve these problems

Discription: Wireless charger will help you not have to carry around a bunch

of cumbersome wires like before The wireless charger can be placed in many locations, everyday space for study and work, to make it most convenient for charging your laptop battery That is the type of charger you just need to put thelaptop on a charging surface without plugging it indirectly, and the charging device needs to come fully charged before use This product is created to continue the innovation and success of wireless chargers for smartphone devices in recent years

Target customer: This device is aimed at customers who often use laptops for

work and study The use of a wireless charging dock makes them more convenient in their work, not wasting time looking for a place to charge and plugin

Distribution: The product will be distributed and sold in stores selling electronic

devices such as Dien May Xanh, Mobile World and also on e-commerce sites: Shopee, Lazada for everyone can be easily purchased and used

v Idea 3:

Product or service: Aroma diffuser air conditioner

Idea formation: In the process of using the air conditioner, you may encounter

a bad smell, or the fact that we eat and drink under the air conditioner will make the room smell bad That makes us have to use more typical room fragrant waxes for air-conditioned rooms, that’s costly

Description: Air conditioners are made of different types of metal Plastic and other

nontraditional materials are used to reduce weight and cost Copper or aluminumtubing, critical ingredients in many air conditioner components, provides superiorthermal properties and positively influences system efficiency They are comprised

of stainless steel and other corrosion-resistant metals Airconditioner technology combines with air diffuser technology Adding a new

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function is diffusing essential oils with ultrasonic technology and creatingnegative ions during operation The machine can both cool and purify the air,support a healthy respiratory system, and create the perfect humidity for livingspace without causing condensation to create an uncomfortable feeling Cost

They are comprised of stainless steel and other corrosion-resistant metals Airconditioner technology combines with air diffuser technology Adding a new

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function is diffusing essential oils with ultrasonic technology and creatingnegative ions during operation The machine can both cool and purify the air,support a healthy respiratory system, and create the perfect humidity for livingspace without causing condensation to create an uncomfortable feeling Costsavings Customers can experience the feeling of both using an air conditioner,smelling and purifying the air

Target customer: The product is aimed at individuals, families, companies,

schools, and establishments using air conditioners Customers love comfort andconvenience Customer demand is high, they want to express themselves, improve their living standards Average salary from 5 million

Payment: Cash payment, installment payment, credit card payment

Distribution: Focus on selling in big cities such as Ho Chi Minh City, Hanoi,

Nha Trang, Phu Quoc, …

v Idea 4:

Product: Charge the battery from the sole of the sneakers.

Idea formation: In the context of modern technology, the use of mobile devices like

Smartphones has become common in daily life On average, each person spends 7-8hours on mobile devices per day Each mobile device will have time and batterycapacity to use, after the mobile device runs out of battery, we have to look for acharging device at that time In particular, for urgent cases but encounter situationssuch as forgetting to bring a charging device, not bringing a backup charger, no place

to plug in a charging device, not finding a charging device, etc The design thatcombines sneakers with a charging device can enhance the function of your sneakerswherever you are The device will be suitable for people who love to practice

walking/jogging and have a sports spirit

Description: a pair of sneakers designed with a removable sole that harnessed

kinetic energy from daily walking to charging mobile devices A device thatcollects energy from walking or jogging will be mounted in the sole of thesneakers to charge the mobile device The structure of the device to collect

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energy includes a battery and a USB charger that is designed to be compact andmatch the sneaker Maybe you need to walk about 8km to be able to charge aSmartphone or other mobile device The product is a combination of sportspractice and a charging device

collects energy from walking or jogging will be mounted in the sole of thesneakers to charge the mobile device The structure of the device to collect

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energy includes a battery and a USB charger that is designed to be compact andmatch the sneaker Maybe you need to walk about 8km to be able to charge aSmartphone or other mobile device The product is a combination of sportspractice and a charging device

Target customer: The product is suitable for customers who love to explore

and are passionate about sports and exercise by participating in hiking and climbing activities

Distribution: Products will be sold at sneaker stores, distributed in HCMC

areas

v Idea 5:

Product: Case for teeth

Idea formation: I started braces from teeth in 2019 I always have a hard time

cleaning my teeth when I have to go out to eat My family and friends are facing similar difficulties It's really annoying when we can't clean our teeth when eating out Therefore, I had the idea to create a protective tooth cover for

when we eat and drink to make oral hygiene easier in any situation.

