GÉNÉRALITÉ SUR LA COMMUNICATION TOURISTIQUE
Les principes généraux de la communication touristique
1.1.1.1 Qu’est-ce que la communication?
Communication is the act of conveying information or ideas to others, typically through language According to the Larousse dictionary, it involves engaging with another person, primarily through verbal exchanges between a speaker and a listener, with the expectation of a response.
The Larousse dictionary defines communication as the act of conveying or transmitting information Additionally, it highlights the importance of how individuals, organizations, or businesses project their image to the public, which will be the primary focus of this discussion.
Communication encompasses several key elements: Firstly, it involves the act of establishing relationships and conveying messages to others Secondly, it includes the various means and techniques used to disseminate information to a diverse audience Lastly, for businesses, communication is crucial for informing and promoting their activities to the public while maintaining a positive image, regardless of the media used.
La communication est l’action de communiquer, de transmettre des informations ou des connaissances à quelqu’un ou, s’il y a échange, de les mettre en commun
The term communication refers not only to the content being conveyed, such as an urgent message, but also to the act of being in connection with someone, as illustrated by the phrase "cutting off communication."
1 Larousse, Définition de la communication en ligne Consulté le 25 avril 2015
Communication encompasses all phenomena that occur when an individual conveys information to one or more others using articulated language or various codes, such as tone of voice, gestures, eye contact, and breathing.
La science de la communication a pour objet de conceptualiser et de rationaliser les processus d’échange, de transmission d’information entre deux entités (individus, groupes d’individus ou machines)
In a company, communication encompasses the techniques and methods used to present itself, its activities, and its products or services The goals may include enhancing its image, increasing brand awareness, or boosting engagement with potential clients.
The communication process is rooted in the act of conveying messages The sender has the intention to share information or ideas with others, resulting in the transmission of a message However, communication extends beyond human interaction; it also involves technical means, known as communication channels These channels serve as the medium through which messages are communicated, including speech, gestures, and various media.
1.1.1.2 Qu’est-ce que la communication culturelle?
La culture est toujours une définition complexe car son cadre est aussi flou qu’extensible
En matière de communication, que ce soit en matière de production culturelle, de valorisation de patrimoine ou encore de médiation culturelle, la communication culturelle constitue un outil incontournable
The culture of communication, especially in tourism, encompasses a set of rules, practices, behaviors, and dialogues derived from daily practical experiences, aimed at enhancing interpersonal communication.
Communication is a powerful tool for attracting consumers and expanding audiences across various fields, particularly in the cultural sector Its primary aim is to increase awareness of cultural institutions, associations, and organizations, as well as their activities Effective cultural communication strategies help shape the organization's image for target groups while showcasing its mission and values To successfully execute cultural projects such as festivals and exhibitions, effective communication is crucial for enhancing their visibility.
1.1.1.3 Définition de la communication dans le tourisme
Tourist communication differs from tourist marketing in its objectives and perspective on tourism It adopts a more social approach, considering both tourists and the true image of the destination This long-term strategy prioritizes human and environmental gains over immediate financial profit (VIALLON, 2013, p 5-6) It primarily relies on documentation, such as brochures, guides, and digital materials, along with promotional activities.
Tourism communication encompasses a vast array of tools and platforms that showcase the imagery of various regions It serves as a unique space for highlighting the cultural heritage and identity of tourist destinations, leading to numerous implications for both the locations and their visitors.
To enhance the understanding of communication, we can define the culture of communication within the tourism sector For tourism professionals, the concept of tourist communication remains underexplored by researchers However, for over fifty years, information and communication sciences have produced significant work on media, organizations, archives, and the flow of information—particularly in its digital form—that can be relevantly applied to the field of tourism.
La psychologie humaine est formée et communiquée à travers les activités de la communication du tourisme de chaque individu avec les autres
Tourist communication refers to the strategic dissemination of information within the tourism sector, although it remains a relatively underexplored term in academic research compared to political communication, organizational communication, and tourism marketing In professional contexts, it is widely recognized as a critical component of tourism marketing, specifically as an operational phase where established strategies are implemented through targeted materials aimed at specific audiences with defined objectives.
