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Communication 2 4 PLANNING 52 UNIT 5 MANAGING PEOPLE 63 UNIT 6 CONFLICT 76 3 UNIT 1 BUYING AND SELL.

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Tiêu đề Planning
Trường học University of Communication and Business Studies
Chuyên ngành Communication and Business
Thể loại Textbook
Năm xuất bản 2023
Thành phố Hanoi
Định dạng
Số trang 87
Dung lượng 3,88 MB

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Cấu trúc

  • UNIT 1: BUYING AND SELLING (3)
  • UNIT 2: CAREERS (19)
  • UNIT 3: COMPANIES (37)
  • UNIT 4: PLANNING (52)
  • UNIT 5: MANAGING PEOPLE (63)
  • UNIT 6: CONFLICT (76)

Nội dung

COMMUNICATION 2 1st edition Table of Contents UNIT 1 BUYING AND SELLING 3 UNIT 2 CAREERS 19 UNIT 3 COMPANIES 37 UNIT 4 PLANNING 52 UNIT 5 MANAGING PEOPLE 63 UNIT 6 CONFLICT 76 3 UNIT 1 BUYING AND SELL.

BUYING AND SELLING

2 A low deposit (n) Khoản phí đặt cọc thấp

3 Interest-free credit (n) Thẻ tín dụng không tính lãi

4 Free delivery (n) Miễn phí vận chuyển

5 12 monthly payments (n) Chi trả hàng tháng trong vòng 12 tháng

6 A big discount (n) Chiết khấu lớn

7 Great after-sales service (n) Dịch vụ hậu mãi/dịch vụ sau bán hàng

8 A convenience store (n) Cửa hàng tiện lợi (mở 24/7)

9 A department store (n) Bách hóa tổng hợp

10 An online retailer (n) Nhà bán lẻ online

11 A shopping centre/mall (n) Trung tâm thương mại

14 Bargain (v),(n) (v) Mặc cả, (n) món hời (mua rẻ hơn so với giá niêm yết)

15 Loyalty-card (n) Thẻ thành viên

16 Money-back guarantee (n) Đảm bảo hoàn tiền/tiền hoàn lại

18 Flagship store (n) Đại lý cấp 1/ Cửa hàng lớn nhất trong chuỗi cửa hàng bán lẻ

19 Goods in stock (n) Hàng còn sẵn trong kho

20 Out of stock (n) Hết hàng

21 Brochure (n) Các thông tin về các sản phẩm được đóng thành quyển sách mỏng

23 Hire (v) Thuê người hoặc vật trong 1 thời gian ngắn bao gồm dịch vụ

24 Rent (v) Thuê theo 1 thời gian ngắn 1-2 tuần, ít có sự ràng buộc

25 Lease (v) Thuê trong 1 thời gian dài có hợp đồng ràng buộc

The special deals ended two months ago

Last week, we sold 500 units – a record!

I went on a business trip in August

He moved to Germany in 1999

The goods left the warehouse on 9 th April

The offer finished on Monday

Beginning and end of a period

They worked on the sales campaign from February to March

For A period of time He lived in France for five years During At some point in a period During October, we reached our sales target for the year

3.1 Past Simple (Quá khứ đơn): S + V_ed + O

+ We use the past simple to talk about completed actions in the past

Last year, we increased our sales by 15 per cent

+ We usually form the past simple by adding –d or –ed to the verb save – saved launch – launched export – exported

+ About 150 irregular verbs form the past simple differently cost – cost be – was – were grow – grew spend – spent give – gave go – went

3.2 Modal verbs: must, have to, need to, should + V bare infinitive

+ We use should or shouldn’t to give advice or make suggestions

You should follow up all your leads

You shouldn’t talk about yourself

+ We use have to or need to say that something is necessary or very important

I think you have to pay a sales tax

I need to sell my car quickly

+ We use don’t have to or don’t need to if something is not necessary

You don’t have to make a sale the first time you speak to contact

If you buy now, you don’t need to pay anything until next year

+ must is very similar to have to

You must sound and appear confident

+ But mustn’t is not the same as don’t have to We use mustn’t to say that somebody is not allowed to do something

You mustn’t sell cigarettes to anyone under age (= Don’t sell cigarettes to anyone under age.)

-A - Find expressions which mean the following

1 Ex: There are some good offers Great deals

2 The buyer pays only a small amount of money at the beginning

3 The buyer pays some money every four weeks for a year _

4 There is no cost for transporting the goods to the buyer _

5 It doesn’t cost extra to pay over 12 months _ -B - Read this sentences Does a buyer (B) or a seller (S) say them?

2 I’d like to place an order

5 Are the goods in stock?

7 We always deliver on time

Combine phrases from Box A with words from Box B to make word partnerships

A after-sales credit-card interest-free loyalty-card cooling-off method of money-back out of

Credit details guarantee payment period scheme service stock

Use the definitions (1-8) below to help you

1 Ex: The time when you can change your mind and cancel an order cooling-off period

2 The name, number and expiry date on your payment card

3 The way you pay for the goods you want _

4 When you can pay some time after you buy, but no extra cost

5 When the goods you require are not available _

6 A promise to return your money if you are not happy _

7 The help you get from a company when you start to use their product

8 Method for customers to obtain a discount on future purchases from the same organisation

-D- Circle the odd word/phrase out in each group

6 a money-back guarantee b out of stock c loyalty-card scheme d interest-free credit

