A study on promotion strategy of an educational institution apollo education and training organization

A study on promotion strategy of an educational institution - Apollo Education and Training Organization educational organization must do more than that.. -3-A study on promotion strateg

educational institution - Apollo Education and Training Organization

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Advisor : Dr NguySn Duc Rolli Anh Student : Phung R~c Thuftn

Class : KD0301 Student code: 0340370

ACKNOWLEDGEMENT

I would like to thank all my lecturers at the International Business Administration

Department for their help and continued support, in particular, Viee Dean Tdn Tuy Nga who kept me focused at all times at what works in the university,without her great support I cannot continue with my research

I am especially grateful to Ms. Nguy~n Dfre Hoai Anh, DBA my advisor, for herhelpful comments and thoughtful guidance on my study in progress to make myresearch become feasibility

In addition, I must thank Mr. Nguy~n QuBe Hung - a big brother of mine - who

is always be with me in this difficult journey, without his support and deepunderstanding none of this work would have been possible

Many special thanks to Mr Vii QuBe Anh - Vice Dean International Relations who has done a great help for the first steps of my research Thanks also go toApollo's staffs and students for the valuable information and personal ideas whichhelp me a lot in figuring out new aspects of educational business

-Once again, I reserve the biggest thank to my friends and family for their greatlove and care They are the inspiration for me to work harder in order toaccomplish this challenging project

ABSTRACT

Vietnam now is the 150th member of World Trade Organization, moredifficulties and challenges are ahead for domestic firms as well as foreigncompames Moreover, Viet Nam now becomes one of the fastest-growingeconomies in the world; it also leads to the growth of the education When Englishbecome the barrier for Vietnamese to communicate with the rest of the world, themarket demand for teaching English is increasing

More and more investors take part in the educational market Especially inteaching English and training solutions However, the promotional tools are notapplied efficiently in this field because of the characteristics of the educationalproducts and services The market is becoming hotter; the competition is tougherthat leads to the better improvement of English centers Therefore, a research onpromotion strategy is quite important for small businesses that are coming toupgrade to the professional firms in order to compete and survive in this market

The research is focused on the harmonious coordination between the theory

of promotion and the application of one typical firm Fundamental knowledge isbase for collecting and explaining the terminology of promotion strategy inmodem marketing The core information from Apollo Education and TrainingOrganization is also used for analyzing the effective and ineffective in applyingthe promotional tools for educational organizations Moreover, the interviews ofstaffs and learners were made to get a better evaluation Finally, the suggestions

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were raised for this institution and the others to have the effective promotionalprograms for their own business

Figure 1: The Tradition Communication Process 6

Figure 5: The Personnel Structure of One Center of Apollo 24

iv

LIST OF TABLES

v

A STUDY ON PROMOTION STRATEGY OF AN

EDUCATION AND TRAINING

Figure 7: Programs of English Young Learners

Figure 10: Steps of English for Teenagers

vi

Chapter 1: An overview on promotion in marketing 4

B Pull Strategy 16

Chapter 2: A tour to APOLLO EDUCATION & TRAINING

2.1.4 Personnel structure 24

2.1.6 Who are Apollo's target customers? 27

2.2 Promotion strategies of APOLLO EDUCATION & TRAINING 56

Chapter 3: Analysis and suggestions to enforce APOLLO's

1 Research Paper Objectives

There are several reasons, which helped me decide to choose thistopic First of all, it is the need of education in our society nowadays.Government always cares and encourages the educational institutions toestablish and develop to meet the demand of society

Secondly, Vietnam has just officially become a 150th member ofWorld Trade Organization (WTO) in the year 2007 It means we will havemany opportunities and difficulties in the future years Language barrier isone of them People try their best to master at least one foreign language tocommunicate with their foreign partner English is the most suitable choice.Not just because it is an international language but also it is the mostpopular language than the others Therefore, studying English - theinternational language - which now becomes the demand of everybody whowants to join in the integration

Thirdly, Apollo Education and Training is the first one hundredpercent foreign investment educational institution in Vietnam which hasapplied the promotion tools very successfully Thus it would become agood example for illustrating, grading and serving as a model for othereducational institutions

Last but not least, there is a simple way to think that educating isteaching, but this definition is wrong nowadays The manager of an

