4 analysis of swot model duringafter covid period at nimex joint stock company

Academy of Finance Graduation Thesis MINISTRY OF FINANCE ACADEMY OF FINANCE Student Tran Thi Hong Diem Group CQ56/51 03 GRADUATION THESIS TOPIC Analysis of SWOT model during/after Covid period at Nime[.]

Student: Tran Thi Hong Diem Group: CQ56/51.03

GRADUATION THESIS

TOPIC:

Analysis of SWOT model during/after Covid period at Nimex

Joint Stock Company

Major : English for Finance and Accounting Student code : 1872202010065

Supervisor : MA Phan Thi Xuan

Hanoi – 2022

Student: Tran Thi Hong Diem

Group: CQ56/51.03

GRADUATION THESIS

TOPIC:

Analysis of SWOT model during/after Covid period at

Nimex Joint Stock Company

Major : English for Finance and Accounting Student code : 1872202010065

Supervisor : MA Phan Thi Xuan

Hanoi – 2022

DECLARATION  The author hereby said that this thesis “Analysis of SWOT model

during/after Covid period at Nimex Joint Stock Company’’ is her own and has

been generated as the result of her original research

Hanoi, May, 2022

Graduation thesis author

The thesis studied the factors affecting the business dynamics of Nimex JointStock Company in the period of 2019-2021 In order to understand the strengths,weaknesses, opportunities and challenges for Nimex Joint Stock Company andmore importantly, to propose a business strategy for the company From the resultsreceived, the thesis has proposed business strategies and solutions for the company

in the coming years

First and foremost, I would like to express my heartfelt gratitude to mythesis's advisor, MA Phan Thi Xuan, for her kind consultation, invaluable advice,constant encouragement, and practice in providing helpful comments She gave me

a lot of recommendations and invaluable feedback to my study Without her, thisstudy would not have been achieved Next, I truly appreciate the internshipopportunity that Nimex Jonit Stock Company gave me My heartfelt thanks to allthe directors, the bankers, who have guided me not only in knowledge but also inworking experience, for their dedicated, patient and understanding helped me tocomplete this research well

Special thanks are given to every teacher and my friend from the Faculty ofForeign Languages of the Academy of Finance for supporting and giving me advice

on my thesis In addition, they have given me various and useful knowledge andskills in my four years studying at the Academy of Finance

Finally, I would like to take this opportunity to thank all my family memberswho have always been by my side helping and encouraging me to complete thisstudy I am extremely grateful for all the significant support and encouragementduring my study. 

