Improving the integrated marketing communication activities at vietinbank ta

Saving□ Less than 3 million VND Retail Credit□ Less than 3 million VND Money transfer□ Less than 3 million VND EBanking□ Less than 3 million VND Card Service□ Less than 3 million VND

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RESEARCH QUESTIONAIRE

We are conducting a survey to improve the effectiveness of communications programs and improve service quality for customers We would like to invite you to take your time to answer the following questions, we are committ that only using the your information for research purposes and not to provide to the 3rd party Thank you so much!

A GENERAL INFORMATION

Full name: ……….……… Age:……… Gender:………

Address:………

Telephone:……… Cellphone:………

Income: Less than 3 million VND□ Less than 3 million VND

From 3 to 7 million VND□ Less than 3 million VND

More than 15 million VND□ Less than 3 million VND

B SURVEY INFOMATION

1 When did you start using VietinBank’s products and services?

Less than 1 month ago 1 – 3 months ago 3 – 6 months ago

□ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

6 – 12 months ago More than 12 months ago

□ Less than 3 million VND □ Less than 3 million VND

2 How often do you use VietinBank’s products and services ?

Less than once per day 1 – 3 times per day 3 – 5 times per da

□ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

5 – 7 times per day More than 7 times per day

3 Which services of VietinBank do you often use?

Saving□ Less than 3 million VND

Retail Credit□ Less than 3 million VND

Money transfer□ Less than 3 million VND

EBanking□ Less than 3 million VND

Card Service□ Less than 3 million VND

Other service (please note):………□ Less than 3 million VND

………

4 By which channel do you know about VietinBank’s products and services?

From introduction of others / viral□ Less than 3 million VND

Television / Radio □ Less than 3 million VND

Newspaper / Magazine□ Less than 3 million VND

Internet□ Less than 3 million VND

Sales Promotion□ Less than 3 million VND

Convention / Event of VietinBank □ Less than 3 million VND

POSM □ Less than 3 million VND

VietinBank website□ Less than 3 million VND

Outdoor Advertising□ Less than 3 million VND

Telemarketing□ Less than 3 million VND

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5 Evaluate your level of belief to the following communication channels when you need information

to refer about VietinBank (1 is the most believable, 10 là the least believable)

From introduction of others / viral□ Less than 3 million VND

Television / Radio □ Less than 3 million VND

Newspaper / Magazine□ Less than 3 million VND

Internet□ Less than 3 million VND

Sales Promotion□ Less than 3 million VND

Convention / Event of VietinBank □ Less than 3 million VND

POSM □ Less than 3 million VND

VietinBank website□ Less than 3 million VND

Outdoor Advertising□ Less than 3 million VND

Telemarketing□ Less than 3 million VND

6 Have you ever read or heard about articles about VietinBank in themedias?

Yes (Move to Question 7 ) No (Move to Question 13)□ Less than 3 million VND □ Less than 3 million VND

7 Which media do you often read or hear about articles about VietinBank?

Television Radio Newspaper / Magazine News website □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

Other media (please note): ………□ Less than 3 million VND

……… ………

8 Evaluate about information in the articles about VietinBank in the medias:

Information is not enough, not clear

□ Less than 3 million VND

Information is enough and clear

9 Evalutate the level of importance of information in the articles to your decision of transaction with VietinBank:

Very disimportant Disimportant Normal Important Very important□ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

10 Which kind of information do you read or hear about VietinBank?

Positive information (move to question 11)

Neutral information

Negative information (move to question 12)

11 Does the positive information make you more assurancy when you transact with VietinBank

Yes No

12 In you opinion, which solutions does VietinBank need to solve the negative information?

Quiet, no explaination

Explain to customer immediately

Quiet for a few days, after that explain to customers

Other solutions (please note): ……….□ Less than 3 million VND

……… ………

13 Have you ever seen or heard about advertising about VietinBank in themedias?

Yes (Move to question 14) No (Move to question 20)□ Less than 3 million VND □ Less than 3 million VND

14 Which media do you often see or hear about about advertising about VietinBank?

Television advertising Radio advertising Outdoor advertising□ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

Internet advertising POSM advertising Others□ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

15 Could you understand the content or information in advertising of VietinBank?

Có (Chuy n sang câu h i s 16) Không (Chuy n sang câu h i s 19)□ Less than 3 million VND □ Less than 3 million VND

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16 Evaluate about performance way of advertising about VietinBank?

Very unbeautiful Unbeautiful Normal Beautiful Very beautiful□ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

17 Evalutate your level of interest to advertising about VietinBank:

Very uninterested Uninterested Normal Interested Very interested□ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

18 Evaluate your level of belief to the advertising about VietinBank:

Very unbelievable Unbelievable Normal Believable Very believable□ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

19 By which reasons do you not to understand the content or information in advertising of VietinBank?

Performance way is difficult to understand□ Less than 3 million VND

Language is complicated, not friendly □ Less than 3 million VND

Information transmitiion is so fast, difficult to catch up□ Less than 3 million VND

Others (Please note): ………

……… ………

20 Have you ever joint the sales promotion programs of VietinBank?

Yes (Move to Question 21 ) No (Move to Question 24)□ Less than 3 million VND □ Less than 3 million VND

21 By which reasons do you join the sales promotion programs of VietinBank?

Attractive promotion gifts□ Less than 3 million VND

Simple and easy regulations□ Less than 3 million VND

Fast and transparency awarding□ Less than 3 million VND

……… ………

22 Evaluate about the sales promotion programs of VietinBank:

Very unattractive Unattractive Normal Attrachtive Very attractive □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND □ Less than 3 million VND

23 By which reasons do you not join the sales promotion programs of VietinBank?

Unbelievable to the sales promotion programs□ Less than 3 million VND

Not to have information □ Less than 3 million VND

Unlike to join the sales promotion programs□ Less than 3 million VND

……… ………

24 Evalutate the level of importance of the following characters to your decision of transaction with VietinBank: (by point, including: 1 is the least important, 10 is the most important)

Information in the medias□ Less than 3 million VND

Advertising □ Less than 3 million VND

Sales promotion□ Less than 3 million VND

Direct marketing by VietinBank’s staffs□ Less than 3 million VND

Sincely thanks!

Tiêu đề	Improving The Integrated Marketing Communication Activities At Vietinbank Ta
Trường học	VietinBank University
Chuyên ngành	Marketing Communication
Thể loại	Thesis
Thành phố	Hanoi

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Số trang	3
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