Food and beverage management final report bamge box café a coffee in bed concept

Vietnam General Confederation of Labour,TON DUC THANG UNIVERSITY Faculty of business administration Food and beverage management Final report BAMGE BOX CAFÉ -A COFFEE IN BED CONCEPT Lec

Vietnam General Confederation of Labour,

TON DUC THANG UNIVERSITY Faculty of business administration

Food and beverage management

Final report

BAMGE BOX CAFÉ

-A COFFEE IN BED CONCEPT

Lecturer: MSC Nguyen Hai Nam

Group members:

2 Lê Hoàng Phương Liên 718H0156

5 Nguyễn Ngọc Như Thúy 718H1772

Major: Hospitality Management

HCMC, May 2021.

Vietnam General Confederation of Labour,

TON DUC THANG UNIVERSITY Faculty of business administration

Food and beverage management

Final report

BAMGE BOX CAFÉ

-A COFFEE IN BED CONCEPT

Lecturer: MSC Nguyen Hai Nam

Group members:

2 Lê Hoàng Phương Liên 718H0156

5 Nguyễn Ngọc Như Thúy 718H1772

Major: Hospitality Management

HCMC, May 2021.

GROUP MEMBER LIST

Design and analyse HACCP processesCustomer service processCompare with opponentAnalyze STP strategy (Positioning, 4P)Conclusion

Theme and designPurchasing and storage Hazard analysis and Critical control points (HACCP)

Analyze STP strategy (Positioning)Touch up and editing

3 Trần Thanh Vy 718H1819 Location and Local

Market Area

Product selling priceLocal Market areaAnalyze STP Strategy (Positioning, 4P)Service processProcess of cooperation between staff, cashier, bartender

Compare with opponent

4 Nguyễn Hoàng

Anh

718H1588 Strength and weakness of

competitorUnique selling pointAnalyzing the import cycle

Step 2, 3, 12 HACCPTargetting

Standard recipesFBO menu recipesRaw material preservation

12 stepsSegmentation

6 Phạm Thủy Tiên 718H0769 Business topic + survey

Finance projectionPricing of drinksPortion control chart

Step 7 8 11 of HACCP process

Human resourceSegmentation

7 Sơn Hà Mỹ Tú 718H1800 Standard recipes

Industry trendCompetitorSTP (Targetting) Definition and explanation perishable and non-perishable food