2.5 Cost list for joint promotion activities of Nimex joint stock

TABLE OF CONTENTS

DECLARATION i

ABSTRACT ii

ACKNOWLEDGEMENTS iii

LIST OF FIGURES iv

TABLE OF CONTENTS v

INTRODUCTION 1

1.Rationale Of The Study 1

2 Aims Of The Study 2

3 Scope Of The Study 2

4 Methodology Of The Study 2

5 Organization Of The Study 2

CHAPTER 1: LITERATURE REVIEW 4

1.1 Overview of SWOT model 4

1.1.1 Introduction to SWOT analysis model 4

1.1.2 Content of SWOT model analysis method 6

1.1.3 Pros and cons of SWOT analysis model 11

1.2 Factors influencing SWOT model analysis 11

1.2.1 External environmental factors: 11

1.2.1.1 Domestic and world economic environment: 11

1.2.1.2 Political and legal environment 12

1.2.1.3 Natural environment 13

1.2.1.4 Socio-cultural environment 14

1.2.1.5 Competitive environment of enterprises 14

1.2.2 Elements of the inner environment 16

1.2.2.1 The impact of marketing 16

1.2.2.2 Impact of human resources 16

1.2.2.3 Organizational structure of the enterprise 17

1.2.2.4 The financial situation of the business 17

CHAPTER II: THE STUDY 18

2.1 General introduction to Nimex Joint Stock Company 18

2.1.1 Formation and History 18

2.1.2 Organizational structure and management apparatus 20

2.2 Analyzing Nimex Joint Stock Company by using SWOT analysis 23

2.2.1 Analyzing internal factors 23

2.2.2.1 Financial state 23

2.2.1.2 Marketing strategies 36

2.2.1.3 Human resources 46

2.2.1.4 Nimex's organizational structure 51

2.2.2 Analyzing external factors 52

2.2.2.2 Political and legal environment 54

2.2.2.3 Natural environment 55

2.2.2.4 Social environment 56

2.3 Summary of SWOT analysis results of Nimex Joint Stock Company 59

CHAPTER III: RECOMMENDATIONS 61

3.1 Future orientation of Nimex Joint Stock Company 61

3.2 Solutions to improve the effectiveness of the Company’s Swot model 63

3.2.1 French prices improve the company's business situation 63

3.2.2 Product Policy Solutions 64

3.2.3 Price Policy Solutions 66

3.2.4 Mixed Promotion Policy Solution 66

3.2.5 Improving the quality of human resources 68

3.2.6 Solutions on management organization of enterprises 70

3.2.7 Some other recommendations 71

3.2.7.1 For the State and local authorities 71

3.2.7.2 For the company 72

3.3 Build the SWOT matrix 73

3.3.1 Strengths - Weaknesses - Opportunities - Risks 73

3.3.2 SWOT Matrix 75

3.3 Apply swot analysis model to select Nimex's business strategy for the period of 2022-2025 77

3.3.1 Identify the most suitable strategic group 77

3.3.2 Strategic options 78

3.3.2.1 Content of the options 78

3.3.2.2 Select strategic options by method for points 80

CONCLUSION 82

REFERENCES 83

1 Rationale Of The Study

SWOT – a useful tool for understanding and decision making in anysituation for any business organization With this toolkit, it will help businessescapture and recognize strengths and weaknesses, as well as find opportunities andchallenges to have a business strategy to help businesses develop in a sustainableand good way more beautiful

In the current market mechanism under the management of the State of Vietnam, allenterprises must be completely autonomous in doing business, making their owndecisions and taking responsibility for their business activities On the other hand,each enterprise is an open economic module in the national economy and graduallyintegrates with the regional and world economy, which requires businesses not only

to pay attention to the current situation and trends, changes in the domestic businessenvironment, but also must take into account both the positive and negative impacts

of the regional and international business environment The business environment isgetting wider and wider, the competitive and volatile nature of the environment isgetting stronger and stronger, the future direction is increasingly important for thedevelopment of the business Business strategy is a tool to orient and control anenterprise's activities according to objectives suitable to environmentalcircumstances and therefore, it plays a decisive role in the success or failure of thebusiness

Nimex Joint Stock Company, over the course of more than ten years ofestablishment and development, has gradually asserted its position and is currentlythe leading producer of stone powder and agro forestry products in terms of marketshare provincial school However, Vietnam's accession to the WTO, which meansthat Vietnam must open its market to 100% foreign-owned enterprises to operatefreely and equally in the Vietnamese market, has led to the fiercer competition inthe near future In addition, the global financial crisis and the stagnation of thedomestic economy are also directly affecting the existence and development of all

branches of the national economy, including the economic sector import and exportsector

Faced with that situation, Nimex Joint Stock Company needs to devise a businessstrategy to capture business opportunities, limit difficulties and challenges tocontinue developing? This is an issue of vital importance for the company in thenear future

During the internship at Nimex Joint Stock Company, on the basis of theknowledge that was equipped at school, combined with the understanding of theactual business situation of the Company, I would like to choose the topic:

“Analysis of SWOT model during/after Covid period at Nimex Joint Stock Company” for the graduation thesis

2 Aims Of The Study

The study was carried out to answer the following questions:

1 What is the current situation of analysis of SWOT model at Nimex JointStock Company?

2 What are the solutions to improve the effectiveness of analysis of SWOTmodel of Nimex Joint Stock Company?

3 Scope Of The Study

Due to the limitations of time and scale, the study online focus on SWOTmodel at Nimex Joint Stock Company from 2020 to 2021

4 Methodology Of The Study

The thesis focuses on using the following research methods:

- Statistical method

- Comparative method

- Analytic – synthetic method

5 Organization Of The Study

Apart from the introduction, Conclusion, and References, the study includes thefollowing chapters:

Chapter 1: Literature review

This chapter introduce theory related to SWOT model

Chapter 2: The study

This chapter shows the situation of SWOT model activities at Nimex Joint StockCompany

Chapter 3: Recommendations

This chapter suggests some solutions to improve the effectiveness of the Company’sSWOT modelgr

CHAPTER 1: LITERATURE REVIEW 1.1 Introduction to SWOT analysis model

The SWOT analysis model is a very useful tool for capturing and makingdecisions in any situation for any business organization SWOT stands forStrengths, Weaknesses, Opportunities, and Threats SWOT provides a tool forstrategic analysis, reviewing and evaluating the location, orientation of a business or

a business plan SWOT is suitable for teamwork and analysis, used in businessplanning, strategy formulation, competitor evaluation, marketing, product andservice development, etc In SWOT analysis models, strengths and weaknesses areintrinsic factors of the company and opportunities and threats are external factors.SWOT allows the analysis of various factors that have a relative effect on thecompetitiveness of the company

