7 ACKNOWLEDGEMENTS This internship report reflects all the knowledge acquired during the last four years that I have dedicated to the studies at university The path was not always the easiest, neverth[.]
OVERVIEW OF SKYBLUE( VIETNAM) PRODUCTION TRADING
Name, address and current scale of the company
Company Name (in Vietnamese): Công Ty TNHH Thương Mại Sản Xuất Sky Blue
English Trade Name: Skyblue Production Trading Investment Joint Stock Company
Legal representative: Lê Quý Hai
Main industry: Sewing clothes (except for costumes made from animal skins)
The process of foundation and development
The construction industry is vital for the nation's growth and development, particularly in a rapidly advancing country Skyblue Production Trading Investment JSC was founded to enhance the country's infrastructure and support its ongoing progress.
Skyblue Production Trading Investment Joint Stock Company is a legally recognized entity in Vietnam, operating as a joint stock company It possesses its own seal and is independent in terms of assets, with the authority to open both domestic and international bank accounts as per legal regulations The company is accountable for its business outcomes, maintaining independent economic accounting and financial autonomy It operates with its own balance sheet and is funded in accordance with legal provisions and the resolutions set forth by its Board of Directors.
Skyblue Production Trading Investment Joint Stock Company specializes in the manufacturing, trading, importing, and exporting of textiles, aiming for profitability and social benefits The company plays a vital role in enhancing economic efficiency and implementing international activities, thereby contributing to the overall economic strategies of both the company and Hai Duong province.
The Company engages in the production and export of products utilizing both domestic and imported raw materials, while also fulfilling export processing contracts with clients from various countries, including China, Taiwan, India, and Korea This approach not only enhances job creation for employees but also significantly boosts the Company's export turnover in recent years.
The global market trend is shifting towards a heightened emphasis on product quality, with increasingly stringent design and quality standards In today's fashion industry, customers are moving away from the desire for custom-made items, seeking instead higher quality and more refined products.
To meet the evolving demands of customers, particularly in the shirt industry, it is essential to offer products that are not only color-coordinated and decorated but also made from high-quality, durable fabrics that withstand washing Customers increasingly seek shirts adorned with embroidered and printed motifs, such as floral designs and vibrant color combinations To align with the refined tastes of international clients, the Company has recently invested in new machinery and equipment to enhance product quality and production efficiency.
The major field of operation
The company specializes in manufacturing main products: Garment (except fur clothing).
The garment products the Company usually produces include:
Skyblue Production Trading Investment Joint Stock Company produces for domestic export and consumption in two ways:
The package processing involves the company receiving raw materials from a contracted partner, who then processes these materials into a finished product to be returned to the customer.
Domestic production: The company carries out the entire production and business process manufacturing enterprises to consume products to serve domestic demand.
The scope of the Company's production and business activities is not limited to any market Skyblue Production Trading Investment Joint Stock Company was established in accordance with the law.
Complying with labor discipline, maintaining environmental hygiene and constantly improving the welfare of employees, bringing benefits to the Company in the coming years.
Organizational structure of the company
The company's management apparatus plays a very important role in production and business efficiency A compact machine, efficient production management is the criterion that the management apparatus of the enterprise towards.
The organizational structure of the Company is a functional online structure consisting of the General Director, Deputy Directors and specialized departments, management, shops, and production plants.
The Company's workforce includes: Managers, professional staff, the rest is contract labor force…
The following diagram shows the organization structure of this model:
Figure 1.1 Diagram of the organization structure of Skyblue Production Trading Investment Joint Stock Company
1.4.2 Functions and duties of department
The Board of Directors oversees the company's operations and management, formulating business strategies and investment plans while driving market development They are accountable for all business activities and ensure compliance with legal obligations Additionally, they provide training and professional guidance to staff and foster relationships with both domestic and international partners.
Assisting the Director in the management and administration of the company' sactivities as assigned by the Director.
Proactive and positive development, implementation and tasks assigned to the Director responsible for the efficiency of operations.
The role involves managing the daily operations of a business, which includes responsibilities such as recruiting staff, conducting departmental meetings, and liaising with upper management to enforce new policies and procedures in everyday operations.
Responsible for managing the employee lifecycle (i.e hiring, onboarding, training, and firing employees) and managing employee benefits.