1 We were all in agreement a) which means they don’t have to queue!

2 Her new flat is near her workplace b) so we’ll have to exchange them

3 We didn’t have any more paper in stock c) so we didn’t have to discuss the deal any further

4 They usually order online d) so she won’t have to drive to work anymore

5 They don’t have an online catalogue e) so we had to order some more

6 They say some of the goods are damaged f) so we have to ask them to send us one

-F-  1.1 Listen to the negotiation again and complete these sentences

1 Chen: Yes, pollution is a big problem here We’re trying all sorts of ideas to reduce it … I see from your 1 _ that a standard two-seater car will cost about € 12,000

2 Martin: If you order 10 vehicles, you’ll be paying us about €100,000, minus the 2%

3 Martin: We could possibly deliver by late August, all being well

Chen: Mmm, that might be OK, if you can 3 by then

4 Chen: Good, how about the 4 ? We’d like a long period

5 Chen: What about payment? Do you offer 5 terms?

Martin: I’m afraid not It’s company 6 _ for a new customer We need payment by bank transfer on receipt of the goods Oh, and we ask for a

7 of 20% of the value of the order

Women on top in new sales industry survey

A new survey of the sales industry shows who sales professionals believe make the best salespeople and the qualities needed in order to succeed

A recent survey of more than 200 sales professionals reveals that two-thirds of women and over half of men believe women are the best salespeople, highlighting the rising recognition of women's strengths and growing reputation in the sales industry.

A survey conducted for Pareto Law, a leading recruitment and training company, revealed insights into the qualities that sales professionals believe are essential for success The survey also identified which traits or characteristics are most associated with high-performing salespeople, highlighting the key factors that contribute to sales success in today’s competitive market.

3 Both men (53%) and women (66%) agreed that women do make better salespeople, with Hillary Clinton voted as the top female celebrity most likely to succeed in a career in sales

Women are often recognized as the best salespeople because they excel in closing deals and building strong relationships, according to women’s own perceptions Men tend to believe that women’s success in sales stems from their superior ability to handle people, while women highlight their organizational skills and capacity to manage multiple tasks effectively Additionally, women are considered more adept at dealing with clients on a personal level, whereas men’s strengths are often seen in their strong personalities and persuasive selling skills.

Jonathan Fitchew, Managing Director of Pareto Law, noted that television programmes have heightened public interest in the sales industry He also highlighted that these shows have shed light on the different approaches men and women take when tackling the same sales challenges, emphasizing diversity in sales strategies.

Research shows that successful salespeople prioritize honesty and personality, with 53% of men valuing honesty most, and 47% of women emphasizing personality Both genders agree that integrity is a crucial trait, ranking third at 41% Notably, good looks are considered least important, with only 3% of sales professionals viewing physical appearance as a key success factor.

Over half of sales professionals believe that the reputation of sales has improved over the past decade, reflecting a shift towards greater professionalism in the industry Specifically, 55% of men and 47% of women see this positive change, emphasizing the industry's move away from aggressive selling towards a more credible and trustworthy approach This focus on professionalism supports a more positive perception of sales roles today.

Both men (87%) and women (86%) agree that financial rewards are the primary incentive for salespeople, with the average expected earnings in the first year ranging between £25,000 and £35,000, including bonuses and commissions Additional motivators highlighted include verbal praise, overseas holidays, and company cars, reflecting a diverse range of incentives that drive sales performance.

Certainly! Please provide the article so I can assist you with rewriting and matching the headings accordingly.

Task 2: What these numbers refer to in the article

Tadashoi Yani, the founder of

Uniqlo, is Japan’s richest man That’s not bad for someone who started with a single store in Hiroshima in

1984 and now has a global retail business The company sells high-quality casual clothes at low prices

Following the good results in

Yani Japan embarked on a global expansion strategy, beginning with opening stores in the UK in 2001 However, the venture faced challenges as most of the stores were too small and located in suburban areas, which hindered their growth Despite these setbacks, the company continued to refine its approach in global markets.

Uniqlo closed most of them

In 2005, Yani changed strategy The new strategy was to open large stores in major cities around the world

The relaunch of Uniqlo began in November 2006 with the opening of a flagship store in

New York Over the next two years, the number of international stores went up from 54 to 92, including flagship stores in London and Paris

Yani also hired the German designer Jil Sander in April

In 2009, she was responsible for designing a collection for Uniqlo and served as the company's creative consultant The collection was launched in selected stores in March 2010, marking a significant milestone By 2010, Uniqlo achieved a profit of ¥49.8 billion, reflecting its successful growth and market expansion.