SWOT analysis is the subjective evaluation of data arranged in SWOTformat in an easy-to-understand logical order, easy to present, easy to discuss andmake decisions, which can be used in any decision-making process SWOT patternsallow for thought stimulation rather than based on habitual or instinctive responses

The SWOT model was born in the 1960s and 1970s at Stanford researchinstitute The original purpose of the study was to understand the causes of thefailure of companies' long-term planning It was funded by the 500 largest U.S.companies of the time Managers of this period argued that making a businessstrategy of the business in the form of a long-term plan was an expensive but lesseffective investment In fact, the crux of the matter is how to get the managementteam to agree and come up with a capture able action plan To solve this problem,the Stanford Research Institute team, including Marion Dosher, Dr Otis Benepe,Albert Humphrey, Robert Stewart, Birger Lie, sought to build a model, a systemthat could help the management team evaluate and do its job well

The team takes the first step by gathering information and evaluating what isgood, what is bad in current and future operations The good in the presentmanifests itself in satisfactory, which in the future manifests itself in opportunity;The bad side of the present manifests itself in the fault, which in the future

manifests itself in danger This model of analysis was originally called SOFT Afterthe model was introduced to Urick and Orr in 1964 in Zurich, Switzerland, theychanged F to W (Weak) and SWOT was born from there The first version wastested and presented in 1966 based on work at Eie Technology Corp In 1973,SWOT was used at J W French Ltd and has been growing ever since In early 2004,SWOT was perfected and demonstrated its superiority in setting and unifying thebusiness objectives and strategies of organizations and businesses without relying

on consulting or other costly resources

Figure 1.1: SWOT

From the above drawing we can understand that SWOT analysis is ananalysis of four factors: Strengths, Weaknesses, Opportunities, and Threats.Strengths and Weaknesses are internal factors in the business Opportunities andThreats are external factors that affect the business Weaknesses and Threats arenegative factors for the business, while Strengths and Opportunities are positivefactors In order for enterprises to operate production and business effectively,enterprises must build for themselves strengths; overcome weaknesses; search,explore opportunities and minimize threats

1.2 Content of SWOT model analysis method

In order to apply SWOT analysis model to the development of businessstrategy in the enterprise, it is necessary to first conduct information collection,analyze the factors of the internal and external environment affecting the businessaccording to strengths criteria, Weaknesses, Opportunities, Threats

Strengths: What are the advantages of your business? What business is the

best business? Which business resources are the strongest? The above issues must

be considered and evaluated in a practical and objective way

Weaknesses: What are the biggest weaknesses for the business? What

weaknesses can be improved? What should businesses avoid doing? Why can yourcompetitors do better? It is necessary to pay attention to collecting informationabout the market and of competitors, conducting comparisons and comparisons todetect our own weaknesses that we may not see without comparison

Opportunities: Where is your business's best opportunity? What trends in

the market need to be taken care of? What is the growth potential of the market?The most effective way to identify opportunities is to review the strengths of thebusiness itself and ask yourself whether that advantage will bring or open up anynew opportunities for the business or vice versa, review the weaknesses of thebusiness and question whether there are any opportunities that arise if they areeliminated

Threats: What obstacles are businesses facing and will face? What might

your competitors have in mind? How can the fluctuations of the economy affectbusinesses? Is there a problem with solvency as well as for the cash flow of thebusiness? After analyzing the relatively independent factors in the SWOT model,these elements are sorted and synthesized into a table called the SWOT matrix TheSWOT matrix consists of 9 cells: 4 cells that list the factors of strengths -weaknesses - opportunities - risks; 4 cells list the strategic options formed and 1 cell

is always left empty (top cell, left):

(Always empty)

Opportunities (Opportunity)

Table 1.1: SWOT Matrix

The SWOT matrix is an important and effective combination tool that canhelp managers develop four types of strategies: Strengths-Opportunity strategies(SO); strategic weaknesses - opportunities (WO); Weakness-risk strategy (WT) andstrength-risk strategy (ST) Combining the above elements together is the mostdifficult task in applying the SWOT model It requires good judgment andrecognition of the problem Looking at the table above, we will have 4 specificstrategies above that are understood as follows:

SO strategy: Businesses use their inner strengths to exploit and takeadvantage of external opportunities This is the most ideal position that a businesshas always wanted to have and all managers want their business to be in a positionwhere internal strengths can be leveraged to embrace external trends andopportunities

WO Strategy: Businesses improve, overcome internal weaknesses by takingadvantage of opportunities from the outside Sometimes there are goodopportunities from outside that existing but the business has weaknesses thatprevent it from taking advantage of these opportunities

ST strategy: Businesses promote their own inner strengths to avoid orminimize negative influences from external threats

WT strategy: These are corporate defense strategies aimed at minimizinginternal weaknesses and avoiding threats from the external environment A business

in this situation often has bad business results, has to overcome many weaknesses,

and has to deal with external threats In this case the business must struggle tosurvive, link or merge to avoid the risk of bankruptcy.

