Results of customer evaluation analysis for IELTS course at WESET English Center .... 3 The source of information that customers know about IELTS courses at WESET English Center .... 1 N
INTRODUCTION
Business internships are a vital component of student growth and future career success, providing hands-on experience in their chosen fields These internships, integrated into programs like Business English and Corporate Communication at Hoa Sen University, offer students valuable industry insights and practical skills Hoa Sen University's partnerships with companies create unique opportunities for students to immerse themselves in professional work environments, enhancing their readiness for the job market Participating in internships not only complements academic studies but also significantly boosts employability and professional development.
During my internship at WESET English Center from April 18, 2022, to July 29, 2022, I gained valuable insights into the company's dynamic and professional work environment while observing daily operations and organizational culture Working as a Social Content creator in the Marketing department allowed me to deepen my understanding of the field I am pursuing and develop relevant skills This internship provided a unique opportunity to align my career goals with real-world experience, enhancing my knowledge of digital marketing strategies and content creation.
The first goal Try to catch up with a new job with a new role
The second goal Try to complete the assigned tasks on time
The third goal Develop my work with my own creativity
ORGANIZATION
General information
Legal representative: Mr Nguyen Tan Sang - Title: Director
Head office address: 873A Tran Hung Dao, Ward 1, District 5, HCMC
Fanpage: https://www.facebook.com/WESETEnglishCenter
Established in 2016, WESET ENGLISH CENTER employs an innovative English teaching model prioritizing students' long-term goals Our focus extends beyond exam preparation and certification to helping students achieve fluency in English as a second language We aim to prepare students for seamless integration into the international environment, supporting their academic and professional success worldwide.
At WESET, our IELTS and Communication courses are built on the Root-Based Learning methodology, which emphasizes a strong foundation in grammar and vocabulary By developing English skills through scientific, academic, and social knowledge, students can achieve their target IELTS scores while also gaining the ability to use English fluently in real-life and professional situations This approach ensures comprehensive language mastery that bridges classroom learning and practical application.
Table 2 1 Overview of WESET English Center
Company’s name WESET ENGLISH CENTER COMPANY LIMITED
Email marketing@weset.edu.vn
Website https://www.weset.edu.vn/
Branch 1: 873A Tran Hung Dao Street, Ward 1, District 5,
HCMC - 0283 838 3877 Branch 2: 875 Tran Hung Dao Street, Ward 1, District 5, HCMC -
0283 838 3877 Branch 3: 780 Vo Van Kiet Street, Ward 5, District 5, HCMC -
0283 838 3877 Branch 4: 835/12 Vo Van Kiet Street, Ward 5, District 5, HCMC
Picture 2 1 Company’s LogoSource: weset.edu.vn
Business activities
WESET English Center primarily aims to serve individuals seeking to improve their language skills and achieve higher proficiency Its target audience includes students and working professionals in Ho Chi Minh City who are eager to advance their English abilities.
WESET students are dedicated to creating a vibrant and productive learning environment to improve their English skills By enhancing their English proficiency, they aim to make informed investments both now and in the future Their competence in English makes them highly competitive and in high demand across various industries.
WESET's products include: IELTS classes, Communication classes, tutoring classes and TOEIC practice classes
Table 2 2 WESET English Center service courses are in business
Pre-Intermediate 72 hours Mon, Wed, Fri/ Tue, Thu, Sat
Intermediate 72 hours Mon, Wed, Fri/ Tue, Thu, Sat
Upper 72 hours Mon, Wed, Fri/ Tue, Thu, Sat
Advanced 72 hours Mon, Wed, Fri/ Tue, Thu, Sat
Intensive 72 hours Mon, Wed, Fri/ Tue, Thu, Sat
Basic communication 54 hours Mon, Wed, Fri/ Tue, Thu, Sat
Advanced communication 54 hours Mon, Wed, Fri/ Tue, Thu, Sat
2.2.3 Partners of WESET English Center
Picture 2 3 Political and social organization partners
Picture 2 7 Clubs - Teams – Groups Partners
In Ho Chi Minh City, WESET faces numerous competitors in the IELTS preparation industry, including well-known names such as IELTS Fighter, The IELTS Workshop, IELTS Vietop, IELTS IPP, and IELTS Dinh Luc.