Allocating items in two perishable and non - perishable groups

Analyze the number of items need to buy

TABLE OF CONTENTS

GROUP MEMBER LIST 3

TABLE OF CONTENTS 4

1 NAME-TYPE OF BUSINESS 8

2 FEASIBILITY OF THE TOPIC 11

2.1 LOCATION AND LOCAL MARKET AREA 11

2.2 COMPETITOR 13

2.2.1 Overview of Chidori Coffee in bed 13

2.2.2 Strength and Weakness 16

2.2.2.1 Strength: 16

2.2.2.2 Weakness: 16

2.3 INDUSTRY TRENDS 17

2.4 FINANCE PROJECTION 19

2.4.1 Initial investment 19

2.4.2 Expected revenue 20

2.4.3 Expected profit margin 23

2.5 CONCEPT REFINEMENT 24

3 MENU DESIGN – MENU PRICING 28

3.1 MENU DESIGN 28

3.2 MENU PRICING 30

4 DESIGN AN EXAMPLE OF A COFFEE SHOP ENGINEERING GRAPH MODEL 31

4.1 PRODUCTS’ SELLING PRICE IN BAMGE BOX CAFÉ 31

4.2 ENGINEERING GRAPH MODEL 31

5 PURCHASING AND STORAGE 37

5.1 ANALYZING THE IMPORT CYCLE OF OUR MODEL 37

5.2 ALLOCATING ITEMS TO BUY IN TWO PERISHABLE AND NON - PERISHABLE GROUPS 47

5.3 BASED ON A RECIPE TO ANALYZE THE NUMBER OF ITEMS YOU NEED TO BUY 50

6 DESIGN AND ANALYSIS OF APPROPRIATE COOKING PROCEDURES 53

6.1 ESTABLISHING A HAACP PROCESS IN ACCORDANCE WITH THE GROUP'S BUSINESS MODEL 53

6.1.1 Hazard Analysis and Critical Control Points (HACCP) 53

6.1.1.1 7 principles of the HACCP system 53

6.1.1.2 Benefits of HACCP program 55

6.1.2 Design and analyze HACCP processes with 12 steps 56

6.2 DESCRIBE THE SERVICE PROCESS IN ACCORDANCE WITH THE BUSINESS MODEL, MENU OF THE GROUP 72

6.2.1 Customer service process 72

6.2.2 Process of cooperation between staff, casher, and bartender 74

7 HUMAN RESOURCE 76

7.1 DESIGNING A SUITABLE ORGANIZATION STRUCTURE CHART FOR YOUR RESTAURANT MODEL 76

7.2 DESIGN EXAMPLE WORK SCHEDULE FOR ALL EMPLOYEES 82

7.3 SOME COMMON PROBLEMS WHEN DEVELOPING HUMAN RESOURCES 84

8 ANALYZE S.T.P STRATEGY OF OUR BUSINESS MODEL 87

8.1 Segmentation 87

8.1.1 Demographics and Geographic 87

8.1.2 Psychographics 87

8.1.3 Behavioral 88

8.1.4 Marketing strategy 88

8.2 Targeting 89

8.3 Positioning 90

8.3.1 Marketing mix 4P: 90

8.3.2 Functional Positioning (Positioning on the use of product): 92

8.3.3 Symbolic Positioning: 93

8.3.4 Experiential Positioning: 94

8.3.5 Types of positioning strategies 94

9 CONCLUSION 97

REFERENCES: 103

FIGURES AND TABL

Figure 1.1 There are many university and high school in this area 10

Figure 1.2 There are many markets in this area 11

Figure 2.1 The area of the building 13

Figure 2.2 The location of the building 14

Figure 2.3 Interior design of Bamge Box Cafe 16

Figure 2.4 Interior design of Bamge Box Cafe 16

Figure 2.5 Interior of floor 1 17

Figure 2.6 Interior of floor 2 17

Figure 2.7 Interior of floor 3 18

Figure 2.8 Spaces at Chidori 19

Figure 2.9 Outside of Chidori 19

Figure 2.10 Combo packs of Chidori 20

Figure 2.11 Spaces at Chidori 21

Figure 2.12 Other competitors 21

Figure 2.13 Design of Bamge 23

Figure 2.14 Reason why people use food ordering apps 24

Figure 3.1 Menu of Bamge Box Cafe 34

Figure 3.2 Combo packs of Bamge Box Cafe 35

Figure 3.3 Customers can choose the taste of their coffee 35

Figure 7.1 Organization structure chart of Bamge 92

Table 2-1 Initial investment 27

Table 2-2 Prices of combo packs 28

Table 2-3 Full capacity and Expected revenue 29

Table 2-4 Expected profit margin 30

Table 2-5 Payment on Human Resources 31

Table 4-1 Recipe and selling price of a drink 40

Table 4-2 Selling price of a pastry 41

Table 4-3 Milk tea matrix 42

Table 4-4 Fruit tea matrix 42

Table 4-5 Coffee, non-coffee, juice matrix 43

Table 5-1 Purchasing ingredients 48

Table 5-2 Purchasing ingredients 49

Table 5-3 Analyzing the import cycle of business 51

Table 5-4 Table allocating items 61

Table 5-5 Number of items need to buy 63

Table 6-1 Description of Affogato 70

Table 6-2 Table Description of Peach tea macchiato 71

Table 6-3 Table Description of Oolong tea macchiato 72

Table 6-4 Table Description of ice watermelon tea 73

Table 6-5 Table Description of apple juice 74

Table 6-6 Table Description of egg coffee 75

Table 6-7 Hazards from importing, storing, processing and serving 78

Table 6-8 Table tracking shelf life and storage of ingredients 79Table 7-1 Working schedule in 1 month (June-2021) 99Table 7-2 Table salary-reward structure for employees 100

