HOW TO BECOME AN EXCELLENT DIGITAL MARKETER PROVE THAT YOU CAN DO WHAT YOU SAID ABOVE, THROUGH SOME OF THE SKILLS YOUVE LEARNED

Digital marketing refers to all marketing effects that use digital media to reachcustomers and advertise commerce, products and services, including websites, socialmedia social media, se

TỔNG LIÊN ĐOÀN LAO ĐỘNG VIỆT NAM

TRƯỜNG ĐẠI HỌC TÔN ĐỨC THẮNG KHOA QUẢN TRỊ KINH DOANH

FINAL REPORT COURSE: DIGITAL MARKETING

TOPIC

HOW TO BECOME AN EXCELLENT DIGITAL MARKETER? PROVE THAT YOU CAN DO WHAT YOU SAID ABOVE, THROUGH SOME OF THE SKILLS YOU'VE LEARNED.

Giảng viên hướng dẫn: ThS Phạm Đức Linh Nhóm lớp: 02

Nhóm: Insight Ngành: Marketing Khóa: K24

TP.HCM, NOVEMBER 2022

NHẬN XÉT CỦA GIẢNG VIÊN

DANH SÁCH THÀNH VIÊN INSIGHT TEAM

MỤC LỤC

CHAPTER 1: OVERVIEW 1

1 Overview of Digital Marketing in Vietnam in 2022 1

2 Opportunities of Digital Marketing in Vietnam 3

CHAPTER 2: THE DEFINITION OF DIGITAL MARKETING 4

1 What is Marketing? 4

2 What is Digital Marketing? 4

3 Tools and Platforms of Digital Marketing 5

3.1 Basic tools of Digital Marketing 5

3.2 Digital platforms 7

CHAPTER 3: HOW TO BECOME AN EXCELLENT DIGITAL MARKETER? 9

1 What does a good Digital Marketer? 9

2 Essential skills 9

2.1 Soft skills 9

2.2 Advanced Skills 11

3 Certificate 15

3.1 Digital Marketing Certificate from training institutions around the world .15 3.2 Digital Marketing Certificates from Learning Platforms 18

3.3 Digital Marketing Certificate from International University 25

3.4 Digital Marketing Certificate Course in Vietnam 28

CHAPTER 4: EVIDENCES 31

4.1 Quách Bảo Trân 31

4.2 Nguyễn Bảo Hằng Vy 34

4.3 Đinh Ngô Ngọc Quyên 36

4.4 Trương Bảo Ngọc 39

4.5 Lương Ngọc Kim Ngân 42

4.6 Phạm Như Quỳnh 47

4.7 Nguyễn Ngọc Huế Anh 50

4.8 Bùi Thị Phương Uyên 52

CHAPTER 1: OVERVIEW 1.1 Overview of Digital Marketing in Vietnam in 2022

Vietnam's economy has been skyrocketing in recent years thanks to DigitalMarketing It has surpassed the GDP target set by the Government of 7% by 2022.This shows the strong resilience of Digital Marketing despite the ongoing pandemicsituation, not to mention spending on digital advertising The number is expected toreach US$1,044 million by 2022 Besides, foreign investors have turned their attention

to Vietnam as entering the market is no longer difficult with digital marketingopportunities existing in Vietnam

Out of a total population of nearly 99 million, Vietnam has 73.2% of Internetusers and 78.1% of active social network users Although the urbanization rate is noteven above average compared to other Southeast Asian countries, the number ofVietnamese people using digital devices to access the Internet daily is very large

In Vietnam, on average individuals spend 6 hours and 38 minutes a day on theInternet, of which about 3 hours are watching television (including broadcasting andstreaming) Meanwhile, they use social media for an average of 2 hours and 38minutes a day Statistically, both of these activities are still on the rise (+4.4% and+5.0%), implying that digital content, especially on social media channels, is taking up

a huge part in the daily life of Vietnamese people

That shows, digital advertising strategies in Vietnam will be more effective.Advertising budget in Vietnam also grows year by year.