Yani sees Asia as a key market for Uniqlo In 2007, the company had 26 stores across Asia The number increased to

64 at the end of 2010, including a flagship store in Shanghai

Yani’s plan is for another 500 stores over the next five years, mainly in China Yani also aims to introduce Uniqlo stores in the fast-growing Indian and Brazilian markets

Task 3: Decide whether these statements are true (T) or false (F) Correct the false ones

1 In the 1990s, Japan was Uniqlo’s main market

2 Uniqlo had a lot of success when it entered the UK market in 2001

3 Yani’s new global strategy was to open big stores in important cities

4 At the end of 2008, Uniqlo had 92 international stores

5 Yani hired Jil Sander to design all Uniqlo’s clothes

6 Uniqlo opened 64 stores in Asia between 2007 and 2010

Task 4: What these numbers refer to in the article:

* Note: Process of Case study

Step 1: Homework : Students prepare speaking content in accordance with the information and the tasks below

Step 2: Vietnamese teachers guide students about case study

Step 3: Students practice speaking with Foreign teachers

Which gift will be the next best-seller?

NP Innovations (NPI) is a prominent retail group based in Seattle, US, specializing in gifts for home, office, and travel Currently, the company is actively seeking innovative products to expand its toy and sports goods sections This strategic move aims to enhance product diversity and meet the evolving needs of customers NPI's focus on adding exciting new items underscores its commitment to offering unique and high-quality gifts.

 1.2 Listen to a conversation between a general manager and Jim, a buyer at NPI’s main store

Discuss these questions If necessary, listen again

1 Why was the electronic tennis game so successful?

2 What products does Jim mention?

3 What are Jim’s reason for suggesting each product?

It’s our best-selling product

It’s made of leather /wood

It comes in three colours

We often it in four colours

It weighs about half a kilo

It has a unique design You can close it easily

The trade price is 50 euros

It’s aimed at stylish women

The target market is young women who want to look good

We can deliver within three days

We’ll deliver within a week

The price includes postage and packaging

TASK 1 Work in groups of three Read the description of your product and note down the key points (page 14)

2 Tell each other about your product and complete the chart below for the other two products

Product name Inside track Mememe RC1 Spaceship

3 In groups, discuss the products Decide which one the company should buy for its stores, with your reasons

4 Present your group’s decision to the rest of the class Give reasons for your choice

- Product description: a two-wheel skateboard; very fast, doesn’t make much noise; best-selling skateboard in China and Brazil

- Selling points: Skateboards have colourful designs by a famous artist; Jeff Rollins, skateboard champion, advertises the product

- Discounts: 15% for orders over 3,000 items

- Product description: a small battery-operated robot; made of plastic and rubber; wears big rubber boots; talk in a funny voice, always about itself; based on a character in a TV programme

- Selling points: Can sing five songs; goes fast backwards

- Product description: a radio-controlled spaceship, made of plastic and steel; goes backwards and forwards; can turn 360 degrees

- Selling points: Press a button and the front rises; hand control easy to use

- Discounts: 5% for new customer, 3% for early payment

How can a jet charter company stay ahead of the competition?

EPJS (Executive and Private Jet Service) is a premier jet charter company specializing in private jet travel for top executives and VIPs With customized services, EPJS caters to all client needs, from seamless booking processes to ensuring safe and comfortable transportation to their final destinations Committed to providing luxury, convenience, and personalized attention, EPJS is the ideal choice for executive and VIP air travel.

It is currently negotiating a partnership agreement with the Megaluxe hotel, providing the customer has not expressed a preference for another hotel Based in Stuttgart, Germany,

Megaluxe boasts a portfolio of five-star hotels across Europe, Asia, and South America, offering luxurious accommodations worldwide EPJS has designated Megaluxe as a preferred partner, ensuring exclusive access to premium rooms for its customers This partnership guarantees that EPJS will reserve rooms at Megaluxe hotels for their clients, provided they do not select an alternative hotel, enhancing guest experience with guaranteed luxury stays.

EPJS is a rapidly expanding airline committed to staying ahead in a highly competitive charter industry To differentiate itself, EPJS focuses on delivering compelling value through affordable prices, personalized airport assistance, luxurious hotel stays, and exceptional customer service These strategies are essential for attracting and retaining customers in a challenging market landscape.

EPJS and Megaluxe have met several times They are now ready to negotiate some of the key terms of the contract

 1.3 Listen to a conversation between a director of EPJS and a director of Megaluxe They are discussing the agenda for the negotiation Note down the agenda items

EPJS customer profile (% of total customers p.a.)

* Very high net worth (over $30 million)

** High net worth (over $1 million)

*** Clients chartering for special events, e.g celebration trips, family reunions, sports-team travel, bands on tour, etc

We’re interested in buying

We’d like to start the scheme in June

I’m afraid not It’s company policy

I’m sorry, we can’t agree to that

That’s very reasonable, don’t you think?

That sounds a fair price to me

We must have delivery as soon as possible

We could possibly deliver by August

That could be all right, as long as you pay more for a longer period

We can do that, providing you make a down payment

Unfortunately, we can’t do that

If it works, we’ll increase the order later on

If you increased your order, we could offer you a much higher discount

That might be OK if you can guarantee delivery by then

Right, we’ve got a deal Good, I think we’ve covered everything

OK, how about dinner tonight?