1.1.2 Classement de la communication dans les activités touristiques
1.1.2.1 Basé sur le sujet et le public
En fonction de la distance entre le communicateur et l’auditeur, la communication de tourisme peut être divisée en deux catégories:
Direct communication refers to the immediate contact and exchange between individuals engaged in tourism activities, facilitated by communication within specific time and space conditions For instance, tourists interact directly with guides regarding the travel itinerary In direct communication, both staff and clients utilize linguistic and non-linguistic means to exchange information and interact effectively.
Communication indirecte: communication sans contact direct entre l’orateur et l’auditeur (longue distance), nécessitant une assistance telle que téléphone, lettre ou fax
1.1.2.2 Basé sur la nature, la relation entre l’orateur et l’auditeur de communication
En fonction de la nature de la relation entre l’orateur et l’auditeur de communication, la communication peut être divisée en deux catégories:
Formal communication is grounded in the official roles and relationships between the speaker and the listener, often validated by legal documents An example of this can be seen in interactions between tourists and travel managers.
Communiquer dans les activités touristiques
The history of communication is as ancient as humanity itself, with humans needing to convey messages since their origins Various methods have been developed over time, including spoken language, hand gestures, smoke signals, drums, and written documents While communication has always existed, the formal study of communication as a science emerged much later, distinguishing between the evolution of communication techniques from ancient Greek and Roman times to the 20th century, and the systematic analysis of the communication process itself.
Communication, as a science, encompasses a vast array of applications and emerged in the 1940s through Shannon's work, gaining recognition as "information and communication sciences" (ICS) only in the 1970s Prior to this, communication services were virtually nonexistent, but in the last fifty years, they have become essential ICS respond to societal changes and the emergence of a hypermodern society For territories, leveraging ICS is not just an opportunity but a necessity; effective communication is crucial for positioning and enhancing visibility Understanding and utilizing ICS and their theories is vital for success.
The field of Information and Communication Sciences (ICS) identifies four foundational theories, also known as paradigms, which serve as the basis for explaining and implementing communication strategies These paradigms are the result of extensive research conducted by various scholars Understanding these theories is crucial for grasping the scope of ICS and the complexity of communication strategies employed, particularly by organizations focused on promoting territories.
To understand communication, one must grasp the structure of the communication system itself, where all elements are interconnected to convey a message Initially conceptualized by Shannon to address telegraphic transmission issues, this system was further developed by researchers like Lasswell and Weiner, leading to a comprehensive schematic representation This framework captures the complexity of communication, applicable to various interactions, whether between humans, between humans and animals, or even between machines.
2 Source: Bruno Cohen-Bacrie, 2003, Territoire en promotion, Weka
3 Source: LAKEL Amar, Cours de Théories de l’information et communication, Licence 2 ISIC, Université Bordeaux Montaigne, 2012/2013
Tourism communication takes place within the commercial environment of the industry, making it challenging to define time and space For instance, flight delays and late arrivals of visitors can hinder effective communication between tourists and guides, limiting their ability to coordinate plans based on time and location.
Tourist communication is a process of exchanging information that encompasses cognitive awareness and emotions Through effective communication in tourism activities, individuals can share and convey information about cultural and historical values present in tourist sites This exchange allows them to express their needs and desires regarding food, accommodation, service styles, and their levels of satisfaction or dissatisfaction.
Tourism communication is fundamentally a process of mutual understanding between individuals The impressions formed during this communication arise from the information exchanged between the speaker and the listener, influenced by each person's experiences and life skills This initial impression directly impacts comprehension and the effectiveness of the interaction.
Tourism communication involves interaction between tourists and service providers, as well as collaboration between company leaders and other businesses, to enhance overall performance and cooperation in the industry.
La communication touristique est régulée par la culture, la société et l’histoire (croyances, coutumes, religions…), et aussi les caractéristiques psychologiques des locuteurs et des auditeurs (besoins, motivation).
