Internship report at Cavalo vietnam company limited

THUONG MAI UNIVERSITY FACULTY OF ENGLISH ((((( INTERNSHIP REPORT CAVALO VIETNAM COMPANY LIMITED Student Trần Thị Huyền Trang Supervisor Đỗ Bích Đào Class K55N1 Student code 19D170051 Hanoi 2023 TABLE[.]

THUONG MAI UNIVERSITY

FACULTY OF ENGLISH

 INTERNSHIP REPORT

CAVALO VIETNAM COMPANY LIMITED

Student : Trần Thị Huyền Trang Supervisor : Đỗ Bích Đào

Student code : 19D170051

Hanoi - 2023

TABLE OF CONTENT

TABLE OF CONTENT i

LIST OF ABBREVIATIONS ii

LIST OF IMAGES, CHARTS AND TABLES iii

INTRODUCTION iv

ACKNOWLEDGMENTS v

PART 1: OVERVIEW OF CAVALO VIETNAM 1

1.1 General introduction 1

1.1.1 Information about CAVALO VIETNAM 1

1.1.2 The foundation and development of CAVALO VIETNAM 1

1.1.3 Services of CAVALO VIETNAM 2

1.1.4 Missions – Visions – Core Values 3

1.1.5 Company structure 4

1.1.6 CAVALO VIETNAM’s business result in the period of 2020-2021 5

1.2 General introduction about Amazon Project Department 6

1.2.1 Role of Amazon Project Department 6

1.2.2 Amazon Project Department Duties 6

PART 2: INTERNSHIP PROCESS IN CAVALO VIETNAM 8

2.1 Detailed information about the internship process 8

2.2 The difficulties and lessons learned 9

2.2.1 The difficulties 9

2.2.2 Lessons learned from the internship 10

PART 3: THE REALITY OF USING ENGLISH IN CAVALO VIETNAM 12

3.1 The reality of using English in CAVALO VIETNAM 12

3.2 Proposing a solution to improve the quality of using English 13

PART 4: SUGGESTED THESIS TOPIC 15

CONCLUSION 16

REFERENCES 17

Công ty TNHH Cavalo

Việt Nam

thương mại điện tử)

LIST OF IMAGES, CHARTS AND TABLES

E-commerce is the trend of the era of globalization, this is a potential field forsmall and medium-sized businesses to profit and grow, an opportunity for thosewho want to start a business under a new model Social distancing and travelrestrictions due to COVID-19 promote the growth of the digital economy,contributing to the development of e-commerce and cross-border e-commerce

In Vietnam, the trend of exporting international goods by the online methodhas also increased sharply, along with the number of partners joining to sell goodsincreasing day by day According to Amazon's statistics in 2021, thousands ofVietnamese businesses have exported through Amazon, and the number of smalland medium enterprises in Vietnam exporting goods to international marketsthrough Amazon increased by 15% compared to the same period last year In 2022,Vietnamese sales partners have sold nearly 10 million products on Amazon's onlinestores globally, and the export value of Vietnamese sales partners on Amazon hasincreased by more than 45% By helping SMEs overcome geographical barriers toenter new markets and reach global customers, cross-border e-commerce is growingstronger and stronger, becoming a “new trend” of traditional e-commerce

Taking that opportunity, Cavalo Vietnam Company Limited was set up tocreate an environment for the young generation to work with both domestic andinternational partners Over 3 years of establishment and development, CavaloVietnam Company has continuously made efforts and achieved many achievements

in the field of selling

With the permission of the English Department, Thuong Mai University, andthe Management Board of Cavalo Vietnam Company Limited, I had the opportunity

to learn and research more about the company Through the internship process withthe enthusiastic guidance of the teacher and the staff in the company, I haveaccumulated experience/ information and summarized this internship report

The report consists of four parts:

Part 1: Overview of CAVALO VIETNAM

Part 2: Internship process in CAVALO VIETNAM

Part 3: The reality of using English in CAVALO VIETNAM

Part 4: Suggested Thesis Topic

ACKNOWLEDGMENTS

During the four years of studying at Thuong Mai University, I have receivedthe enthusiastic guidance of teachers, until now, I have learned a lot of valuableknowledge I would like to express my sincere thanks to the teachers of Thuong MaiUniversity, especially the teachers of the English department during my study at theuniversity Thank you to the teachers in the department for your dedication andcommitment to the spirit and responsibility, not only imparting knowledge,experience, and skills to me but also guiding me to strive With deep gratitude, Iwould like to sincerely thank Mrs Do Bich Dao, my internship instructor, whoenthusiastically guided, helped, and gave me valuable advice