Description: Shaped like a transparent braces case, consists of a series of clear

trays (from 20 to 40 trays), which, depending on the condition of the teeth, are tailored for each individual Use Smart Track material Product make a protective layer for teeth during eating and drinking for easy cleaning Reduce

the risk of dental problems.

Target customer: The product will be suitable for customers aged 15 years and

older because, at this age, most customers have completed their dental framework, completely replaced their teeth, it will be easy to shape the tooth protection mold

Distribution: Products will be made in dental clinics.

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I.2 Evaluating the ideas

I.2.1 Idea formation process:

For screening all ideas and deciding to choose an idea of the best product/service, wewill apply the VRIN model with 4 elements: valuable, rare, inimitable, non-

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I.2 Evaluating the ideas

I.2.1 Idea formation process:

For screening all ideas and deciding to choose an idea of the best product/service, wewill apply the VRIN model with 4 elements: valuable, rare, inimitable, non-substitutable

Valuable: Products/services from new ideas must bring value to the company,

like helping the company improve their weaknesses, promoting strengths, providing sustainable development opportunities for the company

Rare: The scarcity and novelty of the idea that only your company has and

there's never been before If the product has value for the company but imitates other ideas, that does not create uniqueness, rare to the product

Inimitable: It is something that no competitors can easily imitate your

products

Non-substitutable: Your product cannot have many other replaceable

products If there are many other choices for your products, customers may choose competitors' products

Table 1: V-R-I-N model

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from the sole of the

sneakers

After analyzing VRIN model, the ideas are selected as "Wireless charger for laptop" and "Case for teeth."

I.3 Choosing and ranking factors:

Meet Demand (25%): Regardless of whether a product or service is launched in the

market, it is aimed at the core purpose of which is to meet the needs of the market

To create a valuable product, firstly pay attention to the customer's needs Because agood product or a good service can change the customer's view of the business Themore product value is to customers and profitable for the business Products areselected for launch based on new product development and improvement of existingproducts, so these are considered potential products for the market Besides, this isalso one of the important factors that will affect the business, including growth andcustomer loyalty And this factor accounts for 25%

Differences (20%): In the market, there are always competitors to attract customers.

For customers to feel the difference of the product is very important because whenthe product is outstanding and unique compared to other products on the market, thedifference of the product will be a competitive advantage and persuade customers tochoose products over competitors The difference is also a measure of the level ofpersuasion of customers compared to competitors So this "difference" is 20%

Price (20%): A customer's purchasing choice is heavily influenced by the price of a

product This is the point that attracts customers to buy or use products/services For

a reasonable price, this will be a plus point for attracting customers The "price"factor contributes to the evaluation of the product's value and quality Therefore, the

"price" factor is 20%

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Convenience (15%): Convenience includes many factors: ease of use, value

product, and multitasking This leads to behavior after the customer's purchase or use

of the product The “convenience” factor accounts for 15% of the total

Satisfaction (20%): Satisfaction is expressed through the customer's satisfaction with

factor is 20%.

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Convenience (15%): Convenience includes many factors: ease of use, value

product, and multitasking This leads to behavior after the customer's purchase or use

of the product The “convenience” factor accounts for 15% of the total

Satisfaction (20%): Satisfaction is expressed through the customer's satisfaction

with the product A product or service has built trust and loyalty in customers, theproduct will be more widely in the market With social media combined with word-of-mouth culture, customers' thoughts and feelings about the product can betransmitted to those around them The factor accounts for 20% of the total

Table 2: Ranking factors

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I.4 Type of new product:

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I.4 Type of new product:

Picture 1: Kind of our product in the market

PART II PRODUCT INNOVATION CHAPTER (PIC)

