1A SOCIAL MEDIA SOLUTIONSA You and your partner are from Social Media Solutions, a company which helps businesses find the right social media apps for them.. If you can’t think of an
Trang 11A SOCIAL MEDIA SOLUTIONS
A
You and your partner are from Social Media
Solutions, a company which helps businesses
find the right social media apps for them If
you can’t think of an existing social media
app that is right for your client, you design
one to suit their business needs
Your clients are two vegetarian chefs who
want to start an online vegetarian cookery
school called V2 They need help finding
the best social media solution for their new
business.
Work with your partner to prepare questions
to ask V2 about their company and create
some ideas of how social media can work for
them Then meet up with V2 to suggest the
best social media solution for their online
cookery school
V2 are your clients so remember to use polite
and tentative language
B You and your partner are vegetarian chefs and you want to start an online vegetarian cookery school called V2 You need to know what social media app would work best for your new company Work with your partner to decide:
• how you will advertise and communicate with your customers
• how you want to teach your customers online to cook vegetarian meals
• what you think you need from a social media app
Then meet up with Social Media Solutions, a company that helps new businesses find the right social media app for them If they can’t think of the right social media app for you, they will design one to suit your business needs Talk to them about what you need.
Social Media Solutions are here to help you so remember to use polite and tentative language.
Trang 21B IF MY MEMORY SERVES ME CORRECTLY
fi rst fashion
mistake fi rst …
fi rst presentation
fi rst big disappointment
fi rst time on a
plane
fi rst major purchase
fi rst big achievement
fi rst music bought
fi rst … fi rst bad
haircut
fi rst time speaking
a foreign language
fi rst best friend
fi rst pet fi rst day at
school/college fi rst … fi rst success
fi rst trip abroad
fi rst competition win
Trang 4
INFINITIVE BOTH - ING
2A INFINITIVE OR - ING ?
aim avoid claim consider dare deny end up endeavour fancy forget imagine pretend recall risk struggle
tempt tend vote
Trang 52B LIVE ON THE AIR
burning ambition colossal amount dismal failure endearing character eternal student formidable challenge futile attempt lukewarm response resounding success strong competition unmitigated disaster unprecedented number vast number
Trang 62C WHAT’S MY LINE?
swimming pool
tennis coach climbing guide mountain football team manager
kung fu master water skiing instructor snowboarding instructor
skiing instructor leisure centre manager marathon runner
100m Olympic
Trang 73A IT’S DEBATABLE
All zoos should be banned
We live in a throw-away society
Social media does more harm than good
We should be charged according to the amount of rubbish we produce
We should only fl y in a plane once a year to reduce pollution
People don’t talk to each other enough anymore
We should all be vegetarian
Homework is becoming harmful to students’ education
Poverty causes crime
People should be charged to use the internet
Endangered animals should be kept in captivity
Global warming isn’t a problem
We are too dependent on computers
We shouldn’t use social media to encourage people to give to charity
Trang 83B COLLOCATION SNAP
someone a
compliment a helping hand praise life around someone’s
good someone a hug a diff erence a simple act of kindness
sacrifi ces someone’s day a good turn someone a favour
Trang 104A HEADLINERS
1
A seagull was arrested by police today aft er it entered the local supermarket and started to consume
the produce on the fi sh counter The large bird forced the store to close around midday and was swift ly
apprehended by police offi cers It was subsequently released without charge
2
A piano that was recently donated by its owners after they moved house, was found to contain over 500 gold coins worth to the tune of £500,000 The treasure was found by a piano tuner, who will receive a large reward for fi nding it The treasure itself will be donated to the British Museum
3
A homeless person who died this week left a will of a million dollars Pensioner Annie Coldinger lived a simple life on the street but none the less attracted regular donations from passers-by on their way to work in the city In an ironic turn up for the books, Annie collected this money in a hidden container, which was found according to instructions left in her old coat pocket
A couple who accidentally left their packed lunch on a table in an exhibition, returned later to fi nd it had been showcased
by the exhibitors They were said to be hungry but not too disappointed that their lunchtime sandwiches were thought to
be so artistic!
7
A beach has apparently washed up with the tide in Ireland this week, much to the joy of local residents The beach originally disappeared thirty years ago in a storm but returned a few days ago when a freak wave washed the sand back ashore Residents and holiday makers alike are hoping it at least sticks around for the summer
8
You’ve heard of gun dogs and sniffer dogs, now meet the world’s fi rst cat-detection dog to track down the lost pets of upset owners Molly the spaniel has a full-time job alongside her pet detective owner and is to date responsible for locating over 100 lost felines That’s real job satisfaction!
