Bsi bip 0137 2015

fol ow to emb d digital ac es ibility in th ir b sin s-as-usual p licies an BS 8 78 in 2010, in which much of th exp rie ce of many of th UK’ s T is b o by Jo athan Hasel, former Head of

and mobi e ac es ibi ity

Profesor Jon th n Has el is a thou ht le d r in digital inclusion, with ov r 14

y ar’ e perie ce of embe din acesibi ty withindigital prod ction te ms a d

sh rin bes practice at intern tion l confere ces

He is th le d a thor of BS 8 7 – th British Sta d rd on embe din ac esibi ty

within org nizations’ busin s-as-usu l p lcies a dproceses – a d ch ire it

He is th former He d of Usabi ty & Acesibi ty, B C Future Me ia wh re h

combin d usabi ty a d acesibi ty discipln s to embe inclusiv user-ce te

d sig acros web, mo ie a d IP V prod ct cre tion

He h s won awards for prod ct ma a in : th acesibi ty fe tures of B C iPla er,

th ac es ibi ty peron lzation to l MyDispla, th ac es ibi ty information site

‘M y web my wa ’, th ‘uKin ct’ Ma aton sig la g a e g mes, a d th ‘Nepalese

Necklace’ mo i ty g mes for bln a d parialy sig te chidre

consulta cy to org nizations worldwid , u d ra es inclusion rese rch, a d le ds

in ov tion project to cre te bre kthrou h prod ct for peo le withdisabi ties

a d ma e inclusion e sier a d ch aper to impleme t

He a d his wife, R sn h, ma e th ir home in Lon on, UK

web and mobi e acces ibi ity

Act 19 8, no par of this publcation ma be reprod ce , s ore in a ret ie al

sys em or ta smite in a y form or by a y me ns – electonic, photoco yin ,

recordin or oth rwise – without prior permision in writin fom th publsh r

ac ept no labi ty for a y los or d ma e ca se , arisin directly or in irectly in

con ection with rela ce on it conte t e cept to th e te t th t such labi ty

BSI h s ma e e ery re son ble ef for to locate, contact a d ack owle g

co yrig t own r of material inclu e in this b ok An on who bele es th t th y

h v a claim of co yrig t in a y of th conte t of this b ok should contact BSI at

BSI h s no resp nsibi ty for th perise ce or ac uracy of U Ls for e tern l or

third-pary intern t websites refere to in this b ok, a d does not g ara te th t

a y conte t on such websites is, or wi remain, ac urate or ap ro riate

T e rig t of Jon th n Hasel to be id ntifie as th a thor of this work h s be n

as ere by him in ac ord nce with sections 7 a d 7 of th C pyrig t, Desig s

Dislaimer – T e o inions e prese are those of th a thor a d do not reflect th

views of BSI

Tpeset in Gre t Britain by L t erpar Limite – leterpar.com

Printe in Gre t Britain by B r or , www.beror co.u

Britis h Library Catalo uin in P blc atio Data

A catalog e record for this b ok is a aiable f om th British Library

ISBN 9 8 0 5 0 812 4 0

In ex – ord re by jo role 2 5

A b o is n ver th solitary work of a lo e writer I am in e te to a

b dtime so that Dad y co ld lock himself in a ro m an write his

Felowes, Steve Gre n, Shawn He ry, Brian Kel y, Shan o Kely, Jeff

Mak to Ue i an Marin W rig t – for th ir time an insig t

• Julia Helmsley, my e itor at BSI

provid d inv luable fe d ack o my firt draf

• My team of Usability & Ac es ibility sp cialis s at th B C for joinin

T ere is a p werul case for e surin that disable an old r p o le can

citize s

of us fin o r eyesig t is n t what it was, o r fin er b come s iffer an

serve th sp cific n e s of disable p o le are th solutio s to chale g s

wh se skil s it wo ld n t oth rwise ha e ac es to

of th n e s of disable p o le f om th ir pro uc s, an chan in th ir

However, while th UK is a world lead r in th provisio of ac es ible

n t sufficie t

fol ow to emb d digital ac es ibility in th ir b sin s-as-usual p licies an

BS 8 78 in 2010, in which much of th exp rie ce of many of th UK’ s

