PERSONAL PROJECT MANAGEMENT OF INFORMATION SYSTEMS PEGUIN AIRLINE

Penguin Air offers regular services to select regional centers within Victoria and aregular service to Flinders Island in Bass Strait.. Penguin Air also specializes inoffering ad hoc ser

FACULTY OF INFORMATION TECHNOLOGY

PERSONAL PROJECT MANAGEMENT OF INFORMATION SYSTEMS

PERSONAL PROJECT MANAGEMENT OF INFORMATION SYSTEMS

LECTURER’S REVIEW

_ _ _ _ _ _ _

Ho Chi Minh City, day month year

(Signed, full name)

TABLE OF CONTENT

CHAPTER 1: BUSINESS ANALYSIS 2

1.1 Introduction of Penguin Air Pty Ltd 2

1.2 Customer identification 2

1.2.1 Base-building 3

1.2.2 Current Environment 3

1.2.3 Scope in the future 3

1.2.4 Target's Customer 4

1.2.5 Value proposition 4

1.2.5 SWOT analysis 5

1.2.6 Porter’s five forces 6

1.2.7 Excel Tasks 7

CHAPTER 2: DEVELOPING A MOCK-UP OF A NON-FUNCTIONING BUSINESS WEBSITE 11

Discussion: 16

Web Usability Guidelines 16

Identify additional methods of interaction 16

Conclusion 16

Summary 16

REFERENCES 18

CHAPTER 1: BUSINESS ANALYSIS

1.1 Introduction of Penguin Air Pty Ltd

- Penguin Air Pty Ltd is an airline based in Moorabbin Airport Australia.

Penguin Air offers regular services to select regional centers within Victoria and aregular service to Flinders Island (in Bass Strait) Penguin Air also specializes inoffering ad hoc services, operating executive charter services throughout Victoria, aswell as a small freight service

- In 1987, Penguin Air Pty Ltd operated as a public transport operator wheretheir daily services involved locales similar to the Puritan municipalities of LakesEntrance, Geelong, Portland, Warnambool and Launceston Tasmania Not only that,Penguin Air Pty Ltd also accepts government contracts to transport medical inventoryfrom a designated location to Melbourne Additionally, the civilian government hasbegun subsidizing airfares for children and the elderly over 60 with the end of a push topromote less travel in the Australian corridor

- Between 2004-2005, Penguin Air Pty Ltd decided to discontinue service toGeelong, Warnambool and Launceston This is due to declining passenger numbers andstiff competition from low-cost airlines such as Tiger and Jetstar In 2006, they wereawarded only one of two contracts to fly to Flinders Island Skeleton-like developmentevents called The Winter Solstice Blood are being held that could help increase profitsfor Penguin Air Pty Ltd

- Penguin Air Pty Ltd also has a website to promote unborn events and programs

to potential guests Their website is not streamlined to explain behind the scenes,making it easy for guests to navigate through their site Their website is not compatiblewith mobile interpreters, which makes the booking and payment process complicatedfor guests

1.2 Customer identification

1.2.1 Base-building

- The Aviation industry establishment has quite a bit of history to be discovered.Some of these include the fact that the airline industry was facing a period of lowrevenue when the 2001 terrorist attacks in the United States and the 2003 Iraq andSARS crises led to a decline in revenue significant downturn in international anddomestic aviation markets, stoking international fears aviation

- Next, the aviation industry in Australia must also have governmentintervention What drives a successful airline company is the power of economies ofscale When an airline company has large economies of scale, other airlines cannotcompete with that airline company's low prices, which results in the airline industrybeing monopolized by a particular airline company body To address this, theAustralian government established the ACCC, whose main task is to monitor airlineprices and ensure they are not excessive

1.2.2 Current Environment

- The aviation industry faces a major problem from 2020 to 2021, which isCOVID-19 During the initial period of shutdown in countries, the aviation industrysuffered greatly due to border closures and the decline of patronage at airports Theaviation industry is currently recovering slowly at 2022 as countries with little COVID-

19 begin to open their borders The airline industry still has a long way to go torecovery as customers remain discouraged from traveling during the global pandemic

1.2.3 Scope in the future

- The future of aviation remains uncertain There will be changes whenpassengers aboard the plane without sufficient proof of passport They may need proof

of a COVID-19 vaccination if available in the future At the same time, the pre-flightprocedure is very complicated, so passengers will not want to take the plane as a means

of transportation when there is a need to travel While there will be additional costs,

customers won't have to stick with commercial airlines, where high numbers of peopleincrease the risk of COVID-19 transmission.

