RESPONSIBLE TOURISM POLICY ANDPLANNING FOR TOURISM AUTHORITIES Picture source: Pixabay, www.pixabay.com... TOURISM AND ITSIMPORTANCE TO GOVERNMENT RESPONSIBLE TOURISM POLICY & PLANNING F
Trang 1UNIT 12 RESPONSIBLE TOURISM POLICY AND
PLANNING FOR TOURISM AUTHORITIES
Picture source: Pixabay, www.pixabay.com
Trang 2Unit outline
Objectives
By the end of this unit, participants will be able to:
challenge of sustainable growth
plans
approach in policy and planning
2 The challenge of sustainable growth
3 Incorporating sustainability into tourism plans
4 Using impact appraisals in tourism planning for
sustainability
5 Identifying policy areas to create an enabling
environment for Responsible Tourism
Trang 3TOPIC 1 TOURISM AND ITS
IMPORTANCE TO GOVERNMENT
RESPONSIBLE TOURISM POLICY & PLANNING FOR TOURISM AUTHORITIES
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Trang 4Seminar overview: the role of governments in
building responsible tourism
How can we use
impacts appraisals to
achieve responsible tourism objectives?
TOPIC 4
What is the current
importance of tourism to
governments and why
should we change what we
are doing? TOPIC 1
How can responsible
tourism help maintain
growth but create
what instruments are
relevant? TOPIC 5
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Trang 5Tourism’s contribution to the economy of
Trang 6Tourism’s contribution to the economy of
Vietnam
TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP
Source: World Travel & Tourism Council 2013, Travel & Tourism Economic Impact 2013: Vietnam, WTTC, UK
Trang 7Tourism’s contribution to employment in
Vietnam
Source: World Travel & Tourism Council 2013, Travel & Tourism Economic Impact 2013: Vietnam, WTTC, UK
Trang 8The total economic value of tourism
Source: World Travel & Tourism Council 2013, Travel &
Tourism Economic Impact 2013: Vietnam, WTTC, UK
Picture source: Pixabay, www.pixabay.com
Trang 9Tourism is spurring on infrastructure
development in Vietnam
Picture source: Pixabay, www.pixabay.com
Trang 10Tourism is driving investment in Vietnam
“Hue invests 9 billion VND in restoring
traditional trade villages” (09/10/13)
“HA GIANG INVESTS VND 66
BILLION IN RESTORING DONG VAN
ANCIENT QUARTER” (03/10/13)
“Vingroup builds major ecotourism
hub in Binh Dinh” (19/09/13)
“POLAND HELPS PRESERVE HUE’S
KING TU DUC TOMB” (12/08/13)
Trang 11Tourism is contributing to local economies and
rural development in Vietnam
Picture sources: http://www.flickr.com/photos/calflier001/6943300353/; http://www.flickr.com/photos/dalbera/4411151036/; http://www.fotopedia.com/items/flickr-197185820; http://www.flickr.com/photos/marfis75/404877169/; http://www.flickr.com/photos/breweruk/6464624651/;
http://commons.wikimedia.org/wiki/File:Stilt_house_by_Muong_people_in_Mai_Chau-Hoa_Binh-Viet_Nam.jpg
Homestay families
Trang 12Tourism is also contributing to the protection of
natural & cultural heritage in Vietnam
Trang 13TOPIC 2 THE CHALLENGE OF
SUSTAINABLE GROWTH IN TOURISM
RESPONSIBLE TOURISM POLICY & PLANNING FOR TOURISM AUTHORITIES
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Trang 14Compromising sustainability compromises
tourism’s competitiveness
?
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Trang 15The challenge of balancing sustainability
and growth
Trang 16Some reasons why sustainable tourism has
been hard to achieve 1/2
Insufficient rural planning
Tourism in the wrong
place and reason
Trang 17Some reasons why sustainable tourism has
been hard to achieve 2/2
…and…
sustainable tourism did not ask anyone to
do anything!
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Trang 18The evolution from sustainable tourism…
ENVIRONMENT
SUSTAINABLE TOURISM
SUSTAINABLE TOURISM
1 BE ACCOUNTABLE
2 HAVE CAPACITY
Trang 19…to responsible tourism
ENVIRONMENT
SUSTAINABLE TOURISM
SUSTAINABLE TOURISM
1 BE ACCOUNTABLE
3 TAKE ACTION
2 HAVE CAPACITY
RESPONSIBLE TOURISM
RESPONSIBLE TOURISM
We must accept that every decision and action we make
in our daily lives has an
impact
We must take
responsibility
for our actions
and acquire the
morals
Trang 20Responds to
market demand
The benefits for governments in adopting a
responsible tourism approach
More attractive destinations
Better use of natural and
cultural resources
Creates viable, long-term
economic benefits for all
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Trang 21The influence of government in tourism
destination development
Exploration
Involvement Development
HA LONG BAY
Conceptual diagram of stage of development for key heritage sites in Vietnam
Implementing responsible tourism will keep destinations stable or even rejuvenate
Trang 227 key areas where governments can foster
responsible tourism
4
sector activities to enable responsible tourism
and cultural resources responsibly
responsible tourism
standards
Building capacity in
responsible tourism
responsible tourism
legislation
leadership in
responsible tourism
responsible tourism activities
Trang 23Increasing seasonality in tourism
Picture source: Pixabay, www.pixabay.com http://www.geograph.org.uk/photo/818858
Trang 24Tourism hot spots / benefits not reaching poor
Picture source: http://en.wikipedia.org/wiki/Slum
Trang 25Reduction in the quality of local amenities and
services, and compromises safety
Picture sources: www.pixabay.com http://www.flickr.com/photos/j-cornelius/2989147380/ http://en.wikipedia.org/wiki/Abbey_Road_Studios http://www.flickr.com/photos/archer10/5187399563/
Trang 26Cultural commodification and loss of
authenticity
Picture sources: http://www.flickr.com/photos/runran/6885362990/
www.pixabay.com http://commons.wikimedia.org/wiki/File:Vietnamese_Dancers.jpg
http://en.wikipedia.org/wiki/Portal:Vietnam
…is that dance really
souvenirs but do the tourists understand the cultural significance?
