7 đặc điểm của những internet marketing thành công

! #!

! 3=>!?=>!

!

>@ABCD!EF!GHI!CJC!>@K!LMCD!GHNCD!G@O!D/P/!

/CGQHCQG!3RH8QG/CDSSSSSSS<<SSSSSSSSSST!

>@ABCD!UF!VWG!LXY!ZP/!!C@[CD!3\!@]C@!8/C@!^NRC@! 8@\CD!D/P/!@_C!GHNCD!G`3!GHa!<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<!EE! CH!"NG 3: QU#N L$ TH%I GIAN TRONG

8BJ)=! I-6! :h6! )r! %s,! W?t,! <-s,! -6K)! WC! j1,! :6)-! <-Y)=! <6)! ,.)=! ,HA! <BJ)=! H)!A-u:!)&$>!<1,!=6(!I-Y)=!,-+.!<B1,-!)-6K:!GE!%r6>!'v!0k<>!-Jl,!=6(6!<-d,-!<B16!,-6E.!,34!GH)!WE!)&$9!wH<!Im!0s!<-6P.!<Y)!<Bh)=!,34!,1!)-#)>!*#)!<;,>!-Jl,!<O!,-g,!WE.!I-Y)=!W?t,!j7:!jx<9!

!

8BJ)=!01,-!,k!)-R)=!-?Z)=!*y)!<-6P<!<-s,>!=6/)=!)-?!'H<!,g!W6E.!=Q!I-1,!<BJ)=!,.;,!0/)=>!)-?)=!I-Y)=!'(J!W(:!GE!<-.!)-UA.!

!

]./)!01,-!)&$!I-Y)=!*&)-!,-J!0z!*T)=!)-?!:;<!)=.`)!A-1A!%{>!IP!<J1)>!<?!GH)!

<&6!,-d)-9!8H<!,(!,1,!W;,!=6(!)F)!<Q:!I6P:!,1,!*+,-!GT!,34!,1,!,-.$F)!=64!,k!<-u:![.$E)!<BJ)=!I6)-!*J4)->!A-1A!%{>!IP!<J1)>!G&!,1,!%|)-!Gs,!<&6!,-d)-9!

âD.! -P<! )-R)=! :4BI7<7B! WE.! :./)! WX<! W?t,! <s! *J! <&6! ,-d)-9! Ñ-6E.! )=?@6! <-Q!:./)!W6E.!-&)-!,-d)-!-JX<!W;)=!I6)-!*J4)-!,34!-h!G&!<-U:!,-d!,ä)=!,k!)-6E.!)=?@6!:^!0Ü!%&:!,-3!,Y)=!G6K,!I6)-!*J4)-!<-&)-!,Y)=!<BF)!6)<7B)7<!ã!)-?)=!A-D)!

%Z)!WE.!<-H<!'X6å!8X6!04J!%X6!)-?!GU$ç!

!!

é-6! 'X)! ,-L! {! )-R)=! 6)<7B)7<! :4BI7<7B! <-&)-! ,Y)=! )-?! N4BI! èJ$)7B>! è4$!

\'B4-4:>!\B:4)*!NJB6)>!êë7)!]-64!G&!)-6E.!)=?@6!I-1,!)R4>!'X)!0Ü!<-H$!%&!-h!,k!)-R)=!Wl,!W6C:!,-.)=!

!

É-D)!%Z)!)-R)=!:4BI7<7B!<-&)-!,Y)=!WE.!,k!<D:!)-Q)!j4!<BY)=!B;)=>!%F)!IP!-JX,-!,T!<-C>!-h!W`)=!-&)-!GZ6!)-6E.!)=?@6!I-1,å!)-?)=!Wk!I-Y)=!A-(6!%&!)-R)=!-JX<!W;)=!,34!-h>!:&!,-d)-!%&!A-D)!,/<!%í6!<BJ)=!,J)!)=?@6!G&!<d)-!,1,-9!Ñ-R)=!,J)!)=?@6!Wk!,k!)-R)=!Wl,!W6C:!<-&)-!,Y)=!Wi!)=H:!G&J!<BJ)=!:1.9!

!