T is b o by Jo athan Hasel, former Head of Usability & Ac esibility at

to emb d digital ac esibility as b sin s-as-usual It inclu es real-world

asp c s of ac esibility that yo ’l n e to maser as yo mature in

ac es ibility

In this b o , Jo athan clearly ar iculates h w b sin ses can d th same

Ed Vaizey, M inis ter of S ta e for Culture and th Digit l Econ my

M ark Ha p r, M inis ter of S ta e for Dis abled Pe ple

T is b o co tains many of th mos imp r ant les o s learnt by some of

famework for ac esibility comp te ce in th ir organiz tio

T h lp yo p t th ir advice into prac ice in yo r organiz tio , I’ve

prac ical ‘Now it’ s yo r turn’ exer ises, inclu e at th e d of mos

o c eatin yo r organiz tio al ac esibility p licy;

o prioritizin isu s that g t u covere by ac esibility tesin

Intr oduction

return

T ey d n’t k ow if th re’s anythin in it for th m oth r than risk

mitigatio , agains laws that se m to b co santly chan in , that d n’t

alig internatio aly, an for which th y can fin precio s litle case law

to co situte a c e ible le al threat

this is an area in which th y sh uld b a lead r or folower, an what th

v lu of ac es ibility wo ld b (p sibly as a ‘u iq e selin p int’) if th y

inves e in it

‘suc es c iteria’ for d sig , th g id lin s se m lik a c eative

s raig tjack t that tel s th m everythin th y can’t d , b t very litle

ab ut why

Ac es ibility it se ms, is a cul-d -sac th y’re b in le aly blackmaile into

disable

More ver, th y ha e n id a h w many disable p o le are ac ual y

It’ s usual y b cause of o e commit e , pas io ate ‘ac es ibility su erh ro’

sar al over again

are not alon

Wh re I b lieve mos organiz tio s want to b I learnt direc ly f om th

ac es ibility for inclusio , b t b fore I co ld sp ak, th eve t’ s

real y mak a dif fere ce to th ir organiz tio ’s inclusio prac ices, if th y

culture and b s in s s -as -us ual proces s es , r th r than jus t doing an th r

inclus io project.’

ro m were askin for, or at leas it was wh n it came to th ir

organiz tio ’ s digital prese ce

digital pro uc s

• T at th f amework wo ld al ow th m to alig ac esibility an

th ir pro uc s

• T at al of this work co ld b n fit th ir organiz tio , n t jus in risk

disable p o le’s inc ease use of th ir sites inc eases th ir turn ver

Q What did I ha e that co ld tak th m fom th ir p sitio of pain to

A BS 8 78:2010, Web Acces s ibi ty – Code of Pr ctice

It’ s n t th cat hies title in th world, b t th jo rn y fom pain to relief

ve d r are racin to promote ac es ibility as a k y selin p int of th ir

han set It also d es this as we sar to e ter th masive d mo rap ic

5 %

Note on inclusion vs ac es ibi ty

thro g o t this b o I sometimes use ‘ac es ibility’ as it’ s th word

mos p o le k ow However, I prefer ‘nclusio ’ as it a oids o e of

with disabilities are n t exclu e can fal into: that th y care so

much ab ut h w easy it is for disable p o le to use pro uc s, that

pro uc

n t an imp rant asp c of th pro uc Ac es ibility advocates

I b lieve this is alwa s th wro g thin to d It’s u sus ainable It

p o le

T his ‘nclusive d sig ’ g al is at th h ar of BS 8 78 It remin s

p o le with disabilities wh are so differe t f om th mselves, th y

Overview of the four stages of your journey with

I lik to cal th se th fo r Es of digital ac esibility srate y:

of fer yo r organiz tio

inclusive by givin th m a proces to fol ow that result in inclusive

for n w I want to into uce each by wa of a real-world s ory

design

It’ s c itical to esablish th firt E b fore yo g any furh r in yo r

organiz tio is ac ualy dif fere t fom ‘everyo e else’

T e firt E is E pan in yo r thin in ab ut why yo sh uld g o th

services

Hav y u e er be n in a ta fic jam?