SUITES ROOMS RESTAURANT SPA BARS POOL INDOOR TENNIS GOLF COURSE BUSINESS CENTRE CONCIERGE SERVICE RESTROOMS MEETING ROOMS

 Splendid views of the city

Platinum Suite Gold Standard Executive Standard

Suite Double room Double room

Group A: You are directors of Megaluxe

Group B: You are directors of EPJS

Read your role cards and prepare for the negotiation Use the agenda items that you noted down during the telephone call Try to agree on a partnership deal

You are directors of Megaluxe There are points you need to negotiate, together with your negotiating position on each one

Three years, then re-negotiate

Suite/rooms You can offer:

Type of room Number Nights per year

Gold Standard 20 100 Europe, Asia, but not Latin America*

* not enough rooms in Latin America Services You can offer:

Platinum Suite Breakfast, free bar and all facilities and services, except lunch and evening meals

Gold Standard Breakfast + no payment for spa, pool, meeting rooms, business centre, sports facilities

Executive Standard Breakfast + no payment for pool, meeting rooms, business centre All other meals and services require extra payments

Rates You can offer these discounts on advertised prices:

Advertising You want EPJS to include information about your hotels in all its advertising

You will pay 20% of the advertising costs

You are directors of EPJS These are the points you need to negotiate, together with your negotiating position on each one

One year, then re-negotiate if successful, e.g We’d like a one- year contract

After that, a longer period if we’re happy,

Suite/rooms You want to reserve for your clients:

Type of room Number Nights per year

Executive Standard 20 100 All countries Services You want:

Platinum Suite All meals + hotel facilities/services Gold Standard Breakfast + all hotel facilities Executive Standard Breakfast + pool, spa, business centre Rates For each rate, you want:

Experience exclusive savings at Megaluxe Hotels with our platinum suite offering a 20% discount on the advertised rate, ensuring luxurious comfort at unbeatable prices Enjoy the Gold Standard package with a 10% discount, providing premium amenities designed for your relaxation Opt for the Executive Standard, featuring a 5% discount on the advertised rate, perfect for discerning travelers Don’t miss out on these incredible deals—book now and elevate your stay at Megaluxe Hotels, where luxury Meets value.

Megaluxe must pay 40% of the total advertising budget

CAREERS

1 Career move (n) Chuyển việc, bước tiến trong sự nghiệp

2 Career break (n) Thời gian nghỉ việc

3 Career plan (n) Kế hoạch sự nghiệp

4 Career opportunities (n) Cơ hội nghề nghiệp

5 Career path (n) Định hướng nghề nghiệp

6 Career ladder (n) Nấc thang sự nghiệp

8 A part-time job (n) Việc làm bán thời gian

9 A nine-to-five job (n) Việc làm hành chính

10 A pension (n) Lương hưu, tiền trợ cấp

11 Motivate (n) Khuyến khích, thúc đẩy

12 Deal with = Cope with (v) Xử lý, giải quyết

15 Professional footballer (n) Tuyển thủ bóng đá chuyên nghiệp

17 Fashion model (n) Người mẫu thời trang

18 Postal worker (n) Nhân viên bưu chính

21 Advertising executive (n) Giám đốc quảng cáo

22 Air-traffic controller (n) Nhân viên kiểm soát không lưu

24 Sales assistant (n) Nhân viên bán hàng

26 Deadline (n) Thời điểm phải làm xong cái gì, thời hạn cuối cùng

28 Be in charge of (v) Chịu trách nhiệm về việc gì

29 Demonstrate (v) Bày tỏ, biểu lộ, giải thích

30 Curriculum Vitae (n) Sơ yếu lý lịch

31 Freelancer (n) Nghề nghiệp tự do

36 Maintain clarity (n) Duy trì sự sáng suốt

2.1 Tell me about yourself/Can you introduce yourself?

Certainly! Please provide the article you'd like me to rewrite with important sentences that maintain coherence and SEO compliance.

2.2 What is your biggest strength/weakness?

Sure! Please provide the article you'd like me to rewrite, and I will extract and craft a coherent paragraph with SEO-friendly sentences for you.

2.3 Why do you want this job?

With extensive experience in Marketing, I am adaptable to change and eager to learn new skills My passion for the Food & Beverage industry has driven me to dedicate time to understanding its dynamics Combined with my enthusiasm and acquired knowledge, I am confident in my ability to excel in this position.

2.4 What do you know about our company?

Sure! Please provide the article you'd like me to rephrase and optimize for SEO.

2.5 What are your salary expectation?

Ex: I want my salary to fit my qualifications and experience

2.6 Why did you leave your job?

Certainly! Please provide the article you'd like me to help rewrite, and I'll create a coherent paragraph with important sentences optimized for SEO.

2.7 What is your short-term goal?

Certainly! Please provide the article you'd like me to rewrite.

3.1 Modal verbs: ability, requests and offers

+ Modal verbs are very common in English

B: Could you say that again, please? b Making an offer:

B: Would you like a cup of coffee? c Describing ability:

A: I can speak Polish and Russian

B: She could read and write before she was three

3.2 Present perfect: S + have/has + PII

+ We use the present perfect to talk about situations that began in the past and continue in the present

I have worked for IBM for five years (And I’m still working here now.)

They have lived in Barcelona for two years (And they are still living there now.)

+ We often use the present perfect to talk about life experiences

I have had three jobs since I left university

She hasn’t had any experience in marketing

Have you ever worked abroad? – Yes, I have./No, I haven’t

+ The present perfect is formed with have/has + the past participle of the main verb

3.3 Past Simple (Quá khứ đơn): S + V_ed + O

S + V(irregular) + O + We use the past simple to talk about completed actions that happened in the past

In 1990, I worked in Mexico City for a year (I now work in another place.)