1.2.4 Target's Customer

- Age: Adults (50%), Elderly people (30%) and Children (20%)

- Gender: Male and female

- Attractions: Moorabbin, Flinders Island, Gateway Portland and Lake

- Purpose of flight: Business trip or vacation

- Income level: high because they are willing to pay to avoid airport delayslong

1.2.5 Value proposition

- Penguin Airline provides business, leisure and freight services PenguinAirlines offers these services at a low cost Penguin Airlines allows customers to fly ontheir own planes without waiting at the airport Furthermore, Penguin Airline providesmeals and ground transportation to Penguin Air's team has extensive regional andgeneral aviation expertise to provide the best service to everyone With Penguin Air,you can take advantage of all the benefits associated with jet exclusivity:

- Fly on your own plane

- Avoid lengthy delays at the airport

- Complete travel solution, including ground transportation and catering

to drink

1.2.5 SWOT analysis

1) Penguin Air offers special services

This type of service allows the

penguin airline to stand out among

other airlines

2) Penguin Air also has exclusive

services The service is offered to

customers who do not wish to be

delayed by flights of regular low-cost

airlines

3) Penguin Air also provides freight

services This service acts as one of

Penguin Air's diversification services

1) Penguin Air has an outdated website that makes it uninteresting forusers to browse through their website.2) With an outdated website, it is not possible to make online booking and payment facilities This has limited their potential to get more customers

if they don't update their website.3) Their services are not extended to other parts of Australia This has limited their potential in developing them across Australia

1) Penguin Air receives government

subsidies for children and seniors over

60 The reason the government

subsidizes is to promote more tourism

to regional areas in Australia

2) Penguin Airlines has a government

contract to provide medical

transportation at certain times

Penguin Air can use this service as an

opportunity to enhance its brand and

value

1) Penguin Air will face threats from low-cost airlines including Tiger Air and Jetstar Low-cost airlines have small economies of scale that allow them to have low fares

2) Locations controlled by Tiger Air and Jetstar such as Geelong,

Warnambool and Launceston, where social events take place

3) Tiger Air and Jetstar may have an updated version of their website where it is more user-friendly and stable to use With these benefits,customers will use their servicesmore than

1.2.6 Porter’s five forces

Bargaining power of suppliers In the aviation sector, the power of

suppliers is considerable Since planes require more complex components and there are no substitutes, each seller has control over the price of the product The power of suppliers will be higher than that of low-cost airlines because they need to produce more planes Most likely low-cost airlines will buy

in bulk to save production costs

Penguin Air, a small airline, lacks purchasing power in this market due to its size

Bargaining power of customers Penguin Air will have strong

purchasing power as most consumers prefer low-cost airlines Penguin Air has grown tremendously since receiving government subsidies for children and the elderly, transforming consumer power They will also target higher-income customers who are willing to pay for their service and avoid airline delays Since there are so many passengers looking for the cheapest ticket, Penguin Air offers a wide range of services that its

competitors do not have

Competitive rivalry Competition will continue to be fierce

in the aviation sector as different airlines continue to reduce ticket prices

or offer incentive programs and package services in the future presence

of low-cost airlines such as Tiger Air and Jetstar.

Threats of new entrants In the aviation sector, there are few

suppliers but many customers This means that only a handful of airlines can survive Penguin Air doesn't need

to worry about new entrants because entering the field requires huge amounts of cash In addition, airlines rely on economies of scale, which means long-term relationships with suppliers This will be a disadvantage for new entrants unless they have a great relationship with the supplier

Threat of substitute products or

services

These are related services that meet thesame basic needs as airlines for other internal means of transport such as cars, trains, trams, etc Cars are the most competitive alternative to Penguin Air as most visitors to Victoriatake a car to their destination

1.2.7 Excel Tasks

According data of tycoon, it can provide the information include:

+ Adult has 50.51% of all customer and it is the main customer target for company.+ Moorabbin has 38.14% of destination choice

+ Most of customer carries luggage from 10-20 kg

+ Total profit is 2.974,47 $

CHAPTER 2: DEVELOPING A MOCK-UP OF A

NON-FUNCTIONING BUSINESS WEBSITE

Base on three main websites:

Homepage

Booking page:

Confirmation page:

- Visibility: I used the concept of visibility by headlined WELCOME TO PENGUIN

AIRLINE; yellow on white background and capitalized The Book Now button has a white background for highlighting This refers to the simplicity and usefulness of the design.

- Consistency: Design consistency can be achieved by developing a design interface that uses comparable actions and components The use of back-and-forth links when a customer goes through the checkout process simplifies the consumer experience due to the similarity of the ingredients and their location.

- Affordable: There is a Booking button on each page that you can click to go to the next stage

of the booking process, which is to go to the booking page There is a home button placed next

to the title that will take the user back to the main page.

Web Usability Guidelines

- Help and Documentation: The main page provides business contact information, allowing

visitors to find more help There is a CONTACT US section on each page for support.

- Show system status: Customers are provided with a filter search system that allows them to select an option from a drop-down menu or by manually entering a city or town This allows users to choose the type of ticket that best suits their preferences On the checkout page, a description of the product is displayed to allow the user to check their information and tickets

Identify additional methods of interaction

1 Create a family of penguins for participating customers and offer members special packages from the most basic to the most luxurious The member who uses the most Penguin services will receive more incentives, which will encourage lower tier

members to use more services to get an upgrade.

2 Use a variety of social media platforms like Facebook, Instagram, and Twitter to increase your exposure and create interesting, trending content to attract more

consumers.

Conclusion

- These are the website development initiatives that Penguin Air should take With this

website, it will be easier for consumers to navigate their website, and the booking and

payment processes will be greatly simplified Website development is not enough Employees need to be familiar with the operation and improvement of their site to avoid future mistakes.

Summary

- Determined flight time detected from spreadsheet data:

The number of tourists gradually increases on weekends and Fridays are the most crowded times

- Determined flight destination detected from spreadsheet data:

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