The recruitment department is responsible for acquiring personnel to fulfill the business's needs while ensuring that labor contracts are signed in compliance with company policies and labor laws.
Resource Marketing Accounting Import and export material planningVice Director
Implementation of strategy, annual budgets, work plans of each month to the Department Director - General for approval
The organization of the mirror, in room assignments to complete year budget plan, work plan of the department approved each period.
Perform internal reports prescribed by the Company and other reports asrequested by the Executive Board.
Develop processes and professional regulations of the Office of the field, evaluate the effectiveness of the process, this provision in practice to continuously improveand enhance the Company's operations
Perform other duties as directed by the Executive division.
To enhance trade for products and meet objectives related to coverage, display, and sales volume, it is essential to develop and implement a strategic plan This plan should effectively manage the activities within the Trade Marketing program to ensure that the established goals are successfully achieved.
Implement and monitor marketing programs on the channel, activities to support distributors, agents, and retailers.
To enhance service capabilities and strengthen brand value, it is essential to regularly gather and synthesize information, production insights, and business ideas from customers and consumers Additionally, researching competitor products and trends will inform the development of new products and strategic directions, focusing on key customer segments for the company.
Import and export material planning
Responsible for collecting enough materials or selecting suitable suppliers to serve the entire construction activities of the enterprise.
Carrying out international trade transactions, foreign trade operations in the field of export, directly implementing business contracts of the Company, in charge of import and export business items.
Develop strategies as well as import and export plans for the whole company in accordance with the development strategy of the garment industry.
Conduct contact activities, negotiate, negotiate, sign contracts with domestic and foreign customers related to import and export activities.
We facilitate comprehensive import and export operations, which include handling registration procedures, preparing import and export documentation, managing the forwarding of goods, and finalizing contracts with both customers and customs authorities, along with executing various other related tasks.
Collaboration among the company's departments and divisions is essential for effectively managing assigned tasks The employees embody a strong spirit of teamwork, ensuring optimal service for customers Beyond their designated responsibilities, the staff is dedicated to continuous research and learning to enhance their skills and performance.
The company prioritizes the development of 15 essential professional skills, demonstrating a commitment to training and support from its leadership This investment has fostered a strong and professional team of employees who continuously improve their ability to meet customer demands effectively.
Results of business activities in the period of 2021-2022
Table 1.1 Business results of Skyblue in the perriod of 2021-2022
The total value of assets 5.235.018.828.580 5.555.230.725.294 220.211.896.714 6% Net revenue 5.122.076.850.170 5.319.212.224.682 197.135.374.512 3,85%
Gross profit from sales and service provision
Financial income 10.417.329.479 33.318.043.492 22.900.714.013 219,83% Financial expenses 200.646.419.479 211.988.906.172 11.342.486.693 5,65% Net profit from operating activities
(Source: Accounting department of Skyblue Production Trading Investment Joint Stock Company)
In 2021, the global economy faced ongoing challenges from the extended Covid-19 pandemic and emerging variants, which impeded recovery efforts in both the world and Vietnam Despite these difficulties, the company achieved a commendable 6% growth, reflecting its commitment to sustaining positive business performance.
In 2022, Skyblue Production Trading Investment Joint Stock Company reported total assets of VND 5,555,230,725,294, reflecting an increase of VND 220,211,896,714 from the previous year By the end of 2021, the company's net revenue reached VND 5,319,212,224,682, marking an increase of VND 197,135,374,512 However, there was a decline in net profit from operating activities, which fell from VND 317,092,853,883.
2021 to VND 280,242,913,579 in 2022 which is a decrease of VND 36,849,940,304.
The factors that drove the increase in revenue:
- The company expanded the domestic market by loosening sales policies, thereby maintaining old customers and expanding many new customers.
- The company strengthens discount policies, through which sales volume is promoted.
- The company expands its sales channel by exporting to foreign markets.
- Invest in more production lines to increase output and product quality.
However, with the economy still facing many difficulties, the company's annual revenue increase was an encouraging thing.
Table 1.2 Total revenue of Skyblue from Net Revenue and Profit in the perriod of 2021-2022
(Source: Accounting department of Skyblue Production Trading Investment Joint Stock Company)
The company utilizes this index to formulate pricing strategies and sales programs that align with capital costs, aiming to maximize profits and foster market expansion Additionally, this index serves as a benchmark for comparing industry peers, with higher gross profit margins indicating superior cost control compared to competitors.
