PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)

Understanding this demand of customers, companies have produced a series of instant products suchas noodle soup, porridge, noodles,.... Currently, instant noodles in Vietnam are In this

HANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM

Tutor : Mr Nguyen Minh Duong

Member : Tran Doan Thanh Trang – 1704040123

Duong Thi Mai Phuong – 1804010084 Nguyen Ngoc Anh – 1904010008 Nguyen Thanh Tung - 1904010092

As society is developing more and more, people's lives are improving, we also spend more time at work Therefore, consumers have been tending to use more and more utility products Understanding this demand of customers, companies have produced a series of instant products such

as noodle soup, porridge, noodles, Typically, the instant noodle product line has created a competitive market fierce competition with many large companies Instant noodles were born in Japan in 1958 and quickly became one of the most consumed processed foods in the world In the early 90s, instant noodles were present in Vietnam with a wide variety of products Currently, instant noodles in Vietnam are

In this assignment our team chose Omachi noodles - a famous product of Masan Consumer to build a marketing plan Although born later than products of other companies, Omachi noodle products have quickly been known to consumers This report is divided into 8 main parts: Company Introduction, Current marketing situation, SWOT analysis, Main Issues, Marketing Objectives, Marketing Strategies, Action Program and Illustrations for your proposed action program

Masan Consumer Joint Stock Company (Masan Consumer) was formerly known

as Viet Tien Technology - Engineering - Trading Joint Stock Company,

specializing in the production of processed foods and condiment products

Established in 1996, Masan Consumer has quickly maintained its leading

position in the food and beverage industry in the domestic market after

transforming from a purely export model To date, Masan Consumer has

become a billion-dollar revenue company with a diversified and trusted

portfolio of product brands in the field of consumer goods (“FMCG”)

Masan Consumer is involved in most of the FMCG segments, including

convenience foods (instant noodles & porridge), condiments (soy sauce, fish

sauce, chili sauce), processed meats (pasteurized sausages, etc.) pork balls),

soft drinks, coffee, cereals and cosmetics According to Kantar World Panel,

98% of Vietnamese households use at least one Masan Consumer product in

2020 (Annual Report 2020) At the same time, Masan Consumer is in the top 5

largest F&B companies in Vietnam in terms of revenue and in the top 10 most

valuable brands in Vietnam

According to Euromonitor, Masan Consumer has the largest market share in

the fish sauce industry with 29.8%, the second largest in the instant noodles

industry with 20.0% - just behind Acecook Vietnam (unlisted) and the third

largest in the market energy drink market In addition, the company also leads

in the segment of instant coffee (about 40% market share) with two main

brands, Vina cafe and Wake up

I The level of product

1 Level 1 : Core product

Masan Consumer launched Omachi instant noodles with a clear message: potato noodleshelp consumers not be afraid of heat It's a great strategy for Omachi products It hit onconsumers' concerns about instant noodle products that can cause heat in the body andoffered a potato noodle solution to alleviate that doubt The key point of the message is thatOmachi products focus on the health of customers because the kukoamine in potatoes hasskin-beautifying and health-promoting effects

Omachi instant noodles come in many different flavors including : “Braised Pork Rib Flavor”,

“ Beef Stew Flavor”, “ Hot and Sour Shrimp Flavor”, “Crab Flavor”, “ Spaghetti Sauce flavor”,

“Special Minced Beef With Wine Sauce Flavor”, “Salted Egg Cheese Sauce Mix Flavor”,

“Super Spicy Shrimp Flavor”, “102 Beef With Pickle”, “102 Spicy Seafood Hot Pot”, “4Minutes Stew Beef Flavor”, “Spicy Beef Flavor”

2 Level 2 : Actual product

Brand name : Omachi instant noodles

Features : The noodles are soft, chewy, and have a beautiful golden color, mixed with a richsauce 100% ingredients are from nature Chemicals are completely excluded in the noodleproduction process and additives and preservatives are also not found Omachi providesconsumers with enough protein, starch and energy for the customer's body

Logo :

Slogan : “Omachi noodles made from potato fibers - Very delicious without fear of heat”

Meaning of logo: The name “Omachi” was one factor that made the brand popular Not onlymake it sound appealing but also make sense Omachi in Japanese means “wait a minute”,the prominent “Omachi” written in red, inspires customers to, as the company claims, “anirresistible temptation.” The circles as seen in the letters O, A, C and I in the logo representthe company's careful selection of components The 5 stars symbolize the outstandingquality of the products and the company's ambition to enhance Omachi's sales at theinternational level The net weight of an Omachi ranges from 77g as minimum to 120g asmaximum

