Hoàn thiện quản trị chuỗi cung ứng hoạt động kho hàng dược phẩm tại công ty tnhh diethelm việt nam

NOIDUNG TRANGDanh muc cac chu- viet tat Danh muc bang, bieu, su do, hinh ve Chuong 1: Quan tri chuoi cung ung trong hoat dong cua 5 doanh nghiep va cua kho hang diroc pham Chuang 2: Thue

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TT TH&NG TIN THIS VIEN

PHONGLUAN AN-TU LIEU

HOAN THIEN QUAN TRI CHUfil CUNG UNG HOAT DONG KHO HANG DUUC PHAM TAI CONG TY TNHH DIETHELM VIET NAM

Ngtttii hitting ddn khoa hoc:

PGS.TS DINH TH| NGOC QUYEN

TfIS 5994

HA XAi - 2009

NOIDUNG TRANG

Danh muc cac chu- viet tat

Danh muc bang, bieu, su do, hinh ve

Chuong 1: Quan tri chuoi cung ung trong hoat dong cua 5 doanh nghiep va cua kho hang diroc pham

Chuang 2: Thue trang quan tri chuoi cung ling kho hang 20 duoc pham cua Cong ty TNHH Diethelm Viet Nam

2.1.4.1 Nhan to ben ngoai 24

Chuong 3: Giai phap hoan thien quan tri chuoi cung ung hoat 79 dong kho hang duoc pham tai Cong ty Diethelm VN

3.1 Phuong huong va muc tieu chien luoc phat trien cua Cong 79

ty Diethelm

r e

Chfi’ viet tat / Dien giai Y nghia

thien hang hoa de phuc vu khach hang

Forecasting & Replenishment

La su phoi hop trong viec lap ke hoach,

du doan va cung ung

DVL

CDC

Diethelm Vietnam Limited

Central Distribution Center

Trung Tam Phan phoi duoc phamCong ty Diethelm Viet Nam

eBPCs

He thong quan ly kho dupe thiet ke bdi cong ty IBM

doanh nghiep, tai chinh va kho hang

Park

Khu cong nghiep Viet nam - Singapore

Bang 2.1 : Ket qua hoat dong SX-KD nam 2006 - 2008

Hinh 1.1 : Cau true va chu trinh cua chuoi cung ung

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HOAN THIEN QUAN TRI CHUOl CUNG UNG

Ha JToi - 2009

TOM TAT LUAN VAN

Vai xu the toan cau hoa, dac biet trong linh vuc kinh te thi mot san pham mang thuang hieu cua My hay Phap dupe san xuat tai An Do hay Philippine roi tieu thu tai mot nude nhu Thai Lan hay Viet Nam khong con la chuyen xa la

Vay hanh trinh cua san pham do den tay ngudi su dung cuoi cung nhu the nao? Hanh trinh do la sir phoi hup cua rat nhieu khau, tu nha cung cap nguyen phu lieu, cac nha san xuat, gia cong tren khap the gidi, cac don vi van chuyen den cac trung tarn phan phoi, cac cua hieu ban si, ban le Vi the cong viec cua nha quan tri chuoi cung ung la lam each nao de su phoi hop nay dupe tien hanh

lien quan

Diethelm Viet nam la doanh nghiep 100% von nude ngoai tai Viet Nam thuoc Tap doan DKSH Thuy Sy vdi he thong 8 nha kho tai cac tinh, thanh pho ldn cua Viet Nam La mot trong nhung cong ty ldn cung cap dich vu Logistics kho hang va to chuc chuoi cung ung phan phoi ldn nhat trong nganh dupe pham tai Viet Nam Do do, viec thuc hien tot hoat dong quan tri chuoi cung ung tai kho hang dupe pham se cd tac dong true tiep va to ldn den tang trudng cua Diethelm dong thdi tao ra gia tri ldn cho ngudi tieu dung trong nude

De tai “Hoan thien quan tri chuoi cung ung kho hang dupe pham Cong ty Diethelm Viet nam’’ da tap trung nghien cuu, danh gia thuc trang quan tri chuoi

Chirong 1: Quan tri chuoi cung ung trong hoat dong cua doanh nghiep va

cua kho hang duoc pham trong do xac dinh co so ly luan ve chuoi cung ung va quan tri chuoi cung ung, dong thdi xac dinh nhung chi tieu co ban duoc su dung

de danh gia hieu qua quan tri chuoi cung ung trong hoat dong kho hang duoc pham Vai tro cua SCM doi vdi doanh nghiep va hoat dong cua kho hang cung voi nhung bai hoc kinh nghiem ve quan tri chuoi cung ung rut ra tu cac trung tam phan phoi duoc pham cua Diethelm Philippines va Sanofi Pharma

Chuong 2: Thue trang quan tri chuoi cung ung tai kho hang duoc pham cua Cong ty TNHH Diethelm Viet Nam trong do gidi thieu ve qua trinh hinh thanh, phat trien, linh vuc hoat dong va co cau to chuc cua Diethelm Viet Nam; Phan tich, danh gia thuc trang, cac nhan to va nguyen nhan tac dong den hoat dong SCM kho hang dupe pham Diethelm