L’importance de la communication dans le tourisme
1.3.1 Rôle de la communication dans le tourisme
Communication skills are essential in all professions, particularly in tourism, where effective communication can be challenging yet vital for connecting with people It plays a crucial role in facilitating the exchange of information and fostering interaction between tourists and travel agents Moreover, communication is a key factor in enhancing the efficiency of tourism businesses.
Tout d’abord, orienter et ajuster les activités touristiques des touristes et les activités de services et d’activité des entreprises améliorent ainsi la qualité et l’efficacité de leurs activités
Effective communication in tourism fosters mutual understanding among individuals, tourists, visitors, and tourism managers, enhancing cooperation and support within the industry.
Tourism communication enhances awareness of the natural, human, cultural, and social aspects of diverse global communities and tourism businesses, fostering closer connections between the cultures and lifestyles of countries and nations worldwide.
1.3.2 Facteurs importants de communication touristique
The importance of communication skills in everyday life and across various professions is undeniable However, effective communication is especially crucial for employees in the tourism sector.
Avec de bonnes compétences em communication dans le tourisme, vous pourrez présenter aux visiteurs les avantages de votre service par rapport à d’autres concurrencents
Communicating effectively goes beyond merely speaking a language fluently; it requires a deep understanding of the context and purpose behind your communication Additionally, possessing supplementary knowledge, such as language nuances and key information, is crucial for successful interactions.
To effectively present an idea or initiate a project based on your potential and benefits, it is essential to first persuade others Additionally, leveraging various methods such as presentations, analysis, and synthesis can significantly enhance your productivity.
Cependant, nous avons également besoin de compétences en communication touristique pour mieux comprendre son importance
First and foremost, we focus on speaking skills, as interacting with numerous tourists from around the world requires us to master clear and precise communication.
Additionally, we must master professional situations In every instance, we should equip ourselves with the necessary tools to handle unforeseen circumstances Our professionalism will be clearly reflected in the arrangement of the meeting room, the break area, and recreational spaces.
Maintaining a stable mindset is crucial, as managing our psychology can be challenging When faced with specific problems, it is essential to stay calm in order to find the most reasonable solutions Effective communication techniques during travel are vital, yet they can be difficult to develop Ultimately, adopting a professional mindset is necessary in all situations.
Having linguistic abilities and knowledge of multiple languages provides significant advantages in various work environments, particularly in the tourism sector Mastering languages is essential in this field, so it's beneficial to make a habit of learning new languages in your free time This will undoubtedly enhance your communication skills and open up more opportunities in tourism.
On the other hand, it is essential to master our emotions If we are passionate about and choose a career in tourism, we must maintain a happy and friendly demeanor, regardless of the circumstances.
In addition to communication skills in tourism, the ability to observe during travels is crucial Understanding the expressions on visitors' faces can provide insights into their psychology, enabling you to respond in the most appropriate manner.
The final destination involves saying professional goodbyes Since visits typically occur within a limited timeframe, it's essential to bid farewell at the end of each journey This practice helps maintain a positive impression with tourists, increasing the likelihood that they will choose our company for their next trip.
Effective communication skills are essential for students aspiring to work in the tourism industry Communication not only plays a vital role in everyday life but is also crucial in business, particularly in tourism It fosters relationships, encourages information sharing, and enhances customer service When communication is strong, businesses can resolve customer issues swiftly, leading to increased sales and overall success Ultimately, communication is key to connecting people, especially within the tourism sector.
Communication is an essential tool for promoting tourism As a well-defined and theorized discipline, communication adapts seamlessly to the tourism sector Developing a tourism-focused communication strategy involves applying general communication principles to create specialized messaging that meets the unique objectives of the industry.