Packaging design : With its vertical shape and black background, Omachi completelyhighlights the other instant noodles The product packaging is designed with nylon, so it iswaterproof and helps products to avoid being damaged during transportation Packaginghas attractive and impressive colors and images to attract customers at first sight Besides,Omachi noodles not only have many flavors of noodles, but also have many differentpackaging forms like pack, cup, bowl and various packaging sizes: carton, 5 packs/bag ; 10packs/bags or 30 packs/carton that let customers easier to choose and buy

3 Level 3 : Augmented product

Masan Consumer launches Omachi Cup – complete meal solution and Omachi mashedpotatoes Next, the company also entered the ultra-premium market with Omachi CupNoodles - Business Class, a solution for delicious, nutritious meals with vegetables andmeatballs

2 Product classification:

Like many other instant noodle brands, Omachi is classified as a convenience productbecause consumers can buy it in many places such as supermarkets, grocery stores or localmarkets Besides, the outbreak of the COVID-19 pandemic has limited going out, so mostconsumers have turned to home-cooked meals and stored dry food for a long time Therefore,the demand for packaged foods such as instant noodles has increased sharply around theworld

3 Product life-cycle

The instant noodle market in Vietnam in general and Omachi brand in particular is at a

maturity stage due to the increasing demand of consumers In 2020, Omachi instant noodles dominate the high-end segment with 45% market share, becoming the best-selling brand in supermarkets, convenience stores and the best-selling bowl of noodles in the country

(Vietdata,2021) Currently, Omachi is taking steps to maintain growth and avoid a drop in sales profits as much as possible

Different from other instant noodles, Omachi is the first instant noodle product in Vietnammade from potato fiber with seasoning packages completely extracted from naturalvegetables and fruits, so the price of these products is very low Omachi is more expensivethan the average in the market In return, customers will be able to use high-quality,nutritious products.

Although Masan Consumer first launched Omachi potato noodles as a completely newproduct in the market in 2007, it still used a penetration pricing strategy by offering a verycompetitive price to win the hearts of customers and gain market share as well as increasebrand awareness Omachi's noodles such as "Five Fruit Stew Ribs", "Thai SteamedClams", "Korean Hot Pot" and "Salmon Cooked with Bamboo Shoots" are all priced at3,000 VND/pack (in 2007) In addition, Masan Consumer also launched Omachi NutritionThan Dong Noodles with many additional benefits for children thanks to the DHA content inthe noodles Continuing to apply intensive pricing strategy for the new product, threeflavors of noodles such as "Shrimp With Cheese Sauce", "Pork Stew with Vegetables",

"Chicken Stew with Milk" were all priced at 5000 VND/pack This was a much higher pricethan the price of 4 types of Omachi noodles that were on the market at that time but stillwithin a competitive price with other types of noodles such as Hao Hao noodles (3500VND/pack), Hello noodles (3500VND/pack), De Nhat Noodles (5500 VND/pack) and A-One noodles (5400 VND/pack)

After successfully entering the market, Masan Consumer has applied a premium pricingstrategy to enhance the value of Omachi Instant Noodles as well as want customers toremember this product line as a brand with high quality and safe products This table below

is the current price of basic Omachi noodles :

Omachi is currently selling a variety of products with different flavors to help customershave more choices Omachi not only retails 1 product, but it also wholesales in cartons(24-30 packs) or in combos (5 packs/bag, 10 packs/bag) When buying in a box or in acombo, customers will receive cheaper prices and more convenience because they do notneed to buy many times For example, a pack of Omachi - Braised Pork Rib Flavor noodlescosts 7,500 VND If buying in a combo of 5 packs/bag, it will cost 37,000 VND (7,400VND/pack) If you buy in a box of 30 packs, it will cost 205,000 VND (6,883 VND/pack).Thus, it can be seen that the more quantity you buy, the better the price you will get Thispricing strategy is extremely reasonable and effective because it targets people who

Currently, there are many customers who are sensitive about price, and they alwaysprefer to buy goods at a lower price than usual Understanding customer psychology,Omachi has often launched promotions at retailers or distribution agents to satisfycustomers' preferences, making customers feel they are " words" when making apurchase Promotions can be gift way, buying in certain quantities will be given more ordiscounted products Thus, applying a promotional pricing strategy not only helpsOmachi increase its accessibility to customers but also increases sales significantly forthe brand.

Masan is developing two main distribution channels: traditional distribution systemand modern distribution system Masan Consumer has effectively applied acorporate vertical marketing system (VMS) consisting of producers, wholesalers andretailers operating as a single system.

For the traditional distribution channel, Masan has

more than 300,000 traditional retail outlets

covering from urban to rural areas (Tuoitre Online,

2021) These distribution points are tier 1 resellers,

markets, grocery stores or retail stores that supply

products on demand and sell without the right of

redeeming

For the modern distribution channel, Masan has the

advantage of owning a modern retail system leading

in scale with nearly 2,500 WinMart supermarkets

and WinMart+ stores nationwide (Tuoitre Online,

2021) Besides, Masan Consumer products in

general and Omachi instant noodles in particular are

also sold at retail supermarkets such as BigC, Top

Market, Coop Mart, Maximax system, etc In

addition, Masan also encroached on the field of

e-commerce when choosing to cooperate with Alibaba

- an experienced partner in the field of e-commerce,

which already has a foundation, rich resources and

technology strengths

Specifically, The CrownX - Masan's subsidiary will cooperate with Lazada - Alibaba's commerce platform in Southeast Asia to develop the online retail market in Vietnam Inwhich, VinCommerce aims to become the leading retailer of necessities on this e-commerce platform.( Tuoitre Online, 2021) Moreover, on 21/09/2021, Masanofficially entered the telecommunications field when completing the acquisition of70% shares of Mobicast Joint Stock Company (Mobicast) with a total cash value of VND295.5 billion This is considered the first step for Masan to digitize the “Point ofLife”consumer ecosystem and bring an integrated product and service experience fromoffline to online (Thành Trung, 2021)

e-Masan has successfully exported its products to countries and regions around the globe, including Europe, USA, China, Australia, Korea, Japan, Thailand, Cambodia, Canada, Russia and Taiwan Loan Therefore, not only Vietnamese people but also foreigners in different regions can access and use Masan products - Vietnamese pride (Masanconsumer.com, n.d)

Firstly, Masan mainly focuses on

television commercials as a means of

promotion From 2019 to 2020, the

company has launched 3 big TV ads for

their product line on many national TV

channels such as: VTV1, VTV3, HTV7,

HTV9, All these ads convey a very

practical message "not afraid of heat"

This is an excellent strategy of Masan

because it hits the user's fear that instant

noodles can cause heat in the body The

key point of this message is to focus on

user health, which is very consistent with

Omachi's brand positioning in the

mid-range and high-end segment

Besides, Masan also tries to reach

customers through social networking

platforms such as Facebook, Youtube,

On these social networking platforms,

Omachi brand often interacts with

followers through posts, mini games, and

product reviews by celebrities It is seen as

an effective strategy because it not only

attracts many followers but also increases

consumer confidence in its products

Thanks to this interaction, Omachi has

acquired a large number of followers on

its official Facebook and Youtube

channels

In particular, each clip review of famouspeople has the number of views andinteractions up to several tens ofthousands Moreover, thanks to theappearance of many review clips,consumers feel hungry and they feelthat Omachi noodles are reallyconvenient and fast Celebrities alsorespond to interested consumers byresponding to comments that helpimprove consumer decision-making

Next, Omachi is also a brand that regularly applies promotions at retail points anddistribution agents Promotions can be mentioned such as: buying a certain quantitywill get more noodles or equal to the price of each package, buying 10 packs of Omachinoodles will get gifts (glass bowl, glass plate ), Discount when customers buy 10packages or a box of Omachi noodles Moreover, Masan cooperates with e-commercewebsites such as Tiki or Lazada to carry out promotional sales campaigns Omachi'sapplication of promotions not only helps satisfy customers' wishes but alsosignificantly increases sales for the brand.

Moreover, Masan applies Public Relations (PR) tools and events to attract and managecommunication between the company and its publicity A representative of MasanConsumer Corporation said: “Supporting community development and implementingsocial responsibility have always been in the sustainable development goal of MasanConsumer from the first day of its establishment until now” (Quynh Chi, 2020).Understanding the difficulties and hardships of frontline epidemic prevention officersand people, Masan Consumer quickly donated more than 12,000 boxes of productsincluding food and nutritional drinks to 200 border guard posts and 611 anti-epidemiccheckpoints along the Southwest border; 1,000 boxes of Omachi noodles and 500boxes of Hari-Hari bird's nest juice, to people and workers in Bac Giang and Bac Ninhprovinces; 600 boxes of essential products including Wake-Up 247 energy drink, Ponniesausage, Vinacafé 3in1, Kokomi noodles… to 22 border checkpoints in Que Phongdistrict, Nghe An province and Po Hen border post, Quang Ninh province ; (Tuoitre.vn,2021)

Masan Group uses the following criteria to select suppliers:

● Reputable: limit risks and do not escape

● Quality: Brand enhancement and food safety

● Confidentiality of raw materials: security for the continuous production process,information thereby contributing to a stable job for employees in the company

Because Omachi's raw material production is extremely popular and easy to replace, Masanwill be under less pressure and will not be dependent on suppliers

The three application providers of Masan Food Joint Stock Company are Masan Industry JointStock Company, Masan Phu Quoc Joint Stock Company, and Joint Stock Company of Viet TienJoint Stock Company All three of these companies are members of Masan Group, so thecompany's relationship with application providers is very convenient The two parties link andsupport each other, so their business activities are very convenient The company has alwaysstabilized and improved its proactive features

Noodles package is a product that is used variable in the world also as in Viet Nam According

to the World Instant Noodles Association (WINA), it is estimated that each Vietnameseperson consumes about 52 packs of instant noodles per year on average, becoming theworld's fourth largest instant noodle consumer after China, Indonesia, and India Degree,Japan The package of noodles in Vietnam is about VND 24,000 billion, equivalent to overUSD 1 billion

One of the biggest competitors of Omachi is probably VinaAcecook Group - the "giant"unique in the instant noodle market in Vietnam when it occupies about 51% of the marketshare with famous brands such as Chicken Pho, Hao Hao noodles Asia Foods Joint StockCompany (Asia Foods) also participates in the market share race with brands such as Do

Do noodles, Golden Eggs, etc., accounting for more than 10% of the domestic instantnoodles market share Recently, Asia Foods also expanded a number of factories in thehope of gaining more market share, but so far, it has not received positive results.( TuyếtNga,2017 )

Although they are not part of the instant noodle product line, the customer's choice ofthese products can also affect sales of Omachi noodles:

Instant Porridge, Noodles/Noodles/Instant Pho:

Although products such as instant porridge or instant noodles/Hu Tieu/Pho are not aspopular as instant noodles, they still have great appeal with a stable sales volume andhigh growth potential in the future the coming years Compared to instant noodles, theseproducts are considered to be less likely to cause side effects due to heat in the body oracne, etc Some outstanding brands: Saigon Food Baby fresh porridge, Do Do porridge(Asian company), De Nhat pho, Phu Huong vermicelli, …

Eateries

Vietnam is a "Food Paradise" that is highly appreciated by many countries This becomes

a threat to companies or brands in the FMCG industry, because Vietnamese people caneasily find food thanks to rice stalls, pho shops, or just trolleys selling noodles … can bring

a meal that meets the following criteria: fast, compact, cheap, and nutritious Althoughthese locations do not represent too much competition, they do capture many existing orpotential Omachi customers

Marketing intermediaries are one or many organizations and individuals, acting as abridge between manufacturers and consumers in product distribution Marketingintermediaries are business establishments that support businesses in promoting,selling, and delivering business to consumers They include Product distributionintermediaries, distribution support establishments, marketing service establishments,financial intermediaries In fact, a distributor can be a retailer, wholesaler, agents, andbrokers.

In order for Omachi noodles to be widely distributed, it is necessary to have a suitableproduct service supply system: supermarkets, agents, wholesale and retailestablishments, etc., in which retail is appropriate and available in quantity However, it isnecessary to be flexible for each location, region, etc Omachi noodle products need tohave a variety of products to best meet the needs of customers

The distribution intermediaries of Omachi include distributors, wholesalers, retailers,organizations and businesses such as supermarkets, grocery stores, etc The selection ofmarketing intermediaries for the Omachi company is it's not simple

These intermediaries create favorable conditions for consumers to access products bydisplaying and selling Omachi That will contribute to advertising images for thecompany's products in particular and the company in general This will make it easier tobring products to customers when they have a need, it will contribute to increased sales forthe company

Not only that, but thanks to wholesale and retail agents, online shopping applications alsohelp Omachi reduce a significant amount of costs compared to opening their own stores.Marketing intermediaries such as supermarkets, agents, etc., do well in marketingproducts, selling, transporting to consumers or not, quickly and promptly to meet theneeds of customers…, which helps increase the prestige and reputation of the companyand products, affects the ability to consume products of Omachi

In addition to creating favorable conditions for distributors, agents, wholesalers,retailers, The company is also interested in the characteristics of the advertisingstrategy for the brand, which leads to Omachi's successes.

Marketing intermediaries such as supermarkets, agents, etc., do well in marketingproducts, selling, transporting to consumers or not, quickly and promptly to meet theneeds of customers which increases the prestige and reputation of the company andproducts, affects the ability to consume products of Omachi

A financial intermediary is an entity that acts as the middleman between two parties in afinancial transaction, such as a commercial bank, investment bank, mutual fund, orpension fund ( James Chen, 2020)

From the strategic partnership with Masan, Techcombank provides capital for agents anddistributors of Masan's goods Customers can designate their own accounts to pay forgoods to Masan (limiting customer ownership costs)

A special feature here is that the bank knows this supply chain well, so the loan period isflexible to match the customer's capital need cycle, not a fixed term of 3 or 6 months

"The advantage is that distributors only need 25% to 40% of their own capital to trade inthe products manufactured by Masan Consumer", a representative of Techcombank said.Techcombank also accepts up to 100% of goods as collateral and has a loan-to-valueratio of up to 90%, at the same time, procedures are simplified, and interest rates arereasonable

In fact, this model has been introduced since 2010 Techcombank also cooperates withmany other companies in the supply chain financing model, such as with HTC, or Vingroupwith purchasing agency financing and sponsor individual customers to buy for use

This model is like a kind of niche market It is niche, but the combination with a leadingcompany in each field, such as Masan's dominance in FMCG, will bring a huge potentialmarket for Techcombank

Vietnam's economy is changing rapidly, reflected in increasingly deep and sophisticatedsupply chains Each business only plays a certain role in that supply chain For banks, thedevelopment of financing activities for the supply chain also promotes economic growth,like credit activities.

Advertising companies play a very important role in advertising the company's brand andproducts to consumers in the market When the relationship is not developed well with theadvertising companies, it will affect and be detrimental to the company

With prices ranging from VND 7,500 to VND 18,000, Omachi chooses to market its products

in the mid-range and high-end segments To approach this segment, Omachi chose thesolution of making noodles with potatoes to remove consumers' fear of heat Choosing thissegment and conveying a very practical message "don't be afraid of heat" is an excellentstrategic choice of Omachi, causing sales of this product line to increase

Omachi's target market is young people (from 18 years old to 35 years old) with busylifestyles who do not have enough time to prepare their own meals and want to use noodles

so that they can save time and cost Besides, Omachi noodles are made from potatoes, sothey are "very delicious without fear of heat" and "not afraid of acne" This message hits thepsychology of women, so Omachi's target customers are mainly women In addition,children, students, housewives and office workers are also potential customers that Omachinoodles are targeting

As appeared on the perceptual outline, Omachi shows their solution fordriving positions for making noodles with potatoes to remove consumer’s fear of heat andadvertising premium products As Omachi came out late, Omachi was able tohit users' fearsthat instant noodle-based products can cause heat in the body, and introduced a solution ofpotato noodles to dispel that doubt In addition, Omachi ranked No 2 in terms of marketshare, beating both the long-standing brand Vifon and another strong manufacturer, AsiaFood.

Omachi is a convenient and fast product but still good for health anddelicious

Masan offers its Omachi moment noodles to commerce affiliate markets such as to a reaching neighborhood comfort stores and bigger grocery store chains over Vietnam Thelion's share of the exchanging markets are found in bigger towns and cities over Vietnam, inurban populated zones The urban populace is forecasted by the UN to rise by more than 50%

far-by the early 2040s making openings for Massan Development within the urban populace willoffer assistance to extend their client value due to there being a bigger advertisement ofpotential buyers accessible in cities This will too be at the same time benefitted by thechanges in Vietnam’s populace Within the year 2020 Vietnam right now includes a populace

of 97.34 million individuals and is on the slant, anticipated to extend to 103.26 million by

2024 This permits Masan to have motivating force to offer to more fragments, as there's thenext populace of potential buyers, making modern sections more prominent in numbers andworth focusing on