Chirong 3: De xuat mot so giai phap hoan thien quan tri chuoi cung ung

kho hang duoc pham Cong ty Diethelm VN tai day xac dinh co so ly luan va thuc tien de de xuat nhung giai phap co ban trong do tai moi giai phap co neu phuong phap tien hanh, nhung dieu kien can thiet de ap dung cung nhu du tinh hieu qua sau ap dung

Chu ffng 1, luan van tap trung di vao nghien cuu nhung van de ly luan ve

quan tri chuoi cung ung va quan tri chuoi cung ung doi voi kho hang dupe pham Tai tieu muc 1.1.1 neu ra khai niem chuoi cung ung la mot mang ludi gom cac to chuc cd lien quan, thong qua cac moi lien ket phia tren va phia dudi, trong cac qua trinh va hoat dong khac nhau, san sinh ra gia tri dudi hinh thuc san pham dich vu trong tay ngudi tieu dung cuoi cung Muc tieu cua chuoi cung ung la dem lai gia tri ve san pham, dich vu cho ngudi su dung cuoi cung cung nhu lpi nhuan cho moi thanh phan tham gia vao chuoi cung ung Trong khi do khai niem

va noi dung quan tri chuoi cung ung neu tai tieu muc 1.1.2 de cap den quan tri chudi cung ung la viec quan ly cac luong ben trong va giua cac giai doan cua chuoi cung ung de toi da hoa kha nang sinh loi cho toan bo chuoi cung ung Mot day chuyen cung ung phan phoi bao gom 3 yeu to la nha cung cap, ban than don

vi phan phoi va khach hang Tuong urng voi cau true cua chuoi cung ung, quan tri chuoi cung ung cung gom 3 qua trinh la quan tri quan he nha cung cap, quan tri chuoi cung ung noi bo va quan tri quan he khach hang

Doi voi kho hang duoc pham cua mot don vi phan phoi thi noi dung quan tri chuoi cung ung tai kho hang bao gom cac noi dung: Quan tri mua hang, Quan tri du tru, luan chuyen, Quan tri dich vu kho hang, He thong thong tin kho hang,

Hoat dong van chuyen, giao hang va tiep nhan hang tra ve

Hoat dong quan tri chuoi cung urng tai kho hang dupe pham dupe danh gia dua tren nhung chi tieu gi, cac chi tieu do thay doi ra sao trong moi thoi ky phat trien cua kho hang la van de duoc lam ro tai muc nay

Tai muc 1.2 luan van da neu ra vai tro cua quan tri chuoi cung ung doi voi doanh nghiep noi chung va doi voi kho hang duoc pham noi rieng theo do quan tri chuoi cung ung co y nghia to Ion doi voi doanh nghiep bbi no xuyen suot hau het cac hoat dong cua doanh nghiep tir viec quyet dinh mua nguyen vat lieu nao, tir ai, san xuat nhu the nao, o dau, phan phoi cho ai, so luong bao nhieu

Chuoi cung urng toi uu la chuoi cung ung van hanh nhip nhang, co kha

thuc hien dong bo nham dat toi nhung muc tieu hay ket qua cu the nhu la phat trien mot san pham moi, hoan thanh don hang, hay danh gia va lua chon nha cung ung doi voi kho hang dupe pham.Tu viec thuc hien chuc nang SCM, nha quan tri co the lap bang theo doi de danh gia hoat dong cua kho hang dupe pham, tir do dua ra nhung sang kien cai tien can thiet cho chuoi cung ung tai kho hang dupe pham.

Muc 1.3 la bai hoc kinh nghiem tir mo hinh quan tri chuoi cung ung cua kho hang dupe pham Diethelm Philippines va Sanofi Pharma - voi quy mb va tarn hoat dong tuong tu nhu Diethelm Viet Nam nhung lai co nhung uu - nhupc diem khac nhau de tir do rut ra kinh nghiem cho qua trinh to chuc quan tri chuoi

cd cac chi nhanh dat tai Hai Phong, Ha Noi, Da Nang, Kien Giang va Can Tho Nganh nghe kinh doanh chinh cua Cong ty la xuat nhap khau, phan phoi va cung cap dich vu kho bai, van chuyen, dich vu tiep thi trong each nganh hoa chat chuyen dung, dupe pham, may moc thiet bi va hang tieu dung Cong ty cd he thong 8 nha kho dat tai cac tinh, thanh pho ldn va mang ludi phan phoi rong

khap ca nude Mo hinh cong ty TNHH, co cau to chuc cua Diethelm Viet Nam gom co Tong Giam doc, cac Giam doc va Truong bo phan nghiep vu.