Le premier chapitre a présenté les généralités, les définitions de la communication, la communication touristique ainsi que les rôles de la communication dans le tourisme
En résumé, nous arrivons à constituer le cadre théorique concernant plusieurs aspects liés au sujet choisi Nous possédons maintenant une base de savoir exigé pour continuer le deuxième chapitre
DIFFICULTÉS RENCONTRÉES CHEZ DES ÉTUDIANTS TROISIÈME ANNÉES ET QUATRIÈME ANNÉES DANS LA COMMUNICATION
Constitution de l’enquête
This survey aims to explore and understand the challenges faced by students in tourist communication, highlighting a range of issues that we strive to address.
Cette ộtude nous permettra aussi de connaợtre la rộalitộ qui se passe chez les étudiants pour améliorer la compétence de la communication dans le tourisme
During our research, we conducted a survey with third and fourth-year students from the French Department to identify the major challenges affecting communication skills in tourism The findings are categorized into two main classes.
Classe franỗais K13 avec l’effectif de 29 ộtudiants;
Classe franỗais K14 avec l’effectif de 43 ộtudiants.
Analyse des résultats de l’enquête
As part of our research, we developed a questionnaire aimed at students to address the questions posed in our study and gather essential information This approach allows us to illuminate the subject of our investigation based on methodological and objective criteria.
Nous l’avons mené à travers différents types de question, c’est-à-dire: des questions ouvertes, fermées et à choix multiples
2.2.1 Profil et besoin des étudiants
Question 2 Vous présentez-vous à l’université en D1 ou D3?
En se basant sur le Graphique 1, nous constatons que la plupart des ộtudiants commencent à apprendre le franỗais à l’universitộ Le plus grand
D1 D3 pourcentage montre que ces étudiants ont rencontré plus de difficultés que ceux qui se présentent à l’université en D1 Ils sont obligés à commencer par des connaissances fondamentales
Il leur est très difficile de rattraper les camarades avancés et d’atteindre le niveau de langue B1 pendant deux ans
Question 3 Pourquoi avez-vous choisi le franỗais du tourisme?
Les réponses les plus fréquentes sont les suivants:
- Aiment voyager et travailler dans le tourisme;
- Adorer le franỗais et aimerait prộsenter le Vietnam, en particulier Huộ à des amis internationaux afin que les gens puissent en savoir plus;
In the future, there may be increased opportunities to easily find employment in the tourism sector, allowing for greater interaction with industry professionals and the potential to build a broader social network.
- Aimer le dynamisme, le mouvement, l’exploration tout ce que le tourisme a à offrir
Based on the responses, most respondents confirmed their choice of the French tourism sector due to the promising job opportunities it offers in the future Additionally, they expressed a strong passion for both the French language and the tourism industry.
Most students are eager to learn French for tourism, recognizing its importance for their future The number of French-speaking tourists in Huế continues to rise each year, especially during the festival in April This growing interest provides students with the opportunity to communicate with foreigners, making French increasingly essential, particularly in the tourism sector.
Question 4 Quel travail souhaiteriez-vous exercer après la sortie de l’université?
Notre objectif à travers cette question est de voir les besoins des apprenants
En se basant sur le Graphique 2
The survey results indicate that a significant majority of the students surveyed aspire to work in the tourism sector According to the data presented in Graph 2, tourism services rank highest in career preferences, with 69% of students expressing this choice This inclination towards the tourism profession is attributed to ongoing economic development.
The tourism development prospects in Vietnam are particularly promising, especially within a regional and municipal context, with Hué serving as a prime example of a thriving tourist city Overall, tourism in Vietnam, and specifically in Hué, is on the rise, making it the preferred choice for travelers.
Travail dans les entreprises étrangères ou les entrprises mixtes
Travail dans les bureaux traduction et d’interprétation
According to the survey results, 26% of students aspire to work for foreign or joint-venture companies The ongoing growth of tourism in Vietnam has led to an increasing number of foreign enterprises and joint ventures, providing more job opportunities for locals, including language students who have a strong advantage due to their proficiency in foreign languages.