âJ&)!<J&)!I-Y)=!,k!046!0k<!=Q!GE!,-.$K)!)&$>!Wk!I-Y)=!A-(6!%&!'X)!%&:!Åêì!</<!WP)!W#.>!,k!:;<!'%J=!BH<!WîA!-4$!%&!,k!-&)=!<B6K.!)=?@6!G6P)=!<-e:!ë7'06<7!,34!'X)!ã!Ñ-R)=!W6E.!)&$!I-1![.4)!<Bh)=!)-?)=!I-Y)=!A-(6!%&!<J&)!';!'g,!<B4)-9!

!

8Y6!Wi!=k6!=h)!)-R)=!<-Y)=!<6)!,-d)-!j1,!Wk!G&J!<BJ)=![.$C)!01,-!)&$!ã!,J6!!W#$!)-?!:;<!<B?@)=!-tA!<6F.!'6C.!,34!:;<!)=?@6!I-ï6!)=-6KA!<-&)-!,Y)=9!

wX)!<-H$!Bn)=!GH)!WE!%Z)!)-H<!GZ6!)-R)=!)=?@6!:./)!%&:!6)<7B)7<!:4BI7<6)=!!óG&!

<Y6!,k!<-C!)k6!,-c,!,-c)!%&!A-D)!%Z)!-h!WE.!I-Y)=!A-(6!%&!*#)!I|!<-.U<ò!%&!-h!0ö)!0&)=!,-6!BH<!)-6E.!<6E)!,-J!G6K,!:.4!êô'JJI0>!WP)!,1,!'.O6!-;6!<-(J>!<-U:!,-d!,1,!,-?^)=!<BQ)-!<-L,!Wu$!W;)=!%s,9!8-P!)-?)=!-h!%X6!I-Y)=!0ö)!0&)=!)=`6!j./)=!G&!'c<!WD.!:;<!õ7'06<79!

!

âh!0Ü!)k6!)-R)=!<-g!WX6!%JX6!)-?!2úù!wc<!WD.!:;<!ë7'06<7!%&!:;<!{!<?ï)=!-4$999!8Y6!0Ü!*&)-!<-@6!=64)!WC!%&:!)kù2!Ñ-?)=!04.!û!)e:>!-h!Gy)!,g!<6PA!<T,!,#.!ü!'c<!WD.!:;<!ë7'06<729!

!

N;<! 0/! )=?@6! )k6! -h! A-(6! I6P:! <-Y)=! <6)! <B?Z,! Wi>! )=-6F)! ,g.! <-+! <B?@)=>! <Q:!WL)=!<-+!<B?@)=!)=1,-!ó)6,-70ò!G&!<-4:!=64!G&6!'.O6!-;6!<-(J999!Ñ-?)=!,./6!,ñ)=>!)P.!'X)!I-Y)=!%&:!:;<!ë7'06<7>!I-Y)=!,k!!'H<!IQ!<6P)!<B6C)!=Q!<-Q!'X)!0Ü!éâ†ÑÖ!'4J!=6@!'?Z,!%F)!:;<!W°)=!,HA!I-1,>!,-J!WP)!I-6!'X)!üA-1!G¢!<()=!'e)=29!

!

8Y6!)k6!B4!W6E.!)&$!%&!<á!,-d)-!I6)-!)=-6K:!'()!<-#)9!M)<7B)7<!:4BI7<6)=!I-Y)=!

=6/)=!GZ6!I6)-!*J4)-!<B.$E)!<-/)=!GZ6!,16!,1,-!:&!'X)!'v!B4!)-6E.!<-@6!=64)!WC!GÜ!B4!)-R)=!0.$!)=-|!GE!,16!=h6!%&!,-6P)!<-.U<!ü</<!)-H<2!<B?Z,!I-6!'X)!'c<!WD.9!56K,!GX,-!B4!,-6P)!%?t,!<-Q!BH<![.4)!<Bh)=!G&!,-L)=!<4!0Ü!)k6!WP)!ï!,-?^)=!04.>!)-?)=!

!

]-S!I-6!Wk!'X)!:Z6!,k!<-C!<B6C)!I-46!)-R)=!{!<?ï)=!<-&)-!G6K,!I6)-!*J4)-!ã!)P.!I-Y)=!)k!,-S!%&!)-R)=!:^!?Z,!G6})!GY)=9!