Tai tieu muc 2.1.3 da neu ra cac chi tieu danh gia tinh hinh hoat dong san xuat kinh doanh cua Cong ty trong thdi gian vira qua tu nam 2005 - 2008 theo

do cong ty dat muc tang truong cao ca ve doanh thu va loi nhuan (doanh thu nam

2008 dat 1.095 ty dong trong do nganh hang duoc pham dat 496 ty dong, lpi nhuan sau thue nam 2008 dat muc 125 ty dong tuong duong 70% von dieu le

Tai muc 2.2 va 2.3, luan van phan tich, danh gia thuc trang quan tri chuoi cung ung hoat dong kho hang dupe pham tai Cong ty Diethelm Viet Nam Tieu muc 2.2.1 giai thieu ve cau true chuoi cung ung tai kho hang dupe pham, trong

do nhan manh vao cac hoat dong quan tri chuoi cung ung noi bo kho hang (ISCM) tiep theo do, tieu muc 2.2.2 tap trung phan tich danh gia thuc trang quan tri chuoi cung ung kho hang dupe pham d 8 khau cu the trong chuoi cung ung kho hang do la: Hoat dong mua hang, Kiem nghiem va biet tru, Dan nhan, dong goi, Tiep nhan va bao quan, Cap phat quay vong kho, Gui hang va van chuyen, Tiep nhan thuoc tra ve va He thong thong tin kho hang

O moi khau, luan van khong chi neu ra tinh hinh thuc te trong qua trinh quan tri tai kho hang dupe pham ma con co su so sanh voi cac chi tieu cung nhu neu va phan tich nhung nhan to anh huong den quan tri chuoi cung ung kho hang dupe pham cua Cong ty Diethelm Viet Nam Cac nhan to do gom co nhan to ben ngoai tuc la moi truong kinh te, xa hoi anh huong den nganh dupe, quy dinh cua phap luat, cam ket WTO cung vdi su anh huong cua cac nha cung cap cac doi thu canh tranh va khach hang Ngoai ra con cac cac nhan to ben trong la nhung dac diem cua chinh doanh nghiep nhu nang luc canh tranh, quy mo dau tu kho

Tir viec phan tich thuc trang hoat dong SCM kho hang duoc pham

Diethelm Viet Nam d timg khau cu the de danh gia tong quat ve nhung thanh

tuu, han che cung nhu nhung nguyen nhan chu yeu cua cac han che trong hoat dong SCM kho hang dupe pham do

Chuong 3, tren co so ly luan ve quan tri chuoi cung urng kho hang dupe pham da phan tich tai chuong 1 va danh gia thuc trang quan tri chuoi cung ung tai kho hang dupe pham cong ty Diethelm Viet Nam neu tai chuong 2, tac gia de xuat cac giai phap co ban de hoan thien quan tri chuoi cung ung kho hang dupe pham Diethelm Viet Nam, Tac gia xac dinh co so ly luan va thuc tien de dua ra cac de xuat nay, trong do tai moi giai phap co neu phuong phap cu the de tien hanh, nhung dieu kien can thiet de ap dung cung nhu du tinh hieu qua cu the sau khi ap dung Cac giai phap co ban de hoan thien SCM kho hang dupe pham cong

nguon nhan luc va iii) ap dung mo hinh CPFR

Cuoi cung la kien nghi cua tac gia doi voi Cong ty TNHH Diethelm Viet Nam ve mot so hanh dong cu the can trien khai voi muc tieu hoat dong quan tri chuoi cung ung tai kho hang dupe pham dupe hoan thien dem lai gia tri cao hon cho doanh nghiep, cho cac khach hang cung nhu toan xa hoi

Tai moi cuoi chuong, luan van deu co ket luan ngan ve noi dung phan tich

de qua do ngubi doc co cai nhin tong quat ve cac noi dung tac gia muon de cap

va lam co so dan nhap cho noi dung o chuong ke tiep

Tiep theo day la phan trinh bay noi dung chi tiet cua luan van

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HOAN THIEN QUAN TRI CHUOl CUNG UNG HOAT DONG KHO HANG DlfflC PHAM TAI

Ngitdri hitting dan khoa hoc:

PGS.TS DINH TH| NGOC QUYEN

Ha Mi 2009

MO DAU

1 Tinh cap thiet cua de tai

Chuoi cung ung tren the gidi da phat trien manh me gan hai thap ky

r

nam nay nhung con kha moi me d Viet Nam, chi cd mot so it tap doan ldn d Viet Nam ap dung mo hinh SCM vao hoat dong kinh doanh cua minh De tai nghien cuu chuoi cung ung cung da bat dau duoc chinh thuc dua vao chuong trinh giang day tai mot so truong dai hoc tai Viet Nam Ngoai ra con phai ke den mot so it cac chuong trinh dao tao ngan han cua nude ngoai gidi thieu khai quat ve chuoi cung ung cung nhu chuyen mon nghiep vu danh cho nha quan tri chuoi cung ung

Trong hoat dong dich vu kho hang - dac biet la kho hang duoc pham, viec ung dung cac kien thuc va kinh nghiem quan tri chuoi cung ung nham toi

uu hoa vi tri, luu tru va chu chuyen

cau hoa nen kinh te? Va uu tien nao se dupe ap dung de tang cudng nang lurecua chuoi cung ung tai doanh nghiep trong thdi ky md ra nhung co hoi moi nhung cung dat ra nhung thach thuc moi? Day la cau hoi dupe dat ra cho cac

nha quan tri chuoi cung ung cung nhu nhung nguoi nghien cuu co quan tarn

den nhung yeu to cot loi tao nen sir thanh cong trong SCM

Trong qua trinh tim hieu ve chuoi cung ung - dac biet la chuoi cung ung hang duoc pham, linh vuc kinh doanh vira co tinh khoa hoa hoc vua co su phuc tap ve cau true da tao ra mot sue loi cuon manh me va thuc day toi viet de tai nay Tuy nhien, day la mot linh vuc nghien cuu kha moi me doi voi thuc tien Viet Nam hien nay, Toi thuc hien de tai nghien cuu nay voi muc

cung ung hoat Hong kho hang duoc pham tai edng ty Diethelm Viet Nam"

lam de tai nghien cuu bao ve luan van chuong trinh dao tao Thac sy Quan tri kinh doanh

