Imc plan for cake ingredients edited

Nowadays, consumers are overwhelmed by a massive amount of online and offline advertisements If the marketing message is not relevant to consumer needs, it can easily be overlooked IMC helps to commun. Nowadays, consumers are overwhelmed by a massive amount of online and offline advertisements. If the marketing message is not relevant to consumer needs, it can easily be overlooked. IMC helps to communicate the brands messaging with customers through various communication channels to create brand awareness. Consumers tend to interact with brands through blogs and digital interfaces; therefore, IMC is a costeffective tool for Cakeingredients Marketing. Companies can view the performance and success of campaigns and communication tactics as a whole picture, not as fragmented pieces.ToolExamplePurposeCustomer segmentsAdvertising Internet, Metro ads, product and company brochures distributed by promoters in some Shopping Malls, participating in Restaurant Days.Efficiently provide a large audience with information about bakeryingredient shops existence in the area, available products and prices.Create interest in Cinnabon products through target audience Customer segments of all ages in the nearby area

Nowadays, consumers are overwhelmed by a massive amount of online and offline advertisements If the marketing message is not relevant to consumer needs, it can easily be overlooked IMC helps to communicate the brand's messaging with customers through various communication channels

to create brand awareness Consumers tend to interact with brands through blogs and digital interfaces; therefore, IMC is a cost-effective tool for Cake-ingredients Marketing Companies can view the performance and success of campaigns and communication tactics as a whole picture, not as fragmented pieces

segments

Advertising Internet, Metro ads,

company brochures distributed by promoters in some Shopping Malls, participating in Restaurant

Days

 Efficiently provide a large audience with information about bakery-ingredient shop's existence in the area, available products and prices

 Create interest in Cinnabon products through target audience

Customer segments of all ages in the nearby area

Sales

Promotion

Exhibit Samples in shopping Malls next

to the bakery and

customers, discount coupons, bonus packs, contests, point-of-purchase material, field

 Allow prospect customers to examine and experience

product

 Attract customers by reducing the price

 Offer extra products

Customers who live in nearby districts or close to the shop

Customers who visit Shopping Malls

frequently

marketing for free to increase

the value

 Attract attention and create excitement Personal

selling Advice on how touse products at

home, creation of personalized

cupcake designs, politeness and product awareness of salespersons

 It helps to build connections with customers, educate them about product

 Create loyal users

New customers

of all ages

Direct

marketing Customer care line,Internet

& Social media promotion

 Reaching target audience

 Requiring direct response

Younger population with Internet access, active users of social networks Public

Relations

Public appearance, media relations, voluntary work

 Create positive image

 Build relationships with customers and future business partners

All customer segments, older people and families with kids

Social media marketing is a tool used to achieve marketing plan objectives and goals, attract visitors to various websites, build and increase brand awareness, and create and maintain communication with publicity Nowadays, social media marketing has become extremely popular, and many organizations use it more than traditional marketing tools, or even instead of it