Picture 2 9 The IELTS Workshop's Logo
Picture 2 12 IELTS Dinh Luc's Logo
2.2.5 The achievement of the company
WESET English Center is always responsible to the community during its operation Since day one, they have partnered with countless businesses as sponsors and similar roles
Here are the most recent social activities they sponsor:
Picture 2 14 CMO THINK & ACTION 2022 event
Picture 2 16 ENGLISH STATION 2022: COLORLIFE event
Picture 2 17 Launching ceremony of summer volunteer programs and campaigns 2022
WESET has succeeded in helping students achieve good results
Picture 2 18 The students achieved good results
Director: Mr Nguyen Tan Sang
Functions and duties of the director:
• Establish diplomatic relations to application and enrollment
Academic EC Marketing Accountant HR -
• Organize the decisions that the center makes
• Organize the implementation of the center's enrollment and exam plans
• Promulgate regulations on internal management of the center
• Proposing the organizational structure plan of the center
• Notify the exam information in a timely manner to the junior staff
• Provide reasonable training programs for the center in accordance with human resources force
• Responsible for managing and coordinating teaching activities and training programs
• Develop operating procedures of the training department, plan to recruit, train and manage a team of teachers and teaching assistants
• Develop a process of teaching quality management and coordinate and control the implementation process
• Develop test documents, report standards, assess students' qualifications in each period and stage, ensure that training quality assessment activities take place in the most effective and efficient manner
• Organizing professional meetings, evaluation meetings, planning meetings related to the training room
• Serving as a consultant to educators, parents, school leaders, school boards, and public authorities
• Evaluating educational policies and standards as well as grades and test results
• Helping to make educational adjustments based on data
• Surveying students to adjust curricula or programs
• Reporting on how well the existing educational system is working
• Preparing accounts and tax returns
• Budgeting and keeping track of expenses
• Studying of financial performance auditing
• Financial planning and risk assessment
• Providing guidance on ways to increase profits and reduce costs
• Preparing and presenting financial and budget reports
• Checking that all relevant laws and regulations are followed by the financial statements and records
• Updating accounting records and infrastructure
• Helping with the hiring process
• Keeping physical and digital records of individuals, such as employment contracts
• Assisting in the creation of briefs, complaints, motions, and other court documents
• Choosing and overseeing the work of outside counsel
• Writing and editing complex commercial agreements
• Ensuring the company operates in compliance with applicable laws and regulations
Company sructure
The WESET English Center includes three primary departments, each of which is active and important:
EC deputy manager EC deputy – operation
EC team leader (full - time)
POSITION AND TASKS
The department of company
The WESET English Center includes three primary departments, each of which is active and important:
EC deputy manager EC deputy – operation
EC team leader (full - time)
Content creator
❖ Work position: Social content - The staff of the Marketing Department
This is my main job at WESET English Center My daily work is observed by the instructor
3.2.1.1 Write content according to the content pillar
During this internship, I was given the position of Social content and I was in charge of writing articles for the company's fanpage and the company's website
Marketing Team Leader cum Graphic Designer
Picture 3 1 WESET English Center fanpage
Picture 3 2 WESET English Center’s Website
For the WESET English Center fanpage, I will write articles according to the content pillar as follows:
• Update Internal events: Speaking club, Mock test,
• Students review and show off student scores
• Promotion of the month and event
• Academic lesson from team aca (sample post and video sharing)
Picture 3 3 Post for the Speaking club event
Picture 3 4 Post for external events
Picture 3 5 Post for showing off student scores
When creating content for various posts, I gather information from the event team, academic team, and other departments to ensure accuracy and comprehensiveness This collaborative approach allows me to craft complete, engaging, and SEO-optimized posts that effectively showcase the event's highlights and significance.
- I often write articles on Google doc for easy storage and commenting
Picture 3 6 Content is saved on Google doc
Step 2: Waiting for content review
- The instructor will edit directly on each Google doc file for the content that I write
- Errors will be clearly pointed out and I will correct them
- After I fix it, I will send it to the instructor until there are no errors in the content
3.2.1.2 Order picture (from design team)
- For each post will need a banner with the content so I need to order them from the design team
To create effective banners, I will provide the designer with specific details about each post, including the type of content, the target platform for posting, and the visual elements to showcase This allows for customized imagery that aligns with the content's purpose and enhances engagement Clear, detailed instructions ensure each banner effectively supports your social media strategy and maximizes reach across different channels.
- The content will be ordered on the Google sheet file for the teams to grasp
Picture 3 7 Sheet for members to order products and pictures 3.2.1.3 Make a content plan for next week
- Every weekend I will plan the content to be posted next week based on the content pillar
- Next week's content will have all kinds of content according to the content pillar
- Content plan will be approved by the instructor
- Content plan will be filled in Google sheet for the whole team to grasp
At the end of each week, I compile a report for my superiors highlighting key metrics such as follower growth and media page engagement levels I also update on work progress and identify any issues that arise Additionally, I propose solutions to address challenges and improve future performance, ensuring continuous optimization of the company's social media strategy.
