dap an cb 2 doc UNIT 1 PREVIEW Sony develops and manufactures electronic goods Citibank offers banking services Nike designs and manufactures clothing AOL provides internet services Wal Mart sells foo[.]
Trang 1UNIT 1:
PREVIEW
Sony develops and manufactures
electronic goods
Citibank offers banking services
Nike designs and manufactures clothing
AOL provides internet services
Wal-Mart sells food and drinks
Toyota designs and manufactures cars
READING 1
● Media, financial services
● Industrial machinery, plastics
● 300.000
● Diversified
READING 2 (1)
Company activities: creates
soundtracks, designs and translates Japanese
video games for the UK market, presents
producers with great game ideas and help them
to sell their ideas to Sony and Nintendo in
Tokyo; provides advice on everything from the
music soundtrack and graphics to the game
programming and characters
Lynn’s activities: runs the UK office,
gives advices on that will work on both
countries; gives clients in the information about
Japanese culture; helps Japanese partners
present their ideas in the West
Trang 2● Are giving/ ‘m giving
They leave cookies in their computer
They can monitor mobile phones calls,
collect data from electronic ticket systems
and electronic access to buildings; use
video cameras and tracking chip, cameras
that see through clothing, satellites that
can recognize small objects, tracking chips
security against terrorists and criminals,
higher productivity at work, a wider
selection of products, more convenience
They hate the idea but don’t know how
Large / a lot : huge, millions, a mountain
of, substantial, wide, enormousSmall / not many: a bit of, a few, tiny, afraction
Trang 3Bad manners: arriving late for meeting;
ignoring emails; using bad language;
ignoring colleagues; answering mobile
phones call during meetings; not
introducing peoples at meetings
The company is trying to stop: arriving
late for meetings; answering mobile phone
calls during meetings, using bad language
Improving the working environmental
relationships with others
Trang 41, Do you want some sugar?
Can you phone me tomorrow?
Not just now, thanks
Yes, no problem
2, Not just now, thanks; I don’t take
sugar, thanks;
Thanks, but I don’t really need one; It’s
a bit difficult I’m very busy; I’m sorry I
don’t know this very well
● It’s a bit difficult….( I go to bed at 10;
I’m out this evening)
● Thanks, but … ( I don’t drink beer; I
don’t drink alcohol); or: Not just now,
thanks
● It’s a bit difficult … ( I’m very busy
today; I haven’t got much time )
● Thanks, but… (I haven’t got time now;I’m in a hurry)
● Sorry, but I don’t know much about it
● Thanks, but I don’t really need one ( Ican take the train; I have a taxi)
Review 1 Language check
2.b3.b4.b5.c6.a7.a8.b
1.d2.c3.c4.b5.f
Trang 51 can i introducemeet you2.would you like towould be very like
3 for all your helpyou're welcome4.it's ok
5 can I introduce
UNIT 4PREVIEW 1
● Luxury: expensive; high quality
● Inexpensive and cheap can both simplymean not expensive, but cheap can beused with a negative connotation, toimply inferior quality
● Value for money: inexpensive, not lowquality
PREVIEW 2
Trang 6Luxury goods: Gucci, Louis Vinson,
● No the commercial point is that haute
couture is the fashion house's loss
leader
● To generate publicity (more effective
than advertising)
● It is home to the most famous brands;
it has the biggest number of talented
designers
● It is good for the economy; production,
jobs, exports, (8% of the country’s
Trang 7It’s is successful because the CEO saw
an opportunity to market a successful US
product in the UK, and because he is
passionate about succeeding
● They were good for the health
● They weren’t available in the UK
● He sold this flat, car and investments
● The business grew quickly and theydidn’t have the stock to meet demand
● Just under 50%
● Big supermarket
● His distributor went bankrupt
● No- “ … you’ve got to have fun… Youmust feel really passionate about whatyou’re doing
Trang 8● Infinitive of the verb + -ed
● Did + infinitive of verb
● Didn’t + infinitive of the verb
LANGUAGE CHECK 2
Finished
LANGUAGE CHECK 3
Had; was; sold; found; flew; grew;
began; went; lost
● One platform will be on the sea, near
the equator; the other in space at the
same height as most satellites
● A very strong cable
● They can travel inside a capsule that
moves up and down the cable
READING 21.Cost of launching and insurance;impossible to repair a satellite ifsomething goes wrong with it2.Private
3.Raising money for the construction;finding a material strong enough for thecable
4 Set up joint ventures with othertechnology businesses
5.They will charge to deliver kilos ofstuff into space; the elevator can carry alot of material and Laine expects that therewill be a big demand for the service
1.The year when Lift Port expects tocomplete the space elevator
2.The cost of launching a satellite intospace
3.the start-up cost for the construction ofthe elevator