2 Muc dich nghien cuu

He thong hoa cac ly luan co ban cung nhu nhung kinh nghiem, nhung

3 Doi tirong, pham vi nghien cuu

Pham vi nghien cun: nghien cun thuc trang phan phoi hang dune pham tai Trung tarn phan phoi dupe pham Binh Duong cua Cong ty Diethelm VietNam, dong thdi co su so sanh tuong quan voi kho hang dupe pham Sanofi

Pharma va Kho hang Diethelm Philippines de minh hoa cho cac ket luan cua

de tai Pham vi ve thdi gian: So lieu thu cap, tai lieu tu nam 2005 den 2009

4 Phuong phap nghien cuu

Phuong phap khao sat, thu thap, tong hop, phan tich cac du lieu thu cap tai Kho hang duac pham Cong ty Diethelm Viet nam tic nam 2005 - 2008;

mang lai hieu qua kinh te toi uu

Phuong phap so sanh:

Doi chieu cac chi tieu, cac hien tupng kinh te da dupe lupng hoa co cung mot noi dung, mot tinh chat tuong tu de xac dinh xu hubng muc do bien dong cua chi tieu Nd cho phep chung ta tong hop dupe nhung dac diemchung, xac dinh dupe nhung dac diem rieng cua cac hien tupng dupe so sanh, tir do danh gia dupe cac lpi the hay bat lpi, hieu qua hay kern hieu qua de tim

ra cac giai phap quan ly toi uu trong moi truong hop cu the Nhung van de co

kien so sanh, muc tieu so sanh

5 Dong gop cua luan van

Nghien cuu kinh nghiem SCM cua kho hang duoc pham d cac nude

r

trong khu vuc, cua mot doanh nghiep nude ngoai san xuat tai Viet Nam tu do

cd the rut ra bai hoc kinh nghiem cho cac cong ty cung ung dich vu kho hang

9

dupe pham tai Viet Nam

Y nghTa thuc tien:

- Phan tich va danh gia khach quan thuc trang quan tri chuoi cung ung trong hoat dong kho hang dupe pham cua Cong ty TNHH Diethelm Viet Nam

thdi gian qua; Chi ra nhung thanh tuu, han che va nguyen nhan cua han che trong hoat dong quan tri chuoi cung ung cac mat hang dupe pham tai kho hang dupe pham cua Diethelm Viet nam;

- Phan tich cac nhan to ben ngoai va ben trong tac dong den hoat dong kho hang tai Cong ty Diethelm Viet Nam

Nam thuc hien tot hon nua hoat dong quan tri chuoi cung ung tai kho hang

9

dupe pham trong thdi gian tdi;

6 Ket cau cua luan van

Ngoai phan md dau va ket luan, noi dung chinh cua luan van dupe trinh bay qua 3 chuong:

CHUONG 1: QUAN TRI CHUOI CUNG UNG TRONG HOAT DONG CUA DOANH NGHIEP VA KHO HANG DUOC PHAM

CHUONG 2: THUC TRANG QUAN TRI CHUOI CUNG UNG KHO HANG DUOC PHAM CONG TY DIETHELM VIET NAM

CHUONG 3; DE XUAT GIAI PHAP HOAN THIEN QUAN TRI CHUOI

CHlTONG 1: QUAN TRI CHUOI CUNG ifNG TRONG HOAT DONG CUA DOANH NGHIEP VA KHO HANG DU*0C PHAM

1.1 Chuoi cung irng va quan tri chuoi cung ung

1.1.1 Khai niem chuoi cung ung

Co nhieu dinh nghTa ve Chuoi cung ung, tai cuon The Triple A -

nha cung cap, cac, nha san xuat, cac nha phan phoi, nguoi ban le va nguoi tieu dung trong moi quan he da chieu thong qua viec van chuyen, cung cap thong tin va cau true tai chinh Muc tieu cua chuoi cung ung la dem lai gid tri

ve san pham, dich vu cho nguoi su dung cuoi cung cung nhu loi nhuan cho moi thanh phan tham gia vao chuoi cung ung"

GS J Souviron dinh nghTa chuoi cung urng trong cuon Supply Chain

quan, thong qua cac moi lien ket phia tren va phia duoi, trong cac qua trinh

9

va hoat dong khac nhau, san sinh ra gia tri duoi hinh thuc san pham dfch vu trong tay nguoi tieu dung cuoi cung Nang luc cua cac thanh vien trong chuoi cung cap duoc sap xep nham muc dich tao ra gid tri Icm hon cho nguoi su dung, voi chi phi thap hon cho toan bo chuoi cung cap".