After creating the SWOT matrix and considering the coordination, one mustlook at it in an overview combined with experience and judgment to determine themost suitable strategic options Once the strategic options have been identified,these options will be considered to come up with the most optimal strategy for thebusiness by the method of giving points

Some criteria used for evaluating and selecting strategies:

 Is the strategy appropriate for environmental circumstances?

 Is it in line with the integration trend of Vietnam’s economy?

 Is it in line with the government's policies and policies?

 Is it in line with the overall development trend of the industry?

 Does the strategy help businesses gain advantages over competitors?

 Does it help the business to develop its strengths? Does it helpbusinesses avoid direct confrontation, avoid the strengths ofcompetitors?

 Is the organizational structure, internal policy, management style andbusiness philosophy of the business in line with this strategy?

 Does the organizational structure make sense? What majoradjustments do we need?

 Is the management style, business philosophy suitable?

 Does internal policy facilitate or hinder the implementation of thestrategy?

 Does the company's human resources meet the requirements ofimplementing the strategy?

 Can the current number of employees be met?

 Missing and weak in which department?

 What is the quality of human resources?

 Is the cost of retraining high or low?

 What is the level of financial risk when providing capital toimplement the strategy? The ability to raise investment capital?

 The possibility of payback?

 The time limit for returning investment capital?

 Are the potential benefits worth the risks?

 Is the strategy right for the future? Is the timing of the strategyappropriate, does it work?

 Are the analyses, judgments, assumptions mentioned consistent withreality?

 Make a table to evaluate strategic options according to the principle:

 The total weight of all factors is 1; Give the level of response of eachstrategy according to each factor determined according to thefollowing principle:

o Eliminate all options with a total score of less than 5.00

o Choose the strategic option with the highest total score

TT Criteria Importance level Categor Option 1 Option 2 Option n

y Point Categor y Point Categor y Point

1 Suitablecircumstances. for environmental

2 Give the company an advantage over itscompetitors.

3

In line with the organizational structure,

internal policies, management style and

current business philosophy of the

business

4 The ability of human resources torespond

5 The level of financial security

6 The potential benefits are worth the risk

7 Suitable for the future of development

8 The right time to do it

9 Authenticity of analysis and judgment

Source: Business Strategy and Business Development Syllabus (Tr77)

Table 1.2: Sample of business strategy assessment of enterprises

1.3 Importance of SWOT

The analysis of the SWOT Matrix is one of the 05 steps to form a business strategy, which has implications for the business in the formation of the domestic business strategy and in the formation of an international business strategy to meet the development needs of the business.

SWOT analysis is an indispensable stage in the process of planning the business strategy of the business especially in the case when the business wants to develop, step by step create a reputation and brand for themselves in

a solid and sustainable way.

SWOT analysis is meant to help subjectively evaluate the data arranged

in SWOT format in an easy-to-understand, easy-to-present, discuss logical order that can be used in all decision-making processes, it will also provide useful information for connecting the resources and capabilities of the business with a competitive environment the business operates.

The SWOT matrix used will help to bring the most insight into the organization, the business as well as the specifics of each project, it also helps the planner or business owner get a more comprehensive and comprehensive view of strategic planning decision making and planning settings.

Therefore, this model is applied in many stages such as developing a market development strategy, planning for the company, evaluating performance, making decisions, evaluating competitors, new product development plans for market expansion strategies,

Strengths and Weaknesses represent internal elements of the business, which are two factors that can be controlled and changed These factors are related to company operations, assets belonging to the enterprise, product development,

Opportunities and Threats are external, market-related and macro factors Businesses can seize the opportunity but also need and pay attention,

pay attention to the challenges from outside may come With these factors, businesses often cannot control and change: competitors, input material prices, customer shopping trends,

A SWOT analysis can help us list the strongest and most detailed strengths, weaknesses that need to be overcome, know how to take opportunities from the outside, and prevent the challenges that lie ahead.

And when we take the time to analyze SWOT, the business or organization is sure to formulate the necessary strategies and suggestions when combining S-W-O-T factors together These are the foundations that the company or organization needs to develop the orientation in the future development to come.

In marketing, especially in the introduction of marketing strategies, marketers apply the SWOT matrix to analyze factors inside and outside the company to make it easier in the process of progressing to their goals.

In which internal factors are usually: company objectives, company orientation, organizational structure, key human resources, ability to use resources, operational efficiency, operational capacity, brand reputation, market share, finance, Essential external factors are micro environment and macro environment.

It is necessary to clearly define the topic of analysis by SWOT assessing the prospects of a problem or a certain entity, including criteria such

as location, reliability of the company, product, trademark, proposal, new market entry strategy or market coverage,

1.4 Importance of SWOT

1.4.1 External factors:

1.4.1.1 Domestic and world economic environment:

Economic factors in the country and the world strongly affect the businesssituation of enterprises in general, including enterprises This influence is becomingmore and more evident because Vietnam is in the process of integration, the trend ofregionalization and globalization is taking place very far and popular The economywill grow at a high rate that will increase the incomes of the population classes,thereby increasing the solvency of their needs, especially in terms of exports Thismakes limestone products increasingly diversified to best meet the needs of themarket

As market demand grows, businesses' ability to expand their businesses andaccumulate investment capital will increase This capital when invested back intothe economy will be an important resource for economic growth and the businessenvironment becomes more and more attractive, attracting investment to growstronger and stronger

The domestic economy and the world economy are growing., the exchange

of import and export of goods also grew strongly This is a very favorable conditionfor the development of maritime operations The exchange rate has a direct impact

on import and export activities and thereby also has a strong impact on demand inthe economy for this business However, the reality in Vietnam shows that in recentyears, due to the management level and capacity of foreign trade officials inenterprises are still weak, we mainly import goods at CIF prices and export goods atFOB prices

The inflation rate has a direct impact on both production and consumption inthe economy When the high inflation rate will adversely affect consumption,causing the demand of most goods and services will decrease, people with money

now most have the mentality to buy gold and strong foreign currencies to hoard somoney does not produce money, it has reduced the amount of capital invested in theeconomy, causing the business activities of most businesses to stall.

1.4.1.2 Political and legal environment

Political stability is a prerequisite for each country and region to develop theeconomy and expand the scale of production and business A country or a regionthat is in a state of anarchy, war, constant riots, no investor dares to spend money toinvest, the country will lack foreign currency for economic development, domesticproduction and business stagnate, the life of the people is increasingly difficult topush that country into a vicious circle with no way out The political unrest inThailand in recent years has greatly affected the image of Thailand in the world,causing the economy to slow down, business sectors, especially services, tourism It's a lot of difficulty In Somalia, anarchy in the country is one of the main causes

of piracy Over the past year, many ships of countries around the world have beenrobbed while passing through this international shipping lane In addition, sanctionsand tensions between the Russian and Ukraine wars have also made it difficult forthe world to look like oil and shipping prices

In Vietnam, maintaining political security and social order and safety is one

of the top priorities of the Party and the State This has had a positive impact onVietnam's investment environment over the years Countries and investors aroundthe world always consider Vietnam as a safe place for their investment activities.FDI and ODA pouring into Vietnam is one of the important channels of capital forthe development of the country

The creation of a healthy or unhealthy business environment dependsentirely on the legal element and the management is carried out in accordance withthe law in each country The promulgation of a quality legal system and put to life isthe first condition to ensure an equal business environment, creating conditions forall businesses to have the opportunity to compete healthily; establishing a properand equal relationship between producers and consumers, between service providers

and service users; Forcing every business to do business properly, responsibly forsociety and to customers

The system of legal documents regulating business activities in Vietnam isnow quite a lot and very strict Current business activities in Vietnam are directlyregulated by the Customs Law, the Enterprise Law, the Tax Law and documentsunder the law, guiding the implementation of the law There are many regulationsfrom the time the business was established until the liquidation, bankruptcy

Economy, economic structural policies, industry development strategies ineach period will create priority or inhibit the development of each industry, eachspecific region, thereby directly affecting the results and business performance ofeach business

1.4.1.3 Natural environment

Factors of the natural environment include natural resources that can beexploited, geographical conditions such as terrain, land, weather, climate Itaffects the business of the business

Natural conditions affect the operation of each type of business in differentdirections For insurance businesses, the natural environment is mainly affected byclimate such as storms, wind, cyclones, earthquakes, tsunamis increases thelikelihood of risks and losses, increases the compensation rate of enterprises andforces businesses to calculate the appropriate fees to ensure the ability tocompensate and pay according to the law of large numbers