% Gross profit is calculated by the formula:
A higher gross profit percentage indicates greater efficiency in a company's core business operations In 2021, the gross profit margin was 14.73%, meaning that for every 100 VND of net revenue, the company earned 14.73 VND in gross profit In 2022, this figure slightly decreased to 14.55%, resulting in a gross profit of 14.55 VND for every 100 VND of net revenue Despite this minor decline, the gross profit margin has shown stable growth over the two years, driven by initiatives in sourcing raw materials, enhancing production capacity, and implementing advanced machinery, all of which have significantly improved the company's gross profit margin.
Modern production lines prioritize customer orientation and consistently deliver high-quality products The company is steadily advancing and solidifying its position in both domestic and international markets for product production and supply.
INTERNSHIP DIARY
Job descriptions
- My internship position at the company: Marketing
During my internship in the Marketing department, I received valuable guidance from experienced staff in the media and advertising industry Their enthusiastic support provided me with a comprehensive understanding of the company's organizational structure and insights into its operations.
Marketing interns need to do the following specific tasks:
- Going to collect data after having completed the analysis and market research, all data is for the implementation of the plan.
- Perform work related to making and implementing plans based on previously exploited data sources.
Collaborate with team members across departments to gain insights into operational conditions and upcoming tasks, while also executing additional responsibilities as outlined in the assigned plan and directed by management.
- Fluent in listening, speaking, reading and writing skills in both English and Vietnamese.
- Have creativity in work, new ideas create motivation for the company's development.
- Be proactive and flexible in work: come to work on time and complete assigned tasks well.
- Have a willingness to learn, listen and absorb new things.
- Learn to accumulate knowledge about the company's business and marketing activities, practical working experience
- Learn the working attitude of the brothers and sisters in the company, the sense of work along with the responsibility they are assigned.
- Build the image of a dynamic employee, highly adaptable to changes and pressures of work.
2.1.3 My main purpose during my internship
- Expand the popularity of the company, increase the customer base, and create opportunities for the company to partner with the right partners.
- Provide company and product information to customers.
- Increase revenue for the company through building Marketing programs to increase product distribution in the market.
My internship plan
Table 2.1 My internship plan at Skyblue Production Trading Investment Joint Stock Company
Week Work content Implementation results
- Started participating in internships at
- Learn company charter, introduce departments, functions of each department, introduce the company's business lines.
- Memorize the company rules and understand the business lines of the company.
- Memorize key positions and titles of the company.
- Adapt to the new working environment and company culture.
- Assigned to the marketing department internship at at Skyblue Production Trading
- Get a new job as a marketing staff.
- Get acquainted with the internship position, understand the company's products and business.
- Make a good impression, get along with the staff in the marketing department.
- Comply with the company's regulations on hours.
- Learn by heart the product list, product code, product details.
- Learn the attitude and working style of the brothers and sisters in the company.
- Grasp and hone well career skills:
+ Prepare and analyze marketing activity reports
-Respect, listen and learn from the suggestions of employees in the company.
- More and more understanding of the operating situation of the room, know how to realistically analyze the product.
- Proficient in the use of office equipment
- Analyze reports of online Marketing activities
- Get further guidance on product specifications, customer inquiries or product inquiries, sales practices, customer consultation.
- Support company employees to be able to complete common tasks.
- Be more proactive at work, affirming your capacity.
- Learn management skills, marketing knowledge in practice
5-6 - Comply with company rules and - Finalize the internship report.
– Take documents as explanatory reports on graduation topics.
Identifying individual professional competencies is crucial for determining future career goals and paths, as well as recognizing areas for improvement This internship has provided valuable insights into the workings of a professional environment, highlighting the importance of effectively supporting employees.
- Researching and giving opinions on issues, especially issues Marketing related topics.
- Proposing and completing marketing activities of online programs on platforms that bring effective revenue to the company.
Difficulties during the internship
The new working environment has introduced changing hours and a different working style with students Previously, I was accustomed to waking up late, but during my internship, I had to adapt to an early schedule and work daily within office hours Initially, I faced challenges in adjusting to the new working environment, leading to some confusion regarding the work style However, I gradually adapted and improved myself in the process.
Lack of work experience and specialized knowledge: lack of specialized knowledge in marketing, some activities I have to research and learn to get the knowledge I want.