1 NAME-TYPE OF BUSINESS

For students and students, a nap is very important, to regain energy for both afternoon and evening, studying and working stressful When you are in good health, you can study well and make a lot of money With the speed of working in a hustle and bustle like in Saigon and the lack of napping care services, it is a great loss

Following that trend, Bamge Box Cafe is really a potential market that is lacking in

Ho Chi Minh City and this is an opportunity that we cannot ignore Our cafe not only provides drinks and cakes, but more especially a service that provides a place to nap, and many other attractive amenities (reading, Wi-Fi, and so on) is exactly what the project is aiming for

With the highest purpose of taking care of sleep and health for students, office workers, freelancers, the project also hopes Bamge Box Cafe will bring positive and great social effects That creates a culture of "nap" civilized and polite, they will not need to sleep at their school or workplace, not having comfort but also lost image aesthetics And

it is also creating a habit of napping for students and office workers, thereby helping them increase their productivity and have better health

Our main target group of customers is the pupils and students of the schools in the area Include:

College of Foreign Economic Relations (about 8,150 students)

Ho Chi Minh City Pedagogical University (about 18,899 students)

Sai Gon Practical High School (about 22 classes - each class 40 students

=> 880 students)

The total number of pupils and students is estimated at 27,929 students.

However, our group is only targeting about 24% of the total number of students27,929 x 24% = 6,702 guests / month

=> So, our store has about 223 guests/ day

Therefore, every day our store has about 223 customers This means that the business model our group has chosen is "high-margin"

Because the main purpose of Bamge Box Café is to provide lunch break services

to customers Therefore, the location of the shop is carefully selected, the quiet, airy space is a must and the traffic in front of the cafe is not too large

As a central district of the city, District 5 has a long history and culture of over 300years of establishment and development of the Saigon – Lon Market area associated with synchronous infrastructure, convenient transportation, and busy business Wherever you

go, you will find wholesale markets, universities and hospitals Focusing on the system ofwholesale markets, higher education centers of the city: University of Natural Sciences, University of Medicine and Pharmacy at Ho Chi Minh City, University of Economics Ho Chi Minh City, Saigon University, University of Education,

In particular, the location of Bamge Box Café is close to major wholesale markets,typically Binh Tay Market (Lon Market) This is a famous market in Saigon, the area stretching from District 5 to District 6 and is one of the most popular markets in the country with a variety of wholesale products at very low prices And this is also where the Bamge Box Café chooses to buy materials

2 FEASIBILITY OF THE TOPIC

2.1 LOCATION AND LOCAL MARKET AREA

The building we chose to open Bamge Box Café is located on Tran Binh Trong Street - Opposite of College of Economics and the rent price for the whole building is 60 million per month

 Address: 84 Tran Binh Trong, Ward 1, District 5, Ho Chi Minh City

 The length of this house: 25.0m - Width: 4.0m and Front: 20.0m - Area: 100

m2 - Area: 500 m2 It includes 1 ground floor, 1 upper floor, 2 floors and 1 terrace

 Structure includes 1 ground floor, 1 mezzanine, 2 floors, with terrace, toilet,solid staircase, … (Can be installed elevator + The terrace has a solid roof)

More details about the location:

The location of the building adjacent to some major streets in District 5 such as LeHong Phong, Huynh Man Dat, An Duong Vuong, Tran Phu, Tran Hung Dao, This area isalso a prime location, busy center of District 5 It is on the opposite of College of ForeignEconomics, in the middle of Tran Hung Dao street and Cao Dat street, 30m from Tran Hung Dao intersection, 50m from Cao Dat intersection and 30m from the People's Committee of Ward 1, District 5

Tran Binh Trong street is a 2-way road which is 8 meters in width The traffic flowthere is quite heavy but there are not too many vehicles In addition, the road is not flooded during rainy season The sidewalk on Tran Binh Trong street is 3 meters in width,which is convenient for motorbike parking Moreover, cars can also be parked along the street or in front of Diplomatic Economic College from 6AM to 9PM daily.