1.2 Opportunities of Digital Marketing in Vietnam

 Starting from some of the top cities in Vietnam

Great things start small Businesses are suggested to build a Vietnamese digitalmarketing strategy in major Vietnamese cities before expanding across the country.According to the latest statistics, Vietnam's top cities such as Hanoi and Ho Chi MinhCity are having a monthly per capita income of $262-286, accounting for 28.2% ofVietnam's total monthly income Obviously, these people are more likely to spend andare easier to target for the business's first Vietnam digital marketing campaign

 Harnessing the potential of young women consuming in Vietnam

More than 45% of Vietnam's population belongs to Generation Z and theyounger generation is between the ages of 25 and 54, accounting for the majority ofthe young workforce and the consumer market Growing up in the post-economicreform period in Vietnam, they enjoy all the privileges of the economic boom and,therefore, higher consumer sentiment But in this population, the women sector may beparticularly worthy of your attention in your Vietnam digital marketing plan for 2022.Research shows that labor force participation rates between women and men areamong the highest in the world and that more and more women have higher educationlevels, positions and incomes It is expected to add $80 billion to GDP throughwomen's empowerment in Vietnam by 2030 The large contribution of women inVietnam's future economy shows the power of young women

CHAPTER 2: THE DEFINITION OF DIGITAL MARKETING

2.1 What is Marketing?

Marketing is the art of creating value, communicating and distributing thosevalues in order to satisfy the problems of the title customers to benefit the business Marketing is divided into two main categories: traditional and modern

 Traditional Marketing: Often applied in the circulation stage, this is a

marketing activity that only works purely with the market and circulationchannels This method usually does not focus too much on customers butonly focuses on consuming products and services quickly

 Modern marketing is more interested in the customer Customer behavior

and needs are the key to successful Marketing campaigns and maximizeprofits for businesses

Marketing is a very broad field of business activities or transactions, including

the following types:

 Marketing, communication strategy

2.2 What is Digital Marketing?

Digital marketing refers to all marketing effects that use digital media to reachcustomers and advertise commerce, products and services, including websites, socialmedia social media, search tools, mobile apps, email, text messaging and more

The goals of digital marketing are as diverse as establishing a brand or

corporate identity, reaching customers, information campaigns, driving userengagement, converting browsers into shoppers, increasing revenue, etc

A Digital Marketer's job is to drive brand awareness and lead generation

through digital channels, and that means Digital Marketers spend their days creating,posting or update content, monitor or handle social interactions and campaigns, orperform other work to enhance the company's digital channels

The role of a Digital Marketer will typically include managing social media

marketing campaigns, working on business optimization, and more search engine orsearch engine marketing efforts, oversee email campaigns and create content forcompany blogs with the aim of promoting the brand and marketing it through media,helping to convert target customers into buyers The important goal of a digitalmarketer is to build a brand and promote that brand effectively and target conversioninto potential customers

2.3 Tools and Platforms of Digital Marketing

2.3.1 Basic tools of Digital Marketing

 SEO (Search Engine Optimization)

It is understood as a website optimization solution so that the website can beeasier to find Besides, applying other online marketing methods is also a part of SEObecause they help rank display on popular search engines like Google, Facebook…

 SEM (Search Engine Marketing)

Translated into Vietnamese means "Marketing on search engines" It can be saidthat SEM is a part of online marketing, on popular search engines such as: Bing,Google, or Yahoo, Facebook, etc SEO is a sub-branch of SEM If SEM is searchengine marketing, then SEO is search engine optimization

As more and more people are online, the behavior of shoppers also changes,they are online more at the same time with more search needs When there is interest,interest in a certain item they will search, and this is the time and place to do SEM

 Content Marketing (Content Marketing)

A strategy focused on creating and delivering valuable, relevant, and ongoingcontent to the marketplace with the aim of turning them into customers and fromcustomers to repeat customers In other words, you create engaging, relevant,interesting and valuable content to reach, change and convince them to use yourproduct or service

 Social Media Marketing (Social Media Marketing)

It can be understood as a type of marketing done through social media In otherwords, social media marketing is a set of marketing strategies and plans aimed atsocial interaction between users via social networks, creating useful content for users

to share via social networks Increase brand awareness through social networks

 Email Marketing (Email Marketing)

A form of direct advertising that uses email as a means of communicating with

an audience In the broader sense of Email Marketing, this term is often used to refer

to sending emails with the purpose of strengthening a merchant's relationship withexisting or new customers to encourage customer loyalty to promote business repeatbusiness

 Mobile Marketing (Marketing via Mobile)

This is a form of marketing on mobile, using mobile media to introduce /advertise product and brand information to customers or in other words, mobilemarketing is all forms of connection with consumers through a personal mobiledevice

 Pay Per Click Advertising (PPC)

An internet marketing model in which advertisers pay a fee each time one oftheir ads is clicked

 Affiliate Marketing (affiliate marketing)

This is a form of promoting products or services of a supplier through onlinepromotion channels (blogs, fanpages, groups, ) of monetizing partners (publishers) to

customers The supplier will pay a commission to the publisher when the customermakes a purchase.

 Online Banner Advertising

A form of placing ads on the website On each website place positions withappropriate sizes With introductions, messages, videos, images to introduce theproducts of the business Through images, eye-catching information users will click onads From this banner ad, the affiliate link will take customers to the business'sdestination website, where there is full information about the product that the businesswants to advertise

 TV/Radio marketing

Advertising on television and radio channels You can hear radio commercialsover the radio every morning or every time you turn on the TV to watch But TV is abigger offline channel than radio

Advertising on TV is quite expensive, so businesses are often very careful whenusing this type of marketing

2.3.2 Digital platforms

 Website

As the core of Owned Platform, the essential and central platform of Digital.This is the place to take information and create user experiences with interactivity -conversion (Engage and Convert) You can easily see that when you click on a banner,

an advertising link, all will be redirected to the brand's website

Websites are the place to receive information, create experiences for customers.Websites also have tools to help customers interact with the business

 Social Media

Social Media is the brand's online home, connecting with you through socialnetworks (Facebook, Instagram, Pinterest, Snapchat, ) with stories, ready to sharejoys and sorrows with customers By social listening, brands can improve and createbetter customer experiences These tools especially support very high interactivity

Social media is the bridge between businesses and customers Make the brand closer tothe user.

 Digital Media

The types of ads that appear at the top of articles, banners on a website, videosthat appear when watching movies are forms of digital media Digital media includestext, images, sounds, etc., transmitted over the internet or telecommunicationsnetworks Digital media helps increase brand awareness on digital platforms

 Search

This is a search platform with very popular engines such as Google, Bing According to Hubspot's research, 81% of consumers search for information aboutproducts to buy before making a decision to buy them Search engines are wherecustomers go the most Therefore, it is the duty of the brand to appear when customerssearch on these engines

 Email Marketing

Email is used in direct marketing When you collect a large amount of customerdata, it helps to send notifications, advertisements and calls to action Email helpsbrands maintain a strong relationship with customers at the lowest cost

 Mobile

As a modern platform, which can be mentioned from SMS Marketing, to virtualreality experiences, QR code GPS Marketing, businesses' advertisements can bedisplayed in the eyes of customers via mobile devices, smartphones, etc tablets…Withthe top number of users, this will be an extremely potential platform in the future

 Game

This platform consists of 2 types, Gamification and In Game Ads Gamification

is how brands turn user experiences into games Thereby creating excitement for users,creating conversions in the future In Game Ads (IGA) are understood asadvertisements on computers and video games IGAs are ads that appear in the game

to advertise a certain product IGA promises even higher growth in the future As moreand more games are born.

CHAPTER 3: HOW TO BECOME AN EXCELLENT DIGITAL MARKETER? 3.1 What does a good Digital Marketer?

Marketing is creating an increasingly strong attraction not only for experiencedindividuals, but also for students pursuing this profession So, how can you become aprofessional digital marketer?

The nature of Digital Marketing work requires always to adapt and rotate based

on fluctuations as well as changes of the market Digital Marketing will not be a jobfor those who are afraid of change, closed-minded and just follow the path As aDigital Marketer, you will need to improve yourself day by day

Important qualities to have:

 Logical thinking

Digital Marketing work not only has words but behind them are numbers andstrategies To build a good strategy, digital marketers need to have logical thinkingwhen seeing the problems that are happening and taking measures to change Fromthose statistics, digital marketers will need to know what is doing well and what is not

so that they can come up with an effective strategy for the business

 Quick adaptability

In an increasingly volatile economic environment, more than anyone else,digital marketers must always change and adapt to those fluctuations

 Perseverance, perseverance and discipline

Digital Marketers are always in a state of readiness to do whatever it takes toachieve their goals Sometimes Digital Marketers are also Designers if the design staffare absent, they can also be Content Marketing in emergency cases, etc

3.2 Essential skills

3.2.1 Soft skills

To be successful in the digital marketing industry, a digital marketer needs to besomeone who is adaptable and receptive to new things, as well as being able to quicklyabsorb the knowledge that is updated continuously every day:

 Social skills

Social skills are not simply how you communicate with others, but also howyou interact with the world around you, such as how to behave, maintain relationships,listen, empathize, etc

As a digital marketer, interacting with people around is extremely diverse Theycan come from internal departments in the company, to target customers, media units,

or even famous and influential people

 Digital Marketer will have to cooperate with all these people to achieve the setgoal No digital marketer succeeds in his niche without interacting with thepeople around him In addition, possessing good social skills also facilitateseasy updating of the latest trends in the community A digital marketer mustalways have a certain understanding of society, especially with current andtrending information This is key to figuring out how to effectively engage withcustomers through creating the most engaging content

 To get this skill, we need to practice by improving daily communication skills,listening to people around, always having a supportive attitude, and helpingcolleagues In addition, body language is also essential, eye contact will alsohelp you attract people around when communicating

 Writing and Editing

Perhaps no one can deny the importance of content writing and editing contents

 To become better at this skill, it is extremely important to improve grammar andsentence fluency In addition, reading books, referring to good articles, goodwriters or attending workshops will also help improve vocabulary a lot

 Creativity

Work in digital marketing is not simply running ads on online channels,working with metrics and reports The first step in shaping all of these activities is tothink through and formulate a strategy And that's when creativity becomes all themore important

Besides, it is very important to connect with potential customers throughcreative advertising products The reason is because competition on the onlineplatform is fierce and sometimes simple messages or images are not enough for abrand to stand out

 Creativity is the key to making the difference between content that attractsviewers and content that is quickly skimmed

 There are a few key tips for practicing creative thinking:

Take action Think how to solve the job as quickly as possible, achieving thehighest results It's time to practice creative thinking; Balance between realityand ideal;

Relax and be open Spend time meeting and interacting with friends andcolleagues, looking for new experiences to calm your mind and relax, then yourcreativity will be maximized; Break the rules; Dare to commit and not afraid totake risks; Don't rely on someone

3.2.2 Advanced Skills

To become a professional Digital Marketer, digital marketers need to beequipped with specialized skills such as:

 Data analysis: This is an extremely important skill for a Marketer in

general and Digital Marketer in particular Analyzing the numbers will helpdetermine a more appropriate marketing strategy

 SEO (Search Engine Optimization) & SEM (Search Engine

Marketing): Google's algorithm is increasingly modernizing and the use of

specific keywords becomes more important Therefore, SEO becomes animportant skill that Digital Marketers need to have SEM includes: SEO andPPC Many people still confuse the concept of SEO and SEM, but in factthey are different SEO is a sub-branch of SEM If SEM is search enginemarketing, then SEO is search engine optimization Simply put, whencustomers use search engines to query about products Both SEO & SEMnot only help the marketer to push his content to the target audience, butalso help narrow the customer database more