Besides, thank you to the leadership of Cavalo Vietnam Company Limited,

Mr Nguyen Duc Dung, head of the company, and colleagues in the Amazon Projectdepartment gave me the opportunity to practice and learn more, which helped mecomplete this internship

Due to the lack of time and the limits of personal experience, my internshipreport may not avoid certain mistakes Therefore, I hope that I can receive personalopinions or any comments from teachers in order to improve my internship reportand also enhance my knowledge

Hanoi, January 27 th 2023

Student Tran Thi Huyen Trang

PART 1: OVERVIEW OF CAVALO VIETNAM

1.1 General introduction

1.1.1 Information about CAVALO VIETNAM

Business name: Cavalo Vietnam Company Limited

Address: Office Area, 3rd Floor, CT2 Building, Government Cipher Office,Khuat Duy Tien Street, Nhan Chinh Ward, Thanh Xuan District, Hanoi City

Office: 16th Floor, No 169 Nguyen Ngoc Vu Street, Trung Hoa Ward, CauGiay District, Hanoi City

Legal representative: Nguyen Duc Dung

Image 1.1 Logo of CAVALO VIETNAM

1.1.2 The foundation and development of CAVALO VIETNAM

The company was established by Mr Nguyen Duc Dung, officially operating

on June 9th, 2019, CAVALO VIETNAM is a limited company Through the initialtime of building the organizational structure system many initial difficulties wereput into operation from 2019 until now, and the company has continued to stabilizeand develop The company has five main online stores in many different e-commerce platforms such as Teechip - online platforms that allow designers andbusinesses to sell self-designed products such as t-shirts, souvenir mugs, and phonecases, etc With modern production methods, professional skilled staff, and good

relationships with many production and delivery partners, CAVALO VIETNAMalways provides customers with good quality products at competitive prices, goodservice, and on-time delivery.

From 2020-2021, the company has grown rapidly In 2020, the company hasresearched and planned to scale up its cross-platform business By 2021, thecompany has successfully opened 2 more online stores on Amazon and has obtainedcertain results, opening a new direction for the business

Currently, the company focuses on selling key products such as T-shirts,souvenir mugs, and canvas paintings in markets such as Canada, Mexico, andmainly the United States

The partners providing products and delivery services of CAVALOVIETNAM are mainly businesses from the US and Vietnam In addition, thecompany is continuing to seek and research partners from China to optimizeproduction and transportation costs, thereby increasing profits

1.1.3 Services of CAVALO VIETNAM

CAVALO VIETNAM is currently trading POD products on two mainplatforms, Teechip and Amazon POD (Print On Demand) is an e-commerce modelthat allows the sale of personalized products by printing custom designs such asclothes, mugs, bags, etc

 Stores on Teechip online sales platform: The company has 5 online storesbased on the Teechip platform This is a reputable Print on demand platform inVietnam that allows content creators to put their unique designs on any product theplatform provides such as t-shirts, mugs, floor mats, stickers, etc It also supportsthe seller in the production and delivery process Sellers only need to upload theirdesigns and receive a percentage of the commission when a customer places anorder The company's designs are divided into product niches, each store will focus

on selling its own product niche as below:

 Cavalo Designs: Valentine’s Day gift collection, Dog lover gift collection,Cat lover gift collection, and Gift for Mother collection

24Sprouts: Gift for Boss and Colleague collection, gift for Dad collection,gift for Sister, and gift for Love

VetKnight: Veteran’s Wife collection and Veteran’s Day collection.

Old Eagle Club: Veteran’s Day collection and Veteran’s Wife collection

Blessmerica: Pastor collection, Pastor’s Wife collection

 Stores on Amazon e-commerce platform: The company has 3 mainstores selling products in the Drinkware and Wall decoration categories Gift forBoss and Colledge is the main niche that the three stores are focusing on exploiting

105centuria Store: selling tumblers, canvas prints, and changing color mugs

Cavalo Designs: selling tumblers

SassyBomb: selling bath bombs

1.1.4 Missions – Visions – Core Values

Vision

CAVALO VIETNAM constantly strives to become one of the top enterprises

in the Print on Demand Industry, to become a large e-commerce business companywith a large scale and sustainable development The company always puts quality,service, and value first by listening to customers, constantly updating trends,anticipating customer needs, and continuously exceeding customer expectations

Mission

+ CAVALO VIETNAM provides high-quality products and services tocustomers with a team of creative, innovative thinkers, and experience in marketresearch as well as customer needs Always consider customer satisfaction withservice and product quality as the top priority to help the company developsustainably

+ CAVALO VIETNAM is a place that provides a dynamic and creativeworking environment for the young generation of Vietnam to develop to their fullpotential The company applies the OKRs (Objective Key Results) managementmethod to help young people change their thinking more positively, and self-directtheir personal goals both at work and in life to improve skills and self-develop

Core values

With the rule: "Win-Win-Win" applied to 3 core factors: company, employee,and customer, CAVALO VIETNAM always believes that, when human resources

are happy, customers will be satisfied, then add more value to the company.Employee and customer satisfaction is always the company's top priority.