Additionally, this location is surrounded by many schools such as Hoa Mi nursery school, Saigon Practical High School, Bau Sen Primary School, Ho Chi Minh University

of Education, University of Saigon, University of Natural Sciences, Le Hong Phong specialized high school, Ba Dinh secondary school, …

Figure 2.3 The area of the building

Besides, it is also near some apartments and offices, NowZone shopping center, anEnglish center, a spa, headquarters

of the Ministry of Industry and

Trade, mobile world stores, drug

stores, fashion stores, convenience

stores, Trung Nguyen coffee, milk

tea, corporate offices near Bau Sen

market, Hoa Binh market, Cao Dat

market Because of the advantages

of the location, Bamge Box Cafe

can find and buy material more

easily, which can save the delivery

fee,…

The cafe box model with products served like coffee, fruit tea, milk tea,

pastries/snacks Therefore, the target customer groups are students; officers;

Freelancers, Mainly students, students who like a novelty, wishing to find a place to rest/ group meeting/ discussion or need a private space,

The reason for choosing this location:

The business location that we chose matches the amount of the project rental and

is suitable for the target customers that we target When choosing a concentrated businesslocation in the right areas to target customers, the store's competitiveness will be high, butthe efficiency obtained from customers is better Being opened in an area with many

Figure 2.4 The location of the building

young people such as schools (Primary schools, Secondary schools, Universities, ) This helps us focus properly on our customer goals.

The strong points of the location:

 Tran Binh Trong frontage on 2-way street

 The customers can visit the store regularly

 The address is easy to find out

 This is also a place with crowded traffic, busy street, wide roadside

 It is a great choice for many people knowing our store

 Security area

 Ensuring safety not only for our stores but also for customers

 A spacious and convenient place for parking

The population in Ho Chi Minh City is high with more than 8 million people, with

a dense population of 4000 people / km2 (According to the Statistics Department 2011) Rich social cultures, especially the strong influence of Western, Korean, and Thai cultures This is also a large coffee shop business market for many investors & business people

so the number of People like to drink coffee in Vietnam is very large

2.2 THEME AND DESIGN

Theme and design is an important aspect of operating a coffee shop According to one study, design characteristics of a coffee shop influences 53% of consumer’ emotional attachment to the business, while customers’ behavior connection to a coffee shop’s products only accounts for 48% (Tumanan and Lansangan 2012)

In particular, theme and design of Bamge Box Café divides in 2 parts : exterior and interior Exterior is about the design of storefront and the general architectural style

of the coffee shop Interior concludes the inside design and decoration of the coffee shop such as flooring, lighting, product display, temperature, cleanliness, music, aromas, posters, signage, decorations… Depending on the purpose of being a staycation for customers and for them to take pretty pictures, Bamge Box Café is focused on the design process Bamge Box Café is designed in a Vietnamese-Korean minimalist and eco-friendly style with interior mainly from natural materials such as wood, bamboo, rattan and plants It can influence the customers’ feeling when walking inside since natural materials can refresh their mind and make them feel more relax The dominant color of Bamge’s concept is light beige color mixed with white and natural wood color in order to bring a comfortable and relaxing atmosphere to customers The interior windows are made of clear glass in order to take advantage of natural sunlight Sunlight is not only good for customers’ health but it also helps to save the money spending on light system inthe coffee shop However, we cannot ignore the consequences of the heat of sunlight which can put an extra load on the cooling system

Bamge Box Café has 3 floors (not include ground floor for motorbike parking) and each floor have its different purpose Bamge will welcome the guests in the first floor, which is the location of a bar and a POS for baristas and cashiers (figure 2.4) The first floor also has a place for a group of more than 3 guests to have a meeting without using box of bed The second floor is the location of 2-meter length boxes and 3-meter length boxes are located in the third floor

Figure 2.4 Interior design of Bamge Box CafeFigure 2.3 Interior design of Bamge Box Cafe

