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Email: ttqnguyet@hcmut.edu.vn Electronic Commerce... Understand electronic commerce concepts Be able to analyze electronic commerce problems from business, economic, and technology viewp

Email: ttqnguyet@hcmut.edu.vn

Electronic Commerce

Understand electronic commerce concepts

Be able to analyze electronic commerce problems from business, economic, and technology viewpoints

Are equipped with necessary technological foundations to develop/maintain/improve electronic commerce solutions Know how to plan and execute electronic commerce projects

Develop teamwork and presentation skills

— Week 1 (w39) Introduction to electronic commerce (Teacher)

— Week 1 (w39) Electronic commerce environment (Teacher)

— W40: OFF – Open discussion on E-learning (Q&A)

— Week 2 (w41) Pricing issues (Teacher)

— Week 3 (w42) Design principles (Teacher)

— W43: Submit stage 1 of project

— Week 4 (w43) Review stage 1, Digital marketing (Topic 1, 2)

— Week 5 (w44) Security mechanisms & electronic payment (Topic 3,

4, 5)

— Week 6 (w46) Other topics in e-commerce (Topic 6, 7)

— Week 7 (w47) Project management and planning (Teacher)

— W48-50-51: OFF – prepare for project

— Week 8 (w52) Presentation & review

• No midterm exam

• Presentation: 20%

• Project: 30%

• Final exam: 50%

• Around 50 multi-choice questions in 60’

• Additional writing questions maybe provided

• Open-book (NO laptop, phone, tablet)

• Missing any score => Fail the course

• 4 quizzes/surveys at classes for attendance check è missing

2 of 4 è fail the course

• Developing an e-commerce system with

• Business & revenue model (business canvas model)

• Implementation (web, mobile, framework)

• Web/mobile front end design

• Using e-commerce framework or provided API (random)

• Payment gateway

• Survey (use Google form)

• Demo

• Grouping

• About 5 students per group

• Send group information to my email before October 4th

• Results

• Business plan (PDF)

• Technical report (PDF)

• Source code (git repo)

• Details will be written at E-learning website

• Deadline

• Demo on the two last weeks

• Time for each group: 20 to 25 minutes

• Topic 1 Digital advertising (Google, Facebook ads, Zalo ads, etc.)

• Topic 2 SEO and measurement tools

• Topic 3 Security in e-commerce systems

• Topic 4 Blockchain & Bitcoin in e-commerce

• Topic 5 Electronic payment & wallet – Momo

• Topic 6 Third party shipping service – GHN

• Topic 7 E-commerce framework (woo-commerce, open cart )

• Topic 8 Others

Questions?