SWOT ANALYSIS FOR BURGER KING FOR MBA STUDENTS Phân tích SWOT dành cho sinh viên học Thạc sĩ quốc tế

- Buger King is found in 1954 by James McLamore and David Edgerton in Miami, Florida, USA.- it is a global chain of hamburger fast food restaurant with 12,700 outlets in 73 countries, 95% are owned and operated privately (2012).

MARKETING MANAGEMENT

Presented to: Assoc Prof Dr Nguyen Xuan Minh

SWOT ANALYSIS

FOR

 Found in 1954 by James McLamore

and David Edgerton in Miami,

Florida, USA.

 is a global chain of hamburger fast

food restaurant with 12,700 outlets in

73 countries, 95% are owned and

operated privately (2012).

 Found in 1954 by James McLamore

and David Edgerton in Miami,

Florida, USA.

 is a global chain of hamburger fast

food restaurant with 12,700 outlets in

73 countries, 95% are owned and

operated privately (2012).

BK Vietnam ….

 BK entered to Ho Chi Minh City market in late 2012.

 Owner of the BK franchise in Vietnam is the Blue Kite Food and Beverage Services

Company Ltd.

 Now the numbers of

outlet gain to 13 stores in Ho

Chi Minh City, Ha Noi and

Da Nang

Swot Analysis

Strength

s

 Strong recognized brand, global

presence;

 Unique recipes with

machine-paced assembly process;

 Quick service (“Three-minute

service standard”);

 High social status by charitable

contribution and services

Weaknesse

s

 Lack of control over franchisees and violence of quality standards;

 Narrow target segment and does not serve its purpose of attracting kids;

 Increasing vulnerability to Labor and Regulatory Influences

Swot Analysis (Cont.)

Opportunitie

 Continue to grow global business

and continuous products and

services expansion;

 Prosperous developing markets

such as China, India, Brazil etc.;

 New partnership programs;

 Changing of lifestyles and habit

 Lots competitors in the fast food industry;

 Decrease in consumers’ purchasing power;

 High concern in nutrition food;

 Cross-cultural differences