!

wX)!A-(6!'e)=![.4!,#$!,D.!)^6!:&!,-S!,k!w™Ñ!:Z6!G?t<![.49!wc<!WD.!ë7'06<7!,34!,-d)-! 'X)! %&! :;<! W6E.! BH<! 'Q)-! <-?@)=! :l,! *ñ! 'X)! -J&)! <J&)! ,k! <-C! *}! *&)=!J.<0J.B,7! ,-J! :;<! ü)-#)! G6F)! <-6P<! IP! ë7'06<7ü! WC! )-#)! G6F)! Wk! 0Ü! <6)-! ,-S)-!)-R)=!,-.$K)!Gl<!Gi)ó!Gd!*T!)-?!<-F:!-Q)->!0z4!'&6!G6P<ò9!Ñ-?)=!'X)!0Ü!)-4)-!,-k)=!)-U)!B4!W6E.!Wk!%&:!'X)!G&!4)-!<4!A-1<!W6F)!%F)!ó<-U:!,-d!I-6!'X)!W3!I-(!)e)=!<-.F!<-6P<!IP!-°)!:;<!ë7'06<7ò9!

<D:!<-?@)=!ó,k!<-C!)k6!%&!<BY)=!)-?!:;<!:Z!-r)!W;)ò!)F)!Wá)=!,k!%J!%c)=>!-i$!,g!'c<!WD.!B`6!'X)!0Ü!WX<!W?t,!:;<!'?Z,!<6P)![.4)!<Bh)=!)-H<9!

F)! =JJ=%7! G&! <Q:! -6C.! :h6! <-g! GE! Åêì! G&! <Q:! -6C.! GE! <á! ìG7B<.B7! WC! <Q:! <-+!

<B?@)=!Wd,-9!"k!%&!)-R)=!<á!I-k4!</6!,D)!<-6P<!G&!'X)!A-(6!W3!,-3!W;)=!WC!<Q:!,-L)=9!

• âi$! <-s,! -&)-!G6K,! =64! <e)=! %?.! %?t)=! <B.$! ,UA9!]k! BH<!)-6E.!<-3!

<-.U<!<BF)!M)<7B)7<! 0Ü!*X$! 'X)!%&:! <-P! )&J!WC!! =64! <e)=! %?.! %?t)=! <B.$!,UA!G&J!ë7'06<7!,34!'X)9!

!

• 8Q:!I6P:!)-R)=!,-?^)=!<BQ)-!4 6%64<7!</<!<BF)!]%6,Iw4)I!G&!<Q:!)-R)=!0()!A-u:!:&!'X)!,k!<-C!'1)!W?t,9!

!

"#$!,-S!%&!:;<!0/!=t6!{!,-J!)=?@6!:Z6!'c<!WD.9!âi$!,-3!W;)=>!I-Y)=!)F)!)=`6!:;<!,-r!G&!,-@!Wt69!wX)!A-(6!%e)!'1)-!WC!I-ï6!W;)=!,r!:1$!I6P:!<6E)!,34!'X)9!

!

!

!

B&T '(U V)I NH*NG MÔ HÌNH

KINH DOANH KHÔNG GI)I H+N

TRONG TÂM TRÍ

!

!

86PA!<-+!!<BF)!!M)<7B)7<!!%&!:;<!,-3!WE!BH<!B;)=9!wX)!,k!<-C!<B(6![.4!)-6E.!,J)!W?@)=!)-?!Åêì>!ƯJJ=%7!\*õJB*0>!ABJ*.,<!%4.),-70>!'%J==6)=>!êơØ6)7!A.'%60-6)=>!G6B4%!:4BI7<6)=å!]k!BH<!)-6E.!A-?^)=!A-1A!WC!<-s,!-6K)!)-?)=!'X)!,-S!)F)!<UA!<B.)=!G&J! :;<! G&6! A-?^)=! A-1A! :&! <-Y69! 5Q! GU$! ,#.! -v6! Gy)! %&! üW#.! %&! Wd,-! WP)! ,34!'X)ç2!

! "$!

!

]-6P)! <-.U<! ,34!6)<7B)7<! :4BI7<6)=!%&! G6K,! 'X)! 'c<! <4$! G&J! G6K,! j#$! *s)=!*4)-!01,-! 7:46%>!G6P<! 01,-! W6K)! <z>!A-1<! <B6C)! )-R)=! 0()! A-u:!,34! B6F)=! 'X)>! 7ô:46%!:4BI7<6)=>!*y)!I-1,-!-&)=!<Z6!,1,!<B4)=!'1)!-&)=>!,-/<!G6K,!'1)!-&)=!G&!<-s,!-6K)!G6K,!<.)=!0()!A-u:!ã!<H<!,(!)-R)=!W6E.!)&$!BH<![.4)!<Bh)=!WC!W?4!<6E)!G&J!<&6!I-J()!,34!'X)!999!)-?)=!<H<!,(!,-S!%&!)-R)=!'6K)!A-1A!)=c)!-X)9!