- Weekly reports will be sent via Gmail every weekend
Weekly collaboration and reporting are essential for maintaining team coherence and boosting productivity By working together and sharing insights, team members enhance their information-gathering skills and improve overall performance This interconnected approach ensures continuous improvement and effective communication within the team.
Over the past few weeks, I have gained valuable insights by working closely with the core team of the Marketing department, allowing me to learn from experienced predecessors and enhance my professional skills.
As a newcomer to content creation, I had a lot to learn, and I feel fortunate to have received guidance from my instructor Initially, I made numerous mistakes that often repeated, highlighting the importance of learning from my early errors At first, gathering information from other groups was challenging, but once I became familiar with the workflow and understood the process, I was able to work more efficiently.
Creating engaging content requires a blend of editing, creativity, and continuous learning To attract readers, I must read extensively, listen attentively, and creatively infuse my unique perspective into my writing Drawing inspiration from everyday sources like music, movies, and the internet helps me add a personal touch to my content Additionally, maintaining a diverse writing style is crucial, as I aim to improve the consistency and originality of my content to better resonate with my audience.
TOPIC: “FACTORS AFFECTING CUSTOMER BEHAVIOR
Matter/Issue Identification & Description
According to a 2017 market research survey by Taylor Nelson, approximately 47% of Vietnamese people's spending is allocated to education This indicates a growing awareness among Vietnamese individuals of the importance of learning and personal development.
Business in the Vietnamese education industry is now considered as one of the industries with wide opportunities and growth rates with a very high demand for learning
Education and training activities have gained increasing importance over the years, focusing on enhancing educational levels and personality development for students These efforts significantly contribute to building a skilled workforce capable of meeting the evolving demands of the labor market High-quality human resources, cultivated through effective education and training, are essential for adapting to continuous economic and technological changes.
Consumers are increasingly discerning when selecting educational services, making it essential for providers to understand the key factors influencing students’ choices Despite advancements in technology and widespread internet access making learning more accessible, choosing the right course and learning environment remains complex due to various influencing factors Educational businesses must meet customer expectations by clearly understanding these factors to enhance service quality, adapt offerings, and provide a more effective and desirable learning experience.
In this regard, there have been a number of research works both at home and abroad
Research on behavioral decision-making in choosing educational services is crucial for schools, centers, and enterprises to understand the key factors influencing consumer choices This understanding enables the development of innovative products and services, as well as the creation of effective marketing strategies Additionally, it provides a foundation for better serving students' needs and improving overall customer satisfaction.
In today's society, the importance of English and IELTS certification is increasingly recognized, driving the growth of numerous English centers to meet diverse learning needs Many individuals seek extra language training beyond school to enhance their career prospects, leading to a proliferation of both well-established and new small centers While advertisements often promise quality teaching, modern facilities, personalized support, and guaranteed outcomes, students can only truly evaluate these claims through their own learning experiences.
Some of the most prestigious IELTS training centers in Ho Chi Minh City such as IELTS Fighter, The IELTS Workshop, IELTS Vietop, IELTS IPP, IELTS Dinh Luc, etc
To remain competitive in this fierce market, training centers must implement diverse programs and measures to enhance their quality Key strategies include improving training quality through activities such as developing professional and teaching skills, increasing interaction with foreigners via native teachers, and offering extracurricular sessions Additionally, centers should focus on elevating service capacity to better meet the evolving needs of students, ensuring a distinguished and comprehensive learning experience.
Matter/Issue Analytical Interpretation
The consumer buying process is a complex matter with many internal and external factors influencing consumer purchasing decisions When purchasing a product, the consumer walks through the steps in the process
Need recognition happens when consumers perceive a gap between their current situation and their desired state, prompting them to begin the purchasing process This motivation can stem from internal factors such as dissatisfaction with current products or a desire for something new, driven by internal stimulation External influences like advertising, promotions, taste, and smell also play a crucial role as extrinsic stimuli that impact purchasing decisions (Kotle P, Saunders).
During the purchase decision process, consumers are prompted to seek relevant information, either by passively noticing product details or actively engaging in research to make informed decisions This essential step influences their buying choices and is a critical part of consumer behavior Understanding the information-seeking behavior of consumers can enhance marketing strategies and improve customer engagement.