A study on promotion strategy of an educational institution - Apollo

Education and Training Organization

educational organization must do more than that Education is a kind ofbusiness too It means supplying the educational services Looking at theprogression of educational institutions in Vietnam we can easily see theweakness of applying the promotion tools Hence, I see that is the niche for

me to analyze and give some suggestions for this problem

2 Scope of Research

My topic will be researched on Marketing and I will gIve thedefinitions as well as analyze the 4Ps - Product, Place, Price, andPromotion In addition to, focusing on promotion tools to illustrate andevaluate the weakness and strength of this institution

3 Research Method

I basically use the fundamental knowledge from text books toexplain and appraise Moreover, the statistics from Apollo Education andTraining will help me illustrate more clearly Moreover, the informationand data from internet, newspaper, and professional journals will be used tomake my study more persuasive Especially, I will make an interview ofsome students of Apollo and the other ones of its competitors to grade thequality of this institution

-2-4 Contents of Research

There are 3 chapters in this research Chapter I will provide anoverview on promotion in marketing by definitions, figures and examples.Next, chapter 2 will introduce about the Apollo Education & Training - theestablishment, development, its promotion strategies and future promotionplans Lastly, chapter 3 will show the main research of this topic - theanalysis and suggestions to enforce Apollo's promotion strategy byevaluating the trends of the products, competitors, and SWOT analysis andgive the suggestions to promote its strategy

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However, nowadays, there is a short way for people to know about theconcept of Marketing: "It is much more than selling and advertising".IThus, itleads to the role of marketing is to satisfy the needs of target customers Inorder to do that, the advice for marketers is using 4Ps to reduce all thevariables in the marketing mix may cause Promotion is one of them which istelling and selling customers

Therefore, "Promotion is communicating information between seller andpotential buyer or others in the channel to influence attitudes and behavior" I

It is concern with telling the target market or others on the channel ofdistribution about the "right" product In promotion tools, the marketers must

do much more than advertising, setting up trade shows, giving coupons, and so

on Actually, their main job is "to tell target customers that the right Product isavailable at the right Place and at the right Price" 1

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B The objectives of Promotion

• Affecting behavior. This is the overall objective of promotion Thepromoter has to make the big change in "the attitudes and behavior ofthe firm's target market" 2 for his product In contrary, he also has tostrengthen "present attitudes of customers that might lead to favorablebehavior" 2 Therefore, promoter has a very important duty that is topersuade new customers and maintain the current customers

• Informing. Helping your target customer know something about your

'\product "Informing is educating" is the term that Perreault andMcCarthy use to explain In this objective, the promoter will analyze tohelp potential customers have some ideas about your productdifferential and how it meets their needs and wants than others

• Persuading. It is not enough for customer to buy the product if youjust tell them how good yours is As the role of promoter, you have topersuade them to buy it In a case, your product has the same quality asyour competitors' one, you must try to "develop a favorable set ofattitudes" 2 Hence, your cu~tomers will buy, and keep buying theproduct Today, many firms try to persuade customers to buy theirproducts as much as possible to prove their brands are better than others

• Reminding. Trying to attract as many new customers as you can doesnot mean forgetting your current ones who have been satisfaction byyour product Even though they choose you, they can still be the targets

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of competitors So reminding is extremely important for you to maintainyour loyal customers

1.2 The Communication Process.

In some ways, promotion means communication Thus, the promoter mustunderstand clearly the communication process to know how it works and tocontrol it effectively Many reasons of misunderstanding the promotion messagewere caused by lack of knowledge of communication process of promoter So thebig question is what the communication process actually means? It means a sourcetrying to reach a receiver with a message

-ill- •••••••• -ill••••••••••••• ~III - ill

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Figure 1: The Traditional Communication Process

Source: William D Perreault and E Jerome McCarthy Basic Marketing.

McGraw Hill International Edition (p.386)

In figure 1 above, we can see six elements of a communication processwhich are showing how a communication process can deliver message to thereceiver - customer

6-Two mam elements in the process are the source - the sender of themessage who is trying to send the message and the receiver - the target customerwho will be receiving it.