En outre, certains étudiants choisissent encore de travailler dans les bureaux de traduction et d’interprétation ou en dehors du secteur du tourisme comme: l’éducation, l’hôtesse de l’air, etc
2.2.2 La frộquence de communication en franỗais
Question 5 Communiquez-vous souvent en franỗais?
A travers ce graphique, nous pouvons voir la fréquence d’utilisation du franỗais par les ộtudiants
The majority of students, 83%, rarely speak French, indicating a lack of participation in class discussions Many students are shy, while others simply do not enjoy engaging in class, even when prompted by the teacher.
For students who frequently communicate in French, they engage in conversations with their French teacher Some students also work part-time in foreign restaurants, such as Les Jardins de la Carambole Hué, or visit cafés along Vo Thi Sau street, where they occasionally meet French speakers.
Most students in Vietnam, particularly in Hué, lack opportunities to communicate with foreigners in French This limited interaction hinders their ability to practice the language regularly.
Generally, it can be stated that students rarely communicate in French outside of the classroom, with the frequency of French language use among students being very low or nearly nonexistent.
2.2.3 Compétences en communication du tourisme
Question 6 D’après-vous, dans la communication du tourisme, quelle compộtence est-elle prioritaire à vous entraợner le plus?
A travers les réponses données dans ce graphique, nous observons que l’entraợnement de la compộtence de l’expression orale dans la communication du tourisme occupe 87%
Compréhension oraleCompréhension écriteExpression oraleExpression écrite
Comme l’analyse dans le premier chapitre, au cas ó les étudiants de langues s’engageraient au secteur touristique, les métiers comme guide touristique, réceptionniste, agent d’accueil sont les plus exercés
Or, ces métiers exigent une performance de compétence communicative professionelle Donc, une orientation vers les activités communicatives à l’oral et surtout de l’expression orale est convenable
It is essential to implement authentic methods to tailor oral expression training in tourism communication as closely as possible to real professional communication situations.
Listening comprehension is the second priority, accounting for 13% To master communication in a foreign language, we must develop both listening and speaking skills This is why these two competencies should be prioritized for practice.
2.2.4 Difficultés dans la communication touristique
Question 7 Avez-vous du mal à parler la langue franỗaise?
Selon les étudiants qui ont participé au questionnaire, nous constatons que
Many students struggle to speak French fluently, often due to shyness, which hinders their communication skills This lack of confidence can lead to mistakes in vocabulary and grammar, affecting their overall proficiency in the language.
Cependant, il n’y a que 6 élèves qui ont dit qu’ils commettaient rarement des erreurs en parlant le franỗais parce que ces ộtudiants apprennent le franỗais au lycée
De ce fait, d’après les données obtenues dans ce questionnaire, nous constatons que les ộtudiants ont presque du mal à parler franỗais
Question 8 Lorsque vous communiquez dans le tourisme en franỗais, quelles difficultés rencontrez-vous?
A partir de ce graphique, il est possible de voir quelles sont les différentes difficultộs rencontrộes par ộtudiants en communiquant franỗais Les ộtudiants ont de nombreuses difficultộs à communiquer en franỗais
La prononciation L'intonation Le rythme
The analysis of the graph reveals that students face significant pronunciation challenges when communicating in French Specifically, 59% of students reported difficulties in pronouncing words correctly, while 14% struggle with intonation and another 14% with word liaison; only 1% experience issues with elision Additionally, since most students study English prior to learning French, their pronunciation may often be inaccurate.
De plus, les étudiants ont également des difficultés de grammaire, des difficultés à formuler des phrases correctement, des difficultés de conjugaison, de vocabulaire en franỗais
Question 9 Quelles difficultés rencontrez-vous pour communiquer dans le tourisme?
Cette question aborde les difficultés rencontrées dans le renforcement de la compétence en communication du tourisme
Les difficultộs des ộtudiants à communiquer en en franỗais dans le tourisme à
Our investigation and analysis conducted at the French Department for 3rd and 4th-year students at the Higher School of Foreign Languages, University of Hué, have provided valuable insights into the challenges faced by students in communicating effectively in French These students struggle with issues related to grammar, conjugation, and vocabulary, hindering their ability to express themselves in the language.