I changed my job last year

3.4 Past simple or present perfect?

+ When we first give news, we often use the present perfect When we give or ask for more details, we often change to the past simple

I’ve found your file – Oh great Where did you find it?

John has gone to Tokyo He left last night

+ We use the past simple with expressions of finished time

+ We use the present perfect with expressions of time that take us up to the present

He’s been CEO since the beginning of last year (He is still CEO)

So far, we haven’t had any news

+ We do not use the present perfect with expressions of finished time

(NOT I have received a reply yesterday.)

your sales.

Are you the person we are looking for?

We are looking for a talented person for this position In this exciting job, you will need to:

 lead 1 a team of 25 (be in charge of)

 _ 2 a new branch in Amsterdam (start)

 _ 4 sales in all market (make more)

 _ 6 communication between our head office and local branches (make better)

 _ 7 strict deadlines and work well under pressure (manage)

In your present job, you:

 _ 8 a large department in the clothing industry (control)

 _ 9 budgets (think about the future)

 _ 10 sales conferences and trade exhibitions (arrange)

 _ 11 customers, supplies and their problems (take action)

 _ 12 employees and sales teams to get the best results (encourage)

-B- Choose the best word (a, b, or c) to complete each space in the advert

If you don’t have a clear career path in mind or are tired of your old nine-to-five routine and want to make a career change, contact us today to discover how we can help you achieve your professional goals.

We will work with you to understand what is really important to you For example, are you more interested in _ 4 a lot of money or in having the opportunity to

Our experienced counselors will review your existing skills and experience to help guide you into a suitable role They may also ask you to complete a psychometric test, providing insights into your strengths and preferences to ensure the best career fit.

Are you trying to find the career that suits you best? Perhaps you're considering a job in finance, but do you truly have strong skills in that area? Alternatively, a position in human resources might appeal to you, but do you genuinely enjoy working with people and addressing their needs? Choosing the right career involves assessing your skills and interests to ensure a fulfilling professional path.

Don’t delay, call us today on: 020 72489894

-C- Complete each sentence with the correct form of an item from the box to involve to be in charge to deal to look to make sure to be responsible

1 Lev Migachov works in search and development His job involves developing new products and new ideas

2 Suzana Lonza is the receptionist She _ after visitors and takes messages

3 Nadine Deschamps works for HR She _ with staff problems, as well as with recruitment and training

4 Linda Eriksen is our Quality Control Inspector She _ for monitoring our products and trying to improve their quality

5 Jose Manzano is our Security Officer He _ that our staff and premises are protected against crime

6 Hans Reiter is our new Maintenance Engineer He checks all our equipment regularly and _ of all repairs

-D-  2.1 Listen and choose the best response, a), b) or c), for each question you hear

1 a) Nothing I enjoyed all of it b) Yes, of course Things like working to tight deadline c) Well, I was Assistant Office Manager

2 a) I saw the advertisement in The Norwich Herald b) I’ve worked for Alfitel for three months and I’m really enjoying it c) I think I have the right qualifications and experience and I need a challenge

3 a) I didn’t have an opportunity to use my leadership skills b) No, I didn’t It was a very boring place c) I’d like to be Project Manager

4 a) Cycling, playing chess and I love classical music b) Well, I don’t like paperwork c) I’m a good team worker and I work well under pressure

5 a) I think people can learn a lot from each other b) I can work one weekend every month c) Yes, I have negotiated contracts with important clients

6 a) Yes, you can contact me any day after 2.30 b) I have included their details in my CV c) Yes, of course I have informed both of them

-E- Complete the telephone conversation with the correct form (past simple or present perfect) of the verbs in brackets

Rose: Hi, Michelle I’m calling about our advert for the post of personal assistant Has anybody expressed (anybody/express) 1 any interest yet?

Michelle: Yes, it’s all going very well We (receive) 2 31 applications so far and yesterday alone about ten people (phone) 3 for further details of the job

Rose: Excellent So how many applicants _ (you/select) 4 ? Michelle: Well, I (start) 5 working on the selection as soon as I

(arrive) 6 this morning I’m afraid I (not/finish) 7 yet, but I _ (already/select) 8 eight candidates, all with the right qualifications and experience

Rose: Very good (you/invite) 9 them for interview yet?

Michelle: Well, no I _ (think) 10 you’d like to have a look at all the applications yourself first

Rose: I won’t be back in the office until Friday, I’m afraid, so just go ahead,

Michelle You know I trust you 100 per cent!

Michelle: Thanks OK then I’ll finish selecting candidates and invite them for interview as soon as I _ (finish) 11 the conference

25 programme I (not/have) 12 time to deal with it yesterday, with all those phone calls

-F- Study the examples Then complete the dialogues below with could or was able to

B: Yes, I can In fact, I could use a PC when I was 10!

 was able to (one occasion)

A: So were you late for the interview?