There is a noise symbol in the central of the figure that means thedistraction during the communication that may reduce the effectiveness of theprocess

The three other elements are primary communication functions - encoding,decoding, and feedback Encoding is the source deciding what it wants to say andtranslating into words or symbols that will have the same meaning to the receiver

3. When the message comes to receivers, they have to decode it that meanstranslating the message Lastly, feedback is a part of the receiver's responsecommunicated back to the sender.3

1.3 Promotion Mix.

People have already known about some elements of promotion, such as:advertising, personal selling, sales promotion, and public relations etc., what is thenecessary consideration the marketer should make to have the effective promotionprogram? The answer is the knowledge of using a promotion mix It is thecombination of one or more of the promotional elements it chooses to use.4

The Figure below will show how the marketer combines promotionalelements to make an effective promotion program

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Figure 2: Basic Promotion Methods and Strategy Planning

Source: William D Perreault and E Jerome McCarthy Basic Marketing.

McGraw Hill International Edition (p.379)

1.3.1 Personal Selling

Nowadays personal selling is very popular Many managers use it asthe most supporting efficient tool The answer for this phenomenon is theeffect that it brings to their company How can you know directly thethought of your customers about the products? Just use personal selling.There are several definitions of personal selling One of them is defined asthe face-to-face communication between sellers and potential customers

There are some Strategy Planning ways for Personal Selling 5

• Number and kind of salespersons needed The sales managerhas to structure very carefully the sales force to decide the rightjob for the appropriate number of salespersons It mainly depends

8-on the basic sales tasks of the firm They are getting, taking, and supporting.

order-• Sales technology support Because of changes in the tasks,

structure and target market, the sales technology helps to providetools to do the job It helps the salespersons have the competitiveadvantage to work and manage their job easily

• Selection and training procedure It is the very important task

of sales manager to build a strong and effective sales force.Because no one was born to be a salesperson The sales managershould consider about the exact kind of person the firm needs tohire well-qualified salespersons The next step is training themabout the company policies, product information, andrelationships with customer firms, and professional selling skills

• Compensation and motivation approach Being the man~ger,

you cannot recruit the qualified salespersons, train them how towork effectively and let them go to work for your competitors.That is the reason why you have to develop an effectivecompensation plan to keep your good and valuable sales force Itwill be focused on the salespersons' interest and gain

• Personal selling techniques "Good salespersons are trained, not

born" How can you train them in the specific time to have thebest results? That is the answer for selling techniques The choice

of a sales manager depends on the firm's product and target

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market Hence, they can make the decision of prospecting orpresenting

1.3.2 Mass Selling

In contrast to personal selling is mass selling Because of focusingmass effect of customer's recognition about your product, mass selling isusing as the most potential tool That is why Mass Selling is defined as thecommunication with large numbers of potential customers at the sametime.6

There are two types of mass selling: advertising and publicity

speCial

events

-• Advertising

~ An identified sponsor defines Advertising as any paid form ofnon-personal presentation and promotion of ideas, goods, orservices

~ There are many types of media used for advertisement In fact,depending in the objectives of the firm's advertising, there aretwo main kinds to use - product or institutional 7.

4 Product Advertising: The main purpose of this kind of

advertising is selling a product Thus, it may focus on thefinal users

There are three main ways to do the product advertising

• Pioneering advertising It is useful for launching anew product of a firm This kind of advertising tries toinform potential customers about the new product andhelps tum them into adopters

• Competitive advertising: When the product life cyclemoves along, a firm needs to use competitiveadvertising to hold its own again competitors It tries

to develop selective demand for a specific brand

• Reminder advertising: Finally, your product has tocome to the declining stages or market becomesmature That is the best time for using reminder

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A study on promotion strategy of an educational institution - Apollo

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advertising to keep your product's name before thepublic and reinforce previous promotion

'*" Institutional Advertising: Its basic objective is to develop

goodwill or improve an organization's relations withvarious groups by promoting an organization's image,reputation, and new ideas Then, it will focus not onlycustomers but also suppliers, shareholders, employees,and the general public

4- News release It is used to inform of a change III thecompany or the product line We can use newspaper, radiostation, or other medium of an idea for a story to do that

4- News conference It is often used for negative policy The

representatives of the media are invited to aninformational meeting, and advance materials regardingthe content are sent

'* Public Service announcements They are used the most

by the nonprofit organizations to announce their needs

1.3.3 Sales Promotion

(So urce: http://www.cartoonstock.com/lowres/ gth00951.jpg)

Nowadays, sales promotion becomes much more familiar withcustomers In fact, that is the best tool for most of small firms' sales

-A study on promotion strategy of an educational institution - -Apollo

Education and Training Organizationmanagers to increase their sales volume which would not have consideredabout the full promotional campaign

Therefore, Sales promotion means short-term incentives toencourage purchase or sales of a product or service

Tools of sales promotion 9

There are many ways to promote sales And the tools of salespromotion depend mainly on the objectives, the competition and the cost-effectiveness for the sales manager to choose the most suitable one Salespromotion maybe aimed at consumers, middlemen or a firm's ownemployees

Figure 3: Example of Sales Promotion Activities

(Source: William D Perreault and E Jerome McCarthy Basic Marketing.