!

]-6P)!%?t,!<6PA!<-+!%6F)![.4)!)-6E.!WP)!G6K,!W+)-!-?Z)=!G&!W?t,!A-1<!<B6C)!GZ6!:;<!<D:!)-Q)>!,-g!I-Y)=!,-S!%&!ï!<S!%K!,-.$C)!WO6!G&!IxJ!%?t)=!<B4 6,!GE9!

• 8Bï!<-&)-!:;<!*6})!=6(!,-J!â;6!)=-+!8-?t)=!WS)-!8-P!=6Z6!M)<7B)7<!óõJB*!M)<7B)7<! Å.::6<ò! <B.$E)! ,(:! -g)=!,-J!-&)=! )=&)! )=?@6! 'c<! WD.!<s!I6)-!

*J4)-!<BF)!M)<7B)7<ù!!

!

"#$!,-S!%&!:;<!0/!{!<?ï)=!,34!<?!*.$!,-6P)!%?t,9!Ñk!,k!<-C!-^6!<-16![.1!0J!GZ6!:J)=!:./)!,34!'X)!nh!ng hãy ch" #$ 'D.!<B@6!%&!=6Z6!-X)ù!

"#$!%&!:;<!046! %D:!A-O! '6P)!,34!)-6E.!)=?@6! :Z6! '?Z,! ,-#)! G&J! %|)-! Gs,! I6)-!

*J4)-! <Bs,! <.$P)9!âh!,-6! <6F.![.1! )-6E.! <6E)! ,-J! êô'JJI>! ,-J! ,1,!I+,-! '()>!A-D)!:E:!G&!<-U:! ,-d!-K! <-/)=! %?.! <BR!ó<B(! <6E)!:;<! )e:! <J&)! ';ò!)-?)=!-h! I-Y)=!,k!:;<!IP!-JX,-!I6)-!*J4)-!GR)=!,-c,!GE!,1,-!I6P:!<6E)!<Bs,!<.$P)9!âh!,&)=!%&:!,&)=!<-.4! %r! 04.! :;<!G&6!<-1)=! G&!04.! Wk! -h! )-U)! B4! Bn)=!-h!Wi!W/<!-P<! <6E)! <6P<!I6K:!I-6!-h!%&:!I-Y)=!B4!<6E)!-Jl,!-h!'v!,Y)=!G6K,!,34!-h!W4)=!%&:9!

!

wï6!GQ!Wi!<-H<!Gh)=!<BJ)=!G6K,![.()!%{!*b)=!<6E)>!-h!:H<!-P<!-6!Gh)=!G&![.4$!<Bï!%X6!,Y)=!G6K,!I6)-!*J4)-!<B?Z,!I64!G&!IP<![.(!%&!-h!Wi!W1)-!:H<!BH<!)-6E.!,^!-;69!

!

Vî+!%ä+!(ï0!%,&ã+!wèõ%!+.â+!,î+!4ã0!,õ:!%à+.!Åú&!(ï0!%,&ã+!wèõ%!wÄ;!ò6&<!

!

! "&!

5d!*T!V!WC!j#$!*s)=!<B4)=!'%J=!,k!<-g!-X)=>!'X)!A-(6!:H<!:;<!)e:!-Jl,!%#.!-^)9!5Q! GU$>!)P.!'X)!:./)!<`)! <X6!<BJ)=! <-@6! =64)!Wk>!'X)!,k! <-C! I6P:! <6E)!'n)=! ,1,-!We)=!'&6!%F)!,1,!<B4)=!I-1,9!

!

ÑP.! 'X)!<-d,-! j.H<! '()! 7'JJI>!'X)!,k! <-C! 'c<! WD.!)-?! :;<! )=?@6! G6P<! <-.F! WC!I6P:!0/)=!<BJ)=!%L,!<XJ!B4!,1,!0()!A-u:!,34!B6F)=!'X)!WC!'1)!04.!)&$!óI-6!'X)!j#$!