Students struggle to grasp the grammatical rules essential for effectively speaking and writing in French Key issues include syntax problems, difficulties with agreements, sentence construction, and the selection of moods and tenses These challenges hinder students' ability to communicate clearly in French, leading to confusion during conversations due to their poor mastery of grammar Consequently, they often find it difficult to complete sentences when communicating.
One of the major challenges faced by students is their lack of understanding of verbs and their conjugation in specific tenses This issue hinders effective communication in French Additionally, students struggle to construct meaningful sentences, further complicating their ability to communicate fluently in the language.
The investigation and observation conducted among students revealed that many lack a solid understanding of French vocabulary related to tourism, often expressing uncertainty about the appropriate terminology Additionally, students do not read or speak French regularly, which hinders their ability to communicate effectively in the language.
Effective communication requires a strong vocabulary and understanding of language To acquire these words, one must engage with the language through reading and speaking.
Ce chapitre a analysé et discuté les données que nous avons récupérées après l’enquête de 72 étudiants
Les résultats de l’évaluation révèlent des besoins et la fréquence de communication en franỗais ainsi que des difficultộs chez les ộtudiants dans la compétence en communication du tourisme
Nous avons obtenu aussi les suggestions des étudiants en vue d’améliorer la communication du tourisme
Des propositions seront présentées en détail dans le chapitre suivant.
PERSPECTIVE ET PROPOSITION
Pour les étudiants
3.1.1 Prendre en compte l’utilisation la grammaire, la conjugaison et le vocabulaire
To enhance grammar skills, students must familiarize themselves with the diverse rules of grammar and actively learn to apply them to simple sentences related to tourism Additionally, it is essential for students to engage in research on grammar lessons and practice what they have learned.
Additionally, the conjugation of verbs includes a high number of forms, which can explain the challenges students face in mastering these variations across different tenses Therefore, it is essential for students to make an effort to understand and accurately use verbs in the correct tense and form.
To address vocabulary challenges, it is essential to foster a culture among students that encourages them to read in French, including French-language tourism information and magazines Through reading, students will become familiar with vocabulary, particularly tourism-related terms, which they will later utilize in their communication.
Student communication activities enable the exploration of various language registers in context and provide insights into cultural facts Additionally, as students enhance these skills, they become more comfortable in conversations and expressing their ideas Consequently, this leads to reduced hesitation when speaking.
3.1.2 Participer aux activités culturelles et touristiques
When students engage in outdoor activities, they gain valuable communication skills essential for the tourism industry For instance, volunteering at festivals provides them with the opportunity to practice these skills while simultaneously developing their confidence, dynamism, and ability to interact with others.
With the rise of the Internet and information technology, we can easily search for French films, TV shows, and songs Listening to native French speakers helps us grasp the rhythm and intonations of the language, leading to improvements in our grammar and vocabulary Additionally, watching travel programs enhances our knowledge of travel-related vocabulary, which can be beneficial for our desired careers.
Additionally, we can find a language partner or friend on platforms like Skype and Facebook who is a native French speaker This allows us to practice our communication skills with French individuals while also introducing our country to them in case they visit Vietnam Consequently, we can converse in French and expand our vocabulary related to tourism.
As independent students, we should leverage new technologies such as smartphones and tablets for practice Additionally, we can utilize our free time to listen to or read French materials related to tourism.
Pour les enseignants
3.2.1 Favoriser la communication en franỗais
Teachers should encourage communicative students to help their peers understand the importance of speaking to them in French, rather than relying on their native language, to enhance their communication skills.
It is crucial for teachers to identify students struggling with communication skills early in the academic year By recognizing these challenges, educators can tailor their teaching methods to meet individual learning needs, providing necessary support and implementing corrective teaching activities Additionally, teachers should use language that is appropriate for the students' proficiency levels.
Moreover, teachers should encourage students to engage in extracurricular activities or communicate more frequently in French with their peers, as this can help boost their self-confidence.