McGraw Hill International Edition (p.380))

->- Samples Offers consumers a trial amount of a product

>- Coupons Certificates that give buyers a saving when they purchase aspecific product

>- Cash refund offers (rebates) Offers to refund part of the purchase price

of a product to consumers who send a "proof of purchase" to themanufacturer

>- Advertising specialties Useful article imprinted with an advertiser'sname, given as gifts to consumers

>- Point-of-purchase materials Displays and demonstrations that takeplace at the point of purchase of sale

>- Discount A straight reduction in price on purchases during a statedperiod of time

>- Allowances Promotional money paid by manufacturers to retailers inreturn for an agreement to feature the manufacturer's product in someway

>- Conventions and trade shows Gathering of companies with similarproducts or companies with different products serving the samemarkets, to showcase their latest offerings, meet customers, learn newtrends and identify new prospects

>- Sales contests Contests for salespeople or dealers to urge their salesforce and to increase their efforts over a given period

1.3.4 Promotion Strategies

Understand clearly all the tools and methods of promotion that does notmean you can develop the successful promotion campaign Applying the

15-, -

A study on promotion strategy of an educational institution - Apollo

Education and Training Organizationappropriate strategies of promotion is the next step to cany out the effectivepromotion program The promotion mix that company use is influenceddirectly by the strategy it applies

There are three kinds of promotion strategies

A Push Strategy

Push strategy is a promotion strategy that uses mainly personal selling andsales promotions to encourage orders and provide sales assistance or stimulatedemand In the push strategy, the manufacturer tries to push the productthrough a channel from the wholesaler, retailer to the hand of consumer

C Combined Push and Pull Strategy

Because pull or push strategy has their own advantages and disadvantages,many successful sales managers try to combine the two strategies to have themost effective strategy The manufacturer which applied combined push-pull

-strategy is using advertising to stimulate demand at the ultimate customerswhile using personal selling in the channel.

Figure 4: Three kinds of Promotion Strategies

Source: Phillip Kotler and Gary Amstrong, Principles of Marketing, 2nd

European Ed (Prentice Hall Inc., 1999) P.646

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Since promotion plays a very important role in the success of the business,the deeper research and evaluation in promotion is extremely necessary Let'come to the next chapter to find out how useful of promotion strategies,especially in educational field

-CHAPTER 2:

A TOUR TO APOLLO EDUCATION & TRAINING

STRATEGY

WHERE THE BEST BECOME BETTER

-A study on promotion strategy of an educational institution - -Apollo

Education and Training Organization

2.1 The establishment and development of Apollo 10.

2.1.1 The philosophy of Apollo

Apollo is a leading independent provider of education and training serviceswith offices in Hanoi and Ho Chi Minh City (HCMe) They have achievedmany firsts in Vietnam, including the distinction of being the first 100%wholly foreign-owned education and training organization in Vietnam In theyear 2007, Apollo has 6 educational branches in Vietnam - four centers in HaNoi, one in Da Nang, and the other in Ho Chi Minh City The Board ofManagement members have worked really hard to contribute for Apollo'sdevelopment as today

~ Mr Kalid Muhmood - General Director

~ Mrs Arabella Peters - Managing Director

~ Ms Phan Hoang Hoa - General Manager in Ha Noi

~ Mr Pham Hung Vu - General Manager in Ho Chi Minh City

~ Mr Phan Thanh Binh - General Manager in Da Nang

It is sure that with only five people cannot build up the brand name ofApollo Education and Training to be well-known in Vietnam It must be done

by the whole effective personnel structure The differential point in Apollo isthe way they satisfy their customers and their employees as well Mr KalidMuhmood believes that people are the most valuable property of Apollo.Therefore, we can see that the success comes to Apollo that does not dependonly on the way the market their brand name, but also the way they workseriously and the way they respect people Every employee of Apollo alwayskeeps in mind the working precept: values - results - friendly services thatApollo supplies to their customers With the slogan WHERE THE BEST

