Outline môn Tiếng Anh - What are the good and bad points of advertising from the view point of a consumer?

Advertising usually makes products look like they will all be fantastic deals but the reality is not CHEATING... Advertising increases cost of product so the consumers must spend more mo

What are the good and bad points of advertising from the view point of a consumer?

Topic 12

Group 5

PHAN THI MINH HAN 1102015011

LE THI DIEM TRINH 1102015079 DANG TOAN TRONG VAN 1102015087

MAI CHAU DAN THANH 1102015096 BUI THI HOANG ANH 1102015001

Contents

Advertising can inform people about different products and services and their utilities, cost and other requirements

It helps consumers know what is the best option for them INFORMATIVE

Advertising is interesting It attracts not only adults but

also children

ENTERTAINING

Advertising usually makes products look like they will all be

fantastic deals but the reality is not

CHEATING

Advertising increases cost of product so the consumers must

spend more money to own products

EXPENSIVE

Advertising has both good and bad points Therefore,

consumers should consider whether it is good or bad before

buying a product.

Conclusion

GROUP 5 – TOPIC 13

 PHAM THI XUAN

 PHUNG A MUI

 NGO THI HUYEN

 NGUYEN THI HOA

 NGUYEN THI THUY TRANG

 NGUYEN LE PHUC

 NGUYEN THANH VU

 1102015095

 1102015037

 1102015027

 1102015020

 1102015077

 1102015048

 0802021117

TOPIC 13

By what means can a product or a servicebe advertised?

Briefly present the strengths and weaknesses of each means

 A product or a service can be

advertised by many means such as:

Television, Newspaper, Leaflet…

TELEVISION, LEAFLET, NEWSPAPER

CONTENTS

STRENGTHS WEAKNESSES

 STRENGTHS

 They can supply a wide

range of products to

their customers

because customers

watch television many

times a day so they can

easily recognize brand

name of the suppliers

 The customers are very impressed by the

images that the suppliers advertised in the television It’s look lively, real, beautiful, catchy…

 STRENGTHS

 The suppliers invite famous stars to advertise for their

products such as singer,

model when their fans saw their stars advertised in the television they will be

interested in the purchase of that products because she/he

is their idol For example, My Tam Singer advertised for Pepsi so there are many

people use Pepsi products instead of Coca cola.

 WEAKNESSES

 The suppliers must pay high costs for Media Companies because their products

advertised many times a

day and many different

channels In addition to

payment for famous stars

STRENGTHS

 Advertising leaflets will help your

company can provide information to a

large number of consumers, in short time

at low cost Besides these advertising

methods also help the suppliers be active choosing what particular customers for advertisement objects

 STRENGTHS

 Advertisement by the

leaflets may be suitable

with new companies

which their financial is

not strong

 The suppliers do not worry much about the costs of advertisement

by the leaflets because the fee is fairly cheap compared with other types

 WEAKNESSES

 Advertising leaflets can not create the trust for

customers The customers usually receive the leaflets after that they throw away

or if they read it but they

can’t remember information

of the suppliers

 STRENGTHS

 The suppliers can be widely publish to the customers , it’s not only

in the newspaper but also in the internet

STRENGTHS

spend so much

money for

advertisement.

read some newspapers that they like so if they don’t read all They can’t know that

information.