The interrelationships between the marketing function and other business areas in mcdonald’s

Untitled Table of Contents I Introduction 4 II The roles of some positions in marketing function 4 III Functions and responsibilities of the two most significant roles 5 IV Marketing Department Functi[.]

Table of Contents

I Introduction 4

II The roles of some positions in marketing function 4

III Functions and responsibilities of the two most significant roles 5

IV Marketing Department Functions 6

V The interrelationships between the marketing function and other business areas 7

VI The interrelationships between the marketing function and other business areas in McDonald’s 8

VII The business objectives of McDonald’s and KFC 9

VIII 7Ps strategy in marketing of McDonald’s and KFC 10

IX The most important 2Ps analysis in the marketing mix 13

X Conclusion 16

XI REFRENCE LIST 16

I Introduction

We will discover about the Marketing department's tasks and responsibilities concerning the internal and external environments of one of the world's most powerful fast food empires, McDonald's The company was founded in 1940 by brothers Richard and Maurice ("Mick & Mack") McDonald Ray Kroc acquired the McDonald brothers' foundation for today's famous business, which grew into one of the world's most successful fast-food companies

McDonald's is not only well-known in the United States, but it has also achieved influence spread in the foreign market McDonald's fast-food restaurants may now be found in over 100 countries! McDonald's will be located anywhere you go, offer several hamburgers at different prices The company has over 69 million followers worldwide, with 14,000 shops in the United States, and 37,000 locations

In 2013, businessman Nguyen Bao Hoang, son-in-law of former Prime Minister Nguyen Tan Dung, was granted permission to open the first official McDonald's restaurant in Ho Chi Minh City, measuring around 3,000m2 and serving 350 people And by 2021, this fast-food chain have more than 20 locations in Vietnam

(McDonald, 2021)

(Top 10 VietNam, 2021)

II The roles of some positions in marketing function

The roles of marketing executive

A marketing executive is a key responsibility in any business They are mostly in charge of developing and implementing marketing strategies to promote the company's products or services This revision a variety of roles, such as planning, participating in public relations, planning events, producing goods, doing research, and advertising In addition, the marketing executive must develop goals and tasks for each marketing strategy and explain these goals to team members and industry partners At the same time, they must collaborate with other departments to develop a clear marketing strategy that is in line with the client's or

organization's goals

The roles of communication officer

Marketing officers work in a wide range of industries They might be engaged by colleges, charities, artistic groups, private schools, and public sector organizations in addition to

private-sector corporations A marketer's core tasks may include: doing market research, understanding the company's audience and requirements, working directly with management

to design particular strategies, and writing PR content such as press releases, newsletters, or speeches In addition, they will be in charge of corporate communications Marketing

officers are also responsible for formulating and keeping good ties with the media to promote the company's image, plan promotional events, and participate in press conferences They must also monitor and respond to consumer and media comments, and ensure that digital marketing operations are consistent with the company's identity and brand messaging

The roles of digital marketer

Digital marketing is the promotion of products and services using various digital channels such as the internet and smartphones A digital marketer will be involved in the creation of a business's multichannel communication strategy and may work across many areas or

specialize in several, depending on the size and needs of the organization Digital marketers are classified into four types: social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and affiliate marketing A digital marketer's responsibilities include writing and sending email marketing campaigns, researching new online media opportunities that can benefit the business, designing website banners and web visual support, communicating with clients, managing a network of affiliates and affiliate partners,

performing keyword research, and compiling web statistics reports Furthermore, they must

be proficient at working with members in different regions to ensure the success of their campaigns

III Functions and responsibilities of the two most significant roles

The two most significant jobs in McDonald's marketing department, in my opinion, are marketing executive and digital marketer

The Marketing Executive's Role

In Internal Environment

The marketing executive's duty in the business's internal environment is to synthesize and make choices based on the BOD's short and long-term goals As the primary supervisor of marketing campaigns, the marketing director must also interact directly with other

departments inside the company (accounting, human resources, R&D, etc.) about the

objectives and strategies of such campaigns to develop a thorough, logical, and successful strategy

In External Environment

For the external environment, the marketing executive will also need to deal with suppliers and marketing intermediaries (resellers, warehouses, transshipment warehouses, ) At the same time, having information about competitors, as well as recognizing trends and customer purchasing demands is key for them in making marketing strategy decisions

The Digital Marketer's Role

In Internal Environment

Digital marketers are also very significant in the internal environment This role contributes

to the development of advertising campaigns to assist the organization to accomplish its objectives They must comprehend the company's and other departments' situations to develop appropriate and successful initiatives For example, when it conducting a digital marketing campaign, digital marketers might base their decisions on the results of research conducted by the R&D department According to research, 80% of consumers currently make purchases via mobile devices, so McDonald's has used a variety of social networking sites to sell and engage with customers

In External Environment

For the external environment, digital marketers assist to plan the business so that it may easily outperform rivals and come up with these ideas that are by current trends to please customers As a result, the organization can maintain existing consumers while also attracting new ones

IV Marketing Department Functions

The Marketing Department is critical to the success of an organization's business and

purpose It serves as your company's public image, coordinating and generating all materials that reflect the company The Marketing Department's mission is to reach out to potential consumers, customers, and investors to establish an overall picture that positively portrays your firm Basic marketing responsibilities may include: creating and managing your brand, designing and implementing promotional programs, being in charge of corporate

communications, doing market and consumer research, and so on

In Internal Environment

The work of assessing the market and consumers are also crucially important in the internal environment Following market and consumer research, the marketing department is

responsible for cooperating with other departments to examine the firm's position, such as

budget, staff, or corporate policies Create the best marketing plan for your organization based on your findings Not only that, but the marketing department is also responsible for internal communication inside the organization Typically, this department is in charge of staff communication by internal newsletters

In External Environment

Market, competitor, and customer research will assist you in identifying your market, goals, and opportunities, as well as provide you with a clear overview of your products and services Controlling and managing company communications is also crucial When your company is mentioned in the media, a marketing employee typically serves as the company's

representative This helps in the growth of your company's image and brand It also provides the government, media, and customers with an understanding of your business

V The interrelationships between the marketing function and other business

areas.

