YouTube Google - How to rank any youtube video top 1 on google in 3 days

YouTube Google - How to rank any youtube video top 1 on google in 3 days, youtube google hack

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YouTube Marketing 2.0

If you’re like the rest of us, you’ve probably watched about a million hilarious cat videos

on YouTube

You may have even created a YouTube channel with a foggy notion that it may one day

become very important to your business…

Today is that day

According to Compete.com, YouTube is currently ranked 4th in the world in terms of traffic It’s also the second largest search site on the web ahead of both Yahoo and Bing

But you know what’s even more important? YouTube enjoys a very special relationship with the world’s undisputed search leader

Actually, Google has owned YouTube since 2006… so it’s pretty safe to assume that they’re pals

As you can imagine, this very special relationship has benefited both parties tremendously In this report, we’ll show you how it’s going to benefit you

What is YouTube Marketing?

Video is where the web is headed The numbers say it all

There are currently 60 hours of video uploaded to YouTube every minute of every day one hour of video content every second

In fact, Cisco is scrambling to re-engineer its routers to deal with what they call the “video onslaught;” e.g they’re predicting that by 2015 at least 90% of all internet traffic will be

video

More than half of all web traffic after 5PM is ALREADY video traffic YouTube, Netflix, and other companies serving prime video

In short, YouTube Marketing is an exciting new strategy we’ve come up with at Digital

Marketer to take advantage of the web’s massive shift toward video

At Digital Marketer, we’re constantly referring to a Wayne Gretzky quote, “Go where the

puck is going to be.” Not to repeat ourselves, but all of these facts illustrate one thing: Video

is where the web is going

DIGITAL MARKETER PRESENTS

Why You Need YouTube Marketing

This isn’t some amazing Nostradamus prediction or anything, it’s been happening for years now

It’s just that now, the move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up

That’s why it’s so important to learn and test these strategies right now It will give you a huge leg up on the competition moving forward

Think about it: As others struggle to establish their company on YouTube, you’ll have an established presence with a top ranked video Believe us, it’s very hard to knock a popular YouTube video out of the number one spot

As a bonus, you’ll also benefit from a massive and almost instantaneous rise in your Google ranking And it goes without saying that a front page Google rank is as good as gold

Did you know that the top listing in Google’s organic search results gets an average of 46%

of the clicks? The second gets around 25% The third gets 13%

That means all the rest of the results on page one (paid and organic) fight over the

remaining 16% The paid results only get about 5% of the traffic it’s a horrible affliction referred to as “ad blindness.”

Imagine for a moment that the first listing has a YouTube thumbnail What percentage of clicks do you think it may get then?

Best Practices

1 Channels vs Pages

As you begin to think about YouTube strategically, it’s important that you reset the way you look

at YouTube channels versus YouTube pages

Simply put, you need to think of YouTube as a kind of second website Your channel is the homepage that anchors your YouTube website Your videos are the webpages

Every video you have on your channel strengthens the website, because every video points back to your channel page The more authoritative your channel/homepage becomes, the easier

it becomes for your site to rank

Here’s a key thing to remember, the rules of good web design apply in YouTube the same

way they apply elsewhere

To build authority, you need to keep your

videos relevant to the theme of your

channel Whether your niche is model trains

or growing azaleas, you should create a

specific channel for each major topic

In other words: There’s no benefit to throwing

a ton of unrelated videos on one channel

That would simply dilute your channel’s

authority

Follow this rule and your ranking and

quality score will skyrocket

2 Video Creation

This is usually the first big challenge that

comes up when a first-timer wants to

launch a YouTube Channel

Most people are a bit camera-shy and

don’t feel comfortable having their face

plastered all over YouTube Well, here’s

the good news you don’t have to

become a YouTube celebrity

In fact, it might actually be better if you

don’t appear in your YouTube videos But

we’ll go into that discussion later in this report

What’s your video’s purpose?

Before you even begin the creation process, you have a very important decision to make: What purpose should your video serve?

Here’s a list of goals you might want your video to achieve:

To build your website’s readership - Your video is a great opportunity to encourage viewers

to check out your “real” website This move can often lead to an opt-in or even a sale down the road

“Truth About Six Pack Abs” guru Mike Geary pulls off the channel vs page strategy perfectly.

This video became the number one result for the term “political copywriting” in less than 24 hours.

To capture a lead - You can also ask for an opt-in directly in the video Simply draw

attention to a link listed below your video, and explain what visitors will get once they’ve opted in

In addition, it’s really important that you track all of the leads you get from YouTube

because they’re educated about your product And an informed lead is worth roughly 10 times the value of an uneducated lead

To build your website’s brand - This one’s really our least favorite While most brands do this almost exclusive, it’s really hard to tell if you’re accomplishing anything, because it’s not measureable in any way

To make a direct sale - There’s absolutely no reason you shouldn’t present a

CALL-TO-ACTION in your video and provide a link that goes directly to an order form We’re actually shocked to see how few people actually do this!

To sell an affiliate product - Here are the three best affiliate marketing strategies we’ve seen

on YouTube

1 Open box buy - In these videos, affiliates will simply open a product in a

YouTube video, showing viewers exactly what’s inside the packaging Then, they’ll provide their affiliate link to that product on Amazon or elsewhere

2 Reviews - YouTube reviews are another great way to relieve buying anxiety and

provide an affiliate link

3 Training videos - Lastly, many affiliates make money by simply training viewers

how to use a complicated product, and then sending those educated leads to their affiliate link

3 Video Sequence

For those of you familiar with our other trainings, you know that we like to stress the

importance of sequencing Timing is everything, and sequencing is the key to making sure your timing is perfect

While we’re on the subject of timing, the ideal length of your YouTube video is right around

3 minutes

If yours is an in-depth training video, you may have to go considerably longer Still, we recommend that you keep it under 10 minutes if at all possible

Also, don’t forget to include a call-to-action every 3 minutes!

