Internship report open space office a case study of my sales team at gmland company

VIETNAM NATIONAL UNIVERSITY HCMC UNIVERSITY OF TECHNOLOGY SCHOOL OF INDUSTRIAL MANAGEMENT INTERNSHIP REPORT Open space office - a case study of my Sales team at GMLAND company THÁI MI

VIETNAM NATIONAL UNIVERSITY

HCMC UNIVERSITY OF TECHNOLOGY SCHOOL OF INDUSTRIAL MANAGEMENT

INTERNSHIP REPORT Open space office - a case study of my Sales team at

GMLAND company

THÁI MINH NH¾T

HCM CITY, 06/2022

VIETNAM NATIONAL UNIVERSITY

HCMC UNIVERSITY OF TECHNOLOGY SCHOOL OF INDUSTRIAL MANAGEMENT

INTERNSHIP REPORT Open space office - a case study of my Sales team at

3.2.2 Disadvantages of new office space 20 3.3 Surveys from my team’s current employees as well as the laid-off employees 20 3.4 Other factors that affect the opinions of my team’s employees 20

CHAPTER 1: INTRODUCTION

This internship course aims to give me real-world work experience and teach me skills that

I can use in my future employment Additionally, I want to develop and practice professional working behaviours in a global firm, such as attire, timeliness, communication, and attitude And finally, I hope that I can develop friendships with people that could help

me in my future profession during my time working as an intern

Every organisation's sales department is essential to the company's success The kind and crucial function of sales is to close the gap between a potential customer's wants and the goods or services the company provides that can meet those needs Sales are crucial

one-of-a-to fostering consumer loyalty and business partnerships The primary facone-of-a-tors that influence

a customer's decision to endorse your business to a friend or family member or to leave a positive review of your goods or service are trust and loyalty

When I joined the company, more specifically, my team at the first days, I felt the happiness appearing on everyone’s faces I participated in the Sales team of GMLAND on the 6th floor

at the address 323 - 325 Hùng V°¡ng, Ph°ờng 9, Quận 5, TP Hß Chí Minh My team had around 40 members and the office was a traditional kind (closed office space) Everything was still fine until we were announced to move to a new office on Cong Quynh street Ironically, nearly half of my team resigned or were laid off The open office, whose benefits such as collaborations, networking, relaxed atmosphere are better compared to the traditional one, seemed to be ineffective with my team’s case.What was it really happened? This report will illustrate the previous problem and my comments for this

1 2 Work Diary

1

- Learnt about the current

project - Urban Dream

(Bàu Bàng, Bình D°¡ng)

- Being introduced to other

departments and

co-workers

- Field Trip to Bau Bang by

the employees’ own

vehicles

+ Learn the location, advantages, disadvantages, potentials for investors to invest, the customer service of GMLAND, etc

+ GMLAND (old address) has 6 floors Each floor has 1 Chief Sales Executive and 1 Deputy Chief Sales Executive On our floor - floor 6th, our CSO

is Bùi Anh Hiệp and our deputy is Nguyễn H¿nh Dâng

+ Bàu Bàng is a rural district of Bình D°¡ng province in the Southeast region of Vietnam + It has more than 82,000 citizens, 1 town (Lai Uyên) and 6 rural communes (Cây Tr°ờng, Lai H°ng, H°ng Hòa, Long Nguyên, Tân H°ng, Tr¿n Văn Thß)

+ It is around 60 km from HCM city to Bau Bang

- Say hello to the customer

- Introduce what our company is selling

- Ask them about their demands

- The 4th step depends on the 3rd step (if the customer is not interested in our products and services, thank them & say goodbye; otherwise, I will continue the 5th step)

- Consult them on some information about the Urban Dream Land such as the location, geography, the population, benefits and potentials to buy the land

- Ask for their income

- If they do not have enough money, advice them to borrow money from our bank partner (MSB)

- Implemented what we

have learnt

- Made a daily and weekly

report for the leader

them more about our project + Besides, I also learn about emotional control when being rejected by the customers

+ The leader gave me a list of customers phone number to call

- Made a daily and weekly

report for the leader

+ Basically, upload posts on my Zalo and Facebook followed by the instructions of my company and leader\

+ Accomplish 100 calls a day + If a customer cares about my company product, exchange information with them through Zalo or Facebook or Gmail

- Made a daily and weekly

+ Upload posts on my Zalo and Facebook followed by the instructions of my company and leader

