Enterprise software vendors should make user interface design a higher priority if they want customers to consider purchasing a replacement or upgrade to their enterprise software applications.
Trang 1WHY THE USER EXPERIENCE
Trang 2HI MY NAME IS SEAN
RANKIN, AND I DESIGN
HI MY NAME IS SEAN
RANKIN, AND I DESIGN
Trang 4ENTERPRISE SOFTWARE
RUNS ORGANIZATIONS, GOVERNMENTS, &
BUSINESSES.
ENTERPRISE SOFTWARE
RUNS ORGANIZATIONS, GOVERNMENTS, &
BUSINESSES.
Trang 5WHAT’S THE DIFFERENCE
WHAT’S THE DIFFERENCE
Trang 6A QUICK POLL.
A QUICK POLL.
Trang 7DOES IT MATTER? DOES IT MATTER?
Trang 8INSURANCE IS HARD.
Trang 9Enterprise software vendors should make user
interface design a higher priority if they want
customers to consider purchasing a replacement orupgrade to their enterprise software applications
~Forrester Consulting
Enterprise software vendors should make user
interface design a higher priority if they want
customers to consider purchasing a replacement orupgrade to their enterprise software applications
~Forrester Consulting
Trang 10“as relevant as general health and safety
considerations in the workplace.”
Trang 117 out of 10 people recalled the last
had to have, and it was because of the design of the product.
Trang 12IEEE STUDY
IEEE STUDY
Trang 13THE AMOUNT SPENT ON TECHNOLOGY PROJECTS EACH
YEAR WORLDWIDE.
Trang 14Source:
OF THESE PROJECTS ARE ABANDONED EACH YEAR FOR A
VARIETY OF REASONS.
Trang 15IT COSTS TWICE AS MUCH TO FIX A PROBLEM AFTER A PROJECT THAN IT WOULD HAVE DURING
THE PROJECT.
Trang 16FORRESTER STUDY
FORRESTER STUDY
Trang 17DEEM AN APPLICATION’S USER INTERFACE A PRIMARY REASON FOR BUSINESS PRODUCTIVITY
IMPROVEMENTS
Trang 19ASSERT THAT A GOOD USER INTERFACE REDUCES USER
SUPPORT REQUESTS.
Trang 20WHY HAVE ENTERPRISE SOFTWARE VENDORS
Trang 21THE BUYER & THE USER
PERSON
THE BUYER & THE USER
PERSON
Trang 24ENTERPRISE SOFTWARE DEVELOPMENT IS
& FEATURE FOCUSED
ENTERPRISE SOFTWARE DEVELOPMENT IS
& FEATURE FOCUSED
4
Trang 25BIG IDEAS
Trang 26THE USER EXPERIENCE OF THE SOFTWARE THAT
RUNS YOUR BUSINESS IS
Trang 27THE ENTERPRISE IS BECOMING
THE ENTERPRISE IS BECOMING
Trang 30Our brand is the only that .
(category) (benefit)
Trang 32A BRIEF LOOK AT THE
Trang 36People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us.
~Chip & Dan Heath, Made To Stick
People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us
~Chip & Dan Heath, Made To Stick
Trang 388 THINGS YOU CAN TAKE HOME WITH YOU
TONIGHT
8 THINGS YOU CAN TAKE HOME WITH YOU
TONIGHT
Trang 39IT’S NOT ALL ABOUT REQUIREMENTS IT’S NOT ALL ABOUT REQUIREMENTS
Trang 41MAKE IT REAL
PROTOTYPE IT
MAKE IT REAL
PROTOTYPE IT
Trang 43TELL ( SHORT ) STORIES
Trang 44A user should be able to upload a picture
of their cat
A user should be able to upload a picture
of their cat
Trang 45GET OUT OF THE OFFICE,
GET OUT OF THE OFFICE,
Trang 48DESIGN IS IMPORTANT
COMMUNICATING
DESIGN IS IMPORTANT
Trang 50THE DEFAULT ANSWER
THE DEFAULT ANSWER
Trang 51A few years ago I read an article in which a car
magazine modified the “sports” model of some production car to get the fastest possible standing quarter mile You know how they did it? They cut off all the crap the
manufacturer had bolted onto the car to make it look fast
~Paul Graham
A few years ago I read an article in which a car
magazine modified the “sports” model of some production car to get the fastest possible standing quarter mile You know how they did it? They cut off all the crap the
manufacturer had bolted onto the car to make it look fast
~Paul Graham
Trang 52GOOD ENTERPRISE USER
WORLD A BETTER PLACE
GOOD ENTERPRISE USER
WORLD A BETTER PLACE