IDEAS ARE CHEAP. THROW A GOOD IDEA AWAY & FIND ANOTHER. MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.
Trang 1HOW TO BE
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
CREATIVE.
PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST
Trang 3EVERY IDEA HAS AN
EXPIRATION DATE.
Trang 4CREATIVE?
Trang 5CREATIVITY IS NOT
FAIRY DUST AND
UNICORN FARTS.
Trang 7CREATIVE WORK, SUMMARIZED:
In the time you set aside each day to work your ass off, ignore anything that makes you consider stopping.
– @hotdogsladies
Merlin Mann, Sayer Of Smart Things
Trang 10JUST FOR NOW.
1 Assume there will will always be tools that
are better than the ones you have now
2 Assume that events in the world will
continue to happen or not happen regardless of whether you learn about them immediately
3 Assume that you understand and control
an embarrassingly minute percentage of the universe
4 Assume that none of this matters if you’re
determined to make something you care about today
– This guy again.
I told you he was smart.
Trang 12DISCLOSURE!I STRUGGLE WITH EVERYTHING I JUST SAID EVERY DAY.
MOST CREATIVE PEOPLE DO
Trang 13BIG IDEA.
Trang 14IDEAS ARE CHEAP.
THROW A GOOD IDEA AWAY & FIND ANOTHER MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.
Trang 17WHAT’S THE BIG IDEA?
Trang 18BIG IDEA ≠ CREATIVE EXECUTION
Trang 20NO YES
Trang 21THREE THINGS TO REMEMBER:
1 BIG IDEA
2.CREATIVE EXECUTION
3 NOT THE SAME THING
Trang 22THAT WAS FUN WHAT DID YOU THINK?
(SERIOUSLY THIS IS THE DISCUSSION PART DON’T MAKE ME CALL ON YOU.)
THANKS.
Trang 23IT DOESN’T STOP HERE, FOLKS OH, NO IT DOES NOT.
Trang 24Image credits:
1 Mohawk man: flickr.com/tommyforbes
2 John Hodgman: flickr.com/darthdowney
3 Farting unicorn: photobucket.com/anime_lover-122792
4 Merlin Mann caricature: drawn by Dave Gray of Xplane - flickr.com/merlin
5 Twyla Tharp - The Creative Habit: flickr.com/marklarson
6 Paint brushes: flickr.com/bondiben
All images under Creative Commons License Attribution Non-Commercial No Derivatives