+ Customer-focused: Always understand customers to meet their needs andservices They believe providing quality products and services will build confidencebetween the business and its esteemed clients and partners

+ Employee-Oriented: Successful business development depends on valuinghuman resources

+ Honesty and sincerity in actions with customers, employees, and partners.+ Continuous improvement: Change processes and optimize products toproduce the best value. 

+ Make positive contributions to the community and general society

1.1.5 Company structure

CAVALO VIETNAM is a small business with a simple structure It is dividedinto four main parts Each department has its own function, but it has a close andstrong relationship that contributes to the development of the company

CAVALO VIETNAM has built a team of qualified members in the field of commerce business, graduated from famous universities and colleges such asThuong Mai University, Foreign Trade University, Vietnam National University,Hanoi, etc

e-Chart 1.1 The company’s structure

The specific function of each department:

+ Director: Mr Nguyen Duc Dung is the director of CAVALO VIETNAM.

He takes charge of important missions such as: making decisions on all mattersrelated to the company's operations, coordinating, and overseeing the workactivities of others so that their activities are completed efficiently and effectively

Director

Amazon Project

Department

Idea Department

DesignDepartment

Marketing Department

+ Amazon Project Department: Researching the market, and customer

shopping behavior, capturing the general trends of the e-commerce industry,Amazon and POD channels in the United States and European markets Createproduct ideas based on research results in line with product trends and orientationsfrom time to time, and coordinate with the design team to realize products Inaddition, the department is responsible for building advertising campaigns to bringproducts closer to potential customers

+ Idea Department: Researching and understanding POD market trends to

come up with unique and creative ideas for products Collaborating with the Designteam to realize ideas Besides, the Idea Department is accountable for searching fornew products, potential products, and listing products daily

+ Design Department: Designing print-on-demand products based on the

Ideas team's existing ideas or self-created ideas for the United States and European markets

+ Marketing Department: Develop and implement advertising plans for

products on the Facebook platform Marketing Department is in charge of creatingproduct advertising campaigns and taking care of the marketing fanpage Moreover,collecting and analyzing data to continuously improve the performance ofadvertising campaigns are also the duty of the Marketing Department

1.1.6 CAVALO VIETNAM’s business result in the period of 2020-2021

The business performance of the company tends to improve quickly over time,according to the CAVALO VIETNAM business result report for the years 2020–

2021 In 2021, revenue climbed significantly by 5.264.126.659 VND over the

shows that the business efficiency of the company is gradually improving andincreasing, seeing the work efficiency Gross profit in 2021 increased compared to

2020, corresponding to 4.958.641.755 It can be proved that the product sold ismore than the previous year Although the company's overall business performance

is extremely excellent, it is anticipated that investing in the sales system will enable

it to increase both its competitive advantages and business benefits With a properstrategy and good relationships with partners, CAVALO VIETNAM expects togrow up to become a strong business in the e-commerce industry

1.2 General introduction about Amazon Project Department

1.2.1 Role of Amazon Project Department

Amazon is the king platform in the field of online retail in the world today.Therefore, the amazon project department plays a very important role in helping thecompany to explode in revenue with a huge number of customers, giving CAVALOVIETNAM the opportunity to quickly expand and develop its business

The development of Amazon Project Department is the brand leverage,helping the company increase its reputation for product quality as well as customerservice Consumers' trust in Amazon is almost absolute because all products thatwant to be put on Amazon must go through rigorous testing to ensure safety forusers The success of Amazon Project Department in bringing CAVALOVIETNAM's products to Amazon means that the brand position is confirmed,enhancing competitive advantage

The Amazon Project Department also looks after the business's finances.While establishing and upholding a reputation for fairness and integrity, thedepartment must obtain products and services at the most affordable price that isreasonable given the economic condition

In addition, Amazon Project Department helps the company collectinformation, adjust business strategies in a timely manner based on the metricsprovided by the platform, and build sustainable relationships with customersthrough consulting mode, answering customer questions 24/7

1.2.2 Amazon Project Department Duties

The Amazon Project Department follows common tasks: