HOW TO BECOME AN EXCELLENT DIGITAL MARKETER PROVE THAT YOU CAN DO WHAT YOU SAID ABOVE, THROUGH SOME OF THE SKILLS YOUVE LEARNED

Digital marketing refers to all marketing effects that use digital media to reachcustomers and advertise commerce, products and services, including websites, socialmedia social media, se

TỔNG LIÊN ĐOÀN LAO ĐỘNG VIỆT NAM

TRƯỜNG ĐẠI HỌC TÔN ĐỨC THẮNG KHOA QUẢN TRỊ KINH DOANH

FINAL REPORT COURSE: DIGITAL MARKETING

TOPIC HOW TO BECOME AN EXCELLENT DIGITAL MARKETER? PROVE THAT YOU CAN DO WHAT YOU SAID ABOVE, THROUGH SOME OF THE SKILLS YOU'VE LEARNED.

Giảng viên hướng dẫn: ThS Phạm Đức Linh Nhóm lớp: 02

Nhóm: Insight Ngành: Marketing Khóa: K24

TP.HCM, NOVEMBER 2022

NHẬN XÉT CỦA GIẢNG VIÊN

DANH SÁCH THÀNH VIÊN INSIGHT TEAM

1 720H1368 Nguyễn Ngọc Huế Anh 100%

2 720H0117 Lương Ngọc Kim Ngân 100%

4 720H0987 Đinh Ngô Ngọc Quyên 100%

7 720H0235 Bùi Thị Phương Uyên 100%

8 720H0251 Nguyễn Bảo Hằng Vy 100%

MỤC LỤC

CHAPTER 1: OVERVIEW 1

1 Overview of Digital Marketing in Vietnam in 2022 1

2 Opportunities of Digital Marketing in Vietnam 3

CHAPTER 2: THE DEFINITION OF DIGITAL MARKETING 4

1 What is Marketing? 4

2 What is Digital Marketing? 4

3 Tools and Platforms of Digital Marketing 5

3.1 Basic tools of Digital Marketing 5

3.2 Digital platforms 7

CHAPTER 3: HOW TO BECOME AN EXCELLENT DIGITAL MARKETER? 9

1 What does a good Digital Marketer? 9

2 Essential skills 9

2.1 Soft skills 9

2.2 Advanced Skills 11

3 Certificate 15

3.1 Digital Marketing Certificate from training institutions around the world 15

3.2 Digital Marketing Certificates from Learning Platforms 18

3.3 Digital Marketing Certificate from International University 25

3.4 Digital Marketing Certificate Course in Vietnam 28

CHAPTER 4: EVIDENCES 31

4.1 Quách Bảo Trân 31

4.2 Nguyễn Bảo Hằng Vy 34

4.3 Đinh Ngô Ngọc Quyên 36

4.4 Trương Bảo Ngọc 39

4.5 Lương Ngọc Kim Ngân 42

4.6 Phạm Như Quỳnh 47

4.7 Nguyễn Ngọc Huế Anh 50

4.8 Bùi Thị Phương Uyên 52

CHAPTER 1: OVERVIEW 1.1 Overview of Digital Marketing in Vietnam in 2022

Vietnam's economy has been skyrocketing in recent years thanks to DigitalMarketing It has surpassed the GDP target set by the Government of 7% by 2022 Thisshows the strong resilience of Digital Marketing despite the ongoing pandemicsituation, not to mention spending on digital advertising The number is expected toreach US$1,044 million by 2022 Besides, foreign investors have turned their attention

to Vietnam as entering the market is no longer difficult with digital marketingopportunities existing in Vietnam

Out of a total population of nearly 99 million, Vietnam has 73.2% of Internetusers and 78.1% of active social network users Although the urbanization rate is noteven above average compared to other Southeast Asian countries, the number ofVietnamese people using digital devices to access the Internet daily is very large

In Vietnam, on average individuals spend 6 hours and 38 minutes a day on theInternet, of which about 3 hours are watching television (including broadcasting andstreaming) Meanwhile, they use social media for an average of 2 hours and 38 minutes

a day Statistically, both of these activities are still on the rise (+4.4% and +5.0%),implying that digital content, especially on social media channels, is taking up a hugepart in the daily life of Vietnamese people

That shows, digital advertising strategies in Vietnam will be more effective.Advertising budget in Vietnam also grows year by year.

1.2 Opportunities of Digital Marketing in Vietnam

Starting from some of the top cities in Vietnam

Great things start small Businesses are suggested to build a Vietnamese digitalmarketing strategy in major Vietnamese cities before expanding across the country.According to the latest statistics, Vietnam's top cities such as Hanoi and Ho Chi MinhCity are having a monthly per capita income of $262-286, accounting for 28.2% ofVietnam's total monthly income Obviously, these people are more likely to spend andare easier to target for the business's first Vietnam digital marketing campaign

Harnessing the potential of young women consuming in Vietnam

More than 45% of Vietnam's population belongs to Generation Z and theyounger generation is between the ages of 25 and 54, accounting for the majority of theyoung workforce and the consumer market Growing up in the post-economic reformperiod in Vietnam, they enjoy all the privileges of the economic boom and, therefore,higher consumer sentiment But in this population, the women sector may beparticularly worthy of your attention in your Vietnam digital marketing plan for 2022.Research shows that labor force participation rates between women and men areamong the highest in the world and that more and more women have higher educationlevels, positions and incomes It is expected to add $80 billion to GDP throughwomen's empowerment in Vietnam by 2030 The large contribution of women inVietnam's future economy shows the power of young women

CHAPTER 2: THE DEFINITION OF DIGITAL MARKETING

2.1 What is Marketing?

Marketing is the art of creating value, communicating and distributing those values in order to satisfy the problems of the title customers to benefit the business.Marketing is divided into two main categories: traditional and modern

Traditional Marketing: Often applied in the circulation stage, this is a

marketing activity that only works purely with the market and circulation channels This method usually does not focus too much on customers but only focuses on consuming products and services quickly

Modern marketing is more interested in the customer Customer behavior

and needs are the key to successful Marketing campaigns and maximize profits for businesses

Marketing is a very broad field of business activities or transactions, including

the following types:

Marketing, communication strategy

2.2 What is Digital Marketing?

Digital marketing refers to all marketing effects that use digital media to reachcustomers and advertise commerce, products and services, including websites, socialmedia social media, search tools, mobile apps, email, text messaging and more

The goals of digital marketing are as diverse as establishing a brand or

corporate identity, reaching customers, information campaigns, driving userengagement, converting browsers into shoppers, increasing revenue, etc

A Digital Marketer's job is to drive brand awareness and lead generation

through digital channels, and that means Digital Marketers spend their days creating,posting or update content, monitor or handle social interactions and campaigns, orperform other work to enhance the company's digital channels

The role of a Digital Marketer will typically include managing social media

marketing campaigns, working on business optimization, and more search engine orsearch engine marketing efforts, oversee email campaigns and create content forcompany blogs with the aim of promoting the brand and marketing it through media,helping to convert target customers into buyers The important goal of a digitalmarketer is to build a brand and promote that brand effectively and target conversioninto potential customers

2.3 Tools and Platforms of Digital Marketing

2.3.1 Basic tools of Digital Marketing

SEO (Search Engine Optimization)

It is understood as a website optimization solution so that the website can beeasier to find Besides, applying other online marketing methods is also a part of SEObecause they help rank display on popular search engines like Google, Facebook…

SEM (Search Engine Marketing)

Translated into Vietnamese means "Marketing on search engines" It can be saidthat SEM is a part of online marketing, on popular search engines such as: Bing,Google, or Yahoo, Facebook, etc SEO is a sub-branch of SEM If SEM is searchengine marketing, then SEO is search engine optimization

As more and more people are online, the behavior of shoppers also changes, theyare online more at the same time with more search needs When there is interest,interest in a certain item they will search, and this is the time and place to do SEM

Content Marketing (Content Marketing)

A strategy focused on creating and delivering valuable, relevant, and ongoingcontent to the marketplace with the aim of turning them into customers and fromcustomers to repeat customers In other words, you create engaging, relevant,interesting and valuable content to reach, change and convince them to use yourproduct or service

Social Media Marketing (Social Media Marketing)

It can be understood as a type of marketing done through social media In otherwords, social media marketing is a set of marketing strategies and plans aimed at socialinteraction between users via social networks, creating useful content for users to sharevia social networks Increase brand awareness through social networks

Email Marketing (Email Marketing)

A form of direct advertising that uses email as a means of communicating with

an audience In the broader sense of Email Marketing, this term is often used to refer tosending emails with the purpose of strengthening a merchant's relationship withexisting or new customers to encourage customer loyalty to promote business repeatbusiness

Mobile Marketing (Marketing via Mobile)

This is a form of marketing on mobile, using mobile media to introduce /advertise product and brand information to customers or in other words, mobilemarketing is all forms of connection with consumers through a personal mobile device

Pay Per Click Advertising (PPC)

An internet marketing model in which advertisers pay a fee each time one of their ads is clicked

Affiliate Marketing (affiliate marketing)

This is a form of promoting products or services of a supplier through online promotion channels (blogs, fanpages, groups, ) of monetizing partners (publishers) to

customers The supplier will pay a commission to the publisher when the customer makes a purchase.

Online Banner Advertising

A form of placing ads on the website On each website place positions withappropriate sizes With introductions, messages, videos, images to introduce theproducts of the business Through images, eye-catching information users will click onads From this banner ad, the affiliate link will take customers to the business'sdestination website, where there is full information about the product that the businesswants to advertise

TV/Radio marketing

Advertising on television and radio channels You can hear radio commercialsover the radio every morning or every time you turn on the TV to watch But TV is abigger offline channel than radio

Advertising on TV is quite expensive, so businesses are often very careful whenusing this type of marketing

2.3.2 Digital platforms

Website

As the core of Owned Platform, the essential and central platform of Digital.This is the place to take information and create user experiences with interactivity -conversion (Engage and Convert) You can easily see that when you click on a banner,

an advertising link, all will be redirected to the brand's website

Websites are the place to receive information, create experiences for customers.Websites also have tools to help customers interact with the business

Social Media

Social Media is the brand's online home, connecting with you through socialnetworks (Facebook, Instagram, Pinterest, Snapchat, ) with stories, ready to sharejoys and sorrows with customers By social listening, brands can improve and createbetter customer experiences These tools especially support very high interactivity

Social media is the bridge between businesses and customers Make the brand closer to the user.

Digital Media

The types of ads that appear at the top of articles, banners on a website, videosthat appear when watching movies are forms of digital media Digital media includestext, images, sounds, etc., transmitted over the internet or telecommunicationsnetworks Digital media helps increase brand awareness on digital platforms

Search

This is a search platform with very popular engines such as Google, Bing According to Hubspot's research, 81% of consumers search for information aboutproducts to buy before making a decision to buy them Search engines are wherecustomers go the most Therefore, it is the duty of the brand to appear when customerssearch on these engines

Email Marketing

Email is used in direct marketing When you collect a large amount of customerdata, it helps to send notifications, advertisements and calls to action Email helpsbrands maintain a strong relationship with customers at the lowest cost

Mobile

As a modern platform, which can be mentioned from SMS Marketing, to virtualreality experiences, QR code GPS Marketing, businesses' advertisements can bedisplayed in the eyes of customers via mobile devices, smartphones, etc tablets…Withthe top number of users, this will be an extremely potential platform in the future

Game

This platform consists of 2 types, Gamification and In Game Ads Gamification

is how brands turn user experiences into games Thereby creating excitement for users,creating conversions in the future In Game Ads (IGA) are understood asadvertisements on computers and video games IGAs are ads that appear in the game

to advertise a certain product IGA promises even higher growth in the future As more and more games are born.

CHAPTER 3: HOW TO BECOME AN EXCELLENT DIGITAL MARKETER? 3.1 What does a good Digital Marketer?

Marketing is creating an increasingly strong attraction not only for experiencedindividuals, but also for students pursuing this profession So, how can you become aprofessional digital marketer?

The nature of Digital Marketing work requires always to adapt and rotate based

on fluctuations as well as changes of the market Digital Marketing will not be a job forthose who are afraid of change, closed-minded and just follow the path As a DigitalMarketer, you will need to improve yourself day by day

Important qualities to have:

Logical thinking

Digital Marketing work not only has words but behind them are numbers andstrategies To build a good strategy, digital marketers need to have logical thinkingwhen seeing the problems that are happening and taking measures to change Fromthose statistics, digital marketers will need to know what is doing well and what is not

so that they can come up with an effective strategy for the business

Quick adaptability

In an increasingly volatile economic environment, more than anyone else, digitalmarketers must always change and adapt to those fluctuations

Perseverance, perseverance and discipline

Digital Marketers are always in a state of readiness to do whatever it takes toachieve their goals Sometimes Digital Marketers are also Designers if the design staffare absent, they can also be Content Marketing in emergency cases, etc

3.2 Essential skills

3.2.1 Soft skills

To be successful in the digital marketing industry, a digital marketer needs to besomeone who is adaptable and receptive to new things, as well as being able to quicklyabsorb the knowledge that is updated continuously every day:

Social skills

Social skills are not simply how you communicate with others, but also how youinteract with the world around you, such as how to behave, maintain relationships,listen, empathize, etc

As a digital marketer, interacting with people around is extremely diverse Theycan come from internal departments in the company, to target customers, media units,

or even famous and influential people

Digital Marketer will have to cooperate with all these people to achieve the set goal No digital marketer succeeds in his niche without interacting with the people around him In addition, possessing good social skills also facilitates easyupdating of the latest trends in the community A digital marketer must always have a certain understanding of society, especially with current and trending information This is key to figuring out how to effectively engage with

customers through creating the most engaging content

To get this skill, we need to practice by improving daily communication skills, listening to people around, always having a supportive attitude, and helping colleagues In addition, body language is also essential, eye contact will also help you attract people around when communicating

Writing and Editing

Perhaps no one can deny the importance of content writing and editing contents

in digital marketing

Most forms of digital marketing require the help of content, from SEO blog posts, social media posts, emailing to customers, as well as image or video creation.Thanks to the rapid popularity of content marketing, good writing skills have become one of the required soft skills, and will bring a huge advantage to DigitalMarketers when they want to go far in the digital marketing industry

To become better at this skill, it is extremely important to improve grammar and sentence fluency In addition, reading books, referring to good articles, good writers or attending workshops will also help improve vocabulary a lot

Work in digital marketing is not simply running ads on online channels, workingwith metrics and reports The first step in shaping all of these activities is to thinkthrough and formulate a strategy And that's when creativity becomes all the moreimportant

Besides, it is very important to connect with potential customers through creativeadvertising products The reason is because competition on the online platform is fierceand sometimes simple messages or images are not enough for a brand to stand out

Creativity is the key to making the difference between content that attracts viewers and content that is quickly skimmed

There are a few key tips for practicing creative thinking:

Take action Think how to solve the job as quickly as possible, achieving thehighest results It's time to practice creative thinking; Balance between realityand ideal;

Relax and be open Spend time meeting and interacting with friends andcolleagues, looking for new experiences to calm your mind and relax, then yourcreativity will be maximized; Break the rules; Dare to commit and not afraid totake risks; Don't rely on someone

a necessity

3.2.2 Advanced Skills

To become a professional Digital Marketer, digital marketers need to be

equipped with specialized skills such as:

Data analysis: This is an extremely important skill for a Marketer in general

and Digital Marketer in particular Analyzing the numbers will help

determine a more appropriate marketing strategy

SEO (Search Engine Optimization) & SEM (Search Engine Marketing):

Google's algorithm is increasingly modernizing and the use of specific

keywords becomes more important Therefore, SEO becomes an important skill that Digital Marketers need to have SEM includes: SEO and PPC Many people still confuse the concept of SEO and SEM, but in fact they are different SEO is a sub-branch of SEM If SEM is search engine marketing, then SEO is search engine optimization Simply put, when customers use search engines to query about products Both SEO & SEM not only help the marketer to push his content to the target audience, but also help narrow the customer database more

There are 8 steps to get the SEO strategy off the ground:

Step 1: Find keywords

Keywords research is as simple as picking a list of words and phrasesrelevant to your business Thus, thinking about which words are mostlikely to get people to do what you want them to do and focus on thosewords

Step 2: Put keywords in the page title

The page title is one of the most important things that Google and othersearch engines evaluate to determine what is on a web page It’s whatappears on top of your web page’s result in the search engine resultspages (SERPs) Once you’ve chosen a keyword, it’s time to put it intoaction

Step 3: Put keywords in the page URL

Google and other search engines also use the text of the URL of the page

to determine the content of the web page So, you should use yourkeyword or phrase specifically in the slug

Step 4: Put keywords in your meta description

While metadata is not nearly as important as it used to be, it still counts.Take advantage by putting your keyword or phrase there The descriptionshould be readable by a person and make sense, and the keywordmetadata should focus on your keyword or phrase

Step 5: Put keywords in your H1 text

The H1 text is usually the title of an article or some larger bold text at thetop of your page Google and other search engines can see this, and theyput extra importance on the words in the H1 text which concludes yourkeyword or phrase

Step 6: Use keywords in the page’s content

Using the target keywords in your content because doing that signals tosearch engines that the page is actually about the keyword and shouldshow up in search results.

Step 7: Build links to your website|

This is arguably one of the most important SEO steps you have to take.The number and quality of links pointing to your website are quiteimportant to Google and other search engines to evaluate your rank ondifferent terms If people are linking to you, then that means your siteoffers authoritative, trustworthy ìnormation on a certain topic

Step 8: Monitor your rank

Last but not least, it’s time to check on the results from your efforts Givethe search engines some time to do their thing (from a couple of weeks to

a few months), and then keep checking your rank to see what happenedand track your progress

Social Media Marketing (SMM): Social Media is growing day by day This

is a big advantage for marketers as they can get the message across more easily to the right target audience Therefore, the skill of Social Media is one

of the essential skills that a digital marketer needs

There are 6 popular tools that a Digital Marketer use:

Basic Designing Skill: Images are more influential to consumers than textual

content Therefore, digital marketers need to have basic knowledge of

graphic software such as Adobe, Canva to assist in creating more attractive and eye-catching content

Content Marketing: The heart of digital marketing is generating content

that will pull a company’s target audience to the brand The aim should not only be to create high-quality content and SEO-friendly content, but also to understand the process of how to effectively get audiences to engage

3.3 Certificate

3.3.1 Digital Marketing Certificate from training institutions around the world

Digital Marketing Pro DMI Certificate

Digital Marketing Institute (DMI) - the world leader in Digital Marketingtraining Specifically, 90% of members confirm that DMI courses have a positiveimpact on their careers, more than 190,000 current members are trusting andparticipating in DMI courses

Coming to this course, you will be fully equipped with professional knowledgeand experience to work proficiently in the Digital Marketing industry To receive theDigital Marketing Pro certification, you will need to complete the following:

Introduction to Digital Marketing

Social Media Marketing

Paid Search using Google Ads

Email Marketing

Analytics with Google analytics

Content Marketing

Search Engine Optimization

Display Ads and Video

Study time: Flexible

Digital Marketing Certificate OMCP

Online Marketing Certification Professional (OMCP), understood as the DigitalOnline Professional Certification This is a fairly advanced certification and is intendedprimarily for professionals with deep experience and knowledge in the field of DigitalMarketing

Currently more than 70,000 people have been trained according to the OMCPstandards and about 900 Universities and Institutes around the world have decided tochoose OMCP as the teaching standard

At the end of the Digital Marketing OMCP course, we will have in-depthknowledge of SEO, Social Media Marketing and Digital Analysis in general throughthe following lessons:

Search Engine Optimization

Social Media Marketing

Study time: flexible

Certificate in Digital Marketing PCM

With a partnership between the American Marketing Association and the DigitalMarketing Institute, the AMA allows only the completion of one Digital Marketing Procourse to be duly certified by the DMI and also the AMA Digital MarketingCertification - PCM and Digital Marketing Professional Certificate.

In the Digital Marketing Expert course, we will gain knowledge about:

Digital Strategy and Planning Search and Digital Channels

Digital Selling

Customer Experience

Social Media

eCommerce and Conversion Rate Optimization

Project Planning and Creative Skills

Leadership and Management

Course information:

Organization: American Marketing Association

Study time: Self-study for 120 hours

3.3.2 Digital Marketing Certificates from Learning Platforms

In addition to studying online with experts at courses of world trainingorganizations, you can also refer to some highly rated Digital Marketing certificationcourses on international learning platforms

Google Digital Marketing Certificate

Google Digital Marketing certification is most highly appreciated by employers

To get this certificate, you must complete the course Fundamentals of DigitalMarketing by “big tycoon” Google This is one of the free courses chosen by manymarketers today

In The Fundamentals of Digital Marketing course, you will go through 26

lessons around the topics:

Analytics and Data insight

SEM – Search Engine Marketing

SEO – Search Engine Optimization

Level: cơ bản

Tuition: no fee

Study time: flexible

Certificate in Digital Marketing Specialization Coursera

Coursera is known as a leading online learning platform for Higher educationwith over 70 million users Coursera possesses a huge knowledge base from basic to in-depth analysis in each stage of Marketing

The knowledge content of the course includes 7 single courses:

Marketing in a Digital World

Digital Marketing Analytics in Theory

Digital Marketing Analytics in Practice

Digital Media and Marketing Principles

Digital Media and Marketing Strategies

Marketing in an Analog World

Digital Marketing Capstone

Course information:

Organization: Coursera

Level: basic

Tuition: no fee

Course duration: 5 hours/week, lasting for 8 months

Certificate in Digital Marketing Specialist SimpliLearn

Digital Marketing Specialist SimpliLearn reached the top 5 rankings of DigitalMarketing courses conducted by Search Engine Journal - Digital Marketing Specialistcourse of SimpliLearn

Through the advanced knowledge system in 8 areas of Digital Marketing, beingguided to use 30 digital marketing tools, experiencing many practical Digital Marketingprojects

The course is divided into 7 lessons with different sub-contents:

Mastering SEO, Content Marketing, PPC and Digital Analytics

Mastering Social Media, Mobile Marketing and Digital Strategy

Advanced Web Analytics

Advanced Search Engine Optimization

Advanced Pay Per Click (PPC) Program

Advanced Social Media

Digital Marketing Capstone

Course information:

Organization: SimpliLearn

Basic qualifications

Tuition: $1199

Study time: Flexible

Digital Marketing LinkedIn

LinkedIn is a social network used to access partners' profiles as well as updatedaily news and events related to many different fields Besides, Linkedin also hasextremely useful courses in a variety of industries to help you improve your skills andknowledge One of them is the Become a Digital Marketing Specialist course with aDigital Marketing LinkedIn certificate

Using the analytical skills tactics found in the Become a Digital MarketingSpecialist course will help you create new opportunities for your business as a DigitalMarketing specialist From SEO content, Content marketing, Google Ads to completemarketing planning, etc., it's all wrapped up in this course.

The knowledge in the course promises to give you the most specific perspective

on the field of Digital Marketing

Digital Marketing Foundations

SEO Foundations

Google Ads Essential Training

Content Marketing Foundations

Social Media Marketing Foundations

Marketing on Facebook

Marketing on Instagram

Social Media Marketing: Strategy and Optimization

Email and Newsletter Marketing Foundations

Introduction to Graphic Design

Course information:

Organization: Linkedin

Basic qualifications

Tuition: Free

Certificate: Digital Marketing Specialist Certification

Class time: Flexible, total class time is 18 hours

Digital Marketing Hubspot Certificate

An equally famous certificate in terms of value in the field of Digital Marketing

is the Digital Marketing Hubspot certificate on the Hubspot platform

Specifically, the course will provide you with useful and practical knowledge including:

Optimize your website through search engines

Create an organic strategy to build and grow a following

Create an advertising strategy to amplify your message to your target

Certificate: Digital Marketing Certification

Class time: Flexible, total class time is 4 hours

3.3.3 Digital Marketing Certificate from International University

eCornell Digital Marketing Certificate

Seeing that the world today has more and more appearances of marketingactivities on digital platforms, Cornell University has built a Digital Marketing coursewith a Digital Marketing Certification

The Digital Marketing program will accompany you from an overview of thedigital marketing landscape until you are able to put together a complete marketingplan To help you better understand, here is the structure of the course:

Understanding the Digital Marketing Landscape and the Customer Funnel

Assessing Opportunities in Paid Digital Media

Assessing Opportunities in Owned Digital Media

Course information:

Organization: Cornell University

Level: Cơ bản

Tuition: $3,600

Study time: flexible, from 3 to 5 hours per week

Duke in Digital Media and Marketing Certificate

Duke University has partnered with SimpliLearn to provide a curriculum forstudents with advanced knowledge in the eight most important areas of DigitalMarketing The course also analyzes real-world projects or virtual simulations so theirstudents get real-world experiences

The Digital Media and Marketing course includes the following lessons:

Digital Marketing Certified Associate

Advanced Search Engine Optimization

Advanced Content Marketing Advanced Social Media

Advanced Mobile Marketing

Advanced Pay Per Click

Advanced Website Conversion Rate Optimization

Advanced Web Analytics

Advanced Email Marketing

Course information:

Organization: Duke University

Level: Advanced

Tuition: $5,995

Study time: Flexible

Harvard Digital Marketing Strategy Program Certification

The prestigious Digital Marketing Certificate from Harvard University – TheHarvard Digital Marketing Strategy Program Certificate of the Digital MarketingStrategy course will give students the foundation of knowledge and skills to use the bestdigital marketing tools Guided by the school's leading professors and doctors, studentswill be more confident when entering the Digital Marketing industry

Through the content of the course, students can completely design andimplement a successful Digital Marketing strategy

Consumer behavior changes resulting from advancement in communications technology

Customer personas and journeys

Digital transformation and the impact on companies

Storytelling for brands in a digital world

The pros and cons of influencer marketing

Social media strategies

Search engine marketing (SEM): Organic Search and paid advertising

Course information:

Organization: Harvard University

Level: Advanced

Tuition: $3,195

Class time: 8:30 AM – 4:30 PM lasting for 5 consecutive days

3.3.4 Digital Marketing Certificate Course in Vietnam

Full-stack Digital Marketing course at FPT

FPT Skillking will provide students with all the skills needed for DigitalMarketing From there, students will have a broader perspective and successfullyimplement activities related to digital marketing

The course consists of 4 semesters, each semester is a specific route with

different content:

Social Media Executive

SEO Executive

Digital Marketing Executive

Digital Marketing experts

Course information:

Organization: FPT University

Level: basic

Duration of study: The program lasts 2 years

Digital Marketing CDMP Course at PACE

PACE School of Marketing Management (under PACE Institute ofManagement) is DMI's exclusive partner to deploy international training programs inthe field of Digital Marketing The most prominent is the Digital Marketing CDMPcertificate at PACE