There are 8 steps to get the SEO strategy off the ground:

 Step 1: Find keywords

Keywords research is as simple as picking a list of words and phrasesrelevant to your business Thus, thinking about which words are mostlikely to get people to do what you want them to do and focus on thosewords

 Step 2: Put keywords in the page title

The page title is one of the most important things that Google and othersearch engines evaluate to determine what is on a web page It’s whatappears on top of your web page’s result in the search engine resultspages (SERPs) Once you’ve chosen a keyword, it’s time to put it intoaction

 Step 3: Put keywords in the page URL

Google and other search engines also use the text of the URL of the page

to determine the content of the web page So, you should use yourkeyword or phrase specifically in the slug

 Step 4: Put keywords in your meta description

While metadata is not nearly as important as it used to be, it still counts.Take advantage by putting your keyword or phrase there The descriptionshould be readable by a person and make sense, and the keywordmetadata should focus on your keyword or phrase

 Step 5: Put keywords in your H1 text

The H1 text is usually the title of an article or some larger bold text at thetop of your page Google and other search engines can see this, and theyput extra importance on the words in the H1 text which concludes yourkeyword or phrase

 Step 6: Use keywords in the page’s content

Using the target keywords in your content because doing that signals tosearch engines that the page is actually about the keyword and shouldshow up in search results

 Step 7: Build links to your website|

This is arguably one of the most important SEO steps you have to take.The number and quality of links pointing to your website are quiteimportant to Google and other search engines to evaluate your rank ondifferent terms If people are linking to you, then that means your siteoffers authoritative, trustworthy ìnormation on a certain topic

 Step 8: Monitor your rank

Last but not least, it’s time to check on the results from your efforts.Give the search engines some time to do their thing (from a couple ofweeks to a few months), and then keep checking your rank to see whathappened and track your progress

 Social Media Marketing (SMM): Social Media is growing day by day.

This is a big advantage for marketers as they can get the message acrossmore easily to the right target audience Therefore, the skill of Social Media

is one of the essential skills that a digital marketer needs

There are 6 popular tools that a Digital Marketer use:

 Basic Designing Skill: Images are more influential to consumers than

textual content Therefore, digital marketers need to have basic knowledge

of graphic software such as Adobe, Canva to assist in creating moreattractive and eye-catching content

 Content Marketing: The heart of digital marketing is generating content

that will pull a company’s target audience to the brand The aim should notonly be to create high-quality content and SEO-friendly content, but also tounderstand the process of how to effectively get audiences to engage

3.3 Certificate

3.3.1 Digital Marketing Certificate from training institutions around the world

 Digital Marketing Pro DMI Certificate

Digital Marketing Institute (DMI) - the world leader in Digital Marketingtraining Specifically, 90% of members confirm that DMI courses have a positiveimpact on their careers, more than 190,000 current members are trusting andparticipating in DMI courses

Coming to this course, you will be fully equipped with professional knowledgeand experience to work proficiently in the Digital Marketing industry To receive theDigital Marketing Pro certification, you will need to complete the following:

 Introduction to Digital Marketing

 Social Media Marketing

 Paid Search using Google Ads

 Email Marketing

 Analytics with Google analytics

 Content Marketing

 Search Engine Optimization

 Display Ads and Video

 Study time: Flexible

 Digital Marketing Certificate OMCP

Online Marketing Certification Professional (OMCP), understood as the DigitalOnline Professional Certification This is a fairly advanced certification and isintended primarily for professionals with deep experience and knowledge in the field

of Digital Marketing

Currently more than 70,000 people have been trained according to the OMCPstandards and about 900 Universities and Institutes around the world have decided tochoose OMCP as the teaching standard

At the end of the Digital Marketing OMCP course, we will have in-depthknowledge of SEO, Social Media Marketing and Digital Analysis in general throughthe following lessons:

 Search Engine Optimization

 Social Media Marketing

 Study time: flexible

 Certificate in Digital Marketing PCM

With a partnership between the American Marketing Association and the DigitalMarketing Institute, the AMA allows only the completion of one Digital Marketing Procourse to be duly certified by the DMI and also the AMA Digital MarketingCertification - PCM and Digital Marketing Professional Certificate.

In the Digital Marketing Expert course, we will gain knowledge about:

 Digital Strategy and Planning Search and Digital Channels

 Digital Selling

 Customer Experience

 Social Media

 eCommerce and Conversion Rate Optimization

 Project Planning and Creative Skills

 Leadership and Management

Course information:

 Organization: American Marketing Association

 Study time: Self-study for 120 hours

3.3.2 Digital Marketing Certificates from Learning Platforms

In addition to studying online with experts at courses of world trainingorganizations, you can also refer to some highly rated Digital Marketing certificationcourses on international learning platforms

 Google Digital Marketing Certificate

Google Digital Marketing certification is most highly appreciated byemployers To get this certificate, you must complete the course Fundamentals ofDigital Marketing by “big tycoon” Google This is one of the free courses chosen bymany marketers today

In The Fundamentals of Digital Marketing course, you will go through 26lessons around the topics:

 Analytics and Data insight

 SEM – Search Engine Marketing

 SEO – Search Engine Optimization

 Level: cơ bản

 Tuition: no fee

 Study time: flexible

 Certificate in Digital Marketing Specialization Coursera

Coursera is known as a leading online learning platform for Higher educationwith over 70 million users Coursera possesses a huge knowledge base from basic toin-depth analysis in each stage of Marketing

The knowledge content of the course includes 7 single courses:

 Marketing in a Digital World

 Digital Marketing Analytics in Theory

 Digital Marketing Analytics in Practice

 Digital Media and Marketing Principles

 Digital Media and Marketing Strategies

 Marketing in an Analog World

 Digital Marketing Capstone

Course information:

 Organization: Coursera

 Level: basic

 Tuition: no fee

 Course duration: 5 hours/week, lasting for 8 months

 Certificate in Digital Marketing Specialist SimpliLearn

Digital Marketing Specialist SimpliLearn reached the top 5 rankings of DigitalMarketing courses conducted by Search Engine Journal - Digital Marketing Specialistcourse of SimpliLearn

Through the advanced knowledge system in 8 areas of Digital Marketing, beingguided to use 30 digital marketing tools, experiencing many practical DigitalMarketing projects

The course is divided into 7 lessons with different sub-contents:

 Mastering SEO, Content Marketing, PPC and Digital Analytics

 Mastering Social Media, Mobile Marketing and Digital Strategy

 Advanced Web Analytics

 Advanced Search Engine Optimization

 Advanced Pay Per Click (PPC) Program

 Advanced Social Media

 Digital Marketing Capstone

Course information:

 Organization: SimpliLearn

 Basic qualifications

 Tuition: $1199

 Study time: Flexible

 Digital Marketing LinkedIn

LinkedIn is a social network used to access partners' profiles as well as updatedaily news and events related to many different fields Besides, Linkedin also hasextremely useful courses in a variety of industries to help you improve your skills andknowledge One of them is the Become a Digital Marketing Specialist course with aDigital Marketing LinkedIn certificate

Using the analytical skills tactics found in the Become a Digital MarketingSpecialist course will help you create new opportunities for your business as a DigitalMarketing specialist From SEO content, Content marketing, Google Ads to completemarketing planning, etc., it's all wrapped up in this course.