+ Accomplish 100 calls a day + If a customer cares about my company product, exchange information with them through Zalo or Facebook or Gmail

+ What I did in this step was to find coffee shops where I supposed there would be a lot of potential customers and went with my teams to deliver the flyers and advised the bystanders to buy our products

3 Board of Director: Nguyễn Ph°ớc BÁo Huy (Chairman), Lê Văn Siêng (Director),

Nguyễn Văn Thìn (Deputy Director)

4 Subsidiaries: GM Land, TT LAND, STG, POW, Red Land

● Commercial and Residential Construction Projects

● Ownership and Administration of Land facilities

● Real Estate management

● Retailing

● Private Institutional investor

● Distribution and Manufacturing

12 Real estates for selling & investments: Chelsea Residences (Ha Noi), Paragon

Tower (Ha Noi), Urban Dream (Bàu Bàng - Bình D°¡ng), etc

13 Popular projects:

a) 216 SUMMIT BUILDING

Located in the West of Hanoi, located on Tran Duy Hung Street, directly connecting with

Ba Dinh administrative-diplomatic area, also the main route from the city centre to Thang Long Boulevard, Ring 3 and neighbouring provinces, 216 3 Summit owns one of the city's last gold land funds

The project location is not only superior to the two neighbouring districts of Thanh Xuan and Nam Tu Liem in terms of traffic connections, segments, residential communities, etc but 216 - Summit is also located in the centre of the city The new main city of the city can compete directly with Ba Dinh District - the area has no vacant land

In order to take full advantage of this strategic location, the project must create a product

in the high-end segment, with proper attention to the quality of construction, as well as investment in all aspects stages, from defining product concept, architectural design style, choosing finishing equipment materials, to applying smart technology in building management and operation Thereby, providing customers with a <Smart Living= lifestyle

of convenience, comfort, safety and maximum performance

b) Hanoi Paragon

Hanoi Paragon is a mixed-use office and apartment for rent class A built-in Cau Giay District, Hanoi, near the intersection of Xuan Thuy - Pham Hung This is a large-scale and monumental project worthy of the major works on this road

Paragon Tower is a complex of 3 blocks of 34 floors, 2 basements with nearly 760 apartments The rooftop is built with a system of gardens and trees with an area of 300m2,

a 5-storey commercial centre with thousands of square metres with many famous brands,

an international school area and high-class facilities: tennis courts, football field, 4-season indoor swimming pool with modern class, along with Gym, luxury Spa…

3 Construction density of the whole area: 38.5%

3 The average height of the whole area: A3 tower is 34 floors high, A1 and A2 towers are

36 floors high

The remaining area includes trees, gardens & sports, arranged interwoven between towers A1, A2 and A3 of Paragon Tower apartment with green patches from flower gardens, playgrounds, and interior walkways The suite combines with the water surface space stretching throughout the area, bringing a beautiful landscape, in harmony with high ecological aesthetics, creating a fresh & cool environment for the entire project area, bringing a True experience of modern comfortable living

c) Chelsea Residences

E2 Yen Hoa apartment building (Chelsea Residences) is located in the Yen Hoa urban area,

at the intersection of Tran Kim Xuyen and Ha Yen streets (extended Mac Thai To), Cau Giay district, Hanoi The project is designed in a modern style, luxurious interior, golden location very close to schools, green parks, supermarkets, restaurants, - is a place worth living in a complex of new urban areas dynamic, modern

2.1.2 GM LAND

1 Full Name: CÔNG TY Cà PH¾N Đ¾U T¯ ĐỊA ÞC GM LAND (one of the

subsidiary of GM HOLDINGS)

2 Year of establishment: 14/6/2021

3 Board of Directors: Nguyễn Ph°ớc BÁo Huy (Chairman), Lê Văn Siêng (Director),

Bùi Anh Hiệp (CSO),

+ Managing hiring, choosing, and promoting employees

+ Creating and managing benefit and wellness programs for employees\

+ Developing, promoting, and enforcing personnel policies\

+ Encouraging staff and develop career growth

There are a variety of tasks that a Marketer in GMLAND has to do:

+ Manage GMLAND website: Include listings on http://gmland.vn/ site and update them regularly

+ Develop email marketing campaigns: notify contacts when new real estate listings are available Add photographs of the homes with links to the complete listing, a video tour of the property, or a virtual staging of the house

