Topic 7 cultural heritage’s contribution to promote tourism growth and development

Many cultural heritages have become complete cultural and tourist products, both a driving force and a goal for the development of the spearhead tourism industry, and at the same time, g

ĐẠI HỌC HUẾ TRƯỜNG ĐẠI HỌC NGOẠI NGỮ KHOA: TIẾNG ANH

-FINAL ASSIGNMENT

Course name : Cultural Heritage and Tourism Student’s name : Võ Thị Thanh Huệ

Student’s code : 19F7511165

Group : 4

Instructor : Nguyễn Vũ Khánh

Huế, 12/2022

Table of contents

1 Introduction page 2

2 Overview page 4

3 Data methodology page 6

4 Conclusion page 11

5 Reference page 12

Topic 7: Cultural heritage’s contribution to promote tourism growth and development

1 INTRODUCTION

Heritage tourism is experiencing steady growth and plays an increasingly important role in the world economy, especially in developing countries, including Vietnam This is a type of tourism developed based on exploiting cultural heritage values, contributing to preserving and promoting traditional cultural values There exist different types of heritage tourism such as spiritual tourism, historical tourism, and cultural experience tourism,

Many cultural heritages have become complete cultural and tourist products, both a driving force and a goal for the development of the spearhead tourism industry, and at the same time, gradually changing the economic structure of the tourism industry economy of the locality where the heritage is located, bringing practical and sustainable benefits to the community and locality

Tourism products based on cultural heritage values are increasingly becoming a trend and a hobby of modern tourists - a group of tourists who are increasingly interested in quality, especially the need to experience services Therefore, cultural heritage values have become local and national resources to develop tourism in general and heritage tourism in particular

The conservation and development of cultural heritage not only has the function of shaping Vietnam's culture but also influences economic development by supporting tourism growth Cultural heritage is when the Party and State pay attention to investing in renovation and embellishment in association with the exploitation and development of tourism, bringing great revenue for local economic development Properly exploited heritages will contribute to leaving

a good impression in the hearts of tourists, helping them to have a clearer and deeper view of the existing indigenous cultural values, and making them feel better find it interesting and want to come back next time, thereby contributing to promoting the tourism development of a region or a country In other words, the exploitation of heritage values, with a clear plan, will be an essential premise for the success of the industry's business activities, facilitating socio-economic

development, and bringing about economic and social development Tourism has become a spearhead economic sector

In summarize, cultural heritage is a particularly important factor for tourism With such rich potential, cultural heritage is one of the factors influencing the choice of destination of tourists Cultural property is the internal force of tourism growth and economic development

Realizing the importance of Culture in general and cultural heritage in particular, I have chosen

the topic: “Cultural heritage to contribute to promoting tourism growth and development.” as a

research topic for this final exam

* The key point

1 Overview of the topic·

 Cultural heritage concept

 How each publication contributes to the discussion and understanding of Cultural heritage’s contribution to promoting tourism growth and development?

2 Findings and discussion

 Cultural Heritage Motivates Tourism Development

 Why is cultural heritage an important factor that makes a difference in the development

of tourism?

3 The value of cultural heritage

 How important is cultural heritage in global tourism development?

 Why is Cultural Heritage an invaluable resource that promotes tourism growth and development?

2 Overview

2.1 Oveview of the topic

2.1.1 Cultural heritage concept

Cultural Heritage is an expression of the ways of living developed by a community and passed

on from generation to generation, including customs, practices, places, objects, artistic expressions and values Cultural Heritage is often expressed as either Intangible or Tangible Cultural Heritage (ICOMOS, 2002)

Cultural heritage does not end at monuments and collections of objects It also includes traditions

or living expressions inherited from our ancestors and passed on to our descendants, such as oral traditions, performing arts, social practices, rituals, festive events, knowledge, and practices concerning nature and the universe or the knowledge and skills to produce traditional crafts (UNESCO, 2004)

2.1.2 Cultural heritage and tourism

As of 2022, there are a total of 368 cultural heritages in the world, of which Vietnam has 5 cultural heritages

Cultural heritage is the main factor that helps attract tourists to countries Cultural heritage sites such as Hoi An Ancient Town, Hue Ancient Capital and Trang An Scenic Landscape Complex,