II.1 Background

Nowadays, customers give significant attention to improving their appearance Aboutthe past three years, we can see that Orthodontics really exploded with the benefits itbrings and as a spectacular transformation on appearance However, customers, whoare in the orthodontics process, facing some troubling issues in oral hygiene followthe dentist's instructions: often time-consuming and difficult to clean in some cases,

as it has to always carry dental hygiene kits with you (Brushes, toothpicks,mouthwashes, ) or cannot eat comfortably

So we want to bring our customers a solution to the convenience of oral hygienethrough the product "Case for Teeth" to meet needs for comfortable eating and oralhygiene easier In combination with dental facilities to provide the customer with themost suitable product

II.2 Focus

Name: Patronus I

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Description of technology: SmartTrack is made from high quality multilayer

polyurethane, meeting medical standards to ensure safety for health TheSmartTrack material is a more comfortable fit than the single-layer plastic(EX30) SmartTrack is clear, strong, thin and flexible Hypoallergenic, inert, and

Name: Patronus I

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Description of technology: SmartTrack is made from high quality multilayer

polyurethane, meeting medical standards to ensure safety for health TheSmartTrack material is a more comfortable fit than the single-layer plastic(EX30) SmartTrack is clear, strong, thin and flexible Hypoallergenic, inert, andbiologically stable, the SmartTrack material is FDA approved, and safe for use

by children and adults The BPA-free SmartTrack is flexible and durable SimilarSmartForce features to the clinically proven SmartTrack material for easier jawmovement

Target:

o Target market: Currently, the team wants to reach customers in Ho Chi Minh City

o Target customer: Customers who have a need to care about oral health or are

in the process of braces or are being treated for dental problems The product will be suitable for customers aged 15 and over because at this age, most customers have replaced all of their baby teeth, completing the permanent molars This will help shape the teeth for customers easier, customers can use the product in a long and sustainable way

POD :

o As the first tooth protection product on the market, different from dental protection products used in sports, it can serve most customers who have or are currently wearing braces

o The product's applicability is high, it can be used in all cases

o Simple design, using high-quality materials, extremely durable, evaluated and performed by a team of dental experts

II.3 Goal and objective

II.3.1 Objective:

Exclusively develop and manufacture the Case for teeth product

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Exclusively develop and manufacture the Case for teeth product.

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Products will be widely distributed at reputable dental clinics and pharmacies in theVietnamese market

II.4.1 Innovation: Launched for the first time in the market

If you are a person with specific needs or are in the process of orthodontics, you willhave heard of the necessary items for oral hygiene every time eating and drinking,but it will be quite inconvenient if we are in a place where we do not have enoughconditions to be able to use such items Therefore, our team has researched,researched and launched the product "Case for teeth" with the function as a productthat both protects against breakage of plates (such as broken elastic bands, brokenbrackets, etc.) just clean your teeth every time you eat and drink Completelyconvenient and does not lose aesthetics for users, especially today young people tend

to upgrade themselves more

With SmartTrack material, it will help "Case for teeth" avoid the effects of bacteria,acids, and other chemicals from food environment, saliva, On the Vietnamesemarket, there are products that use similar SmartTrack materials to make "Invisaligntransparent orthodontics", however this product's main purpose is to use orthodontics,

so the price is quite high, hard plastic material is mainly used for shaping, so it is

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so the price is quite high, hard plastic material is mainly used for shaping, so it is

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The product "Case for teeth" can be launched on the market around the end ofDecember and the beginning of January because this is the time near Tet, people'sdemand for eating and drinking becomes more than ever This will be a reason foreveryone to have the opportunity to try this product

II.4.3 Copyright protection

Products will be registered with measures to protect intellectual property rights

PART III NEW PRODUCT PROCESS III.1 Phase 1: Opportunity Identification and Selection

III.1.1 Idea

The idea of the product "Case for teeth" was born from the problem that my teammember is facing, which is oral hygiene during orthodontics

Share of Hoang Hiep: “I started braces in 2019 I always have difficulty in cleaning

my teeth when I have to eat out My family and friends are having the same problem.It's really annoying when we can't clean our teeth when eating out So, I had the idea

to create a dental guard when we eat and drink to make it easier to clean our teeth inall situations, ensuring oral health for ourselves and everyone around