I •

BECOME BETTER, we can say Apollo now has the certain place in theVietnam's educational market and also has been given recognition byVietnamese students

2.1.2 Apollo's history

With 13 years old joining in the educational environment in Vietnam especially in teaching English field, Apollo has the certain place in thecustomer's heart We can say that in some aspects, Apollo has made asuccessful record - recognized by Vietnamese Moreover, their quality is alsobeing recorded Thus, have a look at the history of Apollo so we can knowwhat helps Apollo become successfully as today

-~ Apollo Education and Training commenced activities in Vietnam in 1994

~ The first Apollo Centre was opened in May 1996 in Dong Da District,Hanoi

Students from Vietnam, Sweden, Russia and the Middle East joined thefirst English Language classes

~ Apollo first conducted preparation courses for the University of Cambridgeexaminations in 1996

The first certificates were awarded in that same year Apollo is a University

of Cambridge ESOL Authorized Centre

~ In 1998, Apollo Education and Training was the first organization toreceive a one hundred percent wholly foreign owned license in education inVietnam

~ In the year of 1999, Apollo's second school in Hanoi was officially opened

by the Minister of Education and Training for Vietnam, Mr Nguyen MinhHien and His Royal Highness, The Duke of York

A study on promotion strategy of an educational institution - Apollo

Education and Training Organization

>- In 2001, Apollo Education and Training became a member of theInternational House World Organization (IHWO) IH was founded in 1953with the aim of providing an innovative approach to language teaching.There are over 120 schools in more than 40 countries in the IHWO ViceMinister, Dr Tran Van Nhung attended the official ceremony to celebrateApollo joining the IH World Organization

>- Apollo Education and Training became a member of TACK International,

UK TACK partners deliver specialist learning solutions training in sales,communication and management in over 20 languages and more than 40countries worldwide

>- Apollo began its first courses in HCMC in the year 2000 The first ApolloCentre in HCMC was officially opened by Her Royal Highness, ThePrincess Royal in May 2002

2.1.3 The facilities of Apollo

Active in Vietnam since 1994, Apollo has worked with local andinternational clients to develop high-quality and cost-effective solutions totheir training requirements Apollo's on-the-ground expertise and facilities putthem in a unique position to serve the needs of companies, governmentorganizations and individuals Now let's start exploring Apollo to find outmore about how they can meet your training needs

Current facilities include:

>- Four centers in Ha Noi

>- One center in Ho Chi Minh City

>- One center in Da Nang City

22-All locations have fully equipped training rooms and support facilities Thehead offices for each location have audio and video equipped training rooms,cable TV viewing station, multimedia library and internet facility.

67 Le Van Huu, Hai Ba Trung Dist

T: (844) 943 2051F: (844) 943 2052

176 Thai Ha, Dong Da Dist

T: (844) 537 3251F: (844) 537 3247

36 Phan Van Truong, Cau Giay Dist

T: (844) 755 4733F: (844) 943 2052

hanoi@apolloedutrain.com

Ho Chi Minh City

26 Phung Khac Khoan, District 1.T: (848) 823 3597

-'

At Apollo they offer an expanding range of internationally recognizedacademic and professional qualifications to help people pursue theiremployment and career goals

Their academic qualifications include a University Foundation Programmeoffered in partnership with the University of Wales, Aberystwyth This allowsVietnamese high school students to enter directly into University of WalesUndergraduate Degree courses It is also recognized by a number of leadingUniversities in England and Australia

Professional qualifications include ACCA exam preparation coursesoffered in partnership with FTC

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2.1.4 Personnel Structure

Figure 5: The personnel structure of one center of Apollo

This figure just examines the structure of one center of Apollo Education andTraining Organization Each center will have its own development policycreated by its General Manager which depends on the general policy of theorganization

2.1.5 Function -Mission -Authority:

According to operating and managing structure of Apollo, the Board ofDirectors will directly control many centers by reports of General Manager ofeach center I will analyze the function and mission of each department of onecenter only; thence we will know how whole Apollo's system work effectively

• The Board of Directors: is mainly responsible for the operation ofApollo They have worked out the development plan for Apollo anddirect which center will accomplish the task Their main duty is ensureall the centers have worked well and whole Apollo's machinery can runeffectively

• General Manager: takes the responsibility for the operation of onecenter and report directly to the BOD They have to ensure that all theplans that are assigned for them must accomplish And the center theyare responsible for must work well Besides, they also have their owndevelopment plans for their center which must be approved by BOD