Hinh 1.1: Cau true va chu trinh cua chuoi cung ung

NcjiF&i b,in fe

Nfta pitciit pitot

Nita san xatai

Nita cung intg KltacJt ftaritf

Tuy co each dien dat co khac nhau, tyru chung lai cac hoc gia deu khang

Mua Mua nguyen vat lieu

Quan ly ton kho nguyen vi lieu Luu kho nguyen vi lieu Luu kho phu lieu dong goi

San xuat Lich trinh san xuat

Luu kho san pham do dang Gong goi thanh pham hoan thien

Phan phoi VSn chuyen tu noi san xuat den kho

Quan ly ton kho thanh pham Luu kho thanh pham Giao hang toi khach hang cuoi cung

Hinh 1.3: Luong thong tin va vat chat cua chuoi cung ung

Luong

thong tin Cac luong

Luong vat chat

1 - Du bao

- Xu ly Jon dat hang

- X4an chuyen thanh pham tir kho toi khach hang

- Quan lyton kho thanh pham

- Luu kho tai trung tarn phan phoi

- 'v§n chuyen tu noi san xuat den kho

- Dong goi

- Lap lich trinh san xuat

- Luu kho tai noi san xuat

- Quan ly chat luong nguyen vi lieu

- Luu kho nguyen vat lieu

- Vian chuyen nguyen vat lieu

- Quan ly luu kho nguyen vi lieu

Thong qua qua trinh va cac luong van chuyen tu khau mua nguyen vat

lieu, san xuat hang hoa va phan phoi hang hoa den tay ngudi tieu dung kethop vdi ludng thong tin va ludng vat chat (tai chinh) tao nen mot hanh trinh

du cac yeu to va giai doan nay

1.1.2 Khai niem va noi dung quan tri chuoi cung ung

Quan tri chuoi cung ung (SCM) la su phoi hop nhieu thu phap nghe

Hinh 1.4: Mo hinh quan tri chuoi cung irng

phoi Nha san xuat

Quan tri Quan

he Nha cung ung (SRM)

Quan tri Chuoi cung cap Noi

bo (ISCM)

Quan tri Quan

he Khach hang (CRM)

Dieu quan trong doi voi bat ki giai phap SCM nao, du san xuat hang hoa hay dich vu, chinh la viec lam the nao de hieu duoc sue manh cua cac nguon tai nguyen va moi tuong quan giua chung trong toan bo chuoi cung ung san xuat Ve co ban SCM se cung ung giai phap cho toan bo cac hoat

dong dau vao cua doanh nghiep, tu viec dat mua hang cua nha cung cap, cho

den cac giai phap ton kho an toan cua cong ty

Tu khai niem tren chung ta hieu ro hon ve noi dung quan tri chuoi cung ung, do la viec quan tri cac chuc nang khac nhau trong chuoi cung ung va tra loi cac cau hoi: San xuat (Lam gi, nhu the nao, khi nao?), Van chuyen (Khi nao, van chuyen nhu the nao?) Ton kho (Chi phi san xuat va ltru tru?), Dinh vi (Noi nao tot nhat de lam cai gi?) va Thong tin (Co sb de ra quyet dinh?)

- San xuat la kha nang cua chuoi cung ung tao ra va luu tru san pham

trong chuoi cung ung C) day, su can bang giua kha nang dap ung nhu cau va hieu qua cong viec bieu thi trong viec lira chon phuong thuc van chuyen

Chinh yeu to ton kho se quyet dinh doanh thu va loi nhuan cua doanh nghiep tham gia chuoi cung ung Neu ton kho it tuc la san pham dupe tieu thu nhanh,hieu qua san xuat va loi nhuan cua doanh nghiep b muc cao

- Dinh vi: Doanh nghiep tim kiem cac nguon nguyen vat lieu san xuat b

dinh su thanh cong cua chuoi cung ung Dinh vi tot se giup quy trinh san xuatdupe tien hanh mot each nhanh chong va hieu qua hon

- Thong tin: Thong tin chinh la “nguon dinh dubng” cho he thong SCM

Nguoc lai, neu thong tin khong dung, he thong SCM se khong the phat huy tac dung

Viec giam chi phi mot bat ky khau nao cua chuoi cung ung bang cach

mot thanh to cua chuoi cung ung SCM phan anh qua trinh san xuat, phan

va tieu thu san pham nhu la mot chuoi lien ket, lien tuc va co lien quan

1.1.3 Chi tieu danh gia hieu qua quan tri chuoi cung ung

Xay drmg he thong thuoc do md rong trong nhieu kenh de danh gia thanh cong tong hop cua mot chuoi cung ung hieu qua huong toi ngudi tieu dung cuoi cung mot each hieu qua chinh la nhung chi tieu danh gia su thanh cong cua quan tri chuoi cung ung De tra loi cau hoi “Lam the nao?” phan ldn cac cong ty deu nhin nguoc lai minh va ap dung cac he thong chi tieu danh gia huong vao chuc nang Doi vdi mot chuoi cung ung dupe cau thanh bdi 3 chuc nang co ban la Quan tri quan he nha cung ung, Quan tri cung ung noi bo

va Quan tri quan he khach hang thi thong qua cac chi tieu tuong ung la: Tang truong doanh so, Toi uu hoa viec su dung tai san cung vdi kiem soat chi phi va Muc do hai long cua khach hang