Figure 2.5 Interior of floor 1

2.3 COMPETITOR

2.3.1 Overview of Chidori Coffee in bed

Chidori is the first Japanese-style coffee in bed chain in Vietnam Currently, Chidori has 4 branches in prime locations such as District 1, District 10, Phu Nhuan District, Tan Binh District

Chidori is a cafe with the first concept of a bed in Saigon located at 6 Hoa Cau,Ward 7, Phu Nhuan district In Chidori, there are 3 floors with 16 small rooms with anarea of about 4m2, all of which are simply designed with wood materials, with gentle retro tones like pale yellow of wood and white of the wall

The special highlight of Chidori’s design is the bird's nest bunk beds with a bookshelf of Vietnamese and Japanese books and each room is equipped with

blankets, mattresses, coffee tables and curtains to ensure privacy The space of Chidori is bold Japanese architecture that is both bright and cozy.

Figure 2.7 Spaces at Chidori

In front of the shop, there are notes and offers some of best sellers of the shop

The minus point of the shop is that the car parking is far away, but will be free parking fee

Regarding the price, the combo has a bed:

o 100k: 2 hours using bed + 1 drink

o 120k: same as above + 1 cake

Figure 2.8 Outside of Chidori

o 140k: combo 100k x2

o 250k: full day +1 cake, 1 drink (10% VAT not included)

The plus point here is optional drink, fully equipped, if 2 guest together, pay only drink costs

Or if you just want to sit and drink on the ground floor of Chidori, the price of water only ranges from 35-60k for a drink

Figure 2.9 Combo packs of Chidori

Besides the main competitor, Chidori, there are also some nearby cafes such as Trung Nguyen E coffee whose product prices are only from 25,000 to 50,000 cheaper,but our shop aims to have a variety of suitable beverage options with many customer segments.

Figure 2.11 Other competitors

2.3.2 Strength and Weakness

2.3.2.1 Strength:

- Chidori has many branches in prime locations

Figure 2.10 Spaces at Chidori

- Each branch has a different style of decoration color.

- The menu has many choices as well as many attractive combo packages for customers to choose

- Chidori has the private room suitable for capturing, resting, working and learning in groups large numbers

- Service quality is not consistent: Based on the feedback on Chidori's pages, most of them will complain about the service staff's attitude and the next time they experience is not the same as the first

- The problem of toilet hygiene has not been controlled

- The reality is different from the advertisement: many customer’s feedbacks complained that the coffee shop is not as beautiful as the advertisement, the decoration is quite normal

- The stairs are quite difficult to climb

- Unlimited number of people in bed so no noise is solved yet

2.4 INDUSTRY TRENDS

Most coffee and milk tea shops today tend to apply promotions to attract

customers Therefore, Bamge decides to offer promotions such as on holidays, at the end will apply buy 3 get 1 free (go in groups will be preferential) or buy in combos to save more, customers' birthdays Lucky draw program will be applied, the rewards can be cash discount vouchers, free drinks or souvenirs Or when Bamge launches a new drink, the buy 1 get 1 free program can be applied

To keep up with the trend of coffee design in 2021, we designed a coffee model with traditional Vietnamese characteristics mixed with a modern minimalist style, the main color tone is light brown, mainly wood material with rattan promising attract many customers to check-in and also brings customers a comfortable and relaxed atmosphere.Due to the impact of COVID-19, e-commerce sites are booming and have not shown signs of decreasing, noting that people nowadays tend to buy food on websites,

Figure 2.12 Design of Bamge

especially student customers Based on that point, the shop will create an app or link withother apps to post products to the app (Now.vn, BAEMIN, Grabfood, ) this can help customers save time and suit their needs and preferences.

Figure 2.13 Reason why people use food ordering apps

2.5 FINANCE PROJECTION

2.5.1 Initial investment

Our coffee shop has a total initial investment capital of 1,935,000,000 VND, which was contributed by members rather than borrowed The table below illustrates specifically using this investment.