Picture y urs elf s iting n xt to me in my s lightly ageing blue 20 02-model

F rd F c us – th mos t inclus iv ly des ign d car of al time – a 1 15 o a

cris p winter’s morning in Janua y We’re jus t coming out of a ta fic jam

ah ad lo ks clea I s hould be fe lng rele ed

Howe er, today is my moth r’s birhday Tha ’s th reas on wh my f miy

betwe n me and th clea road ah ad is a fig re tha is s tres s ing me out

Th fig re is o e of th main reas ons wh I bou ht my s atnav It’s th

M y moth r’s birhday lunch is bo ked for 12.15 Th ETA s ays 12.3

Fiv minutes la er y u’d be able to fe l th s tres s lfing in th car unti

Wh is this a problem? Becaus e I’m n t going a th s pe d lmit, lke

15 seconds Becaus e as s oo as I’m pas t th camer my right fo t t kes

o er again

e erything s ays tha I s hould? Th law s ays tha I s hould be going s lower

I also know it’s th ‘right thing to do’ – it would be beter for th

e viro me t, and s afer for my wife and s on s iting in th back of th car

driving me An thing els e is a dis tr ctio I l work a ound

Compa e this s itua io with th roads in N orway If my coleag es a an

acces s ibi ty confere ce in Os lo a e corect, in N orway, th y s eem to

jus t a bad thing In Norway, s pe d camer s t ke p otos of al th cars

tha go pas t th m, n t jus t th s e tha a e s pe ding Becaus e, in N orway,

y u do ’t pay y ur s pe ding fin s to a f celes s b reaucra in a

day

In N orway, y u can win!