4.the cost of delivery one kilo ofmaterial into space using rocket launch
5 the amount of material that theelevator could carry in one dayVOCABULARY 1
*)1.c2.e3.a4.f5.b6.d
Trang 9● Launch a new product
● Set up a joint venture
● You will carry your medical details on
a chip under your skin
● There may not/ might not be enoughoil to meet world demand
1 smaller
2 more stylish
3 more attractive
4 more comfortable5.biggest
6 better7.lowest
Trang 101 c
2 a3.a
4 c5.a
6 c
7 a8.a
9 c10.b11.a12.c13.bcareer skills1.d
Trang 112 then
3 so what did he do
4 and now
5 after
6 for next two years
1 i'm sure i'll
2.i think that
Infrastructure: airport; road links, port
Attractions: theme park, beaches,
4 1,5 millions; 20 percent are fromDubai
5 Multi-nationals, IT and computingcompanies, media and TV, banks andfinancial companies
READING 3C: Media CityU: Dubai land, Burj DubaiP: Knowledge VillageVOCABULARY 2 (1)
● Multi- national company
● Set
● Set up
● Run out
Trang 12Low inflation/ unemployment
Stable currency ( strong is also possible)
Good prospects for growth/
infrastructure/ access to regional markets (
easy accessory is also possible)
Low cost of renting office space/ labor
costs/taxation
Positive attitudes to foreign business (
good is also possible)
LANGUAGE CHECK
1 will/ won’t
2 (be) going to + inf
3 the present continuous
3 I am attending / I’m going to attend
4 are you coming back
5 I’m staying/ I’m going to stay
6 I willUNIT 8:
VOCABULARY 1
1 c 2 a 3 bREADING 1
1 name: the firm’s single bigger successfactor
2 image: youthful fun
3 contribution: speeds up hiring andincreases the accuracy of job searching
4 headhunting firms: have lost business
to Monster.comREADING 2
1, yes
2, get free job-search service, can getadvice on career management, can contacteach other to ask questions
3, Get quick responses, search largenumbers of resumes with accuracy
4, newspaper; headhunting firms
5, you should know exactly what youwant, check that your resumes is clearabout what you want
Trang 13VOCABULARY 2
Employer: post a job ad, hire, scan
resumes, fill jobs, recruit staff
Job-seeker : search job ads, supply
resumes, use a career management service,
2.a3.b4.e5.cPRACTICE 1
Trang 14● Teams of students who have a Red
Bull car and fridge- they sell drinks on
campus at sporting events and at times
when students need an energy boost
● You need to have an approach that
doesn’t look like a sales pitch
● By having insiders on the campus, a
database of students who act as field
1, 2 have to/ must
3 should
4 need to
5, mustn’t
6, shouldn’t7,8 don’t have to/ don’t need toPRACTICE 1
Trang 15● Mustn’t
● Have to (must)
● Don’t need to / don’t have to
● Need to ( have to/ must)
● You must know as much as possible
about the products
● You shouldn’t be afraid to start a
conversation with the customer
● You shouldn’t start with a sales pitch
straightaway
● You should ask a few question to find
out your customer’s needs
● You should/must make the customer
feel comfortable and important
● You should suggest different products
that the customer could be interested in
● You must stress the benefits of the
products , not the features
● You mustn’t spend too long with one
customer when others are waiting
1 you are going to start2.is coming
3 i'm going to explain
4 have
Trang 161 b 2 d 3a 4 cREADING 2
● T
● T
Trang 17Increase: put up, raise, rise, rocket
Decrees: cut, drop, fall, lower, reduce,
push down
VOCABULARY 3
Cut, drop ( both with and without
object), lower, put up, raise, reduce, push
down, increase (both with and without
object), decrease (both with and without
in recent yearsPRACTICE 1
1, we saw ( we have seen)
2, has fallen (fell)
Trang 182 Layered Voice Analyzer (LVA) and
Voice Risk Analyst ( VRA)
3 more than £3 million
1 to be
2 active
3 passive
4 byPRACTICE 1
● The company was set up by HowardBaines in 1978
● To begin with, it was divided into threedepartments
● Since then, it has been restructuredinto five departments
● Each department is headed bymanager
● Four thousand people are nowemployed by the company
● A new head office is being built for
Trang 201 i didn't make the mistake this isn't my
responsibility
2 stay calm; deal with the complaint
even if it isn’t your fault; follow a fixed
routine to solve the problem
1 the supplier sent too many
components and charged the wrong
amount on the invoice so magda's
company has paid too much
2 op1:send a credit note
op2: request the account department
refund the money paid
3 she choose op2 : refund the money
she may not order again for two to three
months
4 arrange the refund; ask the distributor
to collect the extra units
1 the results of this survey are described
in our latest repot
2 the new model is call "Robomat"
3 a new office block is being built in thecity center
4 the building will be complete nextyear
5 a new drink has been developed by thecompany
6 salaries was raised by 4 per cent lastyear
7 only one person was offered a job bythe company
8 the t408 is manufactured in Germany
Conditional 1
Trang 226 that's