Kinh bac import export and investment trade joint stock company

ACKNOWLEDGEMENT Firstly, with the deepest and most sincere affection, allowing me to express my gratitude to all the individuals and organizations who have facilitated support and assistance throughou.

Firstly, with the deepest and most sincere affection, allowing me to express mygratitude to all the individuals and organizations who have facilitated support andassistance throughout the learning and research process During the time when I startedstudying at the school, I have received a lot of attention and help from my teachers andfriends

With the consent of Thuong Mai University and Kinh Bac Import - Export andInvestment Trade Joint Stock Company I have 4 weeks of internship at the company.During the internship, I have drawn experiences and lessons for myself and alsogathered useful information about the company's English-using areas

With deepest gratitude, I would like to send to all the teachers in the Faculty of English

in Thuong Mai University with the Board of Directors, officers and employees of KinhBac Import - Export and Investment Trade Joint Stock Company who have conveyedthis valuable knowledge to me during my internship

The internship report is made for a period of nearly 4 weeks My first step into reality

is still limited and there are many surprises so I cannot avoid shortcomings, I amlooking forward to receiving your valuable comments and suggestions for myknowledge in this field

Many thanks for all your help and best regard!

Ha Noi, January 22 nd 2021

(Student)

Do Thi Thao Nguyen

TABLE OF CONTENTS

LIST OF IMAGES, CHARTS AND TABLES

Image 1.1 Logo of Kinh Bac.,SJC

Chart 1.1 The management apparatus of Kinh Bac., JSC

Table 1.1 Business performance of Kinh Bac., JSC in 2017-2019 Table 2.1 Assigned tasks

Chart 3.1 English-using proficiency of employees in Kinh Bac., JSC

LIST OF ABBREVIATIONS

No Terms English Meanings Vietnamese Meanings

1 JSC Joint Stock Company Công ty cổ phần

4 R&D Research andDevelopment Nghiên cứu và Phát triển

5 COGS Cost of goods sold Giá vốn bán hàng

6 SG&A Administrative ExpenseSelling, General& Chi phí Bán hàng và Quản lýdoanh nghiệp

INTRODUCTION

Learning and practice must go together, especially for university and college students.Because there is always a big distance between the theories provided in school and theapplication in reality; so the more a student practices, the easier for him to assimilateworking environment and overcome obstacles at the beginning of his career in future

As a senior of Thuong Mai University, I was given an opportunity to penetrate workingenvironment, apply my knowledge at school in practice and improve soft skills in thisinternship During one month, I worked at Kinh Bac Import - Export and InvestmentTrade Joint Stock Company and got a lot useful experiences I had the chance to learnand work at Sales Department of the company My main duty was to assist inimplementing the goals of the Department, which included various tasks depending onthe daily activities of my colleagues and the head of the Department However, theforemost area I specialized in recommending and selling the company’s products orservices to customers and using my knowledge about English for transactions inEnglish

It can be said that the more challenges this internship gave me; the more I improvedmyself in many fields

The content of the report consists of 4 parts:

Part 1: Description of Kinh Bac Import - Export and Investment Trade Joint StockCompany

Part 2: Internship process in Kinh Bac Import - Export and Investment Trade JointStock Company

Part 3: The reality of using English in Kinh Bac Import - Export and Investment TradeJoint Stock Company

Part 4: Suggested Thesis Topic

PART 1: DESCRIPTION OF KINH BAC IMPORT - EXPORT AND

INVESTMENT TRADE JOINT STOCK COMPANY 1.1 General introduction about Kinh Bac Import - Export and Investment Trade

Joint Stock Company

Image 1.1 Logo of Kinh Bac.,SJC Company's Name: Kinh Bac Import - Export and Investment Trade Joint Stock

Company

Registered Name: Công Ty Cổ Phần Đầu Tư Thương Mại Và Xuất Nhập Khẩu KinhBắc

Abbreviation Name: KB., JSC

Address: No 22, N3, 90 Lane, Nguyen Tuan Street, Thanh Xuan Trung Ward, ThanhXuan District, Ha Noi City

Founded year: 2005

Tax identification number: 0101849671

Phone: 0919659888

Fax: 8589091

Charter Capital: 35,000,000,000 VND (VND 35 billion)

Total number of shares: 350,000

Par value of each shares: 100,000 VND

Legal Representative: Duong Quang Thang Position: Chief Executive Officer

1.2 A brief history of the company

Kinh Bac Import - Export and Investment Trade Joint Stock Company was established

on December 2nd, 2005 as one of the pioneers in the field of electronics and electricalrefrigeration The company was founded by members who lived, studied and worked inthe Russian Federation They returned to Vietnam with national pride and desire tobuild the Vietnamese high-quality brand that meets the needs of domestic andinternational consumers