Au début ou fin de la séance, les enseignants doivent travailler l’oral à travers le jeu simple pour améliorer le lexique, la grammaire, le vocabulaire,…
Students often face communication challenges and lack the necessary experiences and knowledge It is essential for educators to equip learners not only with linguistic tools but also with a deeper understanding of their profession, specifically regarding the communication scenarios that students are simulating.
3.2.2 Proposer des activités fréquentes, authentiques et motivantes
The teacher should be adept at implementing various suitable activities during a session, including communicative tasks like creating tourism scenarios, simulations, and debates This approach enhances student participation in the class.
Visiting tourist attractions is one of the most effective ways to engage with foreign cultures Teachers should frequently organize short trips around the city to explore and discover new sites such as the citadel, royal tombs, and pagodas These excursions provide valuable benefits, allowing students to learn observation and memorization skills Students can take on the role of tour guides, creating opportunities to practice their tourism knowledge while observing professional tour guides in action.
La proposition “organiser la visite des sites touristiques” est aussi la solution la plus choisie des étudiants enquêtés
Le mélange de la théorie et de la pratique facilite et améliore la communication dans le tourisme chez les étudiants
The final chapter of the thesis outlines a series of recommendations for enhancing communication in tourism These suggestions, directed towards students and educators, emphasize the importance of improving communication skills within the tourism sector.
Oral communication plays a crucial role in language learning, as it is integral to daily interactions It is essential for students to engage in spoken language within everyday situations, making it a vital component of their lives Developing oral skills is necessary for effectively practicing and mastering a language.
Learning a language can be challenging, especially when it comes to feeling comfortable speaking Mastering communication is often the most difficult skill for language learners I pursued a French tourism program at the University of Foreign Languages in Huế, where I recognized the significant role of effective communication in the tourism sector Communication is a fundamental step in language acquisition; however, many learners struggle to communicate and express themselves effectively.
During our research conducted in the French Department with third and fourth-year students, we found that they struggle to speak French correctly They face challenges in pronouncing words, constructing sentences, and using verbs appropriately Our field study aimed to uncover the reasons behind these difficulties It was evident that students rarely use the French language at university and in society at large.
The survey reveals that students face significant communication challenges, indicating their difficulty in speaking French They struggle to construct sentences correctly and use verbs appropriately, particularly when it comes to vocabulary during conversations In light of these issues, we have proposed several strategies to enhance students' communication skills in French, as oral proficiency is crucial in language learning.
In our study, we assess the challenges of communication and seek solutions to improve it Given this perspective, we can assert that communication serves as a crucial vehicle for conveying knowledge, ideas, and emotions, particularly in the context of tourism communication.
We focused on the questionnaires distributed to students, revealing their struggles in expressing themselves in French Our primary goal was to identify the challenges they face in speaking, particularly regarding the importance of communication skills in tourism We identified students' needs for learning specialized French, especially in the tourism sector Additionally, we gained insights into how the French tourism program benefits learners and the difficulties they encounter in developing communication skills Students cited various causes for these challenges, such as insufficient language proficiency and a lack of cultural, historical, and social knowledge Our analysis of recordings showed that many students face significant obstacles in pronunciation and sentence reformulation for effective communication We aim to propose strategies to overcome these challenges, including reducing theoretical content, increasing student participation in classes, and organizing visits to tourist sites to enhance their communication skills in tourism.
The final chapter of the thesis presented various concrete educational proposals aimed at addressing the challenges faced by students while enhancing their communication skills in tourism Survey results indicate that many French students are eager to pursue careers in the tourism sector after graduating from university Given the growth of the tourism industry and the expressed interest from students, the need for developing a French tourism training program is becoming increasingly clear.
Due to time constraints and the requirements of a final university thesis, certain limitations are unavoidable We look forward to exploring this topic more deeply in the future Nonetheless, we hope this thesis serves as a valuable and essential resource for those interested in the French tourism sector and aspiring to work in this captivating field.