1.4.1.4 Socio-cultural environment

Social culture affects slowly, but also very deeply, the management andbusiness activities of the business Social culture also directly affects the formation

of corporatization, group culture as well as the attitude of managers and employees

to each other as well as to customers and business partners

1.4.1.5 Competitive environment of enterprises

Potential rivals

Customer Providers

In the industry

The competition of existing businesses

Figure 1.2: Industry competitive environment

Competitors in the industry of the same field including all businesses in themarket are offering products similar to their own products in the same market area

The supply capacity of all competitors in the field of business constitutes thesupply of products throughout the market The number, size and strength of eachcompetitor all affect the business activities of the business However, it should benoted that the level of influence of the competitors is also associated with thedivision market: usually only competitors in the same parts market area affect eachother's business

When researching competitors, businesses in the same field need to payattention to: is the number of competitors more or less? Is the level of growth of theindustry fast or slow? are competitors able to afford to differentiate products orredirect business? To what extent is the diversity of competitors' products andservices? the level of expectations of competitors in their business strategy and theexistence of barriers to leaving the industry

Businesses in the same industry will participate in the market (potentialcompetitors): businesses of the same industry will enter the market as newcompetitors appearing or will appear in the market area where the business is andwill operate The impact of these businesses depends entirely on the competitivepower of that business (size, business experience )

The emergence of new competitors in the market will change the entirecompetitive picture in the industry The emergence of new businesses, more or less,will increase the level of competition of the industry When considering newcompetitors entering the industry, we need to pay attention to the following factors:barriers to market entry, economies of scale, differentiation of products, distributionchannels of competitors, macro management policies and etc

Pressure of replacement products: Replacement products are one of theimportant factors affecting the business process of the business In the face ofcompetitive pressure, businesses are increasingly researching and improving tooffer better products and services, having a wider market opening range, morecompetitive prices to meet the increasing needs of customers

Pressure from customers in competition: Customers of the business are thosewho have demand for services and products that the business provides Formanufacturing businesses, customers are not only current customers but alsopotential customers The customer is the one who makes the profit, the decisivefactor in the victory of the business

In the context of fierce competition, when the number of domestic andforeign companies providing services is increasing and the number of customers islimited, it is likely that customers "squeeze prices", forcing businesses to priceproducts equal to or lower than competitors is likely to happen The needs ofcustomers are diverse and rich Businesses that know how to exploit and meet theneeds of customers will have a victory in their hands

The ruffle is scruffy The business is eager to meet the needs of the armpitsthat are quietly placed in their hands

1.4.2 Internal Factors

1.4.2.1 The impact of marketing

Marketing is the process of planning and implementing ideas related to theformation, price determination, promotion and distribution of products and servicesthat enterprises provide in the market Marketing activities often focus on the type,differentiation and quality of products, services, market share, price, customer

confidence, the cost of product distribution business, the effectiveness ofadvertising activities and sales promotion and etc.

The goal of marketing is to satisfy the needs and desires of customers outsideand inside the business, ensuring the provision of products and services with theright quality and price to help the business gain an advantage in competition andachieve high profits in the long term

In today's businesses, branding, market research, advertising, marketing .More and more attention, more attention The more quality a business's marketing isand the wider the scope, the more it can create advantages to win over competitors

1.4.2.2 Impact of human resources

Human resources are the creative workforce of the business Labor is animportant factor and a valuable asset for every business The workforce in theenterprise includes both the management team and the workforce working directly

in the departments and departments, ensuring the effective operation and operation

of the whole enterprise

Every business needs to be aware of the decisive role of human resources.Enterprises need to pay attention to ensuring the quantity, quality, structure as well

as the fluctuation of human resources in the enterprise In addition, enterprises need

to ensure the necessary working conditions for employees and always have timelyforms of reward and encouragement, creating conditions for employees to maximizetheir capacity while also frankly reprimanding and disciplining individuals, thegroup violates, affecting the business situation of the enterprise

1.4.2.3 Organizational structure of the enterprise

The organizational structure of the enterprise is the synthesis of differentdepartments with interdependent relationships and interdependent relationships thatare specialized, assigned certain responsibilities and powers and arranged at eachlevel to perform the management functions of the enterprise

The organizational structure has a strong impact on the creative laboractivities of the workforce, on the balance between the enterprise and the externalenvironment as well as the effective balance of the parts inside the enterprise When

reviewing and evaluating the organizational structure of the enterprise, enterprisesneed to pay attention to the need to properly assess the status of the organizationalstructure on both the organizational system and its operating mechanism and theadaptability of the organizational structure to the fluctuations of the businessenvironment In addition, enterprises can also evaluate the effectiveness of theorganizational structure through a number of indicators such as: decision speed,timeliness and accuracy of decisions,

