HELLO! - ANATOMY OF COMMUNICATION AN INSTALLATION AND TALK SHOW pptx

Concept for installation and talk show Stockholm Furniture & Light Fair 5-9 February 2013... HELLO - Anatomy of Communication 2013“The way we communicate with others and with ourselves

Concept for installation and talk show Stockholm Furniture & Light Fair

5-9 February 2013

HELLO - Anatomy of Communication 2013

“The way we communicate with others and with ourselves

ultimately determines the quality of our lives”

- Anthony Robbins

Every meeting starts with a Hello Every organization starts with a Hello and an

idea to do something together Every communication starts with a Hello, an idea

to do something and a will to tell the world about it

In 2013 Hello will focus on the anatomy of communication What creates a good

working environment is not only about the room and the furniture; it’s also about

what happens between them and about the people who use them and interact in

the common office space How we will communicate in our work in the future is

an exciting challenge for the whole interior design industry

We’re asking the questions: Which logics and language-games define, design and

display work places? Are there communicative elements outside the language

that build a good working environment? How do we communicate as an office,

internally as well as externally? What makes certain contract market spaces work?

How will the way we communicate today form the future of our organizations?

The theme will manifest itself in the installation and along the topics for the 2013

edition of The Hello Show As a build up to the fair, the Hello-blog will bring

perspectives on the subject from different angles and disclosing the process

of the making of “Hello”, thus making the project as transparent as possible

Hopefully you will follow us in our work, and don’t hesitate if you want to tell us

your perspective on communication

We believe that good ideas are born from dialogues, not monologues

Feel free to cut in!

Background

Two of Stockholm Furniture & Light Fair’s aims are to inspire and

inform its customers The challenge lies in creating Eureka moments,

and awakening pleasure and curiosity in the visitor It’s about

creat-ing unique visitor experiences for all the senses

The Stockholm Furniture Fair 2011 saw the launch of the new HELLO!

project – an installation and seminar concept The project, initiated

by Stockholm Furniture Fair, will run for three years (2011-13) and

expose various aspects of the modern office and our work culture

from a design and future- oriented perspective In 2011, the focus

was on ‘the meeting’ In 2012, we highlighted ‘the organization’ as a

phenomenon and the way the office has developed as an organism

in a world of ever- faster technology evolution, new working

structures and organizational forms We simply asked ourselves

these questions: What will organizations look like in the future?

How can we use innovative and sustainable design solutions to

de-velop organized workplaces which take both the individual and the

collective into consideration?

Designer Monica Förster was brought in to design installation

architecture on this theme, applying an overarching concept in

which organizational functions were linked to the human anatomy

Furniture, lighting and textiles from exhibitors at the Fair were then

selected to bring the spatialities to life The accompanying talk show,

The Hello Show, discussed the organization from every conceivable

perspective

For further information about the installation and the talk show read here

(link) or here (link)

The Installation

Every year, a designer, interior designer

or similar is recruited to design the

actual installation stand applying the

overarching concept that has been

developed The designer interprets

the theme and develops a solution in

collaboration with the Hello concept

developers

In 2011, the commission went to

UglyCute and they interpreted the

theme ‘Meetings’ on the basis of a

number of historic meeting places

and their modern equivalents In 2012

Monica Förster took on the subject of

‘organizations’

2013 the matter in hand is

‘ communication’ and we thought we’d

use a little different approach this

year Communication is about sharing,

why not share the task between two

creatives from diverse poles of the

design spectrum? What will emerge

from such a collaboration and will they

achieve a common goal?

Design is a language and how ever you

speak it, it’s always understandable in

a 1 to 1 scale

Weather you’re an architect or a graphic

designer - that’s common ground

Installation designers 2013

Kustaa Saksi is a Finish born artist, now living and

working in Amsterdam He has worked with Bon

Magazine, Wallpaper, Comme des Garçons, NIKE,

Nokia, Issey Miyake, Mercedes-Benz and Nissan

among others

Gert Wingårdh from the Swedish west coast, internationally awarded architect and five time winner of the prestigious Kasper Salin Prize, has designed The Piano pavillion in Lahti, Finland, The Swedish Embassy in Berlin and House of Sweden, in Washington, D.C on his CV

Kustaa Saksi’s illustrations are a syrupy

disar-ray of elements: playful, paradoxical, often over-glossy, inviting, troubling, messy, and yet

strange-ly clear Radiating meaning, bending what’s real and distilling what’s unreal he combines organic touches and viscous shapesinto new world psychedelia

After spending many years in Paris, the Finnish born illustrator found his studio on the roof of

an ancient chocolate factory in Amsterdam, The Netherlands Saksi has been working with various clients in the world of fashion, music and entertainment His world of imagination with strict Scandinavian design roots illustrate the wonderful world of surrealistic landscapes, strange characters and strong atmosphere

Gert Wingårdh describes his architecture as

”high organic”, combining high tech with organic architecture He has also been described as

a ”maximalist” rather than a ”minimalist”, his buildings being ”a kind of modern baroque” He has shown influences from and a kinship with such different architects as Frank Lloyd Wright, Hans Scharoun, Carlo Scarpa, Frank Gehry and Peter Zumthor Another paradoxical description states that his buildings are both ”playful” and ”strict”

Wingårdh Arkitektkontor is based i Gothenburg, has offices in Stockholm and Malmö and employ

150 architects and interior designers

The Hello! Show 2013

Our two fantastic hosts forThe Hello Show:

(above/down) Mark Isitt, architectual critic, and

Stefan Nilsson, trend fore caster and gallery

owner

For further information about The Hello Show, or for on-line versions of the 2012 episodes, read here (link)

The seminar section - the HELLO show – deals with the phenomenon of communication from a variety

of perspectives and roles It is an in-depth look at WHERE, WHEN and HOW we communicate with each other and our surroundings, with a focus on the public environments in which this takes place