Table 2- 1 Initial investment

2.5.2 Expected revenue

We rent space on Tran Binh Trong street with an area of 100m (4m x 25m).2

We plan to make use of this space as follows The ground floor includes a bar, a

place to receive orders and prepare drinks Besides, there is also the table and chairarea with a capacity for about 20 people who do not need to use the box The firstfloor includes 24 small boxes, each box has an area of 4m , with a capacity of 1 to2

2 people The 2nd floor includes 16 large boxes, each box has an area of 6m , with2

a capacity of 3 to 4 people With the above design, Bamge Box Cafe will createcombos that apply to customers who want to use the box The table below showshow we calculate the price per combo

Table 2- 2 Prices of combo packs

After that, we will establish expected revenue fit with our opening hours.Bamge Box Cafe will open from 08:00 am until 10:00 pm The average price of adrink is 60,000 VND Our aim is to serve private boxes for students surrounding

us and maybe officers, freelancers Therefore, we aim to maximize the capacity ofall boxes

Our target in one month is about 6,700 customers (calculated based on fulloccupancy) We expect to take 10% of total sales for not using the boxes (670 guests),50% for using small boxes (3,350 guests), and 40% for using large boxes (2,680 guests) (read the appendix sheet 2 "Expected Revenue and Profit” in “FINAL FINANCE”for more details)

Table 2- 3 Full capacity and Expected revenue

2.5.3 Expected profit margin

We expect to control the cost of goods sold by 20% using the table above as our income statement for an operating month, which means we will need to spend about 110 million VND per month on raw materials Following that, we must spend 11% on human resource costs (60 million VND and 65 million VND per month) Based on the above table, utilities (such as water, electricity, gas, telephone, and internet), marketing, and depreciation costs will range from 3% to 5% Finally, corporate income tax will deduct 20% of earnings before taxes, leaving us with approximately 219 million VND per monthand a 35.6 percent profit margin

(read the appendix sheet 2 "Expected Revenue and Profit” in “FINAL FINANCE” for more details)

The table below details the salary that we pay for human resources, and in another section, we have a detailed human resource plan

Table 2- 4 Expected profit margin

(read the appendix sheet 2 "Expected Revenue and Profit” in “FINAL FINANCE” for more details)

2.6 CONCEPT REFINEMENT

First of all, our location is chosen based on confirmed information and certain researches to make sure our prediction about the sales is correct and to avoid as many risks as possible This location is on a big road so it is suitable with our target customers, moreover, Bamge is also closed to the big wholesale local market so not only it helps reduce a bunch of travelling, shipping costs but also it is more easy to find good ingredients with reasonable prices so it is good if we can apply that in reality in long time To sum up, this location is reasonable and suitable with the whole concept.Secondly, based on recent industry trend is young people and freelancers are into working and studying in quiet and nice coffee shops, but during day time they may want

to get a spot to lay down and close their eyes in a bit, research has found that taking a nap

in 30 minutes can help push productivity and learning ability according to Dhand, R., & Sohal, H (2006) As considering, this is another thing that seems great with the concept

Table 2- 5 Payment on Human Resources

Moreover, it may be noticed easily that students or workers want to have a place tochat and hang out with their friends after school or work, or simply they may want to spend time for themselves alone in a coffee shop and Bamge is a good place to do all those things As far as the team is concerned, we did good on catching up with the trend and that supports a lot of our concept.

Another point worth noting is if Bamge Box Coffee is compared with Chidori Coffee in Bed, there are some similarities:

 Both offer places, various food and drinks for customers with affordable prices

 Both are suitable for students, workers, freelancers or any types of guests that just want places to rest and drink

 Both are placed in crowded areas and big roads

However, there are some differences also:

 Chidori has a small area near its place to use as a parking-lot for customers, but in Bamge it already has a big area right in the coffee shop for customers so we do nothave to find another place to rent for parking

 Chidori offers private rooms which are similar to hotel rooms when Bamge does not have ability to create ones and manage them yet

 Chidori brings to customers Japanese vibes while Bamge is more about soft, modern, minimalist style due to different furniture designs

According to the previous information, Bamge Box Cafe not only catches up with the industry trend but also it prevents some mistakes that the opponent has so as our consideration, this is a good thing of Bamge Box Cafe

On the other hand, due to the pandemic that is caused by the SARS-COV-2 virus, things can get back to lockdown at any time and that could affect expected payback time but unfortunately a good way to deal with it have not been found, so far the plan in near future is saving revenue of good income month to use it to pay for bills of months in lockdown.