Experience gained
During the internship at the internship unit, I had the golden opportunity to work as a real employee in a dynamic, friendly and challenging environment I hone important skills for learning and development:
The first is communication skills, which used to be one of my weak points Now, I am more confident when interacting with strangers.
Gaining knowledge of online marketing is essential, especially for someone with a background in Business English Initially, I had limited understanding of the features, concepts, and tools associated with online marketing However, after completing my internship, I have significantly improved my comprehension of these aspects, enhancing my skills in the field.
One significant benefit of this internship is the enhancement of my cross-platform software skills, which streamline communication and collaboration among team members, as well as with clients and partners, ultimately saving time and effort.
I am accustomed to handling pressure and stress while managing multiple tasks simultaneously, a crucial skill for aspiring to become a top officer in a large enterprise in the future.
The invaluable experiences and lessons gained during the internship at Skyblue Production Trading Investment Joint Stock Company are deeply appreciated by the interns.
THE MARKETING ONLINE PROCESS AT SKYBLUE PRODUCTION
Overview of the online marketing at Skyblue Production Trading Investment Joint
In 2023, e-commerce, website design, and online marketing are set to thrive, but the surge in communication tools will significantly impact consumer behavior To effectively promote products and services, companies must distinguish themselves by selecting the right tools, strategies, and reliable PR partners Targeting the appropriate audience while maintaining cost-effectiveness is essential for success.
Skyblue Production Trading Investment JSC focuses on offering a variety of garment products, including pants, shirts, jackets, polo shirts, and bags To effectively market these products, the Marketing Department has adopted Online Marketing as its primary strategy This approach aims to deliver accurate and timely information to customers, ultimately creating value and ensuring long-term benefits through enhanced customer engagement.
- Main tasks of Online Marketing:
+ Promote company image and brand to customers.
+ Promote the company's garment products to promote potential customers.
- Overview of online marketing activities:
As a small garment company, we have largely overlooked internet marketing strategies, primarily relying on Email Marketing We have not prioritized the development of other digital methods, and currently, we do not have a dedicated website Establishing a website is essential for enhancing customer engagement and effectively promoting our products.
Figure 3.1 Types of online marketing at Skyblue Production Trading Investment Joint Stock Company
Email Marketing Online Advertising Search Engine Marketing (SEM)
The role of online marketing for Skyblue Production Trading Investment Joint Stock Company
As internet speeds continue to rise and electronic devices evolve, individuals now have personal access devices that facilitate easy online connectivity This trend creates a prime opportunity for advertisers and businesses to promote their brands and products Consequently, online marketing has become essential for companies aiming to effectively reach their target customers.
Online marketing effectively connects buyers and sellers through a single electronic platform, enabling customers to swiftly access information about companies and their products This streamlined process facilitates easy consultation and communication, enhancing the overall buying experience.
Online marketing enables companies to broaden their reach to target and potential customers through effective advertising campaigns conducted via the internet and electronic devices.
Utilizing modern marketing strategies allows the company to save significant time and resources, eliminating the need for extensive manpower typically required by traditional methods This efficiency also benefits customers, who can make purchases at their convenience, with activities available 24/7 throughout the week.
- Cost optimization: Online marketing helps companies save costs related to traditional marketing, but also orient and find target customers with higher economic efficiency.
Online marketing enables companies to identify specific performance metrics of their advertising campaigns, allowing for thorough analysis to determine the next steps This proactive approach facilitates informed decision-making and enables straightforward adjustments to optimize campaign effectiveness.
23 and manipulations through the click of a mouse to help the advertising campaign be proactive and respond quickly to the market.
The reality of online marketing strategies at Skyblue Production Trading Investment
In the era of economic integration, information technology is increasingly developing Building a website is very necessary for the company, helping the company make decisions as quickly as possible.
The website helps the company's customers and partners to quickly update information about the latest activities and current company situation.
A well-designed website enhances the company's image and effectively communicates important information Furthermore, it serves as a platform for sharing recruitment details, enabling the organization to attract qualified candidates to fulfill its staffing requirements.
Skyblue Company organizes product groups on its website to enhance customer convenience in finding products swiftly By showcasing both domestic and international partners, Skyblue emphasizes its advanced facilities and robust quality assurance system, which has successfully attracted numerous collaborators.