III.1.2 “Orthodontics” trend

Orthodontics are considered an explosive trend in the past 3 years One of the cosmeticmethods used by many people to contribute to improving the aesthetics of teeth inparticular and appearance in general In addition, braces not only help us have a beautifulsmile, but most importantly, help to standardize the bite, improve chewing

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a beautiful smile, but most importantly, help to standardize the bite, improve chewing

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* Survey data to research the need for orthodontics:

The results of Mandall's study in Manchester school children 14-15 years old showedthat 48% did not need treatment, 34% needed moderate treatment and 18% neededvery much treatment While J Indian Soc Pedod prev Dent-March 2007 research onAsian and Caucasian children showed a dental health factor with 18.41% needingand very needing treatment, quite close to the results of Mandall[7] , those in need oftreatment (including level 3,4,5) was 44.2% - more than a third of the population andstill less than the results of other studies

III.1.3 Eating out habits

The Covid 19 pandemic has severely affected the accommodation and cateringservices industry However, according to the data released by the General StatisticsOffice, in the end of 2018 and the beginning of 2019, the revenue of accommodationand food services is estimated at more than 45 trillion dong, up 0.5% compared to theprevious month and up 14.7% Life is so busy that buying food to cook at home andthen clean up becomes a burden for many people, especially in big cities, Vietnamesepeople tend to like to eat more and more

According to Assoc Prof Trinh Dinh Hai, Director of the Central Stomatology Hospital, there is an alarming situation in Vietnam today that about90% of people have dental problems, mainly diseases Caries Habits of snacking,eating on the street, teeth must constantly be exposed to too much unclean food,many

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individuals have problems with oral hygiene, this leads to bad health consequencesfor a long time dental health

III.1.4 Dental hygiene needs

Today, many oral care products are developed and launched into the market such as a

the street, teeth must constantly be exposed to too much unclean food, many

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individuals have problems with oral hygiene, this leads to bad health consequencesfor a long time dental health

III.1.4 Dental hygiene needs

Today, many oral care products are developed and launched into the market such as aseries of toothpastes, electric toothbrushes, water flossers, etc However, theseproducts have no mechanical properties high performance because it cannot be used

in all cases Carrying when going out is also a problem because of its untidy size andshape

Therefore, the "case for teeth" product will be a savior for customers every time they

go out, without having to carry too many oral hygiene products, still ensuring theirteeth are clean Convenience and core value that the product brings, “Case for teeth”offers the optimal solution for oral hygiene The utility that the product brings toattract the trust and satisfaction of customers, and at the same time is a completelynew product on the market

III.2 Phase 2: Concept Generation

III.2.1 Concept information process

Table 3: Concept generation

Concept 1: Patronus I with two “Smart”

● Consisting of 2

transparent trays, the top of

each tooth of the tray is

reinforced with a hardness to

be suitable for many different

eating situations

● Compact size, lightweight

High strength, good heat

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● Smark Track – Smart material, made from high-quality multi-layer polyurethane plastic, meets medical standards to ensure safety for health

● The SmartTrack material is comfortable and fits better thanthe single-layer plastic (EX30)

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● Creates a transparentfilm to protect teeth fromfood plaque

● Protect teeth from conditions such as brackets falling off, breaking rubber bands, and foods that stain teeth

● Compact size, lightweight

High strength, good heat

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● SmartTrack has transparency, strength, thinness, and flexibility

With its inertness and biological stability, the SmartTrack material isapproved by FDA, and it's safe for use by children and adults

● SmartTrack does not contain BPA plastic

● Smart Force, a force-generating feature based on an attachment system, are plastic buttons, attacheddirectly on the inside of each tooth

on the case, to create grip points forthe case and tooth

breaking rubber bands, and foods that stain teeth

● Reduce the risk of dental problems

● Effectively support the dental treatment process

● Avoid having to clean your teeth repeatedly with previous products

Concept 2: Ptronus I with “size”

● Same as the previous

concept The case size is right

to match the shape of the

teeth, comfortable teeth

manufacturing company

● Same as the previous concept Ensure gave the most comfortable experience for users in chewing food

● Fixed-size separately for each customer, helping the case grip firmly,

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to have data and give it to our each customer, helpingcase manufacturing company the case grip firmly,14