My Son Sanctuary are major tourist attractions in Vietnam Hoi An ancient town or Phong Nha

-Ke Bang National Park also help Vietnam to be mentioned and registered on the world tourist map with many prestigious awards and votes from travel websites reputation

Cultural heritage is an engine and valuable experiences for visitors, thereby becoming a strategic resource for tourism development It is the same attraction of cultural heritage that has created waves of investment in heritage tourism That brings not only socio-economic pervasive growth results, but also the preservation of cultural heritage itself

2.2 Publication

Article “The Role of Cultural Heritage in Sustainable Development: Multidimensional Indicators

as Decision-Making Tool” of Francesca Nocca This has analyzed the relationship to sustainable development It also outlines the impacts of cultural heritage on tourism, climate change, environment, health, etc In which the impact on tourism is at the forefront and accounts for a small part of this part of the study

Research “The importance of the intangible cultural heritage in the economy” of Tudorache Petronela published in Procedia economic and financial journals The paper mainly analyzes the importance of cultural heritage to the economies [mainly from tourism] of the European Union countries To see the importance of cultural heritage, the author did a research on the amount of money that guests have paid for cultural tourism Although the study has clearly analyzed the contribution of cultural heritage to the economy, it has not yet delved into the contribution to tourism

“Heritage as a driver for develop” in The Paris 2011 ICOMOS Scientific Symposium It focuses

on the development potential of tourism and the close relationship between tourism and heritage Cultural tourism is an inevitable part of cultural heritage Cultural heritage is a major component

of world tourism assets

“Linking Cultural Heritage with Cultural Tourism Development: A Way to Develop Tourism Sustainably” of Vu Hong Van The research paper mainly deals with sustainable tourism and partly on the link between culture and tourism Cultural heritage is a driving force for tourism development and tourism promotes the value of cultural heritage The two have a strong bond with each other

2.3 Contribution of publications

The above includes only a portion of publications related to the topic Includes many domestic and foreign publications Ranges from extensive to detailed But looking at them shows somewhat the relationship between cultural heritage and tourism These research papers have presented and mentioned cultural heritage and tourism with many different contents and research directions However, there is no research paper on cultural heritage contributing to the development of tourism Maybe because the scope of the topic is quite broad and not specific But these studies help us see many aspects of the topic and provide the necessary knowledge to

be able to build a more complete topic We can consult and learn more about the topic through these publications

3 Data methodology

3.1 Data collection

The data that the research uses is compiled from research papers, data from articles with topics related to the topic we are researching Besides the reference research of the publications, we also carry out the field survey to collect new information from current tourists by making questionnaires and interviewing, which are sent to 100 tourists including Vietnamese and foreigners The questionnaire consisted of 5 questions and two interview questions The numbers

of the questions asked are not too large so as not to take up too much of the tourist's time but still have enough necessary information for us to conduct the research

The methodology of this paper is based on the study of literature, research papers and reports on the importance of cultural heritage in tourism development In addition, the data that the research uses is compiled from research papers, data from articles with topics related to the topic we are researching

3.2 Data analysis

We will research the literature by reviewing the results of previous authors' findings based on those results to add things that we feel are not reasonable and supplement the results that we find

to improve the topic of the research The results from the questionnaires and interviews will be specifically analyzed into percentages to come up with new research results

Questionnaire

Question 1: Have you ever visited any Cultural Heritage sites of Vietnam?

According to our research, 88% of tourists who participated in our questionnaire

responded that they have visited at least one Cultural Heritage site in Vietnam, remaining 12%

saying that they visited many tourist sites in Vietnam to discover the beauty as well as the culture

of the country

Question 2: Do you think these Cultural Heritage sites mean to the people and history of Vietnam?

Most of our survey participants answered yes They also added that through each cultural heritage site, they can better understand the history and people as well as the culture surrounding the destination, especially foreign visitors

Question 3: How important is cultural heritage for tourism development ? ( The answer is divided into 4 levels from not important to very important )

Based on the answers of 100 surveyed tourists, 70% of people think that cultural heritage plays a very important role in the development of tourism, 25% answered that it is important and 5% that cultural heritages are only a small part of the development of tourism

Question 4: What is your impression for the cultural heritage sites you visited ?