B: No Sue gave me a lift, so I was able to get there in time

1 A: What the foreign languages can you speak?

B: I _ speak Italian quite fluently when I was child but I’ve forgotten a lot

2 A: What was your greatest achievement in your previous job?

B: Well, I reorganize the Sales Department in a month

3 A: What did you like best about your previous job?

B: My boss really trusted me so I use my own initiative

4 A: So you worked in Turkey three years ago Could you give us some details?

B: Certainly As a matter of fact, I win a very big contract

5 A: So how did the interview go?

B: Fine, I think I _ answer all the questions!

Home Profile Contacts Groups Jobs Inbox 3 Companies News More

Graduate Recruitment Manager, Deloitte, Sydney

Graduate Recruitment Assistant, ADM Consulting, Sydney

Macquarie University, Sydney: Master’s in Human Resource Management

150 http://au.teamplayers.com.helenbraoudakis

I am a graduate recruitment specialist with a Master’s in Human Resource

Management I have over four years’ experience of recruiting in the management-consultancy industry

Recently, I have taken responsibility for managing our summer internships, where I enjoy the challenge of identifying and recruiting the best candidates for each position With my strong communication skills, I effectively engage with individuals at all levels, ensuring a smooth recruitment process Additionally, my excellent planning and organizational abilities enable me to coordinate internship programs efficiently and successfully.

 Developed new graduate recruitment strategy

 Set up and ran summer internship programme for 60 candidates

 Planned and attended University recruitment events in Australia and SE Asia

 Arranged interview (Skype, phone and face to face)

Gemini, Melbourne February 2003 – January 2005 (1 year 10 months)

 Managed the day-to-day work of 30 staff, in two stores

 Responsible for all purchasing and stock control

 Macquarie University, Sydney, Master’s in Human Resource Management 2006-2007

 University of Melbourne, Bachelor of Commerce 1999 – 2002

_ 6 other cultures, teaching scuba diving, playing the guitar, cooking

Task 1: Look at Helen Braoudakis’s profile on a professional networking site Put these headings in the correct place on the profile

Interests Work experience Professional summary

Task 2: Decide whether these statements are true (T) or false (F) Correct the false ones

1 Helen did her Master’s in HRM in Melbourne

2 She has worked for three different companies

3 She has always worked in graduate recruitment

4 She has good communication skills

5 When she was at ADM Consulting, she was responsible for organizing summer internships

6 She doesn’t have any experience outside Australia by Andy Bloxham

Jobseekers have been warned that their Facebook profile could damage their employment prospects, after a study found that seven in 10 employers now research candidates

According to new figures released by

Microsoft, checks on Facebook and Twitter are now as important in the job-selection process as a CV or interview

A recent survey of human-resource managers from the top 100 companies in the UK, US, Germany, and France revealed that 70% of respondents have rejected job candidates based on their online behavior This highlights the significant impact of digital footprints on hiring decisions and underscores the importance of maintaining a professional online presence for job seekers.

HR leaders emphasize that a strong online reputation can significantly aid job seekers in securing their dream roles Peter Cullen from Microsoft advises, “Your online reputation is not something to be scared of; it’s something to be proactively managed,” highlighting the importance of cultivating a positive online presence Today, professionals should actively shape their online image to ensure it reflects the qualities employers value, making it an essential aspect of modern career development.

Facebook faux pas include drunken photographs, bad language and massages complaining about work

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Task 3: Scan the article quickly and answer these questions

1 What percentage of employers research candidates online?

2 Which social-networking sites are mentioned?

3 Who do Peter Cullen and Farhan Yasin work for?

COMPANIES

2 Net profit (n) Lợi nhuận ròng

3 Turnover (n) Doanh thu (các doanh nghiệp ở Anh dùng)

4 Revenue (n) Doanh thu (các doanh nghiệp ở Mỹ dùng)

6 Promoting equality (n) Sự cân bằng trong thăng tiến

7 Head office (n) Trụ sở chính

9 Share price (n) Giá cổ phiếu

11 Parent company (n) Công ty mẹ

12 Family-owned company (n) Công ty gia đình (gia đình đứng ra đầu tư và làm chủ)

13 Family-run company (n) Công ty gia đình (Các thành viên gia đình trực tiếp đứng ra điều hành)

14 Private company (n) Công ty tư nhân

15 Joint stock company (n) Công ty cổ phần (từ 2 thành viên trở lên)

16 Limited liability company (n) Công ty trách nhiệm hữu hạn

17 Affiliate (n) Công ty liên kết

18 Branch office (n) Văn phòng chi nhánh

20 Outlets (n) Các cửa hàng bán lẻ, các điểm bán lẻ

21 Workforce (n) Lực lượng lao động

23 Merge (v) Sáp nhập (Sáp nhập các công ty)

24 Outsource (v) Nguồn nhân lực thuê bên ngoài

25 Downsize/Redundant(v) Cắt giảm biên chế công ty

26 Franchise (n) Quyền kinh tiêu (doanh nghiệp có quyền kinh tiêu)

Tiền thưởng dựa trên thành tích/hiệu suất công việc/Thưởng hiệu suất

28 Sustainability (n) Tính bền vững, ổn định

29 Relentless (adj) Liên tục, không ngừng

30 Successor (n) Người kế nhiệm, nối nghiệp

32 Majority (n) Đa số, phần lớn

33 Dedicated (adj) Tận tâm, tận tụy

+ Hello everyone, my name’s (name), I’m (position)