T at’ s jus a simple ex mple of why it’ s n cesary to refame th

as lit le as yo absolutely ha e to d to a oid g t in into le al t o ble

han le th ac es ibility of yo r pro uc s, ac es ibility isn’t ab ut a oidin

ac esibility, th seco d E is c itical to e sure that yo can ac ualy d liver

it in th culture an s ruc ure of yo r b sin s T is is ab ut id ntifyin

th ac es ibility yo want ef ficie tly, an mak sure that n thin c itical

is able to snat h d feat f om th jaws of suc es

pla Not o ly is th re n thin th re that co ld d rail yo r ability to

co fid nce prese t that this is n t o ly worh d in , b t it is also

achiev ble

teams win

directio , and to get th re as q ic kly as p s s ible Th re’s n t much

chance for an individ al rower doing oth rwis e with o ly o e oa in

time

Th re a e efectiv ly thre jobs in th boa : th o e ‘s troke’ rower is

tha rh thm; and th o e cox is s te ring and pro iding fe d ack to each

rh thm If two p o le ty to s te r th boa , s ay, by s to ping rowing o

o e s ide s o th boa s ta ts turning agains t its ru der, it’s fighting agains t

its elf If a rower wh is n’t ‘s troke’ decides to s et a rh thm tha is

difere t, s ay, by tying to row f s ter to go f s ter, this actualy s lows th

and down, res ulting in th oth r rowers n eding to work to s tabi ze it

by a group of n vices if th re’s a leak in th boa

fe l tha n w clu leaders a e more interes ted in oth r pa ts of run ing

th clu , as s uming tha th y’ always win e e if th y a e ’t giv n th

into th ir game

T e same is tu for any organiz tio – for it to suc e d in it g als, al

So Chapter 4 wil lo k at wa s of emb d in ac es ibility as a v lu , g al

pr oces

s af f an p licies, th third E is c itical to e sure that yo are able to

d liver it co sise tly for al yo r pro uc s wh th r th y are similar, or

I’m talkin ab ut Enablin yo r teams to g t ac es ibility rig t, an to

g t it rig t al of th time

ab ut a proces s A d cume te , flexible, re eatable proces that each

to yo r q ality asurance tes in , it’ s imp rant for me to co vince yo

why this is n cesary

On 2 Jan ary 2012, th R IB, th UK’s leadin visio impairme t charity,

I’d lik yo to p t yo relf in bmibaby’s sh es for a mome t, an

flig t via promotio s, or lin -u s with th ir af filiates’ we sites

Into this already b sy e viro me t th n tice of le al proce din s is

T is mak s p rec se se However, it is also lik ly to c eate a pro lem as

wel as solve o e

ana omy o ly: his h el

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htp:/e wikipe ia.org/wiki/Achi es%2_ he l

Achi es is f mous bec aus e, r th r than actualy dealng with his o e

o it This dealt with th problem immedia ely, b t it didn’t deal with th

problem lo g term S o Achi es has go e down in his tory as a cautio a y

t le, r th r than being celebr ted as a mighty wa rior

fixing th acces s ibi ty problems of y ur webs ite or mobie ap , wh n

th y a e p inted out to y u by an au it or us er complaint is jus t s uch a

us throu h th y a s Yet mos t organizatio s a e tea ing acces s ibi ty jus t

a core s ervice fom an acces s ibi ty age cy?

of th firt E – E pan If we’re ‘tyin to g t awa with it’ we’l o ly

ab ut it again

u dates we kly or mo thly, an ful re uilds every co ple of year So

cause n w ac es ibility pro lems, esp cialy as exisin , exp rie ce

BS 8 78’s b s-prac ice advice is to e able yo r s aff to g t ac es ibility

p t in place to co sise tly e able yo r teams to preve t ac es ibility

pro lems comin u in th fir t place So pain relief isn’t such a n ces ary

Me suring the Effect y u have

th rig t thin It’ s also th o e thin that can turn ac es ibility f om a

It is measurin th Ef fec yo r ac esibility work achieves Af er al , if

b t what if th map is a litle o t of date?

BS 8 78 uses th internatio al ac esibility san ard WCAG 2.0 for what

What it d esn’t use WCAG for is what it’ s n t g o at – for telin yo

site to ac omplish For this is of e as much ab ut usability an

learnability as ac es ibility

two da s in 20 8 p sh d me to learn which ac es ibility o t omes are

Let me t ke y u to a r dio s tu io in B C Broadcas ting Hous e in cental

be n s iting a a gre n baize t ble lo king acros s a Peter White,

Pres enter of th B C’s lo g-run ing In T uch r dio s how for p o le wh

a e blnd or vis ualy impaired, and h ’s f s cina ing S o much s o, tha Im

my h adp o es , which is okay unti it s to s and th red lght go s o in

fo t of me and I realze it’s my turn to s peak

This is wha I’m h re for: to defe d th acces s ibi ty of th B C’s mos t

s t

This s houldn’t be a problem I know we’v already do e th right thing

n tes tha Peter has be n s troking s ile tly under his a m as a prompt for

S o I s peak fom th h a t: ‘We realy do care for blnd us ers We care for

It’s a bit dificult to a g e with a dis embodied v ice, es pecialy lv o

th ir p s itio I s ta t to picture a woman in h r la e 4 s , s iting a a

accent, and it do s n’t s ound n is y wh re s he is – with a g ide dog by h r

s ide

B t already I’m fig ring tha this is a s tere ty e Tha I do ’t realy know

v ry much about h r oth r than s he’s obvious ly n t hap y, and tha

And th n s ud e ly I get a flas h of ins ight, a glmps e into h r world You

s ee, tha ’s wha s he is actualy complaining about – we hav n’t giv n h r

des ign d it has n’t e abled h r to unders tand h w to us e th thing s he

can ot s ee

I’m realy lo ing this tain of th u ht, this ins ight into th n eds of this

us er I’m s ta ting to s ee al s ors of implcatio s for h w we could…

Peter cou hs , and s ud e ly Im back in th ro m Th s e ins ights a e

h lpful B t th y’re n t ans wering h r q es tio

‘, er… er…’