In 2008, in order to maximize resources for development, Kinh Bac equitized thecompany with a development orientation in three areas: air, water and textiles Duringthis period, the company officially sold air-conditioners, air purifiers, ventilators andvacuum cleaners as a M&E contractor

In 2012, Kinh Bac., JSC invested in a factory to manufacture mechanical products andmaterials for cooling and air-conditioning The company also embarked on researchand production of fiber products

In 2016, Kinh Bac., JSC officially sold residential - commercial coolers In addition,the company also researched and developed energy-saving and environment friendlyproducts.

Over nearly 15 years of non-stop investment and development, Kinh Bac., JSC has 3branches in 3 regions, nearly 4,500 agents and distributors nationwide With the aim ofpursuing "Brand for the community", Kinh Bac., JSC has constantly made efforts toresearch, develop and apply advanced technology to create quality products whichprotect people's health and be environmentally friendly

1.3 Products

Kinh Bac Import - Export and Investment Trade Joint Stock Company is a industry company Kinh Bac’s products are found nationwide, covering key businessareas such as:

multi-• Distributing and trading in all kinds of coolers, water filters and householdkitchen equipment

• Producing fibers, synthetic fibers and textiles

• Producing and setting civil electrical products and other electrical equipment

• Trading and distributing industrial machines, equipment and spare parts

• Installation of water supply and drainage, heating and air conditioning systems

• Outsourcing, processing and coating metal

In which, the main business lines and account for the majority of the company'srevenue and profit are the distribution and installation of coolers, water purifiers forbuildings, sells coolers, water purifiers and kitchen appliances

The company specializes in importing and distributing various types of air-conditionersuch as wall-mounted air-conditioner, ceiling-mounted air-conditioner, central air-

conditioner, water purifier, magnetic stove and infrared stove of famous brands such asDaikin , Toshiba, LG, Mitsubishi, Samsung, Reetech, Funiki, Sharp, etc.

1.4 Organizational structure

The management apparatus of the company is organized in a unified system under thedirection of talented leaders and a team of experts, consultants, engineers and workerswith high qualifications and experience Up to now, the company has more than 900employees and 13 departments

1.4.1 Organizational structure chart

Board of Directors

R&D Department

Customer Service DepartmentProfessional Department

Import-Export Department

Manufacturing Department Quality Department

(Source: HR Department)

Chart 1.1 The management apparatus of Kinh Bac., JSC 1.4.2 Specific tasks of some departments

- Director: Mr Duong Quang Thang is the head and the legal representative of the

company He is responsible for organizing, operating the company's business activities,monitoring and approving contracts related to the company, supervising thedepartments under his authority At the same time he is also the representative whobuild and deal with the company's internal and external relationships

- Sale Department: is the direct link between a company’s product or service and its

customers and responsible for finding and reaching out to potential clients,convincing a person to buy products Besides, the role of this department is also tobuild professional relationships with an end goal of bringing in revenue

- Marketing Department: is responsible for setting the strategic direction in terms of

target market, developing advertising and promotion campaigns, and identifyingmarkets for the product, positioning products, using market research and analysis tounderstand the interests of potential customers This department is also responsible forrunning campaigns to attract people to the business’ brand, product, or service of thecompany

- Accounting Department: is responsible for recording and reporting the cash flow

transactions of a company This department has some key roles and responsibilities,including accounts receivable, accounts payable, payroll, financial reporting, andmaintaining financial controls

- HR Department: deal with all the functions of the company that relate to its

employees, responsible for onboarding, recruitment, the shaping of internal culturalShipping Department Purchasing Department

initiatives, the tackling of disputes and the implementation of staff training In addition,this department is also responsible for maintain the efficiency among the resources,ensures that the costs of the company are kept to a minimum.

