Mobilebanking Việt Nam - tài liệu tham khảo cho ai đang làm đồ án mô học,nghiên cứu khoa học,...
Trang 1© VHT 2011
Mobile Solutions Expertise
Âu Dương Đạt – VHT Chairman
Mobile Solutions Expertise
Mobile Marketing
Opportunities for Start-up and Agency
Trang 2© VHT 2011
Mobile Marketing is SMS Marketing ???
Trang 3© VHT 2011
Evolution of Mobile Marketing
Trang 4© VHT 2011
Happy Birthday Brand Name SMS:” Chuc mung sinh nhat anh/chi Ngoc Than chuc anh/chi that vui va hanh phuc ben gia dinh cua minh Friso luon dong hanh cung ban cham soc va bao ve be yeu.”
Promotion Brand Name SMS Campaign: “Mua FRISO de doi ngay khan choang ECH CON NANG DONG, ONG NHI XINH XAN cho be thoa suc vui choi tu 1/5-30/6 (chi ap dung san pham buoc 3 va 4) Lien he 18001545.”
Volume: 100,000 SMS/month
Target: Woman/housewife age 25-45
Push SMS – Brand Name SMS Marketing
Trang 5Volume: 50,000 SMS/month
Target: Student’s parents
Push SMS – Brand Name SMS Marketing
Trang 6© VHT 2011
Promotion Campaign: “San Giao dich BDS Savills tran trong gioi thieu chuong trinh: Ecopark don chao mua ha - Uu dai tang ngay khi mua can ho Rung co - So luong co han, danh cho khach hang dang ky som bat dau tu 20/05/2011 Gia chi tu 18,5tr
VND/m2 Chi tiet lien he 1900 555 565 / 01233 555 565/ 0439363940 (18, 20).”
“Savills tran trong gioi thieu CO HOI VANG SO HUU CAN HO RUNG CO - Ecopark: Dac biet trong 3 ngay 23,24,25/04/2011, Quy khach se duoc uu dai chiet khau 12%, gia moi chi con tu 18 - 23 trieu VND/m2 (Gia 1 can ho tu 1,3 ty VND) De dang ky so tham
gia, soan tin nhan voi cu phap RC <Ho va ten> va gui den 6185 Chi tiet xin lien he 1900
555 565 hoac 01233 555 565 hoac www.ecopark.com.vn”
Volume: 250,000 SMS/month
Target: Real Estate Customers
Push SMS – Brand Name SMS Marketing
Trang 7© VHT 2011
Vinaphone44%
Viettel14%
Mobifone41%
Vietnamobile
0%
Beeline0%
Sfone1%
EVN-Telecom
0%
Other2%
Telcos Percent
Push SMS – Brand Name SMS Marketing
Trang 8© VHT 2011
- Delivered: The messages come to the mobile & almost 100% Opened.
- Undelivered: the number is not existing.
- Expired: turn-off number.
DELIVER UNDELIVER EXPIRED
Push SMS – Brand Name SMS Marketing
Trang 9© VHT 2011
Marketing Campaign: ID Account is user’s phone number
MO: Text: VISO<space><Name,Addresss> send to 8051
MT: Ban da dang ky mot san pham Viso mien phi Chung toi se gui san pham den choban trong thoi gian som nhat Xin cam on!
SMS Rule: Each phone number can send only 1 SMS.
Pull SMS – SMS Gateway
Trang 10© VHT 2011
Marketing Campaign: ID Account is user’s phone number
MO: Text: HTC<space><IMEI CODE> send to 8051
MO: HTC cam on ban da tham gia chuong trinh "Luot cung HTC Wildfire, kham pha kyquan Chau Uc" Hay truy cap website http://htcwildfire.com.vn de biet them chi tiet
SMS Rule:
- Each phone number can send only 1 SMS with only one IMEI CODE.
- In the end of the campaign, winner will be chosen randomly
Pull SMS – SMS Gateway
Trang 11© VHT 2011
Marketing Campaign: ID Account is user’s phone number
MO: Text: HTSH<space><Product CODE> send to 8051
MO: Cam on ba con da tham gia chuong trinh.Tong so tin nhan hien tai la 1.Xo so lan 1 ngay 10/6,phat song ket qua tren dai TH Tien Giang 16h30 ngay 16/6.Cty Hop Tri
SMS Rule:
- Each phone number can send only 1 SMS with only one Products CODE.
- In the end of the campaign, winner will be chosen randomly
Pull SMS – SMS Gateway
Trang 12© VHT 2011
MO: Text: DRT1 send to 8051
.Objective: increase viewers volume
.Duration: 04/20011 – 06/2011
.Mechanics: Win 10,000,000 VND every week
.Result: Total 348,496 SMS have been sent
Trang 14© VHT 2011
.1 st Brand Name SMS: Notice customers to join NIVEA campaign (game 1) and get gifts from NIVEA
.SMS Gateway: Receive answers from customers, VHT System will send 2nd Brand
Name SMS to notice game 2nd
.Objective: Make target customers know what is NIVEA FOR MEN “Phan Tu Bac”
.Duration: 01/06/2011 – 07/06/2011
Pull SMS – SMS Gateway
Trang 15© VHT 2011
Pull SMS – SMS Gateway
Trang 16© VHT 2011
E Warranty: Send SMS to active E Warranty for your machines
MO: VTA <NguyenVanA><IMEI CODE><Phone numbers> send to 8051
.Objective: more convenient for customers
Pull SMS – SMS Gateway
Trang 17© VHT 2011
.Text to get Ecoupon: Send SMS to receive Ecoupon from Merchants
.MO: Ecp<Space><Code> send to 8051
.Objective: more convenient for customers
SMS rule: Each phone number can send only 1 SMS during Campaign.
Pull SMS – SMS Gateway
Trang 19Hi, I’m Socbay iMedia
The most favorited application on mobile
in Vietnam
In – App Mobile Marketing
Trang 20© VHT 2011
In – App Mobile Marketing
Trang 21© VHT 2011
In – App Mobile Marketing
Trang 22© VHT 2011
Mobile Ad Network – Mobile Web vs Mobile App
Trang 23© VHT 2011
Mobile Ad Network – Mobile Web vs Mobile App
Trang 24© VHT 2011
Integrated SMS Campaign
Trang 25© VHT 2011
Location provides an enhanced user experience
Location Based Marketing = In – App Mobile Marketing + Location
Trang 26© VHT 2011
Location Based Marketing = In – App Mobile Marketing + Location
Trang 27© VHT 2011
Location Based Marketing = In – App Mobile Marketing + Location
Trang 28© VHT 2011
Location Based Marketing = In – App Mobile Marketing + Location
Trang 29© VHT 2011
Location Based Marketing = In – App Mobile Marketing + Location
Trang 30© VHT 2011
Location Based Marketing = In – App Mobile Marketing + Location
Trang 31© VHT 2011
Location Based Marketing = In – App Mobile Marketing + Location
Trang 32© VHT 2011
Company Info : Text VHT to 8051