Hello everyone, my name’s Robert Pullin I’m Director of Human Resources at DCV Fashions

+ Good morning/afternoon/evening, I’m (name), (position)

Good morning, I’m Robert Pullin, Director of Human Resources, DCV Fashions 2.2 Stating your aim:

+ My purpose today is to talk to you about _

My purpose today is to talk to you about our company

+ Today, I’d like to talk about

Today, I’d like to talk about our new projects

+ First, I’ll give you some basic information

+ Next, I’ll talk about our products

+ Then, I’ll discuss the reasons for our success

+ Finally, I’ll tell you about our advertising and marketing

2.4 Introducing some information about figures and facts:

+ Here are some basic facts

+ Here are some key facts about our company

2.5 Changing to a new section of the talk:

+ Moving on now to our mission

+ OK/Right What about our distribution system?

+ Thanks very much for listening to my presentation

+ Thanks for coming to my talk Are there any questions?

+ We use the present simple to:

 Give factual information about permanent activities

 Describe a state that doesn’t change

 Talk about routine activities, repeated actions or habits This use of the present simple is associated with adverbs of frequency

We usually have our weekly sales meeting on Mondays

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It depends on the exchange rate (NOT * It is depending …)

3.2 Present continuous: S + am/is/are + V_ing

+ We use the present continuous;

 To talk about actions in progress at the time of speaking

I’m using the photocopies at the moment

Not now, I’m talking to a customer

 For actions that are not necessarily in progress at the time of speaking, but have not finished

We’re trying to enter new markets

We’re staying at the Hilton for the next few days

3.3 Present simple or present continuous:

+ We use the present simple to describe permanent situations which will not change

+ We also use the present simple to talk about habits

+ We use the present continuous to describe temporary situations – situations which happen for a short time

I’m walking to work this week

-A- Complete this extract from a company report with appropriate words or phrase from the box head office market share net profit parent company share price subsidiary turnover workforce

I am pleased to say the parent company 1 has continued its excellent performance

We are changing, growing and doing well at a difficult time for the industry

2 was €57.2 million, a increase of 15% on last year, and _ 3 rose by 5% to €6.4 million

We are a highly competitive business We have increased our _ 4 to 20% Comsequently, our _ 5 has risen and is now at an all-time high of €9.6

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Finally, thanks once again to our loyal and dedicated 8 Our employees will always be our most valuable asset

-B- Match the companies to the Industry sector they belong to

1 Lenovo, Apple, Dell, Microsoft a) Electrical/Electronics

2 Bayer, Johnson & Johnson, Novartis b) Engineering

3 BMW, General Motors, Nissan, Toyota c) Banking and finance

5 LG, Nokia, Samsung, Siemens e) IT (Information Technology)

6 AP Mứller-Maersk, Qatar Airways,

7 Ikea, Tesco, Wal-Mart, Zara g) Transport

1 Panetti employs over 3,500 people, a) but it plans to expand into

2 It introduced four new products last year, b) including 1,400 in its own retail outlets

3 It makes bread and c) including sandwiches and pies

4 Panetti only supplies its own shops; d) many other bakery products

5 It doesn’t sell any of its products abroad e) it does not make products for anyone else

-D-  3.1 Listen to an interview with Susan Barratt, the Chief Executive officer of Nature’s Way Foods, complete these notes with one word in each gap

First reason for success: the 1

 Health – desire to eat health 2

 Sustainability – low level of food 4

 Indulgence – diet Monday to Friday, but have several pieces of cake on

Second reason for success: the way they _ 5 the business

 Produce hundreds of 7 of units

 Need to be very _ 8 in the way they produce them

 Invested heavily in 9 and processes

Please complete the job advertisement by filling in the blanks with the correct forms of the verbs: be, consider, employ, have, grow, look, need, offer, prepare This exercise helps demonstrate the correct usage of present simple and present continuous tense forms in a professional context, making it ideal for improving grammar skills Using accurate verb forms ensures that the advertisement is clear, professional, and effective in attracting suitable candidates Proper tense usage is essential for communicating ongoing or habitual actions, which are vital in job descriptions.

 We are 1 one of the largest mobile- phone retailers in Europe

 We _ 2 independent and impartial advice on mobile phones

 We _ 3 more than 800 stores in

Currently, we 6 the next stage in our development, and we 7 for major growth outside Europe

 We 8 for people who are reliable, confident and enthusiastic

We 9 experienced people who want to work for an expanding company

 We _ 10 a competitive salary and private health insurance We are willing to reward staff with attractive performance-based bonus

Ring 020 7946 0008 for an information pack

-F- Complete this article with the present simple or the present continuous form of the verbs in brackets

Pret A Manger is a UK-based company and one of the world's leading sandwich chains It specializes in selling freshly made sandwiches in busy city centers At the end of each day, the shops donate any unsold products to the homeless, demonstrating its commitment to social responsibility Currently, Pret A Manger continues to prioritize fresh offerings and charitable initiatives, making it a trusted choice for quick, high-quality meals.