Trang 114B PUT ON YOUR THINKING CAP
You have been asked to submit an outfi t design for a competition for London fashion week
Draw and label your design below Be prepared to present your design to a panel of fashion experts
Trang 124C SELF AWARENESS
Are you a good
listener?
How do you look aft er yourself?
Are you motivated?
How do you deal with criticism?
What are your weak points?
What are your strong points?
What would you
do with your life
if you knew you
couldn’t fail?
What do you value the most?
What are you good at?
What kind of person are you?
When do you
need more
support?
How do others see you?
How do you want others to see you?
What are you not so good at?
How do you
defi ne success?
What makes you scared?
What kind of friend are you?
What kind of worker are you?
What are you not very passionate
When do you work best?
Trang 135A ADVERTISING STRATEGY
You have been asked to create an advertising strategy for a new product for the year 2030 Complete the advertising
strategy template You will then present your product strategy *Remember to use a variety of future tenses
PRODUCT
What will consumers’ needs be in 2030 and how will you
meet these needs?
What is your product going to be called?
Does your product have any USPs (unique selling
points)?
Think about branding and packaging – how will it be
diff erent from the competition?
CUSTOMER PROFILE
Who will your customers be?
What will they be into?
What will they like buying?
How will they be buying it?
How much will they be prepared to pay for the product?
ADVERTISING STRATEGY
By 2030 consumers will have been using social media
for advertising for over 20 years How will buying habits
have changed and how will you need to respond?
How are you going to launch your product?
ACTION PLAN
Bring your ideas together to form a precise plan to
present
Trang 145B SNEAKY SPEECHES
pass up an
opportunity acquire things too much consume accumulate junk
sentimental
value knock-down price insatiable desire clutter up
can’t part
buy up hoard my old … things dump hang onto stuff
Trang 155C USE YOUR ENGLISH
have an aptitude for take a chance on create an opportunity for
play your part in attitudes to make a comment on examine the evidence for
be encouraged by provide information about base the theory on relationship with play a role in causes of evidence of impose a limit on accomplished at
Trang 16If the teacher came to lunch with us …
Should you
fi nd yourself in that situation again …
If you weren’t
such a nice
person …
If I tell you what I had for breakfast …
If she was to take on another role …
Had he not missed his
If it wasn’t raining so much …
If you were to
work abroad …
Would we have done anything if …
If you hadn’t given me the instructions …
If Juliet hadn’t wasted her time
me off …
Should he complain again …
Trang 17fi b impersonate pretend
above-board authentic make-believe mock mythical
fi ctitious
forge a signature play a prank tell a whopper
Trang 18Do they provide examples for their argument? 1 2 3
Do they refrain from interrupting their partner? 1 2 3
Do they give reasons for their answers?
1 2 3
Do they provide examples for their argument? 1 2 3
Do they refrain from interrupting their partner? 1 2 3
Do they speak fl uently or use phrases to give
Do they give reasons for their answers?
1 2 3
Do they provide examples for their argument? 1 2 3
Do they refrain from interrupting their partner? 1 2 3
Do they give reasons for their answers?
1 2 3
Do they provide examples for their argument? 1 2 3
Do they refrain from interrupting their partner? 1 2 3
Trang 197A PAST MODALS
Two fathers and their two
sons went fi shing They each
caught one fi sh to take home
with them They did not lose
any fi sh, but when they arrived
home they only had three fi sh
How could that be?
A man fell off a 30 m ladder but he didn’t get hurt How will
he have escaped injury?
A girl was sitting in a house at night with no lights on reading
a book How could she read?
A boy was rushed to the
hospital accident and
emergency department The
A&E doctor saw the boy and
said, ‘I cannot operate on this
boy He is my son.’ But the
doctor was not the boy’s father
How could that be?
A woman was in a cabin and
it was pitch black She had one match In the cabin were
a newspaper, a lamp, a candle and a fi re Which will she have
lit fi rst?
A lift was on the ground fl oor There were four people in the lift including me On the fi rst
fl oor, one got out and three got in On the second fl oor, two got out and six got in The lift got stuck before it reached the third fl oor Everyone else spent the night in the lift , but
I went home How must have I
escaped?