The HELLO Show is a moderator-led talk show, where the guests discuss the topic We see this as

a light-hearted way to communicate experiences from many different perspectives and thus offer

a shared platform from which we can discuss the communication of the future

The talk show is spread over three days with a theme that highlights the anatomy of communication in different ways The main points surrounding the topic are fixed but each show contains a specially invited mix of guests to create

a dynamic discussion

We want to generate a fast-paced discussion and show diversity by involving target groups as well

as office and communications experts as guests

The Hello! Show - Topics

This year’s edition of The Hello Show raises

ques-tions over and around the office, design and

communication The program is divided into an

AM and a PM episode

In connection with each show, a short “Show ‘n

Tell”-session will take place, where exhibiting

companies in the Hello!-exhibition is given the

opportunity to take to the stage Each company

is given five minutes and an unlimited number of

photos to introduce themselves and their

prod-ucts in a creative way These blocks will also

in-clude people with creative solutions and ideas for

the show’s main question “communication”

New this year is the “Architect Day”, a day

where The Hello Show focuses entirely on the

architectural industry’s specific needs

Designology – The art of communicating design

We take an in-depth, online/offline journey into

the priesthood of design media We ask

our-selves: what makes great design, and what makes

designers great? The design itself, the words and

images which describe it, or the media context in

which they are presented? Maybe all of these, or

perhaps none of them?

Host : Johanna Agerman Ross

Furniture inside and outside the box – Communicating design values

Once a piece of furniture is finished, it needs to

be packaged and sold How do you send a sage about the design, and what should that mes-sage be? How do you package the item in terms

of pure communication and marketing? A look at design through the eyes of communications pro-fessionals Host : Stefan Nilsson

Personalizing the business – The designer as USP

“Wanted: Impersonal brand seeks designer with personality for mutual benefits” What roles do the designer’s personality and status play as far

as furniture manufacturers are concerned? What makes a designer attractive to work with besides his or her knowledge and skill?

Host : Stefan Nilsson

The world’s most wonderful reception – The office as a means of communication

Has the brand face moved into your workspace?

Communicating corporate values through your office design is becoming increasingly popular

The corporate identity boundary is slowly but surely making its way further and further into the office Highlighting your company identity in your reception area and branded conference rooms is

no longer enough The way we work and where

we work act as a communication channel for the company as a whole How do we create a balance between undisturbed working and branding?

Host : Stefan Nilsson

How should we be sitting, how should we be working? – Communication technology and the work environment

Communication technology has developed at a tremendous pace Over the course of 20 years,

it has changed when, where, and how we work How does technology influence us, our working environment and the way in which we plan our workspaces? How will it develop in years to come? Host : Stefan Nilsson

Architecture – Where did the debate go, and where is it heading?

Newspapers devote a lot of space to books, bal-lets, plays and movies every day But what about architecture? Despite the fact that it has more im-pact on us than any of the other fine arts, there is a curious lack of debate about our buildings Host : Mark Isitt

To be, or not to be… an architect?

To communicate or not to communicate through architecture, that is the question A conversation between architects and architects who switched careers What made them start out as architects and what made them stop? And for those who switched, what did they choose to do instead? Host : Mark Isitt

We used a simple communications plan to expand the topicality span

for Hello - Anatomy of Communication and Stockholm Furniture &

Light Fair throughout the entire year It can be separated into three

phases: Build up, Report and Summary

We build up expectations in preparation for the Fair by highlighting

our main issue in various ways in social media and the blogosphere

This involves posting links with related content on our Facebook page,

publishing articles on the subject on our blog or topicalizing the theme

in some other way

We will also be allowing people to follow the concept work and the

construction of the installation via text and images Press releases are

also sent out at regular intervals throughout the period to let people

know about this year’s installation and talk show In order to provide

visitors with background information about the guests on The Hello

Show, simple Q&As are published for each participant to provide an

individual picture of their outlook on communication

During the actual Fair, the Stochholm Furniture & Light Fair’s Facebook

page will be continuously updated with short reports from Hello -

Anat-omy of Communication These may be images, short film clips or puffs

for individual constituent events We also hand over the Hello-stage for

Show ‘n Tells – this is an opportunity for companies with products in the

exhibition to present their company and their products in words and

images These sessions wrap around The Hello Show

As a way of summing up the Fair week, we publish filmed sessions of

The Hello Show, as well as images and text about the installation All

companies which have taken part in the installation get their products

tagged with accompanying links to retailers/companies

•Theme/Designer 2013

PRESSRELEASE

•The Hello Show

PRESSRELEASE

•Sammanfattning av 2013

PRESSRELEASE

JAN DEC

MARCH

v 6

v 4-5

NOV OCT SEPT

Social Media Presence

THS clips Summary of the project

Links, editorials etc

Schedule THS GuestQ&A begin •The project is presented

in “Di-bilagan”

•The project is presented

in The Official Guide to Stockholm Designweek

•Start of construction

PRESSKONFERENS THE HELLO SHOW SHOW ‘N TELL

•Fair Week (5-9 feb 2013)

BUILD-UP

Facebook Blog Twitter

REPORT

SUMMARY

Sanna Gebeyehu, contact

Sanna Gebeyehu

+46 733 84 46 03

sanna.gebeyehu@stockholmsmassan.se

www.stockholmfurniturefair.com

www.facebook.com/stockholmfurniturefair

Sanna Gebeyehu is a producer and concept

developer for Hello She has worked on

installations and events for a number of exhibitions

at Stockholmsmässan, as well as for clients

including the Museum of Far Eastern Antiquities,

the Museum of World Culture, Svensk Form, the

Swedish Fashion Council and ABB