bg principles of business communication in english chapter 3 8944

CHAPTER 3 PRINCIPLES OF COMMUNICATION IN BUSINESS A barrier is something that exists between one thing or person and another and keeps them separate Also called interference that can enter into the co[.]

CHAPTER 3

PRINCIPLES OF

COMMUNICATION IN BUSINESS

thing or person and another and keeps them

separate

Also called interference that can enter

into the communication process

Problems with any one of the components of the communication model can become a barrier to communication

(Bernard L Erven)

Communica(on barriers are obstacles or

difficul9es that hinder communica9on process

Types of barriers

1.  Wrong choice of medium

2.  Physical barries

3.  Semantic barriers

4.  Socio-Psychological barriers

3.1 BARRIERS OF COMMUNICATION

3.1.1 Wrong choice of medium

Each communication must be transmitted through an appropriate medium An unsuitable medium is one of the biggest barriers to communication

Eg:

When communication takes place in big organization and departments or division are far from each other If any manager wants to communicate with others for confidential matter than they opt written communication as compared to other medium of communication So, it is required that medium should be accurate and if wrong or unsuitable medium is selected than it leads to the biggest barrier to communication

3.1 BARRIERS OF COMMUNICATION

3.1.2 Physical Barriers

telephone or speaker system

photo-copies

3.1 BARRIERS OF COMMUNICATION

3.1.3 Semantic barriers

To avoid the problems:

v   Prefer words which are familiar to the receiver

v   If words are unfamiliar to the receiver, we should make

meanings clear the very first time we use it

v   We should choose words with positive rather than negative

connotation

3.1 BARRIERS OF COMMUNICATION

3.1.4 Socio-Psychological barriers

n   Attitude and opinions

n   Emotions

n   Closed mind

n   Status consciousness

n   The source of information

n   Faulty transmission

n   Poor retention

3.2 Principles of effective communication

3.2.1 Clarity of message

3.2.2 Speed

3.2.3 Two-way process

3.2.4 Reliability

3.2.5 Completeness

3.2.6 Content

3.2.7 Accuracy

3.2.8 Capability

3.2.9 Economy

3.2.10 Secrecy

3.2.1 Clarity of message

if it is clearly formulated in the mind of the both sender and receiver

3.2.2 Speed

destination and speed of the communication system should be considered on the basis of the urgency of communicating the message

3.2.3 Two-way process

the sender from the receiver

3.2.4 Reliability

sender He must have a high regard for the source’s competence on the subject

3.2.5 Completeness

adequate

misunderstanding, keep receiver guessing and delay action

3.2.6 Content

receiver, and it must be compatible with his value system

3.2.7 Accuracy

should be accurate for that particular kind of information which they want to send

3.2.8 Capability

they required the least effort on the part of the recipients This includes factors like reading ability and receiver knowledge

3.2.9 Economy

economical as possible

3.2.10 Secrecy

secrecy and there should be no leakage of information