(do) very well in the south of England

Pret 5 (operate) a total of 232 UK outlets, and this year it _ 6 (plan) new outlets for London In the US, it _ 7 (have) 23 outlets in New York and another 10 in Hong Kong

Pret’s international activities _ 8 (grow) in importance This month, as part of the next stage of expansion, Pret 9 (open) its first two shops in

Paris At the same time, the marketing team

_ 10 (work) with Lewis PR, a global PR company, to improve the brand’s international image

In a southern Indian village, four new wind turbines situated beside a local banana farm are generating electricity to support the community Manufactured by Gamesa, a global leader in wind turbine technology, these turbines harness wind energy to promote sustainable development and renewable energy solutions in rural areas.

The Spanish company designs, manufactures and installs wind turbines all over the world It has sales offices in 20 countries and

Europe, the US, China and now in India and Brazil, too

It employs nearly 8,000 people worldwide

Because of weakness in its traditional European and

Gamesa's growth strategy focuses on expanding its presence in India and Latin America, particularly Brazil, which is proving successful In the first half of 2011, the company's revenues increased by 26% to €1,297 million, with sales rising by 29% Notably, for the first time in its history, 100% of Gamesa's sales were generated outside of Spain, highlighting the effectiveness of its international expansion efforts.

Task 1: Complete this fact file

Nationality: 2 Growth markets India and

Task 2: In each box, match words and phrase from the article

2 sales b) centre 6 set up b) the (Brazilian) market

4 technology d) offices 8 improve d) (more) workers

Task 3: The sentences below describe two companies, Dalotek and Green Shoots Choose pairs of sentences which describe similar things and write them in the correct column of this chart

- John Smith started Dalotek in 1960 - George and James Hawkins began Green

1 John Smith started Dalotek in 1960

3 Dalotek exports to over 12 countries

5 It introduces one or two new components each year

7 Green Shoots sells some of its products abroad

9 George and James Hawkins began Green Shoots in the 1920s

10 Green Shoots supplies the gardening industry

11 It launches 12 new products a year

12 Dalotek provides components for the car industry

Task 4: Underline the verbs or verb phrases which mean the same thing in each pair of sentences in the chart in Exercise A

John Smith started Dalotek in 1960

George and James Hawkins began Green Shoots in the 1920s

Task 5: Use the verbs you underlined in Exercise B to complete this company profile

GNK Services was founded in 1989 when Dieter Norland left his job as a computer engineer to start the company Since then, it has specialized in high-tech security alarms and distributes its products worldwide The company employs approximately 150 people at its factory near Rotterdam, while its head office in Amsterdam has a staff of 20 Each year, GNK Services develops numerous new products to stay ahead in the security industry The company supplies advanced security solutions to businesses and offers domestic alarms for homeowners.

* Note: Process of Case study

Step 1: Homework: Students prepare speaking content in accordance with the information and the tasks below

Step 2: Vietnamese teachers guide students about case study

Step 3: Students practice speaking with Foreign teachers

Public speaking can be intimidating, especially when presenting unfamiliar topics to a large audience However, with proper preparation and practice, you can deliver confident and effective presentations Remember, the more presentations you give, the more comfortable and skilled you will become Embracing these strategies will help you overcome presentation anxiety and improve your communication skills.

To capture and maintain your audience’s interest, ensure your presentation is clear, focused, and well-structured Avoid long, rambling speeches that are difficult to follow, and keep your content concise and on-topic Incorporate relevant asides only if they support the main point, enhancing the overall coherence and effectiveness of your presentation.

For effective content creation, focus on a single clear thesis statement or overarching theme supported by three key points, as this structure maintains audience interest and clarity Ensure all facts and information directly back up these main points and the central theme, providing cohesive and compelling content Avoid overloading your presentation with too many ideas, which can cause your audience to lose engagement and understanding.

When giving a presentation on 17th-century alchemy, it's essential to focus on key aspects such as "alchemy in public opinion," "famous 17th-century alchemists," and "the legacy of 17th-century alchemy." While a brief overview of its history provides context, avoid overwhelming your audience with too much background; instead, center your discussion on these specific points to keep your content engaging and relevant This approach ensures your presentation remains focused while incorporating important SEO keywords related to 17th-century alchemy.

Adopting the "less is more" approach helps prevent overwhelming your audience with excessive information Focusing on three key points and your main message ensures clarity and keeps your audience engaged Use only the essential information needed to support and clarify these points, reducing chances of distraction or loss of interest.

 Pick your very best supporting facts, information, or quotes for your presentation Don't bury your audience in information

Deciding whether to use media in your presentation is crucial; visual aids like PowerPoint or other visuals are not always necessary, especially if you are an engaging speaker with compelling subject matter In many cases, relying on visuals can distract your audience and detract from the core message of your presentation.

 Make sure you're using media to enhance your presentation and not to drown it out The presentation is key Anything else is just accessorizing

To understand 17th-century perceptions of alchemy, examine historical pamphlets highlighting the public concerns and dangers associated with alchemy during that period Including images of these pamphlets can provide visual context and authenticity Additionally, referencing opinions from well-known alchemists of the time offers valuable insights into their perspectives, helping to build a comprehensive picture of historical public opinion on alchemy.

Choose a communication medium that you are comfortable and knowledgeable with, such as PowerPoint, whiteboards, or handouts If you're not familiar with PowerPoint, consider writing your main points on a whiteboard or distributing handouts that include key points and supporting evidence This approach ensures effective presentation and clear message delivery.

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