Du nhin nhan dudi goc do nao thi turu trung, viec danh gia hieu qua cua

ung thi truong cua chuoi cung ung do doi vdi nhu cau thi truong khong giam

va thi phan cua doanh nghiep tang len Dieu nay con the hien sue manh cua

1.1.3.2 Toi uu hoa viec sir dung tai san va kiem soat chi phi

Mot chuoi cung ung hoan la khi no dupe duy tri voi chi phi thap hon va

hieu qua cao hon, do vay doi hoi tarn nhin sang suot hon - nhin nhan chi phi cua cac nha cung cap cung chinh la chi phi cua nha cung ung Khi dat mot don hang voi nha cung cap, can xac dinh rang nha cung cap do phai cung chia

se muc tieu cat giam chi phi trong chuoi cung ung de giam gia ban ra cua san pham va gia tang lpi nhuan Day chinh la viec cung chia se lpi ich (gain­sharing) de dam bao moi nhan to tham gia vao chuoi cung ung cung dong gop vao kha nang sinh lpi nhuan ldn hon

1.1.3.1 Muc do hai long cua khach hang

Doi voi mot chuoi cung ung, thanh cong cu the nhat the hien d su can bang giua dich vu khach hang va su tang trudng lpi nhuan cua cong ty Bang viec quyet dinh nhung gi khach hang can va lam the nao phoi hop cac no luc

trong chuoi cung ung de dap ung yeu cau nay nhanh hon, re hon va tot hon,

cac nha cung ung se nang cao su hai long cua khach hang cung nhu hieu qua kinh doanh cua minh.

Viec thiet lap cac dich vu duoc danh gia boi tat ca khach hang so voi nhung tieu chuan xac dinh ban dau co the giup nha cung ung phat trien cac danh muc, chuong trinh quan ly chuoi cung ung va tao ra cac goi dich vu cho

va mot khach hang duoc thoa man se ke cho 5 nguoi khac ve nhung cam nhan

nhu cau va mong muon cua ho Thuc hien viec nghien cuu chi so hai long cua

ung tiep can va giai quyet duoc van de tren Qua do, cac nha quan tri chuoi cung ung se co nhung ket qua cu the ve su danh gia, cam nhan cua khach

1.2 Vai tro cua quan tri chuoi cung ung

1.2.1 Doi voi doanh nghiep

Vdi moi doanh nghiep, chuoi cung ung bao trum tat ca cac chuc nang

cd lien quan den viec dap ung yeu cau khach hang (phat trien san pham, marketing, van hanh, phan phoi, tai chinh, dich vu khach hang ) SCM co y

nhu the nao, san xuat d dau, phan phoi cho ai, so luong bao nhieu

Chuoi cung ung toi uu la chuoi cung ung van hanh nhip nhang, cd kha nang dap ung nhu cau khach hang d muc cao nhat vdi chi phi van hanh thap nhat Dong thdi, nd phai cd he thong thong tin duoc to chuc khoa hoc va cap

nhat thudng xuyen de giup cac bo phan phoi hop an y vdi nhau nham phan ung nhanh nhay vdi nhung bien dong thudng xuyen va lien tuc cua moi truong

Viec giam chi phi cd the tu nhieu nguon: Thu nhat doanh nghiep cd dupe lpi the ve quy md khi hop tac vdi cac nha cung ung; Thu hai, doanh

nghiep khong phai mat thdi gian va nguon luc khi thay doi nha cung ung khi

nha cung ung hien thcri khong co kha nang dap ung nhu cau, giam chi phi

the xay ra

Thuc hien tot chuc nang SCM la doanh nghiep da lam tot viec quan ly

cac nha cung cap, nguon nguyen vat lieu dau vao, kiem soat chat luong dau ra cua san pham dong thoi danh gia dupe nhung bat on, de doa de dua ra phuong

an khac phu, dieu chinh kip thoi

Voi churc nang SCM, doanh nghiep con co the tang cuong nang luc quan ly doi voi su thay doi va tang truong Nhung doanh nghiep hoat dong hieu qua khi b quy mo nho va vua nhung khi bat dau mo rong quy mo ldn hon, vupt tarn kiem soat thi cac nha quan tri thuong lung tung

Mot chuoi cung ung toi uu se giup doanh nghiep thu hut them nhieu khach hang, gia tang thi phan, tiet kiem chi phi, tir do gia tang doanh thu va lpi nhuan Chinh nho quan tri chuoi cung ung hieu qua ma cac doanh nghiep, tap doan san xuat hay phan phoi moi co the trd thanh cong ty hang dau the

gidi trong boi canh nhieu ap luc cua nen kinh te toan cau Viec thiet ke va

quan tri cac luong trong chuoi cung cap (luong san pham, luong thong tin va

qua cu the nhu la phat trien mot san pham moi, hoan thanh don hang, hay

danh gia va lua chon nha cung ung doi voi kho hang dupe pham

Cac quy trinh dupe lien ket tot voi dinh hudng quan tri chuoi cung ung hieu qua giup cung cap cho moi luong chay dupe tieu chuan hoa va loai bo nhu cau phai tai lap cac thu tuc moi khi can phat trien mot san pham, hoanthanh don hang, hay danh gia mot nha cung urng