Another thing that is not quite good about the concept is the finance, the food cost could be unpredictable at some moments and the recipes have not been tested to get served in reality so that can make some differences Overall, that problem can cause big consequences in future but it also can be controlled if the team pays attention to it on time

Weighing up both sides of the concept, the team considerably says that Bamge Box Cafe is idealistic but also realistic to apply it in real situations, real estate and can make good profit if the team gets to work on the right way to develop it and improve it

SMART analysis:

1 Specific: This “S” also means simple, sensible and significant, Bamge is designed

on plans including finance, spaces, details, firm information so not only can help the team form a good project plan but also helps predicting bad consequences and creating clear vision

For example: When it comes to the local market area, we have already researched for wholesale supplies nearby Not only do we search for the wholesale prices online, but

we also know exactly the sites where the suppliers locate in, which can tell how specific this project is

0 Measurable: Targets of the team go with numbers and research.

For example: Based on the finance table we can measure how many drinks we have to serve a day leads to a month from which we know when our payback time is

0 Actionable: which also means attainable, based on that the team can tell if the project is achievable or not

For example: So far it can be seen that the team has planned almost everything including wholesale supplies, so the team does not have to look for “real” wholesale supplies when the project starts so this can be seen as a possible thing which helps leading this project to be achievable

0 Relevant: Which can help classify if the project is realistic and suitable with purpose or not So far, there is a problem that the managers do not have a solution yet is how to control the time customers want to spend at the coffee shop, especially in cases where they just order one drink and stay for a long time To sum up, we need to find a relevant solution to help guests feel comfortable and welcomed but also not to cause harm for the business

0 Time-bound: The project is planned and scheduled with timelines

2.7 UNIQUE SELLING POINT

The menu of café box will include authentic illustrations Realize that in other caféshop often only increase or decrease the amount of sugar, but sometimes it does not satisfy the taste of each customer Each customer has a different taste, some people like todrink bitter coffee but others like sweet Tea is the same, some people like to drink sour

taste, but others prefer to drink sweet taste Therefore, to satisfy the tastes of customers,

we decided to design a menu board with 2 options:

Nowadays, Generation Z concern about the environment issue So we direct to eco-green model: Used grass straws, glassware and all of our furniture made from bamboo

In district 5, there is not have business apply this model So we are the first coffee box in this location This will help us easily to reach the customers, develop the brand if

we have a clearly strategic plan

3 MENU DESIGN – MENU PRICING

3.1 MENU DESIGN

In restaurants or coffee shops, the menu is a list of items offered to customers and the prices A menu may be a la carte – which presents a list of options for people to choose – or table d’hote, which list limited dishes in a meal with fixed price order Additionally, there is another type of menu called buffet menu, which used for buffet and customers can choose existing food without quantity limitation

Menus may be printed on paper sheets provided to the customers, put on a large poster or display board inside the establishment, displayed outside the restaurant, or put

on a digital screen

Like many coffee shops, Bamge Box Café use A la carte menu to serve customers, which means the drink would be prepared as soon as the customer orders A la carte menuhelps customers choose any drinks and food they like and the items in A la carte menu can be easily updated

Bamge Box Café has a large board menu which placed on the wall at the bar counter and a small one placed in the cashier counter for customers easy to read Bamge Box Café designed the menu following the café’s theme and concept with light beige colors The design of the menu was being concentrated on because an eye-catching menu will attract customers buying drinks and food

The menu divided into 4 groups of beverages and 1 groups of food There are Traditional Coffee, Latte, Non-coffee drinks, Fruit Tea and Juice About food, Bamge