Internship report at Beautiful hair company limited

THUONG MAI UNIVERSITY FACULTY OF ENGLISH INTERNSHIP REPORT Company BEAUTIFUL HAIR COMPANY LIMITED Student’s name Ngô Thị Thoa Class K55N3 Student Code 19D170182 Supervisor Phạm Thị Phượng, M A HA NOI[.]

THUONG MAI UNIVERSITY FACULTY OF ENGLISH

INTERNSHIP REPORT

Company:

BEAUTIFUL HAIR COMPANY LIMITED

Student’s name : Ngô Thị Thoa

Student Code : 19D170182 Supervisor : Phạm Thị Phượng, M.A

HA NOI – 2023

TABLE OF CONTENT

LIST OF ABBREVIATIONS: ii

LIST OF TABLES, DIAGRAMS AND FIGURES: iii

INTRODUCTION iv

CHAPTER 1: GENERAL OVERVIEW OF BEAUTIFUL HAIR COMPANY LIMITED 1

1.1 General information about Beautiful Hair Company Limited 1

1.2 General information about Sale & Marketing Department 9

CHAPTER 2: INTRODUCTION ABOUT INTERNSHIP PROCESS IN BEAUTIFUL HAIR COMPANY LIMITED 11

2.1 The internship process 11

2.2 The difficulties and experiences in internship process in Sale & Marketing department 16

CHAPTER 3: THE REALITY OF THE USE OF ENGLISH IN BEAUTIFUL HAIR COMPANY LIMITED 20

3.1 The usage of English at work 20

3.2 Solutions to improve the use of English in the working environment at Beautiful Hair Co., Ltd 23

CHAPTER 4: PROPOSAL OF THE GRADUATION THESIS TOPIC 25

CONCLUSION 26

REFERENCES 27

LIST OF ABBREVIATIONS:

No Abbreviations English meaning Vietnamese meaning

1 CEO Chief Executive Officer Giám đốc điều hành

3 GDP Gross Domestic Product Tổng sản phẩm quốc nội

4 HR Human Resources Bộ phận nhân lực

5 KPI Key Performance Indicator Chỉ số đánh giá hiệu quả công

việc

6 Ltd Limited Công ty trách nhiệm hữu hạn

7 QC Quality Control Bộ phận kiểm định chất lượng

8 SEO Search Engine

Optimization

Tối ưu hóa công cụ tìm kiếm

9 TOEIC Test of English for

International Communication

Bài kiểm tra tiếng Anh giao tiếp quốc tế

10 VNR Vietnam Report Công ty Cổ phần Báo cáo Đánh

giá Việt Nam

LIST OF TABLES, DIAGRAMS AND FIGURES:

1 Image 1.1 Logo of Beautiful Hair Co., Ltd 1

2 Diagram 1.1 Organizational structure chart of Beautiful Hair

Co., Ltd

3

3 Table 1 Activities of departments 3

4 Table 2 Business results of Beautiful Hair from 2018-2019 8

5 Table 3 Business results of Beautiful Hair from 2019-2020 9

6 Table 4 Business results of Beautiful Hair from 2020-2021 10

7 Table 5 Internship schedule in week 1 13

8 Table 6 Internship schedule in week 2 15

9 Table 7 Internship schedule in week 3 17

10 Table 8 Internship schedule in week 4 19

Beautiful Hair Co, Ltd is one of the leading companies in Vietnam in the field ofexporting hair Not only laying the first bricks for this industry but Beautiful Hair hasalso been making a lasting mark in this field In parallel with promoting existingstrengths, Beautiful Hair is always inquiring, learning, and drawing experience to beable to produce the best products for customers As a senior at Thuong Mai University,

I was fortunate to have the opportunity to become a trainee at Beautiful Hair company

in my internship period After a month of working here, with the guidance and help ofthe Sales & Marketing team and manager, I had a condition to practice the knowledgelearned at university and complete an internship report I want to send my sincerethanks to the instructor at the Faculty of English - Thuong Mai University and the staff

of Beautiful Hair Co., Ldt for helping me complete this report However, due to myfirst time working in a professional environment, the limited time and knowledge, myreport cannot avoid mistakes I look forward to receiving comments and suggestionsfrom lecturers to improve my internship report

Hanoi, February 8th, 2023

Student

Ngo Thi Thoa

CHAPTER 1: GENERAL OVERVIEW OF BEAUTIFUL HAIR COMPANY

LIMITED 1.1 General information about Beautiful Hair Company Limited

Image 1.1 Logo of Beautiful Hair Co., Ltd.