1.4.2.4 The financial situation of the business

The financial situation directly affects the results and performance of thebusiness in all stages of development of the business All business activities,investments, shopping as well as the ability to pay compensation, the payment ofthe business at all times depends on its financial ability

When assessing the financial situation of the business, people usually adopt 3 basiccriteria groups: Payment target group, capital rotation speed target group andprofitability target group Insolvency demonstrates the ability to pay compensationsand business expenses of the enterprise; the speed of capital rotation shows thebusiness capacity and management level of the enterprise; The profitability showsthe effectiveness of the business and investment activities of the business

CHAPTER II: THE STUDY 2.1 General introduction to Nimex Joint Stock Company

2.1.1 Formation and History

Nimex Joint Stock Company was established under the business registrationcertificate No 5200844803 issued by yen Bai Provincial Department of Planningand Investment for the first time on February 2, 2016 The company went intooperation in the form of shares from March 1, 2016

Company Name: Nimex Joint Stock Company

Trading name: Nimex Joint Stock Company

Abbreviation: Nimex

Tax code: 5200844803

Address: Group 58A Dong Tam Ward, Yen Bai City, Yen Bai Province, VietnamPhone: 0968031889

 Business lines of the company:

 Production of products from non-metallic minerals

 Road transport

 Export of agricultural and forestry products

 Export of limestone powder

The process of formation and development

Nimex Joint Stock Company (Nimex) was established on March 4, 2016 inYen Bai and now has an additional representative office in Hanoi to serve the tradeand reach more customers

With the investment in the construction of an agricultural and forestryprocessing plant and a factory producing products from modern non-metallicminerals located at the company, Nimex will produce quality products such as tea,plywood, high-quality limestone powder to meet domestic and export demands, atthe same time, it contributes more to the consumption of products of farmers incoffee growing areas, especially in Yen Bai, Phu Tho and Tuyen Quang provinces

Nimex is being known by domestic and foreign partners as a prestigiousimport-export unit with high-quality forest products and limestone powders

Especially in the field of limestone powder, the company is one of the leadingexporters in the place with the most limestone resources, which is Yen Bai

Although newly established, Nimex Joint Stock Company has stabilizedproduction and gradually put into operation effectively The company will continue

to maximize its advantages, contributing to the sustainable development of Yen Baiprovince

Functions and tasks of the company

Function:

- The organization seeks partners both at home and abroad

- Carry out import and export operations

- Conducting domestic business operations

- Create more jobs for local workers

Task:

Comply with the laws, policies and regimes of economic management of theState on import and export management and foreign trade policy of Vietnam.Organize the production and trading and export of agricultural and forestry productsand non-metal products in accordance with the registered industry, in accordancewith the purpose of the company, in accordance with the tasks assigned by the Stateand the needs of the market

Good implementation of policies and regimes of financial management,wage labor, good training, retraining, improvement of professional and skilledqualifications for cadres and employees

Comply with the commitments in foreign trade contracts and other contractsrelated to the import and export business of the company

Research to improve the quality of import and export services, increase thevolume of imports and exports, expand international markets to attract more foreigncurrency for development

Take responsibility for the company's production and business results andtake responsibility before customers, before the law for the products that thecompany implements

Constantly improving working conditions, improving the material andspiritual life of the company's officials and employees, ensuring benefits forshareholders, fulfilling tax obligations to the State.

Annually submit the finalization report, well implement the policies of theParty and The State

2.1.2 Organizational structure and management apparatus

Diagram of the company's management apparatus

(Source: Nimex Joint Stock Company)

Functions and powers of departments

 Board of Directors:

As the management agency of the company has the right to decide on thedevelopment strategy, organizational structure, internal management regulations ofthe company, and decide to establish branches under the company

Submit the annual financial settlement report to the General Meeting ofShareholders

The right to decide on the offering of shares and bonds of the company toraise capital

Appoint, dismiss, dismiss directors and other important managers of thecompany, decide the salaries and other benefits of other managers.

 The Board of Directors consists of: General Director patching the Deputy

General Director

The General Director is the legal representative of the company, appointed

by the Board of Directors

Have the right to decide all matters related to the day-to-day operations ofthe company, to organize the implementation of the decisions of the Board ofDirectors

Organize the implementation of the business plan and investment plan of thecompany, arrange the organizational structure, internal management regulations ofthe company

To be entitled to appoint, dismiss, reward, discipline, sign labor contractswith cadres and employees

Deputy Director: Supporting and assisting the work of the Director, in charge

of the management of departments, compiling business reports on import andexport

 Export Business Department:

It is the most humane and dynamic part of the company The Department hasthe task of balancing and operating, planning the export of items to conducttransactions, negotiate, sign foreign trade contracts, ensure business progress and

delivery schedule At the same time, balancing the capacity of the company'sresources, distributing power to affiliated units to comply with the plan.