Skyblue Production Trading Investment JSC has experienced rapid growth and established numerous partnerships; however, the absence of a dedicated website hinders its ability to effectively promote itself to customers and potential partners.
Search Engine Marketing (SEM) is a highly effective online marketing strategy that enhances a company's website visibility through search engines, ultimately improving its ranking in search results.
To effectively utilize this form, businesses need a website and must incorporate relevant keywords to appear in search engine results This approach targets customers who are actively seeking information, making it one of the most direct channels to connect with potential clients.
Search Engine Marketing (SEM) is an advertising strategy that aims to position a company's website at the top of search engine results pages, including platforms like Google and Yahoo SEM primarily consists of two key components: Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
SEO, or search engine optimization, refers to the process of enhancing a website's ranking in search engine results, particularly on Google in Vietnam This involves optimizing various elements of the website, including content, code, and backlinks, to boost its credibility with search engines.
+ SEA for the Google search engine, the current popular one is Google Adwords.With this form, the company makes ads based on keywords that match the company's
24 products The cost is calculated according to the bid price and is only calculated when the customer clicks on the ad.
At Skyblue company due to financial constraints, the company does not promote in these two forms.
Using Google AdWords, we can easily find relevant keywords for our business by simply logging into our account Additionally, the company has added an image of its headquarters on Google Maps, making it easier for customers to locate us.
The company effectively utilizes email marketing to enhance brand visibility and showcase products to a wide audience This strategy remains impactful, as it continues to yield a high response rate, even when emails land in the spam folder rather than the primary inbox.
The daily influx of promotional emails can overwhelm internet users, often leading to frustration with unwanted messages However, if the products featured in these emails align with customer desires and are offered at appealing prices, recipients may still convert into buyers.
The company utilizes its existing customer data system to effectively promote products and understand customer needs By leveraging this data, the company directly engages with customers through targeted email campaigns, conducts inquiries, and provides curated product lists for their reference.
+ Sending Email is automatically done by the software, so it saves staff time and they can do other things in parallel.
- Email Marketing is implemented by the company in two forms:
+ The first type involves emails from the company to its distributors and loyal customers for the purpose of promoting products and promoting purchase.
+ The second category is the reverse channels, from the distributor and the customer to the company They expect some suggestions and complete answers to their questions.
The company is actively engaging in online advertising and intends to expand its efforts It has published articles and advertisements showcasing its image and operations in various online newspapers, including baohaiduong.vn, thanhnien.com.vn, and afamily.vn, to offer a comprehensive perspective for both domestic and international investors Additionally, the company plans to increase its presence by posting on more websites in the near future.
3.3.5 Blog & Social Media Mararketing (SMM)
Currently, Skyblue company has not applied this form to its Online Marketing activities This is a huge omission of the Marketing department.
Online marketing on social networks, particularly Facebook, is crucial for businesses, as evidenced by the platform's 2.96 billion monthly users in 2022 Effective marketing on Facebook can significantly enhance a company's reach and profitability Therefore, it raises the question: why isn't Skyblue company leveraging Facebook for its marketing efforts? Utilizing this platform could yield substantial benefits at no cost.
The company currently lacks a clear strategy for developing its online marketing efforts, with no specific plans in place regarding human resources and budget allocation The marketing department's limited personnel means that there is no dedicated team for online marketing, resulting in each member juggling multiple responsibilities This situation compromises both the quality of work and the timely execution of new initiatives.
The company must swiftly create marketing development plans utilizing Facebook and other platforms, as effective execution can lead to significant benefits for the business.
Evaluation of online marketing strategies at Skyblue Production Trading Investment
Email Marketing has enabled the company to save time and costs while promoting its services to customers around the clock, without geographical limitations By effectively communicating information to individuals, the company has leveraged the benefits of Email Marketing, resulting in significant positive outcomes This strategy is tailored to align with customer interests and trends.
The absence of a company website is a significant drawback, hindering the ability to effectively showcase products to consumers and establish an online connection between the company and its customers.
Online marketing via search engines, particularly through SEO, has played a crucial role in the company's early development However, to enhance keyword effectiveness and improve search engine rankings, a more in-depth approach is necessary Additionally, limited investment capital poses challenges for both SEA and SEO efforts, resulting in a rudimentary execution of online marketing activities.