Trang 27Tourism development and changes to natural
and social systems
…but who lived there before?
Looks nice…
…and what about the importance of coastal areas for protection from extreme
weather events?
Picture sources: http://en.wikipedia.org/wiki/Benidorm http://www.flickr.com/photos/jurvetson/5314774452/ http://en.wikipedia.org/wiki/Earthquake_engineering http://commons.wikimedia.org/wiki/File:Hoi_An_Fish_Market,_Vietnam).jpg http://commons.wikimedia.org/wiki/File:House_of_fisherman_Vietnam.jpg http://commons.wikimedia.org/wiki/File:Lecount_Hollow_Private_Beach_Access_Sign.jpg
Trang 28Pollution affects important ecological processes
and human health
Picture sources: http://commons.wikimedia.org/wiki/File:Smoking_cruise_ships_Nile.JPG
http://en.wikipedia.org/wiki/Boeing_B-47_Stratojet http://www.flickr.com/photos/kk/4712861851/
http://en.wikipedia.org/wiki/Landfill
Trang 29TOPIC 3 INCORPORATING
SUSTAINABILITY INTO TOURISM PLANS
RESPONSIBLE TOURISM POLICY & PLANNING FOR TOURISM AUTHORITIES
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Trang 30The old days of tourism planning –
localised, site specific
HOTEL Transport
MARKET
GOVERNMENT
Promotion
Site selection Apply site planning, landscaping, & engineering design standards
Trang 31Today’s tourism planning –
integrated, strategic
HOTEL
Transport MARKET A
GOVERNMENT
Promotion
Site impacts AND impacts on surrounding environment, community &
Trang 32The role and importance of tourism planning in
responsible tourism development
Trang 33Effects of not incorporating sustainability into
tourism planning process
lost
opportunities
to maximise positive impacts
activities and processes
Trang 34Why traditional tourism plans often fail
Lack of flexibility
Lack of strategic thinking and vision
Ineffective down planning
top-Poor linking of formulation and implementation
The logical and rational
plans are often too
rigorous and unable to
adapt to changing
conditions
Logical and rational plans often lack leadership vision in formulation processes
Only involving planning officials or outside planning experts may not represent the needs
of all stakeholders
Traditional planning often fails to link plan formulation to the outcomes to ensure accountability and measure success
Trang 35Key principles for integrating sustainability into
tourism plans
ACHIEVING SUSTAINABILITY
IN TOURISM PLANNING
Economic objectives
Social objectives
Environmental objectives
Political objectives
Tourism vs development goals
Plan integration Top-down vs local
Ecological balance Development pace Environmentally costed Impacts assessed
Trang 36Integrating sustainability into tourism plans
Legislative framework
Stakeholder roles &
functions
Market environment
BACKGROUND ANALYSIS
IMPLEMENTATION REQUIREMENTS
Financing
Marketing
Human resources
PRINCIPAL ELEMENTS
Infrastructure
Facilities and services
Attractions
Trang 37TOURISM PLANS
Principal organisations
Legislative framework
Stakeholder roles &
functions
Market environment
BACKGROUND ANALYSIS
IMPLEMENTATION REQUIREMENTS
Financing Marketing
Human resources
PRINCIPAL ELEMENTS
Infrastructure
Facilities and services
Trang 38D Recreation & entertainment
E Health & safety
B Utilities
Trang 39A Key principles for tourism transport planning
Well connected
international air
services
Provision of water transport options and experiences
Development of major land transport circulation systems linking attractions
Comprehensive network of domestic
airports
Trang 40Sustainability issues to consider in planning
tourism transport
Destruction of
natural areas in
infrastructure construction and operation
Trang 41B Key principles in tourism utilities planning
Ensuring sufficient
water to meet
demand
Ensuring sufficient electricity supply to meet demand
Ensuring effective water storage and distribution
Collecting water appropriately according to location
Trang 42Sustainability issues to consider in planning
tourism utilities
Overuse of water to
maintain high visitation sites
Environmental impacts from
Trang 43C Key principles in tourism waste management
Implementing recycling systems for paper, plastic, glass and metals
Ensuring treatment of solid waste and proper disposal
Trang 44Sustainability issues to consider in planning
tourism waste management
Impact of water and land pollution
Ability of waste management
facilities to deal
with additional tourism related waste
Others?