Peter res cues me: ‘Thankfuly, n t al blnd us ers a e having th s ame

Th red lght turns of as altogeth r more fie dly v ices s ooth my ea s

Peter ges tures for me to t ke my h adp o es of H is words a e for me,

n t our au ie ce: ‘Jus t a word of advice It’s n t th work y u do It’s

H e’s right I’v dod ed a b let today, as th us abi ty and acces s ibi ty of

be o d g ideln s and acces s ibi ty conformance and doing us er-tes ting

to check th us abi ty of our s ite for dis abled p o le has n’t be n e ou h

F r this p rs on it s eems lke th lea nabi ty of our prod ct is th

to th oth r From th res t of wha Peter had to s ay, it s ounds lke th

blnd p o le we were able to recruit for our tes ting may be way more

We may be ah ad of organizatio s tha jus t do ‘complance’ B t, in

realty, th re’s s ti a lo g way to go in our journ y…

Back a my des k th n xt day, I make my n xt s te s , as my towering

American bos s places a leter o my des k as h bre zes pas t: ‘S or this

out’

Two s ente ces of th firs t pa agr p of ty ed te t a e underln d in red:

‘ was dis gus ted to h a tha y u o ly tes t y ur s ites us ing th JAWS

s cre n reader How e actly do y u e p c t a p ns io er to a ford £8 00 ’

Th name o th botom of th leter is a man’s , s o it’s cerainly n t th

B t I hav lea nt fom ls te ing to h r This time I hav th o p runity

to e gage more de ply with this us er’s realworld dificultie Th re is

more to be lea nt and this time, in priva e I pick up th p o e and dial

Two we ks la er we launch th U K’s firs t s urv y into which s cre n readers

a e actualy being us ed by blnd p o le We’v by as s ed as king th

s cre n reader manuf cturer and th ir dis trib tors We’re t lking directly

to a wider va iety of blnd us ers , pa tn red with th RNIB as king p o le

o th ir mai ng ls t wha s cre n readers th y actualy us e, and wha s or

Th time for as s umptio s is o er: n w we a e going to a m ours elv s

au ie ces , n t techies wh s e vis io impairme t is n’t as key to th ir us er

e p rie ce as th ir amazing capabi ty to work a ound problems

WC G? It would o ly be th e d of our journ y if we didn’t care

ha d work As we do, it’s jus t th s ta t…

In summary, I b lieve th aim of ac esibility – or inclusio , as I prefer to

cal it – is to b ild a b ter pro uc , n t jus a compliant o e; thro g

ac esibility wor hwhile

organiz tio ’ s b tom lin

A p sitive ROI is d finitely p s ible T give o e ex mple of th

‘Why d ordinary kit h n to ls h r yo r han s?’ T e result of his

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19 1 to 20 2 T eir lin of kit h n ute sils has n w grown to over 5 0