The relationship between Marketing department and R&D department

R&D is an abbreviation for Research and Development This section is regarded as an essential link in the success of many significant corporations around the world Making investments, purchasing and selling, analyzing, learning and gathering information, testing, and producing new goods for the organization are all examples of R&D operations

Meanwhile, the marketing department will make use of the R&D department's data, as well

as an analysis of the company's existing situation After that, create a marketing strategy for each service and product

The relationship between the Marketing department and the Finance department

The finance department of a company is in charge of supervising the financial position Finance is critical to every company decision, from planning and budgeting to risk and cost management The marketing department is in charge of the company's sales management and development To develop a specific advertising strategy, the finance department must

collaborate closely with the marketing department to track market trends In a nutshell, the business's finance and marketing departments collaborate to reduce expenses and increase revenues

The relationship between the Marketing departments and Human Resources

departments

The human resources department is responsible for hiring, training, and developing human resources, assisting the organization in meeting its objectives, and ensuring the company's business activities run smoothly and efficiently The human resources department of the organization provides excellent support for the marketing department's work Through staff selection and training, this force will be able to satisfy the demands of customers As a result, these two departments must collaborate closely to satisfy the company's customers and partners

VI The interrelationships between the marketing function and other business

areas in McDonald’s

The relationship between Marketing department and R&D department

McDonald's has seen success as a result of the perfect collaboration of its R&D and

marketing departments To build excitement, the R&D department's researchers had to investigate the patterns of teenage clients, along with the culinary menu McDonald's has teamed up with world-famous K-pop boy band BTS to promote the "BTS meal" campaign, which is the most effective marketing plan for 2021 This combination has attracted a lot of attention worldwide, especially BTS fans McDonald's also announced that, compared to the same period last year, the worldwide fast-food chain's income has increased by a staggering 41% to approximately $5.9 billion thanks to a partnership with boy band K -This pop From them, it is clear that McDonald's smart and fair marketing campaigns have brought great success to the corporation's company

(An, 2021)

(Pafitis, 2020)

The relationship between the Marketing department and the Finance department

McDonald's is currently one of the world's largest fast-food enterprises They must also actively promote their services and goods As a result, marketing and advertising are

significant expenses The finance department will collaborate with the marketing department

to develop a marketing strategy before preparing the budget report The finance department will also provide direct advice to the BOD on advertising expenses A well-executed

marketing plan is likely to yield positive results in terms of revenue However, the finance department will decide whether or not it is truly successful in terms of cost McDonald's has had several successful advertising initiatives throughout the years, such as Hands Full, Search

It, Bevin Burger's Facebook live, The Big Mac's 50th birthday, and so much more As a

result, we can see extremely good teamwork between McDonald's financial and marketing departments

(Econsultancy, 2019)

The relationship between the Marketing departments and Human Resources

departments

Marketing must help businesses accomplish their objectives by providing the demands of their customers The HR department's mission is to achieve the business's goals through the utilization of human resources A good HR strategy will also help the marketing department's other specific strategic goals McDonald's successful product localization methods, such as the 2019 introduction of "Burger Pho" to the menu "Love Vietnamese." The unique mix of the essence of different cultures from across the world not only surprises local customers but also piques the interest of the global culinary community One significant achievement is that

on April 26, 2021, McDonald's was awarded to earn the Golden Dragon Award 2021 for its efforts in overcoming the Covid-19 epidemic and building a sustainable company

McDonald's receives this honor as a result of the HR department's achievement in the areas of training and human resource development Each employee at McDonald's Vietnam has a defined growth path that takes them through a variety of jobs, allowing them to better

understand the organization and find their strengths McDonald's was been named one of the top 50 brands in the world by students

(McDonald's News, 2021)

VII The business objectives of McDonald’s and KFC

McDonald's business objectives

McDonald's main objective is to provide tasty cuisine at a good price in a welcoming,

enjoyable environment Furthermore, McDonald's aspires to be a socially responsible

business that generates excellent profits for its shareholders

(McDonald's Annual Report, 2021)

KFC's business objectives

"Always Original," according to KFC KFC continues to invest in innovation by refunding, repackaging, and reconnecting our key menu items throughout the world KFC's main objective is to provide consumers with a leading brand of cuisine that is energetic and

enjoyable for people of all ages The KFC brand's criterion and strategy are "Youth in the soul, energetic in life."

(YUM! Brand Annual Report, 2020)

VIII 7Ps strategy in marketing of McDonald’s and KFC

IX The most important 2Ps analysis in the marketing mix

Products and Price are, in my opinion, the two most essential components in McDonald's and KFC's 7Ps marketing mix

1 McDonald’s Products

A

dvantages