;<)'=>'6?1'1%@A97'0B.4'

!

N;<! )=?@6!,k!IÇ! )e)=!G6P<! </<! [.$P<! W+)-!'c<! WD.!0s! )=-6KA!,34! :Q)-! )-?!

%&!)=?@6! G6P<! <-.F9! \)-! <4! G6P<!,-J!)=?@6! I-1,!G&!%H$! ,34! -h!:;<! I-J()! %K!A-d!<?t)=!<B?)=9!]&)=!)=&$!4)-!<4!,&)=!%F)!=61!G&!4)-!<4!%&:!B4!I-1!)-6E.!<6E)9!

!

Ñ-?)=! <B?@)=! -tA! I-1,-! -&)=!,34! 4)-! <4!,k! <-C!,-.$C)! WO6!:Y! -Q)-! I6)-!

*J4)-!-Jl,!<-.F! 46! Wk! GZ6! ,-6! A-d! Bf! -^)9!\)-! <4! Gy)!I6P:! W?t,!)-6E.!

Ñ=?@6! G6P<! <-.F! )&$! ,k! <-C! j#$! *s)=!'%J=!<BJ)=!<-@6! =64)! Wk9!]-L)=! <4! W`)=!{!Bn)=!'%J=!,k! <-C!A-1<! <B6C)!<-&)-!:;<!,Y)=! G6K,! I6)-! *J4)-! *&6! -X)! )-?)=!)k!I-Y)=!<XJ!B4!<-.!)-UA!<BJ)=!)=c)!-X)!ó'ï6!GQ!<-g!-X)=!G&![.()=!,1Jò9!

!

]./6!,ñ)=>!4)-!<4!0Ü!WX<!WP)!:g,!:&!I-Y)=!,D)!*s4!G&J!G6K,!G6P<!<-.F!WC!I6P:!0/)=! G&!4)-! <4!,k! <-C! 0/)=! <-J(6! :16! 'n)=! G6K,! '1)!I-Y)=! =64)![.()=! ,1J!ó-Jl,!ÖJJ=%7ô4*07)07ò!<XJ!B4!<-.!)-UA!<-T!W;)=!G&6!)=&)!WY%4!:;<!<-1)=9!

!

8-U<!%&!<.$K<!G@6!I-6!,k!:;<!IP!-JX,-!*&6!-X)!ù!

!

8-4$!GQ!û!)=?@6!'v!<-U<!)-6E.!<6E)!WC!<-.F!)=J&6>!'X)!,k!<-C!-Q)-!<-&)-!:;<!%6F)!:6)-!-4$!:;<!:/6![.4)!-K!-tA!<1,9!]1,-!</<!)-H<!%&!-i$!,-64!0f!<&6!)=.$F)!G&!=6LA!W¢!)-4.!,ñ)=!A-1<!<B6C)9!

!

8-P!=6Z6!W?t,!<-6P<!IP!<-7J!,1,-!:&!,-L)=!<4!,D)!:;<!)=?@6!I-1,!WC!<`)!<X69!"k!%&!

%{!*J!<X6!04J!,-L)=!<4!,k!<6PA!<-+!4 6%64<7!G&!,1,!W/6!<1,9!wX)!,k!<-C!<6P<!I6K:!BH<!)-6E.!<-@6!=64)!'n)=!,1,-!<U)!*T)=!*4)-!01,-!,34!)=?@6!I-1,!G&!'1)!0()!A-u:!,34!-h!<-Y)=![.4!,1,!,-?^)=!<BQ)-!4 6%64<7!WC!<6P<!I6K:!,Y)=!0g,!,34!'X)!,-J!G6K,!

!

Z6!#Äx!w6!>,ó*!4,ü*!0,6+,!%7+.F!

!

âi$!%&:!)-R)=!A-D)!'X)!=6v6!)-H<!<BF)!6)<7B)7<!:4BI7<6)=!ã!Wk!%&!)-R)=!=61!<B+!,/<!%í6!,34!'X)!'F)!,X)-!)-R)=!I|!)e)=!,^!'()!=6/)=!)-?!<-6P<!IP!ë7'06<7å!G&!

<-.F!'F)!)=J&6!<H<!,(!<-g!,b)!%X6!WC!<6P<!I6K:!<-@6!=64)![.{!'1.!,-J!,Y)=!G6K,!'X)!