‘Star with th e d in min ’ is alwa s a useful p licy So Chapter 6 h lps

yo e sure yo r ac esibility srate y k e s this e d firmly in min , an

BS 8878 – your shor cut to the r esults of many

‘Emb d it so that, lik a s ick of seasid rock, yo sh uld b able to

T ose were th fo r p rases that se re me an my Usability &

White

of ac es ibility in oth r b s -prac ice organiz tio s had d n , an c eate

It’ s base o P AS 78 – th original firt atempt in 20 6 to c eate a

Resp nse; exp r s in th ac es ibility of e-learnin f om T e Op n

Al ; an exp r in ac es ibility law f om Pinse t Maso s le al prac ice; an

It was reviewe by 3 8 ac es ibility exp rs, disability organiz tio s,

‘drafs for p blic co sultatio ’ It was lau ch d in Decemb r 2010

in th UK b t also internatio aly I’ve tain d over 30 organiz tio s in

I’ve fo n h lps p o le g t to grips with th san ard It ad reses a

proces, if yo ha e o e It expan s o ac esibility advice for imp r ant

T il us rate many of th b o ’s p int , an ad real-world d pth, it also

some of th world’ s to ac esibility min s o th ir areas of greates

games

I’ve o ly had th space to inclu e a fac io of th rich s in th se

d e er into th exp rie ce of any that paricularly reso ate with yo as

I k ow that BS 8 78 can g t yo fom th pain of co fusio ab ut

ac esibility to award-win in result , b cause it’ s an expres io of th

jo rn y that I, an many oth r ac esibility sp cialiss, ha e g n o

b fore yo

So let’ s dive in!

EXPAND – why bother?

th ir s rate y

Are th y in it b cause of ch ice or n cesity, for risk a er io , to k e u

par icular p sitio by th ir p blic service nature or sh er size, an p blish

lau able words ab ut th ir commitme t to ac es ibility p blicly

ac es ibility ofe d esn’t live u to th ir fin words, as th ir saff are ’t

compariso to oth r thin s that are imp r ant to th m, to a oid

priority relative to oth r s rate ies yo ’re c eatin

Me t y ur disabled and older audiences

th UK, that’ s over 1 mil io p o le; in Bra il, it’ s over 24 mil io p o le

s re t? What d es disability ac ual y mean in th co text of au ie ce

size? Wh is d fin d as disable ?

disability Here in th UK, disability is d fin d by th Eq ality Ac 2010

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as:

su s antial lo g-term advere ef fec o th ir ability to car y o t

So, for ex mple, this inclu es p o le with me tal h alth isu s, or p o le

with a lo g-term iln s that impac s th ir da -to-da life However, it

dyslexic u for u ately re ard th ir co ditio as ‘th ir g ilty sec et’ n t

par s of th world wh re disability is u foru ately s il se n as

ac esibility is that it’ s imp r ant to mak sure that yo r we site works

T at mak s n se se f om anythin oth r than a risk-a oidance

disabilities is n t co fin d to visio impairme t T e larg r gro ps of

disabilities, se Ste 3 of th BS 8 78 proces in Chapter 5

p p latio

by digital pro uc s For, in th future ‘th y’ are ‘we’ It’s n t somethin

selves’

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htp:/jmtin ler.com/2 14/0 /2 /a in -baby-b omer-wi -be-th -big es-busin s-proces

T is is o e of th reaso s why ac esibility is so imp r ant eco omicaly

Similarly, f om an in ivid al organiz tio p r p c ive, it is clear that if

over th comin year as th n mb r of p o le with impairme t in th

ac es ibility was JIS X 8341-3 It’ s par of a series cal e

Guideln s for Older Pers ons and Pers ons with Dis abi ties

Jon th n: Old r p o le an p o le with disabilities? T at wa

Ma oto: We ha e a series of g id lin s as JIS, n t o ly we b t

also for many thin s In 20 4 we already inclu e eld rly

p o le as inte d d user Wh n we thin ab ut ac es ibility it’ s

n t o ly ab ut p o le with disabilities b t also p o le wh are

that ‘It’ s my b sin s wh n th isu affec s myself B t as we

are ag in , many more p o le wil thin ab ut ac es ibility as

‘My isu It’ s n e e for me.My daily life h a ily relies o th

we If I can’t use th we I wo ld g t los ‘No we , n life

more imp rant isu

What I’d lik to emp asize is that ac es ibility is n t jus ab ut

p o le with disabilities an eld rly p o le, it’s ab ut

Japan wh n I talk ab ut ac es ibility I emp asize that it is n t

sp cial ‘Ac esibility is th we ’ T at is my company’s k y

ac esibility

in 2020 in T kyo At th final prese tatio , th re was very

t ig er for we ac esibility in Japan – Japan se we sites wil

th co ce t of u iveral d sig , it wil b n t so difficult for

T r eat – the legal busines case

tech olo ies are c eate It’ s th le al threat

satute b o s In th UK it’s th Eq ality Ac 2010 In th Unite States

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disability dis riminatio le islatio