The knowledge in the course promises to give you the most specific perspective

on the field of Digital Marketing

 Digital Marketing Foundations

 SEO Foundations

 Google Ads Essential Training

 Content Marketing Foundations

 Social Media Marketing Foundations

 Marketing on Facebook

 Marketing on Instagram

 Social Media Marketing: Strategy and Optimization

 Email and Newsletter Marketing Foundations

 Introduction to Graphic Design

Course information:

 Organization: Linkedin

 Basic qualifications

 Tuition: Free

 Certificate: Digital Marketing Specialist Certification

 Class time: Flexible, total class time is 18 hours

 Digital Marketing Hubspot Certificate

An equally famous certificate in terms of value in the field of Digital Marketing

is the Digital Marketing Hubspot certificate on the Hubspot platform

Specifically, the course will provide you with useful and practical knowledgeincluding:

 Optimize your website through search engines

 Create an organic strategy to build and grow a following

 Create an advertising strategy to amplify your message to your targetaudience

Course infomation:

 Organization: Hubspot

 Basic qualifications

 Tuition: Free

 Certificate: Digital Marketing Certification

 Class time: Flexible, total class time is 4 hours

3.3.3 Digital Marketing Certificate from International University

 eCornell Digital Marketing Certificate

Seeing that the world today has more and more appearances of marketingactivities on digital platforms, Cornell University has built a Digital Marketing coursewith a Digital Marketing Certification

The Digital Marketing program will accompany you from an overview of thedigital marketing landscape until you are able to put together a complete marketingplan To help you better understand, here is the structure of the course:

 Understanding the Digital Marketing Landscape and the Customer Funnel

 Assessing Opportunities in Paid Digital Media

 Assessing Opportunities in Owned Digital Media

Course information:

 Organization: Cornell University

 Level: Cơ bản

 Tuition: $3,600

 Study time: flexible, from 3 to 5 hours per week

 Duke in Digital Media and Marketing Certificate

Duke University has partnered with SimpliLearn to provide a curriculum forstudents with advanced knowledge in the eight most important areas of DigitalMarketing The course also analyzes real-world projects or virtual simulations so theirstudents get real-world experiences

The Digital Media and Marketing course includes the following lessons:

 Digital Marketing Certified Associate

 Advanced Search Engine Optimization

 Advanced Content Marketing Advanced Social Media

 Advanced Mobile Marketing

 Advanced Pay Per Click

 Advanced Website Conversion Rate Optimization

 Advanced Web Analytics

 Advanced Email Marketing

Course information:

 Organization: Duke University

 Level: Advanced

 Tuition: $5,995

 Study time: Flexible

 Harvard Digital Marketing Strategy Program Certification

The prestigious Digital Marketing Certificate from Harvard University – TheHarvard Digital Marketing Strategy Program Certificate of the Digital MarketingStrategy course will give students the foundation of knowledge and skills to use thebest digital marketing tools Guided by the school's leading professors and doctors,students will be more confident when entering the Digital Marketing industry

Through the content of the course, students can completely design andimplement a successful Digital Marketing strategy

 Consumer behavior changes resulting from advancement in communicationstechnology

 Customer personas and journeys

 Digital transformation and the impact on companies

 Storytelling for brands in a digital world

 The pros and cons of influencer marketing

 Social media strategies

 Search engine marketing (SEM): Organic Search and paid advertising

Course information:

 Organization: Harvard University

 Level: Advanced

 Tuition: $3,195

 Class time: 8:30 AM – 4:30 PM lasting for 5 consecutive days

3.3.4 Digital Marketing Certificate Course in Vietnam

 Full-stack Digital Marketing course at FPT

FPT Skillking will provide students with all the skills needed for DigitalMarketing From there, students will have a broader perspective and successfullyimplement activities related to digital marketing

The course consists of 4 semesters, each semester is a specific route withdifferent content:

 Social Media Executive

 SEO Executive

 Digital Marketing Executive

 Digital Marketing experts

Course information:

 Organization: FPT University

 Level: basic

 Duration of study: The program lasts 2 years

 Digital Marketing CDMP Course at PACE

PACE School of Marketing Management (under PACE Institute ofManagement) is DMI's exclusive partner to deploy international training programs inthe field of Digital Marketing The most prominent is the Digital Marketing CDMPcertificate at PACE