A man was going for a walk,
when it started to rain The
man didn’t have an umbrella
and he wasn’t wearing a hat
His clothes got soaked, yet not
a single hair on his head got
wet How could this happen?
Beth’s mother had four children She named the fi rst Spring She named the second Summer, and she named the third Autumn What must have been the name of the fourth
child?
A group left their campsite and hiked south for three miles Then they turned east and hiked for three miles They then turned north and hiked for three miles, at which time they came across a bear inside their tent eating their food! What colour must the bear have
been?
Trang 207B CAN YOU REPHRASE THAT, PLEASE?
dealing only with the important subject or idea, and not including any unnecessary discussion
to become confused about what someone is saying because you think they are talking about something else
not understand each other because you are talking about diff erent things but fail to realise
this
hear through the
grapevine
to hear about something because the information has been passed from one person to another in conversation
put your foot in it
to say something without thinking carefully, so that you embarrass or upset someone
touch base with
someone
to talk to someone
to fi nd out what is happening about something
beat around the bush
to avoid or delay talking about something embarrassing or unpleasant
be out of touch
to not have the latest knowledge about a subject, situation, or the way people feel
hot off the press
just recently been printed or become available
put someone in the
picture
to give someone all the information they
regularly tell someone the most recent news
Trang 217C NOUNS FROM VERBS
Trang 228A HEALTH CHECK
How much do you know
about health and fi tness?
Take the quiz to fi nd out
1 How many portions of fruit and vegetables should you aim to eat a day?
A 3–5 B 5–8 C 8–10
A 20 minutes B 30 minutes C 60 minutes
3 How many muscles are there in the human body?
A 273 B 426 C 639
4 Which of the following food items contains 700mg of calcium, the recommended daily intake for an adult?
A 100g cheese B 100g spinach C 100g ice cream
5 How many hours’ sleep does an adult need each night?
A less than 6 grams B less than 12 grams C less than 18 grams
7 How much water should you drink a day?
8 From which of the following can we get the most vitamin C?
A sunbathing B drinking orange juice C eating carrots
A a banana B an apple C a bowl of strawberries
Trang 238B SAYING IT IN THE PASSIVE
Life expectancy in ancient
Rome was 20–30 years
Most medicines will be printed by 3-D printers in
the future
Humans spend a third of their life sleeping.
Most people believe
that Alexander Fleming
discovered penicillin
People consider Hippocrates of ancient Greece to be the father of western medicine
People who run regularly live on average six years
longer
Humans have become
50% heavier in the past
100 years than they have
been throughout history
Our life expectancy has increased more in the last fi ft y years than in the entire human existence
The pace of population ageing is much faster now than in the past
In fi ft y years’ time, robots
will take over the jobs of
nurses and carers
Laughing 100 times uses the same energy as fi ft een minutes cycling
There are more living things living on your skin than people on the planet
By 2020, the number of
people aged 60 years
and older will outnumber
children younger than fi ve
years
The average person will walk the equivalent of four times around the world during his/her lifetime
There is an agreement that countries have to start making provision
to look aft er their ageing
populations
Women, partly because
their immune systems, age
more slowly
You can survive for two months without eating, but you can only live eleven days without sleeping
Two-thirds of all the people in the world who have ever lived to be 65 years old are still alive
today
Trang 248C EMOTIVE EXPRESSIONS
Trang 259A LEADER OR TEAM PLAYER?
Read the statements and decide how far each one is true for you
1 = totally agree; 5 = completely disagree
1 2 3 4 5
I like working on my own
I can deal with a diffi cult situation quickly and eff ectively
People oft en ask me my opinion
I’m good at planning
I enjoy getting the credit for work I’ve done well
I prefer working with ideas more than processes
I am goal-orientated (work hard to achieve good results)
I like to tell people what to do
I work better outside a team
I’m generally more confi dent than most of my friends
I’m happy to provide constructive criticism
I don’t usually ask people’s opinions before making a decision
I can recognise people’s strengths and weaknesses
I’m a good problem solver
I enjoy the end result more than the process
I usually adapt well to the social circle I fi nd myself in
Total score :
15 or less : Y
ou are a na tural leader
15–30: You ar
e a confi dent leader Y
ou w ould suit the r ole of manager
50–70: You ar
e a team pla yer but you would also be c omfor
table in a leadership role
70 or more:
A leadership r ole doesn’
t appeal to you.
You enjo
y w orking in a team or
w orking alone