Consumers compare various products and services based on information from multiple sources, prioritizing their specific needs and desired benefits Their evaluation often depends on their confidence in a brand’s reputation and the utility offered by the product or service Consumer judgment tends to favor a few trusted brands that have been shaped by past experiences or social influence, making brand loyalty a key factor in purchasing decisions.
During the consumer decision-making process, individuals develop the intention to purchase after evaluation, but their final decision can be influenced by external factors such as others' opinions and unforeseen circumstances Perceived risk plays a significant role, as it can lead consumers to modify, delay, or avoid making a purchase decision The level of perceived risk depends on factors like the purchase amount, consumer confidence, and uncertainty related to the product or service, all of which shape the final buying behavior.
Post-purchase behavior is the stage where consumers take further actions based on their satisfaction or dissatisfaction with a purchase (Kotle P, Saunders J, Armstrong G, 2005) Customer satisfaction hinges on the comparison between consumer expectations and their perception of the product While the decision-making process is similar for online and in-store shopping, the implementation methods differ, influencing consumer experiences and reactions unique to each shopping method.
Thus, the consumer buying decision process begins before the actual purchase takes place and continues after the purchase
The consumer buying decision process addresses the full spectrum of challenges consumers face when selecting between products and brands, particularly during new purchases that require careful consideration However, for frequently purchased products or brands, consumers often skip or reverse certain stages of this process, making the decision quicker and less deliberative.
(Source: Kotler P, Wong V, Saunders J, Armstrong G (2005))
4.2.1.2.1 The concept of consumer behavior
In Vietnam, Clause 1, Article 3 of the Law on Protection of Consumer Rights in
2010 stipulates: “Consumer is a person who buys and uses goods and services for personal consumption and living purposes, family, organization” [19, Article 3, Clause 1].
Research on consumer behavior, the essence of this process is to find answers to the questions: How do consumers buy products? What products do they buy? Consumer
Figure 4 1 Consumer buying decision process behavior is influenced to different degrees by factors: cultural, social, personal circumstances and psychological factors, etc (Hoyer, 2007)
According to Kotler & Levy (1969), customer behavior is the specific behavior of an individual when making decisions to purchase, use and dispose of a product or service
Customer behavior, as defined by the American Marketing Association, is the interaction between environmental stimuli and human perception and behavior that influences how people change their lives It encompasses the thoughts, feelings, and actions individuals exhibit during consumption Key factors such as consumer opinions, advertising, pricing information, packaging, and product appearance significantly impact how customers think, feel, and ultimately behave Optimizing these elements is essential for effective marketing strategies and enhancing customer engagement.
Consumer behavior encompasses all actions consumers undertake during the process of researching, purchasing, using, and evaluating goods and services to meet their needs It reflects how consumers make decisions regarding the allocation of their assets, such as money and time, in relation to fulfilling the needs of individuals or groups Understanding consumer behavior is essential for businesses aiming to optimize their marketing strategies and improve customer satisfaction.
As businesses and markets expand, a growing gap has emerged between marketing managers and their customers, reducing opportunities for direct communication To bridge this divide, executives are focusing on understanding consumer behavior to better meet their needs and improve engagement.
What do they buy? (Product)
Why do they buy? (Target)
Who is involved in the purchase? (Organization)
How do they buy? (Opportunity)
Where do they buy? (Place of sale)
Understanding consumer response to marketing strategies is crucial for business success Companies that grasp how consumers react to product features, pricing, and advertising messages gain a competitive edge By analyzing consumer behavior, businesses can tailor their marketing efforts effectively, leading to increased customer engagement and higher sales A deep understanding of these responses enables brands to develop targeted campaigns that resonate with their audience, ultimately driving growth and market share.
Figure 4 2 Consumer buying behavior model
(Source: PGS.TS Nguyễn Văn Phát, TS Nguyễn Thị Minh Hòa (2015), Giáo trình
Stimulating factors are all factors and forces that can affect consumers' buying behavior, apart from consumers These agents can be divided into two groups:
Group 1: Marketing stimuli: Factors that fall into this group such as product, price, mode of distribution, and promotional activities These factors are within the control of the enterprise
Group 2: Stimulating factors not under the absolute control of enterprises, including economic environment, political environment.Hộp đen ý thức người tiêu dùng:
Buying behavior: Buy what, where, when, how much Brand store, company
The human brain functions as a complex "conscious black box," responsible for receiving, processing stimuli, and generating appropriate responses This intricate system is divided into two main parts: the initial reception of sensory input and the subsequent analysis and decision-making processes Understanding these mechanisms enhances our knowledge of how the brain interprets information and produces coordinated actions.