Hon nua, thuc hien chuc nang SCM gop phan tao ra va duy tri mot quy

r r ' •

va hanh dong, giua khoa hoc va thuc tien, mot trong nhung yeu to song con diden thanh cong Tu viec thuc hien chuc nang SCM, nha quan tri co the lap bang theo doi de danh gia hoat dong cua kho hang dupe pham, tur do dua ra nhung sang kien cai tien can thiet cho chuoi cung ung doi voi cac mat hang

dupe pham cung cap cho thi truong

Cuoi cung, viec nhin nhan cac hoat dong cua chuoi cung ung trong boi

< X 1.3 Bai hoc kinh nghiem tir cac trung tam phan phoi duoc pham

1.3.1 Trung Tam phan phoi Mamplasan - Diethelm Philippine

Day la kho hang thuoc DKSH thuc hien phan mem he thong chuong trinh ung dung SAP (System Application Program) la mot giai phap kinh doanh dung de quan ly doanh nghiep, quan ly tai chinh dac biet la quan ly kho hang De ap dung duoc chuong trinh nay, Kho MAMPLASAN da xay dung

va thuc hien cac quy trinh hoat dong chuan (Standard Operation Process

khep kin tu san xuat den tieu thu

Kinh nghiem SCM tai Mamplasan - Diethelm Philippine

1.3.2 Trung Tam phan phoi Duoc pham Sanofi Pharma

Cong ty LD Dirge Pham Sanofi-Aventis Viet Nam tien than la cong ty lien doanh giira Sanofi Pharma (Phap) va Xi nghiep dirge pham Trung l/ong

23, nam 1993 sau do chinh thuc dugc doi ten thanh Cong ty Lien doanh dugc pham Sanofi-Aventis Viet Nam vao thang 6/2006 Cong ty co 02 nha may

san xuat thuoc vien va thuoc nude la: Nha may Sanofi Synthelabo Viet Nam

va Nha may Aventis Viet Nam deu dat tai Thanh pho Ho Chi Minh

Hinh 1.5: So’ do to chuc chuoi cung irng Sanofi - Aventis

Nhu vay, chuoi cung ung dugc hinh thanh bat dau tu dau vao cho den dau ra san pham, bat dau tir bo phan mua hang (SC-Purchaser), dam bao viec

DAI HQC KTQD TT.THONGTINTHU'VIEN.

tru bao quan hang hoa theo dung cac yeu cau cua nganh duoc; muc do ton kho

A

Phu trach logistics: chiu trach nhiem ve viec cung ung hang hoa, dam bao luon co du hang hoa phuc vu cho nhu cau thi truong voi chi phi hop ly

zPhu trach phan phoi: chiu trach nhiem luu tru va bao quan hang hoa

Phu trach phat trien thi truong xuat khau: phoi hop voi bo phan

Marketing trong cac chien luoc mo rong thi truong xuat khau; chuan bi nhung

dieu kien can thiet cho viec cung ung va xuat khau hang hoa

Kinh nghiem SCM tai Sanofi Aventis

Cong ty da ap dung he thong phan mem quan ly toan dien ma cong ty hien dang str dung la phan mem Navision cua Microsoft, co kha nang ho trp quan ly o tat ca cac khau trong hoat dong san xuat kinh doanh cua cong ty bao gom tai chinh ke toan, ban hang, ton kho ; ho trq cho phan mem nay la Scala

KET LUAN CHVONG 1

Mot doanh nghiep co “dinh huong chuoi cung ung” va “quy trinh quan tri chuoi cung ung” phu hop la doanh nghiep nhin nhan gia tri chien luqc cua viec quan ly cac hoat dong va cac luong luu chuyen trong chuoi cung ung

trong moi quan he da chieu huong den muc tieu hoat dong cua chinh ho

Cac nha quan tri can phai nhan ra rang quan tri chuoi cung ung doi hoi

dong bo hoa - do chinh la ban chat cua quan tri chuoi cung ung

Vi the, can phai nhin nhan chuoi cung ung kho hang duqc pham nhu la tap hqp cac quy trinh co quan he voi nhau chu khong phai la tap hop cac hoat dong rieng re phi tuyen Nhung quy trinh nay duqc thiet ke de dat toi nhung muc tieu hay ket qua cu the nhu la phat trien mot san pham moi, hoan thanh cac don hang, hay danh gia va lua chon nha cung ung phu hop

Quan tri chuoi cung ung tot se giup nang cao chat luqng dich vu khach hang voi chi phi thap nhat, nhung muon hoan thien SCM thi truoc het phai hieu ro, phan tich, danh gia dung hien trang qui trinh hoat dong dich vu kho hang duqc pham, nhung lqi the va han che cua doi tuqng nghien cuu van de

do se duoc khao sat thuc te, phan tich dinh luqng va danh gia chi tiet o tung khau va toan bo qua trinh quan tri chuoi cung ung kho hang duqc pham cua mot doanh nghiep tieu bieu trong chuong sau