Vietnam’s taking care of the Covid-19 emergency greatly well The passing rate in Vietnam isone of the fourth least within the world In spite of two previous lockdowns prior within theyear, shoppers have been able to shop for comfort items unreservedly In truth, Masanincreased the capacity of their noodle items by nearly 30% As a result of individualsstockpiling basic things, such as nourishment out of fear of not needing to take off theirhouse In terms of the future instabilities of the Widespread, either way long-term of Masanwill be able to carry on with its successful commerce projections, the chief himself promisingthat “we will not increment offering costs within the current situation”despite an increment inrequest Be that as it may, in 2020 Vietnam has created 4,518.7 million units of adaptableplastic noodle bundling

Agreeing to the delegate arranging the service in October of 2020 it was said that

“Vietnamese individuals ought to gain around $5,000 per year on average by 2025, up from

$2,750 now” Uncovering that Vietnam contains a developing center course that's beforelong to expand to the lion's share of Vietnamese individuals Shockingly, this seesimpediments , as their clients slowly move up to a better financial status, they are lessslanted to prioritize the cheapness and comfort of Omachi moment noodles They mayprioritize more costly and nutritious products since their status gives them that extravagance

In any case, this depends on how well Masan has constructed the dependability maintenance

of its clients Moreover, the worldwide moment noodle advertisement is to reach $32.1billion by 2027 (Advertise Reports, 2020) Vietnam significantly contributed to the showcase

by being the 3rd most nation of moment noodle utilization per capita at 56.9 servings.Genuine GDP which tracks the financial development of Vietnam, was already evaluated to

be 3.0% in 2020 but was changed to 2.6% Omachi increased by 32% compared to 2019,dominating the high-end segment with 45% of the market share, becoming the best-sellingbrand in the Supermarket channel and the best-selling noodle bowl in the country Instep,there's a more grounded bounce back to come in 2021 with genuine GDP at 8.2% Moreover,since 110% of Vietnam’s GDP is dependent on spending, Masan is additionally checking onthe outside financial situations of its greatest trade districts to assist back trade figures

Political foundation in Vietnam is moderately steady compared to other nations With stablepolitics in Vietnam, there should also be stability in Masan’s production and export sales IfVietnam’s relationship with these countries becomes further weakened by laws and bans,then this could affect the success of Masan’s market in both countries As a fundamentalbuyer thing, in expansion to the nourishment security law in July 2020 and a few assessedlaws, nearly the moment the noodle industry isn't subject to any additional laws In any case,within the context that nourishment, cleanliness and security isn't entirely taken after, thenumber of nourishment harms has expanded in later a long time, the moment the noodleindustry has been put in a decently strict administration environment by the government Inexpansion , is the administration of 3 branches : The rural segment oversees cooking oil ,flavors ; starch management industry ; The wellbeing division oversees added substancesand colorants This can be very covering and causing insufficiencies for businesses

Omachi employments progressed innovation in noodle-fried that diminish the sum of fried noodle and kill the oxidizing specialist which shows up at tall temperature (MasanGroup, 2007) Masan Industrial Joint Venture Company has just introduced to the market 4types of Omachi potato noodles: Salmon with Bamboo shoots, Steamed Clams in Thai,Korean Hot Pot, Ribs with Five Fruits, with a special soup made with many fresh vegetables.Omachi potato noodles are produced by special frying technology, limiting the generation ofoxidants (causes of cardiovascular disease, diabetes ) during the processing of cooked andcool noodles The kukoamine in potatoes has the effect of lowering blood sugar, helping tosleep, and preventing hepatitis B Masan Industrial Joint Venture Company has introducedthese delicious flavors into the Omachi potato noodle package Omachi is the first instantnoodle product in Vietnam with potato fiber To protect the health of consumers, MasanIndustrial Joint Venture Company has used the appropriate frying temperature to producenoodles that are just cooked, not burnt, ensuring excellent product quality This will beessential as Vietnam begins to move into the 4.0 industrial era This is beneficial as they arenot only able to provide safety but are also able to save costs, meaning that they can devotethe money into the marketing of Omachi noodles in order to maximize customer value.

over-A huge perspective of Vietnamese culture is the food, which is respected to be sound andadjusted So much so that Vietnamese cooking has been labeled as one of the mostadvantageous within the world, with the consolidation of new vegetables and cultivated fish,

in most dishes The wellbeing of the general populace can be gotten a handle on withVietnam’s amazingly moo corpulence rate, being at as it were 2.1% of individuals This socialsuggestion does not work to advantage commerce as moment noodles are not able toreproduce a new plate of noodles, meaning it'll never be held to the same standard socially.Moreover, data around the moment noodles are becoming a key source of ailing health inVietnamese children are getting to be more unmistakable Encouraging information almostthis will diminish client esteem, making the item more once in a while bought