Part one: Consists of consumer characteristics These factors fundamentally affect how consumers will receive and respond to those agents?
The customer buying decision process encompasses the entire journey from the initial emergence of a desire to inquire, purchase, and consume a product or service Successfully navigating each step of this process significantly impacts customer satisfaction and overall experience A seamless, well-implemented buying process ensures positive feelings during consumption and encourages repeat business, making it a critical component of effective customer engagement and retention.
Consumers exhibit specific reactions during their purchasing journey, including actively researching information about products and services They carefully select goods and brands based on their preferences and needs, demonstrating a thoughtful decision-making process that influences their overall shopping behavior.
The consumer buying process is heavily impacted by culture, society, and individual psychological characteristics, as highlighted by Kotle P, Saunders J, and Armstrong G (2005) Although many of these influencing factors are uncontrollable for management, they must be thoroughly analyzed to understand their effects on buyer behavior Recognizing these elements is crucial for developing effective marketing strategies and improving customer engagement.
Figure 4 3 Detailed model of factors affecting behavior
(Source: Kotler P, Wong V, Saunders J, Armstrong G (2005))
The cultural element is “the establishment of basic values, perceptions, desires, and behaviors learned from members of society, family, and other important guidelines” (Kotle
P, Saunders J, Armstrong G, (2005)) With each culture, there exist many cultural groups such as ethnicity, religion, race and social class that share values, interests, and behaviors similar to experts, merchants, managers, supervisors
Matter enhancement/ Solutions
4.3.1.1 The context of the IELTS certification training market in Ho Chi Minh City
The Vietnam market, especially in Ho Chi Minh City, shows significant growth potential for IELTS review and exam support services As the economy and society advance, there is a rising demand for essential skills and certifications like IELTS for work and study opportunities The increasing number of training centers has intensified competition in the IELTS preparation and testing support market, prompting companies to innovate and adopt effective business strategies to ensure sustainable success.
Research indicates that the "Academic Interest Group" has the strongest positive influence on students' course selection at WESET English Center, highlighting the importance of academic motivation Conversely, the "Communication Working Group" has the least impact, reflecting the characteristics of the student sample, which mainly consists of young, dynamic individuals interested in modern changes Additionally, many students are employed or studying, making convenience factors such as location and flexible scheduling crucial in their decision-making process.
The decision to choose an IELTS course at WESET English Center in Ho Chi Minh City is significantly impacted by six key factors These factors include course quality, reputation of the center, affordability, location convenience, available study resources, and instructor expertise Understanding these elements helps prospective students make informed choices, positioning WESET as a preferred destination for IELTS preparation in Ho Chi Minh City Prioritizing these influential factors can enhance the center’s appeal and attract more applicants seeking quality language education.
Academic interest significantly influences course selection decisions, with the "Academic Interest Group" having the strongest positive impact, indicated by a standardized beta coefficient of 0.386 Other important factors include the "Attitude Group" (beta = 0.292), the "Reference Group" (beta = 0.225), the "Reputable Quality Group" (beta = 0.156), and the "Communication Group" (beta = 0.123), all positively affecting students' choices Conversely, the "Tuition" factor exhibits a negative effect on decision-making, with a standardized beta coefficient of -0.150, suggesting cost considerations may deter students from certain courses.
Based on research findings, WESET English Center should concentrate its resources on enhancing factors that positively influence students' course selection decisions while minimizing those that deter prospective learners A key focus should be on optimizing tuition fee strategies to attract more students, ultimately boosting the center's revenue By addressing these critical factors, WESET can strengthen its competitive position and increase enrollment.
Table 4 5 Analysis of the current situation, problems and solutions for the IELTS course at
The survey results of 110 customers showed that “Academic interest group”, “Attitude group”,
“Reference group”, “Prestige quality group”, “Communication group” are factors that has a positive impact on customers' decision to choose an IELTS course at WESET
The level of influence of the factors mentioned above is not high and not clear
Consolidate activities that influence and influence students' decision to choose courses
The survey results of 110 customers show that “Tuition fee group” is a factor that has a negative impact on customers' decision to choose a course at WESET English Center
The lower the cost, the higher the decision-making ability and vice versa
Minimizing the negative impact of
“Tuition group” on students' decision to choose courses
4.3.2.1 Solution 1: Improve activities that affect and influence student's course choice behavior
The "Academic Interest Group" is the most influential factor influencing customers' decision to select a course, with a beta value of 0.386, the highest among all factors in the model As economic growth improves living standards in Ho Chi Minh City, residents increasingly seek convenient, beneficial services that support their work and daily life.