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Trang 45D Key principles in planning of recreation &
entertainment facilities
Providing a range of recreational and entertainment options
Development of effective recreation and entertainment
areas
Trang 46Sustainability issues to consider in planning
recreation and entertainment facilities
Impact of
large-scale facilities on
the local
environment
Social disturbance from
traffic, noise, crowding
Others?
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Trang 47E Key principles in planning tourism health &
safety services
Ensuring provision
of full range of health care and safety services
Ensuring health care and safety services are easily accessible
Ensuring good systems are in place to ensure proper hygiene and sanitary standards in F&B outlets
Trang 48Sustainability issues to consider in planning
health & safety services
Impacts of mass
tourism on
accessibility of
services to locals
Ability of local services
to handle demand from
additional visitors
Impact of social services taxes on local community’s
standard of living
Others?
Picture source: Pixabay, www.pixabay.com
Trang 49FACILITIES AND SERVICES
Planning for sustainability in tourism facilities
and services
A Accommodation
C Shopping
D Travel and tour services
B Food and beverage facilities
Trang 50A Key principles for accommodation planning
Understand existing
offer
Ensuring suitable accommodation development
Understand projected demand needs
Trang 51Sustainability issues to consider in planning
Trang 52Promoting supply of
a range of F&B
outlets
Promoting design parameters
Encouraging sector development through incentives and supporting services
Enforcing standards of hygiene, service and
quality
Determining suitable locations
B Key principles for F&B services planning
Trang 53Sustainability issues to consider in planning
Design impacts
Waste, power and water use
impacts
Others?
Picture source: Pixabay, www.pixabay.com
Trang 54C Key principles for shopping facilities planning
“corridors”
Promoting season activities to support retailers
off-Regulating to protect authentic locally- made goods
Establishing premises for locally- produced goods
Trang 55Sustainability issues to consider in planning of
Economic related dislocation
due to inflated retail land
prices and retail tax
Others?
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Trang 56D Principles for travel and tour services
Ensuring accessible training and certification for tour
guides
Ensuring tour operators are licenced and meet required standards
Fostering implementation of codes of conduct
Trang 57Sustainability issues to consider in planning of
travel and tour services
Standards in tour guiding
and tour operation
Standards in transportation provision
Others?
Picture source: Pixabay, www.pixabay.com
Trang 59A Key principles for natural tourism attractions
Implementing policies and practices for visitor satisfaction and conservation
Creating facilities for viewing and experiencing natural environment
Trang 60Sustainability issues to consider in planning
natural tourism attractions
Impacts of activities and infrastructure
on ecosystems
Limited understanding
of biodiversity and landscapes
Trang 61B Key principles for cultural tourism attractions
planning
Understanding
cultural resources
Retaining authenticity
Controlling visitor impacts
Provision of cultural information and interpretation
Trang 62Sustainability issues to consider in planning
cultural tourism attractions
Eroding of traditions and
anti-social behaviour
Commodification of culture
and loss of authenticity
Limited resources to understand
function of local culture
Cultural
conflict
Limited resources to protect
cultural heritage sites
Others?
Picture source: Pixabay, www.pixabay.com
Trang 63C Key principles for tourism activities and
events planning
Understanding
existing offer
Provision of Infrastructure and services
Provision of information / interpretation
Developing and promoting activities and events calendar
Trang 64Sustainability issues to consider in planning
tourism activities & events
Safety and
security for all
Noise, traffic, waste
Trang 65IMPLEMENTATION REQUIREMENTS
Creating sustainability in tourism plan
implementation
A Financing
C Human resource development
B Marketing and promotions
Trang 66A Key principles for financing of tourism plans
Aggressive pursuit
of foreign aid
opportunities
Supporting domestic investment
Offering a range of incentives
Fostering foreign private investment
Trang 67Sustainability issues to consider in financing of
Factoring social and
environmental impacts into
economic decisions
Others?
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Trang 68B Key principles for tourism marketing
planning
Planning is both
strategic and tactical
Current market situation is understood
Tourism promotion is designed for target markets
Trang 69Sustainability issues to consider in planning of
Trang 70C Key principles for tourism human resources
training
Understanding of existing situation
Strategy for forecast future skilled workforce requirements
Trang 71Sustainability issues to consider in planning of
tourism human resources
Availability of required tourism
Others?
Picture source: Pixabay, www.pixabay.com
Trang 72The need to ensure tourism planning is
participatory
skills and expertise
values of tourism
vision for tourism
Trang 73TOPIC 4 USING IMPACT APPRAISALS IN
TOURISM PLANNING FOR SUSTAINABILITY
RESPONSIBLE TOURISM POLICY & PLANNING FOR TOURISM AUTHORITIES
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