%&:!</<!)-H<9!

! ##!

@†s!?°!C@°!G/Oh!G@¢!R££/?/RGQ!ZP/!Lf/!Ge>!

!

N;<!<BJ)=!)-R)=!,1,-!WC!,k!<-C!0.$!)=-|!ë6)ôë6)!G&!<XJ!B4!-J&)!,()-!ë6)ôë6)!GZ6!)=?@6!I6)-!*J4)-!I-1,!%&!<Bï!<-&)-!06F.!WX6!%{!ó4 6%64<7ò!,34!-h9!

!

Nh6!)=?@6!WE.!BH<!<-d,-!,#.!ü]-L,!:á)=>!'X)!Wi!W?t,!,-6P<!I-H.!-J4!-`)=ù2!j.H<!-6K)!<BJ)=!-;A!<-?!,34!-h!:r6!I-6!-h!B7_B70-!-;A!<-?!WP)9!

!

Ñ-?)=!)=?t,!%X6>!I-6!'X)!:./)!:;<!0s!=6LA!W¢!<á!)=?@6!I-1,!:&!I-Y)=!=6LA!-h!

<B?Z,>!<-Q!<s!)-6F)!<BJ)=!<-#:!<#:!-h!0Ü!,k!0.$!)=-|!ü\)-!)&$!,k!{!=Q!W#$ç2!B`6!)=4$!%UA!<g,!<#:!<Bd!G&!,J)!<6:!-h!0Ü!Wk)=!%X6!GZ6!:Q)-9!

!

âi$!)-Z!)=.$F)!<c,!)&$>!=6LA!W¢!)=?@6!I-1,!<B?Z,!I-6!:./)!-h!=6LA!:Q)-9!

!

]-J!)F)!<B?Z,!I-6!'X)!WP)!=lA!46!WE!)=-+!%6F)!*J4)-!ó,-L)=!<Y6!0Ü!)k6!GE!,1,-!<6PA!,U)!<-P!)&J!ï!,-?^)=!04.ò!<-Q!'X)!A-(6!W(:!'(J!:;<!W6E.!'X)!,.)=!,HA!,-J!-h!

<-U<!)-6E.!=61!<B+9!

!

5Z6!,?^)=!G+!%&!:;<!WX6!%{>!)P.!'X)!'1)!-&)=!,-J!-h>!-h!0Ü!-J&)!<J&)!I-Y)=!)=-6!)=@!=Q!GE!'X)!G&!'X)!,k!G+!<Bd!)&J!Wk!<BJ)=!-h>!,-d)-!W6E.!)&$!0Ü!=6LA!-46!'F)!%&:!G6K,!</<!-^)!<BJ)=!<?^)=!%469!

!

wX)!'6P<!:;<!0/!)=?@6!,k!*4)-!01,-!7:46%!I-J()=!op9ppp!)=?@6!)-?)=!*4)-!01,-!,34!'X)!<-Q![.1!)-v!WC!%&:!=Q!-Jl,!<B4J!WO6!GZ6!)=?@6!Wk9!5U$!<-Q!'X)!%&:!=Q!)&Jç!wX)!$F.!,D.!=6LA!W¢!-h>!IP<!'X)!GZ6!-h!<B?Z,9!8s!)=.$K)!=6LA!-h!Wh,!'()!'1J![.()=!,1J!%4)!<B.$E)>!<-6P<!IP!-Q)-!()-!,-J!-h9!Ö6LA!4)-!<4!</6!?.!<B4)=!'1)!-&)=9!w1)!=6LA!4)-!<4!G&6!0()!A-u:!=61!<-HA!<B?Z,9!

!

]./6!,ñ)=>!I-6!'X)!Wi!<XJ!W?t,!)6E:!<6)!<BJ)=!:c<!-h>!'X)!0Ü!<-H$!4)-!<4!0Ü!'c<!WD.!)k6!WP)!$F.!,D.!,34!'X)9!

!

Å4.!<H<!,(!)-R)=!W6E.!Wk>!A-D)!%Z)!:h6!)=?@6!<Q:!I6P:!:;<!<Q)-!'X)!G&!0s!<-s,!<P9!Ñ-R)=!)=?@6!'X)!=6LA!)-4.!o!%D)!<-Q!<Q)-!'X)!Wk!I-Y)=!,k!)E)!<()=>!I-Y)=!46!0Ü!-tA!<1,!%&:!%6F)!*J4)-!<Bá!I-6!'X)!:4)=!,-J!-h!,1,!=61!<B+!,s,!%Z)9!