To meet the diverse needs of customers across various geographical regions, the center must expand and diversify its course offerings in both schedule and delivery methods Implementing flexible options like online learning and scheduling courses outside of conventional office hours will ensure optimal accessibility and convenience for all participants.
WESET English Center should prioritize conducting comprehensive market surveys to identify the hidden needs of customers, enhancing the company's competitiveness and brand reputation Recognizing that different customer groups have unique requirements, students typically enroll in IELTS preparation courses to improve their language skills for academic success In contrast, working professionals often seek specialized courses tailored to advance their careers and support their business endeavors This targeted approach ensures that WESET English Center effectively meets diverse learner needs and strengthens its position in the market.
To effectively meet diverse student needs, companies should tailor courses to specific customer groups Improving the quality of teaching and consulting by staff who directly interact with students is essential for enhancing the learning experience Prioritizing students’ interests is crucial, as it significantly influences their study decisions Focusing on these factors can boost student satisfaction and academic success.
Sharing fanpage posts about the benefits of IELTS enhances engagement and attracts more followers Posting recruitment agencies and organizations with certificate requirements informs job seekers about employer expectations, motivating them to pursue necessary certifications This strategy boosts interaction on the fanpage while raising awareness of the importance of IELTS and professional certificates for career advancement.
The "reference group" significantly influences course selection decisions, with a beta coefficient of 0.225, indicating a moderate level of impact To enhance this effect, it is essential to train consultants in effective consulting and persuasion skills, thereby increasing customer confidence in the training quality, services, and student benefits Alumni can play a vital role in referring friends, relatives, and colleagues, so implementing preferential policies for alumni to introduce new students can foster trust and encourage word-of-mouth promotion Positive experiences shared by former students, whether through personal recommendations or online engagement, significantly boost the center's reputation Building strong relationships both online and offline for consultants is crucial to expanding awareness and establishing a trusted brand presence.
This is a central factor that is always given top priority, but its influence is only ranked 4th
To foster growth and success, the center benefits from a team of young, friendly, enthusiastic, and dynamic employees Implementing targeted employee care policies is essential for retaining top talent and promoting a motivated work environment Additionally, leadership should focus on recruiting and training new personnel to encourage healthy competition, ensure continuous professional development, and drive organizational progress These strategies collectively contribute to the center’s growth and long-term success.
Effective recruitment and training are crucial for success, requiring a more rigorous approach While employee onboarding in Vietnam is often quick and straightforward, it is essential to ensure thorough preparation, as these employees will directly interact with customers and promote the center’s products and services This emphasizes the importance of comprehensive training to maintain high-quality customer engagement and service standards.
Thorough training of newly recruited employees in knowledge, skills, and attitudes is crucial in the service industry, ensuring they meet industry standards If employees do not meet these standards, implementing a plan for retraining or re-hiring is essential to maintain service quality and customer satisfaction.
To improve training quality and student learning outcomes, it is essential to provide teachers with access to new training programs and innovative teaching methods Supporting policies should be implemented to enhance salaries and bonuses for admissions staff based on performance targets Additionally, establishing a clear and strict punishment system can promote adherence to company culture and increase work efficiency To mitigate high initial costs and retain staff, a support system covering gas, transportation, and phone expenses should be introduced, addressing employees' concerns during their first months when student registrations may be low, thereby encouraging long-term commitment to the center.
Limitations of the topic
Due to time and budget constraints, the sample size for this study is limited, and participants were selected using a convenience sampling method, which may affect data reliability While this approach is cost-effective and easy to implement, it offers lower confidence in the representativeness of the results To enhance the reliability and generalizability of the findings, future research should utilize probability sampling techniques to replicate the study.
The current scale contains overlapping variables among its elements, leading to inefficiency for both researchers and interviewees Therefore, the scale construction remains incomplete and has not yet produced the desired results Future research should focus on addressing this issue by optimizing the design of the survey scale and questionnaire for greater clarity and effectiveness.
In today's dynamic market conditions, the factors influencing students' decision to choose a course are continually evolving While this study highlights the core factors affecting students' choices, there are additional influences not covered here that may also play a significant role Further research can explore these other factors to gain a more comprehensive understanding of what impacts students' course selection at WESET English Center.