bg thu tin thuong mai chapter 1 5019

• a statement in brief to indicate the matter to which the letter relates • attracts the attention of the receiver immediately • helps him to know quickly what the letter is about... It

KHOA TIẾNG ANH

BỘ MÔN DỊCH TIẾNG ANH

THƯ TÍN THƯƠNG

MẠI

Trường ĐH Thương Mại - Năm 2022

THÔNG TIN HỌC LIỆU

1.TLTK bắt buộc:

[1] A Ashley (2000) A handbook of Commercial

Correspondence Oxford University Press.

1.TLTK khuyến khích (Websites):

[2] Lin Lougheed (1993) Business Correspondence Wesley

Publishing Company, Inc

[3] L Gartside & S Taylor (1997) Complete book of modern

business letters: Effective approach for your success Pitman

publishing

[4] Naunton J (2000) Head For Business Oxford University Press

CHAPTER 1:

INTRODUCTION

LAYOUT 1 OF A BUSINESS LETTER

Different parts of a business letter

SAMPLE

SAMPLE

• a statement in brief to indicate the matter to which the letter relates

• attracts the attention of the receiver immediately

• helps him to know quickly what the letter is about

• placed below the inside address It is usually

followed by a comma

• Sir/Madam: For official and formal correspondence

• Dear Sir/Madam: For addressing an individual

• Dear Sirs/Dear Madams: For addressing a firm or company

BODY OF THE LETTER

• main part of the letter, contains actual message, divided into three parts:

• Opening part - introductory part: draw attention of reader

COMPLIMENTARY CLOSE

• a polite way of ending a letter, must be in

accordance with salutation

• Dear Sir/Dear Madam Yours faithfully

• Dear Mr Raj Yours sincerely

• My Dear Akbar Yours very sincerely (express very

informal relations.)

• required when some documents like cheque, draft, bills, receipts, lists, invoices etc are attached with the letter

• listed one by one in serial numbers

COPY CIRCULATION

• required when copies of the letter are also sent to persons apart from the addressee

• denoted as C.C

SAMPLE

• “fax” comes from “facsimile” – an exact copy or reproduction

• Like email, the word “fax” can be used

- as a noun, e.g I sent a fax

- or as a verb ,e.g.We will fax you when we have the information.

- A fax message is useful when speed is important and therecipient does not have email It is especially useful fordocuments containing diagrams or drawings

• Different fax machines offer a wide range of facilities, including

repeat dialing if the receiver's fax machine is engaged; a

transmission report; a verification mark at the foot of the page to

confirm the fax was sent; and a number memory for frequently used numbers.

PREPARING FOR TRANSMISSION

• Check that you have the correct fax number

Check that the paper on which your message is printed or written is suitable

• When you send a fax it is a good idea to use a fax transmission cover form

STYLE

• Generally, faxes are similar to letters in style, Ievel of formality, and the use of conventions

• However, a fax may be shorter and the Ianguage

more direct, like an email, as there is a time element

in the cost of sending them

• Beware of using too informal a tone with customers

or suppliers you do not know well

SAMPLE

EMAIL

• Email (short for electronic mail): a means of sending messages

between computers

ADVANTAGES OF EMAIL

 It can be used both within and between companies

 An effective way to communicate quickly and easily with

people all over the world

 Especially useful for short messages and for everyday

DISADVANTAGES

• Technical problems which may result in the unexpected

non-delivery of messages, or attachments arriving in unreadable form

• Lack of privacy and security Do not use email to

communicate confidential information an Amail message is like a postcard - anyone can read what you have written

LAYOUT

 Salutations such as Dear Mr Pinto or Dear Tom, and

complimentary closes such as Yours sincerely or Best wishes.

 If you know the recipient well, or if you are exchanging a series of messages with one person, you may dispense with the salutation and complimentary close.

 Do not confuse personal messages with business messages.

In a business message, the same rules of writing apply as for a letter: write clearly, carefully, and courteously; consider audience, purpose, clarity, consistency, conciseness, and tone.

SAMPLE