Unlike other advertising media, to reach your potential audience with online advertising, you must have a computer and the computer must be connected to the Internet.
Mass emailing, much like posting on Facebook, can irritate customers, leading to complaints about excessive advertising When customers receive multiple emails in a single day, it creates frustration and fosters a negative perception of the company This two-way interaction between sender and receiver often fails to reach the intended target audience, resulting in prolonged engagement that diminishes customer interest in the company's offerings Consequently, this hampers the company's ability to effectively cater to its customers' needs.
The company should enhance its online presence by investing in articles and leveraging high-traffic channels like vnexpress and 24h.com.vn to attract more customers Additionally, establishing an online consultation phone service is essential for immediate implementation, as it will help the company effectively promote its brand and reach a wider audience.
3.4.3 SWOT strategy of Skyblue Production Trading Investment Joint Stock Company
- There is a team of young, enthusiastic human resources with a spirit of cooperation, effective teamwork, sensitivity and understanding of young people's tastes.
- The quality of products and the reputation of the company are increasingly improved.
- The company is having key products with elastic fabrics that are diverse and suitable for young people and fashion.
- Relatively strong financial capacity, the ability to mobilize capital from investment capital and self-additional capital is favorable for production expansion and investment in machinery and equipment.
- Haven't used online marketing tools (SEO, email marketing, seeding forum ) effectively.
- There is no separate website.
- Self-design ability is still weak, most of them follow the designs ordered by foreign parties for export.
- There is an abundant labor source with relatively cheap labor cost
- There is a relatively stable supply of raw materials
Mức sống và thu nhập của người dân ngày càng tăng, dẫn đến nhu cầu gia tăng đối với các sản phẩm thời trang, đặc biệt là những sản phẩm cao cấp và đang phát triển.
- The strong development of social networking sites makes it possible for every individual to organize an online business, making it difficult to focus on sales of the company.
- User tastes change constantly, forcing the company to constantly update models to suit the market.
Development orientation of Skyblue Production Trading Investment Joint Stock Company
The company's goal is to find customers not only in Hai Duong but also in other provinces.
Positioning the brand, increasing the awareness level of customers about the company's products.
Invest and develop website to increase visits and search for customers' products.
It is necessary to design the product's image in a short, easy to understand, complete information, possibly with video attached.
We heavily advertise on websites and on other online ads to reach more customers.
The company should carefully look for tools that can help us reach the right customer base that we want.
3.5.2 Development orientation of Online Marketing
Focus on developing online marketing activities to promote products of Skyblue Company and perfect other marketing to achieve maximum effectiveness.
In the coming time, the company aims to have policies to maintain and increase market share, improve competitiveness, protect reputation and promote strengths in the garment industry Specifically:
Skyblue Company is committed to sustainability in the commercial clothing sector, guided by a business philosophy focused on creating a perfect value chain By prioritizing reliability, the company aims to support its customers and establish itself as a trusted partner in the industry.
- Skyblue company is always looking for and producing diverse, quality and reputable product sources for customers to choose and cooperate with the company for a long time.
- Continue to develop new products, build strong brands in domestic and international markets Development orientation to become a leading enterprise in the textile industry.
- Effectively use the Company's existing capital, do not invest in multi-sectors; secure capital for sustainable development.
- Continually train and re-train, update advanced and modern technologies in the world, ensure staffs always master the invested machinery and equipment.
Promoting the activities of mass organizations is essential for fostering a positive morale among employees Implementing measures that safeguard the legitimate rights and interests of workers ensures they can focus on their tasks with confidence, leading to enhanced stability and productivity in the workplace.
- Restructured the Company in the direction of streamlining the management and administration apparatus, with expertise and expertise suitable to the Company's business lines.
- Policy on technological innovation: To focus on investing in renewal of old and unsuitable machinery and equipment; improve product quality, meet market requirements.
- Taking export as a development goal for the company, expanding the export market, developing the domestic market.
- Calling for investors from abroad
Some solutions to improve online marketing strategies of Skyblue Production Trading
Despite the brief duration of my practical research at Skyblue Company, I have identified key areas for improvement in product quality based on my acquired knowledge and skills I propose several solutions to enhance our offerings, particularly focusing on effective marketing strategies.
