[...]... Each Magento installation automatically includes one of each part of this hierarchy, plus one more for Store View The following diagram shows how each part of GWS is related to one another: Global Website Website Store View Store Store Store Store View Store View Store View Store View Store Store View Store View Store View Global Global refers to settings (for example: stock management rules) and values... managed, orders and returns processed, and shipping handled Businesses vary as much by how they sell their products as they do by the product categories that they offer • Server Administration From domain names and SSL encryption to finetuning for performance, the management of your Magento installation involves a thorough understanding of how to configure and manage everything from web and mail servers... tuning the server for peak performance That said, it will serve all those who become involved in a Magento installation to give every chapter at least a brief read in order to understand how all the interconnections of files, functions, and features combine to power Magento- based web stores For the sake of full disclosure, this book is not a complete Magento guide Much of the basic installation and operation... front of you Customers There are several types of customers, based on their relationship with the vendor: retail and wholesale Among these customers, you can also have customers that are members of the site and therefore privy to certain pricing and promotions— both on the retail and wholesale level You can also subdivide wholesalers into many other levels of manufacturers, jobbers, distributors, and. .. your Magento success: • User Interface Design: Even if you use one of the many themes available for Magento stores, you will find the need to adjust and modify layouts to give your users a great online experience Knowledge of HTML, CSS, and JavaScript is critical, and the use of these across multiple browser types means maximum accessibility As we'll learn in this book, specific knowledge of the Magento. .. architecture of Magento as well as the sheer depth of included features contributes to the complexity of the system While millions may have downloaded Magento, far fewer have succeeded in mastering the installation, configuration, management, and extendibility of the system Magento Inc doesn't provide direct support or substantial online documentation for the Magento Community Newcomers generally find they... experience There are thousands of others like you who do share great information on online forums and blogs; the system, once you understand its basic building blocks, will absolutely amaze you with its features And, of course, you have this book to help you get up to speed in far less time than ever before possible Mastering Magento was written to be an Owners Manual for Magento, specifically for those... this platform Administrators will learn how to configure and manage their online e-commerce store By understanding the theming system of Magento and basic architecture structures, designers can give online stores amazing new looks beyond the usual collection of installable templates Most importantly, those charged with installing, configuring, and extending the actual platform deployment the developers—will... cross-platform installers, called XAMPP (the "X" is for cross-platform) Currently, they have AMP installers for Linux, Windows, Mac OS X, and Solaris Magento users have successfully used the Windows and Mac installers to create local, desktop Web server environments XAMPP is free of charge and easy to install and manage [ 14 ] Chapter 1 There are other AMP resources available For Windows machines, the most... stores, configuring URLs, and assigning specific configurations to each front-end website [ 15 ] Planning for Magento Before you begin laying out your master plan for the various websites and stores that you intend to create (and even if you're only beginning with one website), you need to master the Magento methodology for multiple stores Magento describes this as GWS, short for Global, Website, Store . class="bi x0 y0 w0 h0" alt="" Mastering Magento Maximize the power of Magento: for developers, designers, and store owners Bret Williams BIRMINGHAM - MUMBAI Mastering Magento Copyright © 2012 Packt. all the interconnections of les, functions, and features combine to power Magento- based web stores. For the sake of full disclosure, this book is not a complete Magento guide. Much of the. congure and manage their online e-commerce store. By understanding the theming system of Magento and basic architecture structures, designers can give online stores amazing new looks beyond the