There’s an old marketing saying that goes, “Tell them what you’re going to tell them Tell them what you tell them Then tell them what you’ve told them.” That’s more or less the format we recommend

Here’s the 7-step sequence that we use at Digital Marketer:

Intro and branding - In the first step of this sequence, you’ll want to inform viewers about who you are and where else they can connect with your brand e.g Facebook or Twitter

Tell them what’s in it for them - Immediately after your brief intro, you need to explain

2 things: WHY they should watch AND how long the video is going to run (most people don’t like open-ended commitments)

Give them the value - The third step is where you actually deliver whatever information you promised in your title YouTube videos are great places to explain concepts

So if your video is titled, “What Is Facebook Timeline?” this is the part where you’d explain all the key ins and outs of Facebook’s latest overhaul

Recap with a conclusion - Referring back to our old marketing proverb, this is the part where you, tell them what you told them You may say something like, “Today we learned what Facebook Timeline is and how it works.”

Advise them - Offer some advice based on the information you just gave the viewer It

may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice

Call to action (CTA) - You didn’t produce this video just because you had some extra time to kill, did you? Of course not That’s why you need to memorize this mantra: READ, LEAD, or BUY…

ALL of your videos should have a CTA that asks viewers to become a reader, subscribe to your list, or buy something

It’s amazing to see how many YouTube marketers miss out on this step completely!

Drag at the end - Once you’ve delivered the CTA, leave a little dead time for emphasis, maybe a minute or two It may just be silence with an arrow pointing down to the link you’re

promoting

You don’t want the video to simply end, because Google will immediate suggest other videos inside the player and your link will disappear

4 Video Types

Talking Head - These days, talking head videos don’t result in as much engagement as other options And ENGAGEMENT is the key

There are two psychological reasons for this First, talking head videos are rampant on YouTube and thus, these videos just seem passé and boring

Second, your face, speech, mannerisms, and posture become a liability in a video While the viewer tries to focus on your message, their subconscious will be busy judging your appearance or your accent

Face it, some of us aren’t pretty enough for TV That’s why we recommend cartoon talking heads if you’re going this route

Where the talking head video really shines is personal branding If your objective is to build your brand and to become a recognized expert in your field talking head videos are an excellent vehicle

If you do choose to go with a

talking head format, we strongly

suggest that you clearly display your

personal branding info (Facebook

and Twitter URLs) The best spot for

this is at the top of the screen

Screen Capture Videos - As

we discussed above, visuals can

often be distracting Thus, the

more distracting variables you

can eliminate, the easier it is for

prospects to focus on your message

One of the best ways to do this is

through a screen capture video,

where the viewer listens to your voice as they watch what’s happening on your computer monitor

Notice the Twitter and Facebook branding information at the top of the white board.

This format is excellent for software demos and how-to videos It allows you to give helpful advice and then present a call to action, asking viewer to click the link below your video Screen capture software like Camtasia for PC and Screenflow for Mac allow you to make videos using only your computer and a microphone

Presentations - This is one of our favorite ways to produce videos at Digital Marketer, because it’s super simple and it’s been testing off the charts

This format consists of a PowerPoint (or Keynote) presentation that’s been filmed with screen capture software and then combined with a voice over

Here’s the really interesting thing This format isn’t pretty, BUT it can be extremely effective We’ve found that the combination of text and voice-over narration is almost hypnotic

Some of our highest converting videos

have consisted of nothing but a voice

reading plain black text on a white

background Really

Prezi - When you’re looking to turn up

the graphical “Wow” factor, Prezi is an

excellent tool

In short, Prezi is the cure for the common

slide show presentation This software

makes creating engaging, animated

videos a snap In a very short time,

you can create a slick, professional

presentation that won’t detract from the

core message

Sock Puppet Videos - Don’t laugh,

these actually work…

Okay, laugh if you want, but these

videos get tons of views because they’re

basically a pattern interrupt If you

were searching on YouTube and saw a

sock puppet video in the sidebar, you’d

probably click on it, right?

GoAnimate.com - Just like sock

puppets, animated videos that look like

cartoons are immediately noticeable and

disarming

Services like GoAnimate are incredibly

The presentation format combines screen-capture software with PowerPoint to deliver an extremely focused message.

Believe it or not, sock puppet videos get tons of clicks.

easy to use; just create your characters

and type in the dialog You can even

change your characters’ emotions It’s

actually pretty fun

Paper Cuts (CommonCraft.

org) - This service actually creates

instructional and demo videos using

paper cutouts and a dry-erase board

While conspicuously low-tech, these

videos have proven themselves to be

one of the most engaging formats on

YouTube Once again, it’s the simplicity

of the format that makes the video so

effective There’s not much that’s left open

to interpretation

If you’re feeling really crafty, you can

make your own paper cut videos using a

program called StopMotionPro.com

Doodle Videos (Sellamations.com)

- Videos that feature voice-over narration

illustrated by an artist’s hand doodling

images on a white background (like in

those UPS commercials) is the most

powerful format we’ve found yet

Search for yourself If there’s a doodle

video posted for a given topic in YouTube,

it’s usually the most viewed video for that

topic

These quick draw videos make for impressive presentations, but take it from us they’re VERY difficult to pull off That’s why we recommend hiring Sellamations if you want a

professional quality video

Otherwise, a hand drawn presentation with all the shadows and mess-ups can be just as effective

The reason behind why this format is so powerful is that, when we watch someone drawing,

GoAnimate makes it possible to create videos like this in a matter of minutes.

Doodle videos like this are perhaps the most powerful video format online.