CHLONG 2: THlTC TRANG QUAN TRI CHUOI CUNG U*NG KHO HANG Dl/OC PHAM TAI CONG TY DIETHELM VIET NAM• • •

2.1 Gidi thieu ve Diethelm Viet Nam.• •

2.1.1 Qua trinh hinh thanh va phat trien

DKSH

Cong ty TNHH Diethelm Viet Nam la cong ty TNHH 1 thanh vien 100% von nunc ngoai dupe thanh lap vao thang 2 nam 1999 bdi Tap doan Diethelm Keller Siber Hegner (DKSH) chuyen ve lmh vuc tiep thi va kho van

y

hang dau cua Thuy Sy

Tap doan DKSH co tru so chinh dat tai Zurich Thuy Sy voi 8000 nhan

Thuc ra DKSH da co mat d Viet Nam tu rat lau, nam 1980, vdi van phdng dat tai Sai Gon va Hai Phong Nam 1992, DKSH da cd Van phong dai dien Diethelm & Co.Ltd tai thanh pho Ho Chi Minh sau do la Ha Noi (1994)

va Da Nang (1995)

Link vu'c hoat dong'.

- Cung cap dich vu kho bai, van chuyen va dich vu tiep thi cac san pham dinh duong, san pham cham soc sue khoe con ngudi, dupe pham, hoa chat, thuoc thu y, san pham ve co khi, thiet bi van phdng, chat phu gia dung cho dau nhdt, cac bo phan cua thang xe hoi, binh dien va pin dung cho may anh, thiet bi dien tu va thiet bi tay rua Dich vu dong goi va dan nhan lai san pham; Thu mua cac loai thuy san tai Viet nam de xuat ra nude ngoai; Xuat khau cac san pham dupe tai Viet nam sang Campuchia

Diethelm Viet nam co mang ludi hoat dong rong khap Viet Nam

- Tru so chinh dat tai Khu Cong nghiep Viet nam - Singapore

- Van phong giao dich va Chi nhanh tai Thanh pho Ho Chi Minh

- Trung tarn phan phoi hang hoa tai Thanh pho Ho Chi Minh

- Chi nhanh tai Ha Noi

- Cac kho hang dat tai Binh Duong (2 kho Trung tarn), Ha Noi (2 kho), Da Nang (2 kho), Can Thu (1 kho) va Kien Giang (1 kho)

2.1.2 Co1 cau to chirc Diethelm Viet Nam

r

2.1.2.1 Cor cau kinh doanh nganh hang Diethelm Viet Nam

Hinh 2.1: So- do co’ cau nganh hang Diethelm Viet Nam

Nganh hang

may moc thiet

bi, phu tung

Nganh hang Hoa chat chuyen dung

▼

Nganh hang

Tieu dung

▼ Nganh hang

duoc pham

He thong cac kho hang

Theo co cau kinh doanh nganh hang, Cong ty Diethelm Viet Nam do DKSH Thuy Sy dau tu von va ho trp ve kinh doanh tap trung phan phoi va

tiep thi trong 4 nganh hang chinh la: May moc thiet bi, phu tung, hoa chat chuyen dung, hang tieu dung va dupe pham

2.1.2.2 Co' cau to chuc bo may quart tri Diethelm Viet Nam

Hinh 2.2: Mo hinh to chirc bo may quan tri Diethelm Viet Nam

(Nguon: Cong ty TNHH Diethelm Viet nam - 2009)

2.1.3 Tinh hinh hoat dong san xuat kinh doanh

La mot doanh nghiep ra doi va phat trien trong boi canh kinh te Viet Nam co sir tang truong manh me, voi chien luge kinh doanh tot, Diethelm da

tro thanh mot doanh nghiep tieu bieu trong nganh dich vu d Viet Nam dat toe

do tang truong ve doanh so va loi nhuan dang kinh ngac Toe do tang truong

ve doanh so toan cong ty trung binh trong 5 nam gan day deu dat 70%/nam,

va diem mua ban dac thu duoc ket noi vdi cong dong dia phuong

Hinh 2.3: Tang truong ve doanh thu 2005 - 2008

□ Tong doanh thu (ty dong)

■ Doanh thu duoc pham

(Nguon: Bao cao tai chinh Cong ty TNHH Diethelm Viet Nam 2005 — 2008)

Bang 2.1: Ket qua hoat dong SX-KD nam 2006 - 2008

- - '

/thang (nghin dong)

(Nguon: Bao cao tai chinh cong ty Diethelm Viet Nam)

2.1.4 Cac nhan to anh hudng den quan tri chuoi cung irng kho hang duoc pham Diethelm Viet Nam

2.1.4.1 Nhan to ben ngoai

2008 da vupt muc 1 ty USD va du kien se dat muc 1,5 ty USD nam 2010 (xem hinh 2.5) trong do ty le dupe pham nhap khau tu nude ngoai b muc 80 - 85% tong kirn ngach xuat nhap khau dupe pham (xem hinh 2.6)

Hinh 2.4: Tiem nang thi truong duoc pham Viet nam

/tiem nang thi tru’ O ’ng Dircrc pham viet nam\

Thi tru'dng du"pc pham Viet Nam 1TY USD n^m 2008

Tong gia tri tien thuoc trong nam 2005: 772 Trieu USD