The main work is to research the market on the items that the company doesbusiness, find domestic and foreign customers and partners to come up with aneffective export plan as a guide for the company's export activities

Organize and directly implement contracts, solve problems arising during theperformance of such contracts

Market access, exploration of demand, tastes on commodities, source prices,market position, business orientation for exporting agricultural products suitable forthe whole company

Make a business plan based on the periodic and actual statistical report of themarket, setting out measures to implement that plan

 Department of Finance and Accounting:

Management of the company's finances Track the revenue and expenditure

of the unit, calculate the performance of the company through revenue, annualprofit

Advising the Board of Directors on economic efficiency and capital useefficiency in the course of business activities And perform the functions andregimes of finance and accounting prescribed by the state

At the same time, guide the affiliated units to perform well the accountingwork in accordance with the State regime

Do a good job of balancing business services by taking advantage of all idlecapital sources, avoiding the misappropriation of capital, ensuring the allocation ofbonuses to officials and employees in a timely and adequate manner

 Department of General Economics:

Compile and report on all business activities of the company

Advising the General Manager on the company's business plans

Manage the computer department to ensure good network operations withinthe company

 Administrative organization department:

Take responsibility for managing personnel, urging the observance ofcharters, labor discipline among company officials and employees, and settling thesalary regime and other regimes as prescribed.

Recruiting and arranging labor in accordance with job requirements.Organize the training of professional knowledge, improve professionalqualifications for officials and employees in the company

Administrative management functions: asset management, records, clericalmanagement, paper keeping, seal management and all activities related to theliability of the company

With the above organizational structure, the business and export department is themain department responsible for carrying out customs procedures for exported goods

2.2 Analyzing Nimex Joint Stock Company by using SWOT analysis

2.2.1 Analyzing internal factors

2.2.2.1 Financial stateFinancial capacity assessment:

Unit: VND QUOTA

Amount of money

Proportion (%)

Amount of money

Proportion (%)

Amount of money

Percent age (%)

investment in other units 17,794,000,000 100.00 14,794,000,000 100.00 3,000,000,000 20.28 0.00

TOTAL ASSETS 189,778,760,243 100.00 155,472,428,267 100.00 34,306,331,976 22.07 0.00

(Data source: Compiled from Nimex Joint Stock Company's financial situation report 2021)

Table 2.1: Asset volatility

The business capital of the enterprise at the end of 2020 is VND 155,472million and at the end of 2021 is VND 189,779 million The size of the capital ofthe large enterprise Compared at the end of 2021 and 2020, we see the size of thecompany's business capital increased by VND34,306 million, corresponding to anincrease rate of 22.07% Increased business capital is due to both fixed and workingcapital increasing, namely fixed capital increased by VND 7,471 million andworking capital increased by VND26,835 million As such, the size of businesscapital increases mainly due to increased working capital Increased business capital

is the basis for enterprises to expand the scale of production and business, improvecompetitiveness, production capacity in the market, or this is a good signal for thedevelopment of enterprises

At the end of 2021, working capital accounted for 86.06% and fixed capitalaccounted for 13.94% of business capital At the beginning of the year, workingcapital accounted for 87.79% and fixed capital accounted for 15.59% Thus,working capital always accounts for the majority of the total business capital of thecompany, this capital structure is also maintained by the company for a long time.The proportion of working capital decreased by 1.73% corresponding to theincrease of the proportion of fixed capital, due to the growth rate of fixed capitalgreater than the rate of increase of working capital This shows that there has been achange in the company's investment policy The company is increasing itsinvestment in fixed assets such as machinery and equipment to improve itsproduction capacity This shift in investment policy is in line with the expansion ofproduction and business scale

As an enterprise operating in the field of construction, the fact that workingcapital accounts for a large proportion of the business capital structure isunderstandable and in line with the business characteristics of the company Thereason is that businesses operating in this field need to have raw materials,materials, construction components, labor cost and etc exported and located inunfinished production and business costs, due to the long-term works, this item atthe end of the year is large A small number of fixed capital is located in machinery,

equipment, means of transmission transport, equipment, management tools used inthe office department and etc As such, the company's capital structure is in linewith the industry in which the company operates.

Assess the situation of business capital fluctuations:

(Data source: Compiled from Nimex Joint Stock Company's financial situation report 2021)

Table 2.2: Capital fluctuations