Information Systems in Business Today Chapter 1 CASE STUDY UPS tracking system 1 2 Copyright © 2016 Pearson Education, Inc Management Information Systems Chapter 1 Information Systems in Global Busine[.]
Trang 1Information Systems in Business Today
CASE STUDY : UPS tracking system
Trang 2• How are information systems transforming business,
and why are they so essential for running and
managing a business today?
• What is an information system? How does it work?
What are its management, organization, and
technology components? Why are complementary
assets essential for ensuring that information
systems provide genuine value for organizations?
• What academic disciplines are used to study
information systems and how does each contribute
to an understanding of information systems?
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• Problem: Improving fan attendance and minimizing lost revenue when season ticket-holders don’t attend
• Solutions:
– Enhance customer satisfaction by offering Wi-Fi
access and game-related information services
– Provide marketplace for ticketholders to resell tickets – Enable dynamic pricing to sell more tickets
The SF Giants Win Big with Information Technology
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• San Francisco Giants/AT&T Stadium uses Fieldf/x
to improve team decision making, Qcue to provide
dynamic ticket pricing, and wireless technology to
provide services for fans
• Demonstrates IT’s role in increasing value and
revenue in any business
• Illustrates the potential for technology to improve
customer experience
The SF Giants Win Big with Information Technology
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• How information systems are transforming
business
– Emerging mobile digital platform – Growing business use of “big data”
– Growth in cloud computing
• Globalization opportunities
– Internet has drastically reduced costs of operating
on global scale
– Increases in foreign trade, outsourcing – Presents both challenges and opportunities
Trang 6Information technology capital investment, defined as hardware, software, and communications equipment, grew from 14 percent to 33 percent of all invested capital between 1999 and 2013
FIGURE 1-1
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Read the Interactive Session and discuss the following questions
• What kinds of applications are described in the case? What
business functions do they support? How do they improve
operational efficiency and decision making?
• Identify the problems that businesses in this case study
solved by using mobile digital devices
• What kinds of businesses are most likely to benefit from
equipping their employees with mobile devices?
• Discuss the implications of this statement: “The iPhone is
not a game changer, it’s an industry changer.”
MEET THE NEW MOBILE WORKERS
Trang 8• In the emerging, fully digital firm:
– Significant business relationships are digitally
enabled and mediated
– Core business processes are accomplished through
digital networks
– Key corporate assets are managed digitally
• Digital firms offer greater flexibility in
organization and management
– Time shifting, space shifting
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• Growing interdependence
between:
– Ability to use information technology
and
– Ability to implement corporate
strategies and achieve corporate goals
Trang 10• Firms invest heavily in information
systems to achieve six strategic business objectives:
1 Operational excellence
2 New products, services, and business models
3 Customer and supplier intimacy
4 Improved decision making
5 Competitive advantage
6 Survival