(Source: https://beautifulhairvn.com/)

Official name: Beautiful Hair Company Limited

Abbreviation name: Beautiful Hair Co., Ltd

Founder: CEO Ta Xuan Quyet

1.1.1 The process of foundation and development

Beautiful Hair Company Limited, formerly known as the king of hair production,was established on August 9th, 2013 with the predecessor as a long-standing traditionalhair production facility in Vietnam since 1998 With 25 years of experience in the wigindustry, Beautiful Hair has created a solid foundation for itself with an elite staff ofnearly 200 (representative office) people with professional and creative qualifications.and willing to stick with the company Up to now, Beauty Hair is honored and proud to

have brought its products to people of more than 120 countries around the world and iscurrently trying to expand the market to other countries.

Important milestones in the operation and development of Beautiful Hair:

- 2007: Started to export hair

- 2013: Focused on exporting hair to Europe

- 10/ 2015: Dominated the South American market

- 07/ 2016: Promoted exports to the North American market while investing infactory improvement and product development

- 09/2016: Builded HairVietnam brand and created corporate culture

- 11/2016: Invested in Web Marketing, participated in fairs in South American c countries such as Colombia, Brazil, etc

- 04/ 2017: Invested in human resource development

- 11/ 2018: Created and built the brand VQhair

1.1.2 Business operation area

Beautiful Hair Co., Ltd is both a major hair manufacturer and supplier in Vietnamand operates mainly in the business of wigs cut directly from humans Not only meetsthe needs of domestic customers, but the company also exports to other countries tomeet the needs of customers around the world to buy hair products In addition to thedomestic supply of hair, the company also imports hair materials from Cambodia forexport and sale

1.1.3 Organizational structure and roles of departments

- Organizational structure:

Diagram 1.1: Organizational structure chart of Beautiful Hair

of those tasks by members.

General director

The General Director is the legal representative

of the company, managing and operating all business and production activities of the company

Representative

office

Deputy director

of representative office

- Responsible for setting strategic goals in production and business activities of the whole company

- Implementing the establishment of the

Administrati

on

Department

Stockarea

QCarea

Productio

n area

HRDepartment

Sale &

Marketing

AccountingDepartm

FactoryDeputy Director - Representative

GeneralBoard of

organizational structure; allocate roles, functionsand duties of departments and divisions in the company.

- Supervising and directing the implementation

of the company's goals and policies, product quality and working environment

Accounting

department

- Advising the Board of Directors on a number

of tasks such as finance, accounting, internal audit, asset management, control of company's operating expenses, capital and asset

management of the company

- Organizing and directing the accounting work

in the whole company and performing a number

of other tasks assigned by the deputy director

Administration

department

- Organizing and implementing work in labor organization, management and arrangement of human resources, labor protection, regimes and policies, health care for employees and worker protection according to law and regulations company regulations

- Communicating employee feedback on product quality to the deputy director

- Maintaining company records

HR department Responsible for the management of the

company's human resources, and at the same time making recruitment plans and

implementing those plans under the direction of the company's deputy director

Factory

Production area

- Producing customer orders according to the representative office sent back

- Managing and building business and production plans in the company; managing procurement and storage of materials for production and business

QC area

- Building and developing product quality assessment criteria and product quality control management

- Organizing training courses on product quality assurance for employees

Stock area

- Warehouse management: inspecting and certifying imported materials; allocating materials according to the production plan; inventorying calculation; finishing product management

- Inventory management: making a table to keep track of the list of materials and inventory quantities

Table 1 Activities of departments

1.1.4 Mission and Vision of the company

- Mission:

"Pioneer for the mission of service" Through years of experience working with

many countries around the world, Beautiful Hair wants to introduce and serve domesticcustomers with international-class products and services Along with its development,Beautiful Hair will provide the international market with the most preeminent productsand services

1.1.5 Human resources of Beautiful Hair

The company's current workforce is 92 in its representative office in Ha Noi Thedistribution of employees in the departments is uneven with most Sales & Marketingstaff and some employees in the accounting, administrative and human resourcesdepartments, which has a minor difference in their functions and roles The quality ofhuman resources is high with the high number of officials and employees who havegraduated from university or higher education Specifically, out of 92 employeesworking in a representative office, have a master's degree, the remaining 78 have auniversity degree Beautiful Hair was set up early so that half of its employees havemany years of working experience and have professional training courses at home andabroad In addition, the young human resources also spent a high percentage