The answer received from foreign visitors is the impression of the historical and cultural significance hidden behind the architectural works As for Vietnamese tourists, they are impressed by the beauty of the constructions From here, we can see that foreigners tend to visit

to learn and discover while Vietnamese people tend to visit and enjoy art

Question 5: Will you revisit the sites in the near future?

We were expecting that many “yes” would be answered However, the survey results received up to 70% said that they will not come back and they will spend time in other places, 20% of them said yes if the tourism service was improved because they were quite disappointed with this trip The remaining 10% answered that they would return to their families, friends, relatives,…

1.1 Interview

Question 1: In your opinion, what are the opportunities that cultural heritage brings to tourism ?

Based on the synthesis of opinions from the interview participants We summarize some

of the opportunities that cultural heritages help tourism to develop, including diversifying forms

of tourism, attracting tourists especially foreign tourists, creating income for the local people

Question 2: As a tourist what do you think we need to do to protect cultural heritage ?

For this question we received very positive answers from the tourists who participated in the interview They believe that each tourist should be responsible for his or her own behavior when visiting the monument Currently, the influence of tourists on major attractions is very large Besides the responsibility of the state, the tourism industry and the local people, tourists need to join hands to protect cultural heritages for the present and the future

4 Findings and discussion:

In fact, cultural heritage has created attractiveness for tourist destinations Cultural heritage is a factor for tourists to choose a trip, an interactive environment and valuable experiences Promoting cultural heritage and developing tourism is a close and reciprocal relationship It can

be said that if tourism develops, it will create conditions for visitors to access cultural heritages

in each locality, thereby promoting mutual development

Cultural Heritage Motivates Tourism Development

Cultural heritage is a tourist resource with a strong attraction and a driving force that attracts more and more domestic and international tourists to Vietnam Currently, the tourism industry considers this as an important foundation and pillar for the development of the tourism economy

in addition to the elements of infrastructure, specialized technical facilities, and human resources

Cultural heritage is also an active support tool in image positioning and branding for Vietnam tourism On the basis of promoting the unique cultural heritage values of each type of heritage,

in recent years, heritage tourism has grown strongly, the number of domestic and international visitors has been constantly participating increase, especially the heritage after being recognized

by the State and honored by UNESCO The attractiveness of the heritage has motivated tourism development, bringing many benefits in terms of income, employment, and local socio-economic development

Cultural heritage produces tangible representations of the value systems, beliefs, traditions, and lifestyles As an essential part of the culture as a whole, the cultural heritage contains these visible and tangible traces from antiquity and today Cultural heritages recognised by UNESCO will contribute to introducing the image of the land and people of Vietnam to international friends

In particular, cultural heritage is also an important factor that makes a difference to the destination system and tourism products of Vietnam, connecting and diversifying trans-regional and international tourist routes

The value of cultural heritage: historic sites, architectural works, art forms, customs, festivals, traditional professions, etc; together with economic, political, and communal achievements associations, cultural and art establishments, museums, etc are objects for tourists to explore, enjoy, for tourism to exploit and use The exploitation and profit from natural resources and the construction of tourist sites reflect the intelligence and creativity of mankind It is these resources that not only create the environment and conditions for tourism to arise and develop, but also determine the scale, type, quality and efficiency of tourism activities of a country, a region, a locality

Cultural heritages are the important cultural assets for tourism development globally The combination of cultural heritage and tourism has been regarded as a special tourism and recreation activity The combination of tourism, relics and culture in a city, and natural ecological resources has currently become a cultural and economic trend in the world

Cultural heritage - an invaluable resource to promote tourism growth and development

For tourism, cultural heritage is one of the invaluable resources, a mark recording the process of formation and development of society, motivating people to preserve and preserve those values The process of preserving and preserving is inseparable from bringing those invaluable values closer to the younger generations, closer to tourists and the world It is cultural heritage that is the foundation, a solid springboard for tourism to take further steps

Cultural heritage is the knowledge crystallization of human society through generations With tourism, cultural heritage and nature have become the two most basic resources for exploitation