T ose co nties that ha e ’t yet esablish d disability dis riminatio

with Disabilities

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– which n w has sig atories f om over 170 natio s ates

worldwid

8

8

htp:/w w.u org/disabi ties/cou ties.asp? a id=12&pid=16

9

9

htp:/w w.h sel nclusion.com/2 12/12/cle r-e -acesibi ty-law/

10

10

htps:/w w.h ma rig t.gov.a /our-work/disabi ty-rig t/sa d rds/world-wid -web­

),

US Natio al Asociatio of th Deaf vs Net lix suit in 2012

les er n e for smaler, les p p lar we sites (such as p ro al blo s) to

aces-disabi ty-dis imin tion-ac-a visory

T complicate mat er , disability dis riminatio law in some co nties,

we sites; b t in oth r, such as France,

3

1

htp:/w w.se at.f/le /tas0 -018.html

it o ly ap lies to p blicly own d

sites

On to of g n ral disability dis riminatio law, some co nties ha e also

6

16

htp:/w w.d q e.com/air-carier-aces-ac-upd te

in

s e s to ad res th ac esibility of air car ier we sites an kiosks to

p ro s with disabilities

give a few ex mples:

17

17

htp:/w w.e islation.gov.uk/uk g /19 5/5 /par/I

that comes f om p blish d rulin s

• In th Unite States this situatio is very dif fere t, with many cases

18

18

htp:/n ws.cn t.com/8 01-10 3_ 3-10 2 10 -9 html

T e le al situatio in many co nties is co santly chan in , so

b cause of th le al b sin s case for ac esibility te d to se it as a

security As such, th y natural y wish to sp n as lit le o it as p sible,

th mos s rin e t ac esibility laws – lik Ontario’ s Ac esibility for

Ontarians with Disabilities Ac 2010 (AOD ) – are ’t effec ive with ut

1

21

htp:/e foreme t.aod ca/gov rnme t-not-e forin -disabi ties-ac-sa s-a vocate/

) T is p rp c ive mak s p rec se se, as it’s very similar

claim at some p int, wh n I b y my insurance I g to a price compariso

p licies o offer

cases want ac io , n t fin s, as my interview with L in y Fein old sh ws

Interview with Lain y Fein old, a US disabi ty rig t lawy r

motiv tor it can b ?’

th

year, b cause in 19 4 we

‘Yo r ATMs d n’t work for blin p o le Yo r print material is

work with us?’ In 19 9 we g t o r fir t agre me t, o talkin

into mo ile

cases Agre me t is imp rant for yo , isn’t it? T at’ s what yo r

Lain y: We ty for fie dly

th y ha e th complaint agains, than a lot of lawyer o t

Lain y: T ere are a lot of great lawyer in this space litigatin

H&R Block I lik to talk ab ut my work as an th r alternative

to us with a pro lem we work with th m an ac esibility

exp r s to ch ck wh th r it is an isu with th ir as is ive

ap licatio If th re is, we ap roach th company’ s CEO or th

to lawyer we can fin an sa , ‘T is is a serio s le al claim,

So if we can h lp mak that easier by n t brin in in a b nch

of suit to fig t, I thin that’s why we’ve b e suc es ful In th

Jon th n: I was very interes e in th rece t H&R Block case

had to hire some o y to b resp nsible for ac es ibility,

th ir s af f T ey had to g t p o le in to au it ac es ibility T ey

H&R Block had th US De arme t of Jus ice come in As

wh le company It’ s th co te t provid r It’ s th tain r …