+ Run paid Facebook campaign: Publish content marketing and articles on Facebook

in an effort to draw new followers and keep in touch with current ones

+ Establish real events for customers to visit GMLAND’s lands and houses: the team frequently make events for GMLAND clients to meet our lands and houses and comprehend the potential and the accommodations

c) Sales

GMLAND has more than 100 hard-working salespeople who aid clients in the acquisition, disposition, or leasing of available real estate and land However, we basically use phone call consultation as the main means, which includes receiving the database of customers from banks, calling around 200 - 300 numbers per day, introducing them to our existing projects, asking about their demands, asking about their financial conditions and asking them for a direct meeting In case, the customer does not have enough money, we also propose a plan of borrowing from our bank partners

5 Other current assets 501 813 699

7 Administrative expenses 100 89 151

2.5 GMLAND’s competitors

2.5.1 Thăng Long real estate company

1 Full name: Thang Long Real Estate Business Investment Joint Stock Company RP

2 Headquarter: 55A, Hamlet 7, An Phuoc, Long Thanh, Dong Nai

of the Board of Directors and all employees, we will try to make the most of our capabilities and develop the company to become one of the strongest real estate companies in the Southern Region in the coming time

7 Development strategy:

Thang Long RP continuously strives towards the goal of becoming one of the prestigious enterprises in the Southern Real Estate market in particular and the Vietnam Real Estate market in general

Training and developing a team of staff who are professional, dedicated to their work, and always united to create strength as the foundation for the sustainable development of the

products that satisfy the needs of customers

8 Mission:

Provide quality products and services to satisfy the needs of customers Always put credibility first to become a bridge between buyers and sellers in Real Estate transactions Upholding the spirit of cooperation for mutual development, committed to optimising the benefits of partners by always trying to increase attractive and sustainable investment values

Building and training a team of professional, dynamic, creative and enthusiastic employees

in their work, creating a competitive environment and fair development opportunities among employees

2.5.2 Sungroup real estate company

1 Year of establishment: 2007

2 Headquarters:

+ Floor 9, ACB Building 218 Bach Dang, Hai Chau District, Da Nang City, Vietnam + Floor 9, Sun City Building, 13 Hai Ba Trung, Hoan Kiem District, Hanoi City, Vietnam

3 Company history:

1998 2006 –

A group of Vietnamese young intellectuals founded Sun Group in Ukraine for the first time

in 1998 The Sun Group initially established its reputation in the Vietnamese community

in Ukraine by building a number of highly regarded developments, such as Barabasova (the largest commercial centre catering to overseas Vietnamese), Lang Thoi Dai, and Sun City4a commercial centre and office building for lease and an internal waterpark within 4the Sun City

2007 2009–

Da Nang was selected as the starting site for Sun Group's formal investment in Vietnam with the criterion of "quality and distinctiveness" and the objective to produce timeless

years later, the Suoi Mo-Ba Na and Debay-Morin cable car systems went into service, breaking two world records in the process The ceremonial opening of Sun World Ba Na Hills, one of Vietnam's premier entertainment and leisure complexes, marked Sun Group's entry into the country

2013 2016 –

This time frame saw the creation of Sun Group's most outstanding project to date, Sun World Fansipan Legend The cable car system that connects the Muong Hoa valley to Mount Fansipan, known as the "Roof of Indochina," began operating on February 2, 2016 The cable car broke two world records on the day of its inauguration ceremony Additionally, at this time Sun Group opened two international theme parks: Sun World Danang Wonders and Sun World Halong Complex Many of the most popular games in the world made their debut in Vietnam during this time

5 Vision

Sun Group, which adheres to sustainable development, aspires to become a major private economic group with an international presence and a world-class reputation, in which it prioritises infrastructure, real estate, hospitality tourism, and entertainment as important

construction of cultural tourism

CHAPTER 3: PROJECT 3.1 My team at GMLAND’s old office

3.1.1 Advantages of the old office space

3.1.2 Disadvantages of the old office space

3.2 My team at GMLAND's new office (my current office)

3.2.1 Advantages of the new office space

3.2.2 Disadvantages of the new office space

3.3 Surveys from my team’s current employees as well as the laid-off employees

3.4 Other factors that affect the opinions of my team’s employees

3.5 My comments

CHAPTER 4: CONCLUSION

REFERENCES