To enhance the effectiveness of its marketing campaign, the company should prioritize identifying target customers While brand attribution and improving conversion rates are important, they may not be essential for smaller companies like Skyblue in the short term Keeping customers at the core of its objectives, the company should concentrate on strategies to effectively reach its target audience.
3.6.2 Change organizational structure & human resource system
The application of online marketing forces the company to change its organizational structure as well as its management method accordingly.
To effectively implement online marketing, companies must establish a dedicated Online Marketing team that specializes in industry-specific issues, ensuring the optimal use of advanced technologies Since online marketing primarily occurs in the digital landscape, a thorough understanding of this environment is essential for businesses to achieve successful marketing outcomes.
29 and therefore a separate Online Marketing team model is necessary for corporate organizational model.
To effectively promote online marketing, companies must optimize their human resources, necessitating a shift in their organizational structure It is essential to maintain not only the online marketing department but also the needs research and customer satisfaction teams Understanding and promptly addressing customer needs is crucial for successful marketing and overall business operations.
In the Online Marketing industry, there is a growing demand for professionals who possess a blend of technological and economic expertise, particularly in Marketing To meet this need, the company is looking to hire an Online Marketing specialist, along with additional marketing personnel to support its efforts.
Essential skills for online marketers:
+ Need to know how to use search engines (SE) to be able to find information in the fastest and most effective way on the Internet
To effectively streamline your sales process, it's essential to implement an automated solution that manages order reception and processing This system should also track the sales journey until the customer receives their purchased product By doing so, you can reduce costs and enhance customer retention, encouraging repeat purchases.
In today's digital landscape, customer information is readily accessible at a low cost, often encompassing extensive global data Consequently, mastering information management is essential for extracting valuable insights that can significantly benefit a company's business strategy.
+ Imagination, creativity and entrepreneurial ability are important factors.
+ Intangible assets such as intellectual capital or specialized knowledge are invaluable assets that marketers need to have.
- Ability to process information quickly:
+ All buyers who are individuals or companies are very demanding and demanding because there are a huge number of competitors in the region, all of which are very competitive.
+ Therefore, the ability to process information and provide timely solutions is an extremely important factor.
For that reason, Skyblue company's focus on developing its marketing staff helps to improve competition, reduce costs and improve profits for businesses.
3.6.3 Solutions with online marketing activities
3.6.3.1 Establish a website with many utilities
To improve its marketing, the company should set up its own website and implement the following solutions:
Skyblue company must establish a clear plan and direction for its website, ensuring that it is regularly updated with current information, images, and events This consistent updating not only enhances customer understanding of the company's products but also keeps them informed about ongoing activities To achieve this, it is essential for the company to have a dedicated website development and management team.
To enhance customer care, the company should leverage its website as a vital resource for providing essential information to customers Currently, many companies utilize their websites primarily as a means of connecting with customers and fostering relationships post-purchase.
In recent years, social networks have become a key driver of Internet growth, with Facebook playing a significant role in increasing the number of online users This presents an unparalleled opportunity for businesses to market online at no cost while reaching a vast audience of potential customers.
Facebook is an effective platform for businesses to gain new customers while maintaining relationships with existing ones Additionally, it serves as a valuable resource for encouraging current customers to refer new clients, thereby enhancing customer loyalty.
To ensure the success of a Facebook advertising campaign, companies should create unique and engaging articles that captivate their audience Incorporating a variety of images and links to external websites is also recommended, as these elements can significantly enhance customer engagement compared to text-only articles.
3.6.3.2 Promote marketing with images, advertising videos
In today's digital landscape, video marketing is crucial for effective business strategies, as customers prefer visual content over lengthy text Utilizing images and videos allows companies to engage a broader audience while keeping written content concise to avoid overwhelming readers Additionally, incorporating appealing background music and catchy slogans in videos enhances customer impressions, facilitating quicker brand recognition and outreach.
3.6.3.3 Continue to apply traditional marketing
Many companies are embracing online marketing while still recognizing the value of traditional methods Historically, direct marketing through personal contact was the norm Today, it remains essential for businesses to consistently host new product launches to engage customers effectively.
31 as well as company seminars to give customers an overview of the company As a result, the company will gain trust and attract more customers to the company
Selling directly between individuals through traditional marketing methods is a recognized approach Many customers favor engaging with businesses that offer personal interaction These strategies serve as effective means to maintain a company's visibility in the marketplace.
3.6.3.4 Developing the form of Email marketing