A brief guideline to create a better design strategy online. Let’s start with what an online strategy is not. It is not a nebulous concept. It is not a thinking exercise. It is not a motivational or aspirational statement. It is not a mix of individual tactics (SEO, PPC, web design). It is not something you set and forget. It is not a quick fix – there are no shortcuts to online design success. Your online design strategy is an ongoing process – a long term plan to get good business results online by integrating your business goals with your online design objectives. It is an action plan, a sequence of questions you ask and decisions you make every time you do anything online.