1.5 General introduction about Sales Department

1.5.1 Duties of Sales Department

When I joined the company, I had the opportunity to study and work in the SalesDepartment This department is included more than 30 employees with professionalqualifications and business experience When I was assigned to work in thisdepartment, I have learned and experienced some specific jobs such as:

• Developing and sustaining long-lasting relationships with customers

• Calling potential customers to explain company products and encouragepurchases

• Maintaining an accurate record of all sales, scheduled customer appointments,and customer complaints

• Answering customers' questions and escalating complex issues to the relevantdepartments as needed

• Collaborating with the marketing department to ensure that the company isreaching its target audience

• Preparing cost-benefit analyses for prospective and existing customers todetermine the most suitable purchase options

• Analyzing competitors' products to determine product features, benefits,shortfalls, and market success

After the internship, with the enthusiastic help of the instructors and staff in thecompany, I have extended my knowledge and gained a lot of experience in usingEnglish and business Fortunately, I have been rewarded by the company for the manycontributions to the company's revenue in the last month During my time as an intern

of the company, I've learned a lot from the smallest duties to the biggest duties

1.5.2 Some business results in recent years

Revenue 243,800,000 11,057,740,000 23,113,316,400COGS 243,240,030 10,869,008,085 22,906,026,338SG&A 113,352,898 266,743,860 601,712,468Operating profit 112.734.612 170.605.439 1.058.684.826Net Income 169,896,782 173,607,010 1,058,684,357

Unit: VND

Table 1.1 Business performance of Kinh Bac., JSC in 2017-2019

(Source: Financial reports in 2017-2019- Accounting Department)

This table shows the business performance of Kinh Bac., JSC during the period from

2017 to 2019 As a whole, there was a positive change in these factors

To be more specific, the Revenue from 243,800,000 VND in 2017 up to11,057,740,000 VND in the following year before reaching the peak of 23,113,316,400VND in 2019 Net income from 169,896,782 VND in 2017 up to 173,607,010 in 2018and increased to 1,058,684,357 VND in 2019 (making approximately a six-fold jumprelatively to its initial figure in 2017)

Obviously, the numbers partly indicate the positive development It can be seen that thecompany's business activities are progressing in a fairly good direction, growing insize, quality, revenue and profitability With the efficiency in the management,operation and appropriate building strategies, the company will have greatdevelopments and go further in the future

PART 2: INTERNSHIP PROCESS IN KINH BAC IMPORT - EXPORT AND

INVESTMENT TRADE JOINT STOCK COMPANY

2.1 Detail information about internship process

During the 4 weeks of my internship (from December 2020), I was given theopportunity to study and do in Sales Department My job is a Sales Associate in thecompany Sales Associate practice is not simple, but also not too difficult as I thought.This position has main responsibility for recommending and selling the company’sproducts or services to organizations, businesses and agents It is an expectation ofmost organizations that the Sales staff maintains a calm, courteous and professionaldemeanor at all times regardless of the visitor's behavior Therefore, I think that is avery enjoyable and interesting job

During my internship in Kinh Bac., JSC, I worked full-time from Monday to Saturday.And my working time table is dependent on the working time of the company

Office time: - In the morning: From 8:00 a.m to 12:00 a.m

- In the afternoon: From 14:00 p.m to 18:00 p.m

Week 1 From December 28to December 31st, 2020th, 2020

- The first day on Monday, December 28th,

2020 I had an opportunity to meet with thehead of guide department, the direct advisor,visiting around the company and socializingwith everybody in the company

- Meeting and working with the supervisor tounderstand the tasks to be done and schedulefor the entire internship process

- Learning about corporate culture, companyrules, departments, functions of eachdepartment, main business lines, partners,etc

- Assigned and worked as an office staff inSales Department

Week 2 From January 4th, 2021 to

January 9th, 2021 - Learning and understanding informationabout the company's products and services

- Spending at least 2 days to observeexperienced staff and taking notes necessary

- Typing the documents and began myprobation at the company.

- Making a list of potential customers andsupporting other sales staff in daily work

Week 3 From January 11th to 16th

- Finding new customers on channels to sellthe company's products and services

- Responding to questions and providinginformation about company's products andservices to existing customers and potentialclients

- Developing and maintaining positivebusiness and customer relationships

- Translating and photocopying necessarydocuments

- Answering telephone and messengers fromforeign customers

- Participating in Sales Department’s weeklymeeting

Week 4 From January 18th to 22nd

- Continuing the job

- Researching and analyze customer needs.Coordinate with related departments todevelop ideas, plan, build proposals, presentand persuade clients

- Building profiles, search and developrelationships with vendors for relatedcampaigns, events and projects

- Suggesting ways to improve sales such asplanning marketing activities, changing thestore’s design

- Taking part in the company's monthlyprofessional staff training course

- Submitting my weekly report to mysupervisor on every Saturday via email orsocial media

- Receiving internship evaluation from thesupervisor

Table 2.1 Assigned tasks 2.2 The difficulties and learned lessons

2.2.1 The difficulties of the internship