• Public Marketing Department: manage the operation of two smallercenters and report directly to General Manager - Customer Service andOversea Study Customer Service Center plays many roles such asreception, customer care, managing student list, and selling Englishcourses for individuals Oversea Study Center is responsible for all thestudying abroad counselor of Apollo It is one kind of sales, but theproduct is oversea study Because of contacting directly to customersboth of department must take excellent care of them

• Accounts Department: is responsible for all the financial issues of onecenter Of course they also report directly to the General Manager.According to the development of Apollo and the center, Accounts

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Department must consider the revenues and expenses of each activity.From that they can make clear and exact reports, and be responsible forthose

• Sales Department: like the sales force in trading company, the sales

department's main duty is selling products to customers The onlydifference is the product they take charge is corporate training Thesales manager must plan carefully the way approach customers andpersuade them buy the products Because with this kind of productcustomers rarely contact directly to Apollo to get the information SalesDepartment operations need to be reported to General Manager Theprice of the product also is negotiated by the sales department with theGeneral Manager's approval

• Human Resource Department: has the same function with othercompanies HR is responsible for recruiting new employees, takinggood care of current ones and planning all the appropriate policies foremployment All their operations must be reported to General Manager

• Academic Department: contains two main duties: supporting Apollo's

teachers and managing library Academic Manager and his employeestake the responsibility of the good operation of library and reportdirectly to General Manager Moreover, they have to support and takegood care of Apollo's teachers

•

2.1.6 Who are Apollo's target customers?

Because of focusing on the quality of product and the best services forcustomers, the cost of Apollo's product is not cheap Apollo specifies theirtarget customers are the upper-class people in the Vietnamese society Thecustomers who do not care much about the price of the product, but just focus

on the quality and services that the producer offers

Everyone knows that upper-class people are not easy to satisfy them Theyalways pay much to get the best Therefore, in their target customers, Apollocarefully divides them into two main types

Firstly, the individuals, who are ready to take the quality English course ofApollo They belong to the upper-class people so they are very demanding.Apollo has designed many courses to meet their demand Besides, the friendlyservices that Apollo supplied are diversified to help their customers always feelcomfortable and happy when joining the English class of Apollo

Secondly, the corporate customers, that means the organizations whichhave the training policy for their employees Apollo will design the course thatthey demand and serve them with the best quality The corporate customerswill have the unique class, with the expected numbers of student and thespecial designed program This kind of customers is one of Apollo's positions

of strength It is also the main revenue of Apollo Apollo has corporate trainingcontract with many famous foreign and domestic companies It proves thequality and the constant faith of customers to Apollo

Phung H~c Thuftn

A study on promotion strategy of an educational institution - Apollo

Education and Training OrganizationWhat they've said about Apollo?

Mr Tu Khac Huy Vu

Nike

CR Specialist - Corporate Responsibility Compliance

The classes at Apollo are very effective and worth investing in - mycommunication skills have certainly improved I also really enjoy theopportunities to practice English in the extra activities outside of class

Ms Nguyen Kim Chi

PricewaterhouseCoopers

Tax Manager

Apollo provides a professional learning environment with lots of opportunities

to practice using English They have helped me achieve my study goals

Ms Dam Dyen Nhu

HSBC

Relationship Manager - Personal Financial Services

My fluency in English has noticeably improved Listening is easier and I'mmuch more confident speaking Apollo is really where the best become better

I

A study on promotion strategy of an educational institution - Apollo

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2.1 7 Wide range of products

The English courses of Apollo are designed to meet the demand ofcustomers Even though you are a very demanding person, you still feelsatisfactory Therefore, the kinds of Apollo's product are numerous There arearound ten kinds of English course that have their own differential But thosekinds of product are designed to focus on two groups of target customers Wecall them individual courses and corporate training courses

A The English courses for Individuals

a General English

The Apollo General English Program provides customerswith the foundation they need for all their studies in English.Whether one is developing his English skills for his career orhis studies, the higher his ambition the stronger his foundationmust be The Apollo General English program has beendeveloped over ten years specifically for Vietnamese learners.The courses aim to develop your fluency and accuracy inusing English with a focus on Listening and Speaking Readingand Writing will also be covered

The Apollo General English courses are available at 08 levels,

each module takes 54 hours (12 weeks) to complete

Source: www.apolloedutrain.com