In addition, the company also has many training courses to improve professionalknowledge for employees Thanks to it, young human resources can gain more

experience, improve to meet the company's development orientation, as well as toadapt to the continuous development of logistics Employees can find diverse learningopportunities at Beautiful Hair to enhance their capabilities and develop their careers.The complete remuneration regime for employees includes health insurance, improvingfacilities, and creating all the favorable conditions for employees to work productively

in a comfortable and creative working environment Beautiful Hair is recruiting bothexperienced employees and internships for each position to have and train qualifiedstaff for the company while expanding the business scale and creating many jobs andopportunities for more people

1.1.6 The business result of the company

After 9 years of establishment and development, Beautiful Hair has made manyremarkable developments in terms of facilities, service quality, and human resources.The domestic economic situation has been seriously affected by the COVID-19pandemic in 2020 and 2021 It disrupts the chain of production and business activities.Transportation activities, especially international transport, are turned upside down,directly affecting export companies like Beautiful Hair In particular, the debt situationarose, and the time was longer along with the increase in service revenue, which made

it harder to meet the payment capital requirement in regular service performance.However, the company has focused on consolidating and developing new forms ofproduction and business knowledge to adapt to the pandemic to quickly stabilizebusiness activities, continue to grow and contribute to the GDP of the country As aresult, in 2021, the company continued to be ranked among the top 500 largestcompanies in Vietnam by VNR

Profit before tax 60,768 40,324 - 33.64

(Source: Accounting and Administration Department) Table 2 Business results of Beautiful Hair from 2018-2019

Profit before tax 40,324 44,237 9.70

(Source: Accounting and Administration Department) Table 3 Business results of Beautiful Hair from 2019-2020

Profit before tax 44,327 47,004 6.03

(Source: Accounting and Administration Department) Table 4 Business results of Beautiful Hair from 2020-2021

1.2 General information about Sale & Marketing Department

A special thing about Beautiful Hair is that the Sales and Marketing departmentswill be combined into one department called Sales & Marketing The company'smanagement has clearly explained the reason for this merger, which is because thecharacteristics of the hair production industry are both sales and marketing staff, inaddition to professional knowledge in sales or marketing, It is necessary to haveknowledge about human hair products such as types, ingredients, production processes,

so merging these two departments will save training time, making employees moremulti-faceted more functional so that they have the opportunity to explore otheraspects of themselves as well as increase their effectiveness at work Therefore, morethan half of the staff of this department are young people fresh out of school, dynamic,eager to learn and love to explore new things

1.2.1 Roles of Sale & Marketing department

The Sales & Marketing department plays a vital part in the company's businessoperations It takes charge of market inquiry, giving out business tactics, setting upstrategies to draw customers The Sales & Marketing department of Beautiful Hair isalso responsible for building and promoting the company's sales channels as well ascreating product brands in competition with domestic and foreign competitors

1.2.2 The tasks of Sale & Marketing department

The main tasks of Sale & Marketing department also include:

- Developing business and implementing tactics for the company and reportingsales results to the director by week, month, quarter, and year Research and analyzethe market

- Building strategic and tactical marketing plans to improve businessperformance, create products' images

- Creating and developing sales channels on media platforms such as facebook,instagram, website as well as actively promoting the company's brand on theseplatforms

- Planning to group customers monthly, deploying advertising/promotion plansfor significant products, and new ones on the market

- Proposing solutions to build and develop the brand, to maintain and develop thecustomer system, keeping data, customer profiles, and promote the company's image

- Consulting, negotiating and signing contracts with domestic and foreignorganizations, firms and individuals

- Maintaining and developing after-sales relationships with customers throughafter-sales customer care activities

CHAPTER 2: INTRODUCTION ABOUT INTERNSHIP PROCESS IN

BEAUTIFUL HAIR COMPANY LIMITED

2.1 The internship process

At Beautiful Hair Co Ltd the senior staff of Beautiful Hair had wholeheartedlyinstructed me to be a good employee of the Sale & Marketing department I also had

my ideas for achieving good outcomes for it, and I considered what I needed to do toincrease my knowledge and abilities in a professional working environment During

my internship, I learned about an export business such as operation, structure, andcharacteristics, among others I also achieved a lot of fresh marketing and salesexpertise and participated in skill training workshops given by the organization I wastrained on how to work, how to connect with people in the firm, and was givenconstructive comments when I completed the tasks, all with the enthusiastic backing of

my supervisor I appreciate it After four weeks of internship, I am convinced that Ihave gained some new knowledge and experiences which improve me so much