!

!

"k!%&!W6E.!,-L)=!<Y6!:./)9!é-1,-!-&)=!I-Y)=!,-S!%&!)-R)=!)=?@6!:.4!0()!A-u:!:&!,b)!04$!:F!G&!-X)-!A-L,!I-6!0ï!-R.!0()!A-u:!,34!'X)9!

!

N;<!<BJ)=!)-R)=!Wl,!W6C:!,34!,1,!6)<7B)7<!:4BI7<7B!j.H<!0c,!%&!-h!'6P<!,1,-!A-T,!GT!I-1,-!-&)=!BH<!</<9!

!

âh!<XJ!0()!A-u:!:4)=!%X6!=61!<B+9!âh!-6C.!)-.!,D.!I-1,-!-&)=!-^)!%&!'v!<6E)!B4!WC!'v!'J:!G&J!-;A!<-?!I-1,-!-&)=!'n)=!)-R)=!7:46%!I-.$P)!:i6!G&!<B4)=!'1)!-&)=9!

!

é-1,-!-&)=!,k!j.!-?Z)=!<Y)!<Bh)=!'X)!-^)!)P.!'X)!I-Y)=!,-S!%&:!-h!<6)!<?ï)=!:&!,b)!j#$!*s)=!:/6![.4)!-K!'n)=!0s!=6LA!W¢!-h!-h,!)-R)=!W6E.!:Z6!%X!-4$!,1,-!I6P:!<6E)!J)%6)79!

!

Ñ-R)=!)=.$F)!<c,!04.!W#$!0Ü!=6LA!I-1,-!-&)=!,34!'X)!G&!<XJ!B4!)-R)=!_4)!-#:!:;V!

• Ö6LA!-h!<6P<!I6K:!<-@6!=64)!óÉ∑>!AB6G4<7!%4'7%!B6=-<!%&!:;<!Gd!*T!ô!<6P<!I6K:!

<-@6!=64)!<XJ!0()!A-u:ò!

• Ö6LA!-h!I6P:!<6E)!ó0()!A-u:!,k!<-C!'1)!%X6!*}!*&)=ò!

• Ö6LA!-h!<XJ!<-F:!<-@6!=64)!ó0()!A-u:!<s!%&:!)-R)=!,Y)=!G6K,!,T!<-C!WC!-h!,k!<-@6!=64)!<UA!<B.)=!G&J!)-R)=!G6K,![.4)!<Bh)=!-^)!GE!:4BI7<6)=ò!

• Ö6LA!-h!<6P<!I6K:!,Y)=!0g,!ó:;<!';!0?.!<UA!%Z)!)-R)=!'g,!<B4)-!04J!,-xA!%&!:;<!Gd!*T!W6C)!-Q)-!-4$!%&!)-R)=!<-7:7!ëJB*AB700!-4$!'%J=!,-J!A-xA!-h!,c<!=6(:!,Y)=!0g,ò!

!

"k!%&!)^6!'X)!,k!ü%s,!%?t)=!,Y)=!G6K,2!,34!'X)!ã!I-Y)=!'U)!<#:!G&J!:Q)-!ó:l,!

*ñ!GZ6!:;<!0/!6)<7B)7<!:4BI7<7B>!W6E.!Wk!%&!-J&)!<J&)!I-(!<-6ò!G&!)-R)=!)=?@6!I-1,!0Ü!=6LA!W¢!'X)!GE!:l<!I|!<-.U<!)-?!G6P<!%1,->!<-6P<!IP!W`!-h4>!%UA!<BQ)-!G&!

! #)!

jg)=!W1)=!,-J!-h>!<-Q!'X)!0Ü!<-H$!Bí!,Y)=!G6K,!<6P)!<B6C)!</<!-^)!<-P!)&J!I-6!-h!%&:!G6K,!:;<!,1,-!)-6K<!<Q)-9!

!

8-U:!,-d!'X)!,k!<-C!,-64!,O!A-D)!GZ6!)-R)=!)-#)!G6F)!Wk!WC!,ñ)=!)-4.!A-1<!<B6C)!G&!I6P:!<6E)9!