Biti’s PEST SWOT ANALYSIS company situation analysis binh tien HTD manufacturing co known as biti’s is a 39 years old vietnamese brand

About The CompanyBinh Tien HTD Manufacturing Co Known as Biti’s is a 39 years old Vietnamese brand.. Biti’s become the most recognised, trusted by the customers and proudly to be “Nation

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ANALYSIS

About The Company

Binh Tien HTD Manufacturing Co Known as Biti’s is a 39 years old Vietnamese brand Biti’s become the most recognised, trusted by the customers and proudly to be “National brand”

Introduction

A

Biti’s Hunter released in 2017 and

instantly revised the whole

company after a long time of

being dominated by foreign

brands The revenue keep

Biti’s Hunter Constantly improving quality to provideMission

products with the meaning of Biti's brand identity "Prestige - Quality"

increasing in the next 3 years

Company situation

analysis

MACRO ENVIRONMENT

Political Demographic Economic

- Vietnam economy

has grown rapidly for the last few years

population 97,239,469

people, with 34%

living in urban areas,

mainly in the working

age.

political system

- The footwear

- Average monthly industry in

always been concerned by the government The average income

MACRO ENVIRONMENT

- Copyright and

- Developing special

intellectual property laws are cared and put into action

bonding technology (no

acacia) that creates

- Vietnam has signed Vietnamese brand

because of patriotism and quality

- Shoe material has been many partnership

agreements with other countries to create favorable conditions for exporting

researched and

improved to meet high

foreign products as they are “big brand”

from the government for the shoes making industry

MICRO ENVIROMENT

Buyer

power

Customers buy

in small quantities

Customers are

not price sensitive

The difference

Threat of Competitive

rivalry substitution Threat of Supplier power

Long-term

new entrants

- Nano spray:

- - R&D expense for - Biti's has no

-competitors in the same price segment

- Big foreign brands Adidas, vans, Nike,

need to spray the right amount and wait for 6 -12h

relationship with suppliers

waterproof shoes is high

Cost of switching

weak

COMPETITORS Analysis

-Mostly from China - Durable Not favourable for - Good design

- National brand

500 thousand VND ~ 1 million VND

- Well designed

- New technology

- Hype

Product

description

Youth

Price

- Good looking

- New technology

(replicate big brand) - Nationwide distribution

-Advantage Lower price

No brand

Internal resources

Infrastructure structure

The company invested in modern

equipment lines of Taiwan and Korea

Perform ISO management 01 Human resource management

7,000 skilled workers in 5 factories and a team

02 4

of young and diligent staff ; policies on training and viewed training as a practical and legitimate right of all its members

Technological development

Designer team is up to hundreds of people.

The R&D team is now developing new material

Biti’s is well known for the speed in producing

new product (only3 weeks for a new product)

03

Purchasing

0 Biti's purchase of raw materials and supplies

from other countries, especially China

COMPETITIVENESS OF BITI’S

Satisfying customers

Well-known

- Recognized, trusted by - Extensive distribution

system (>4000 agents offices)

- Continuously renews production line

consumers

in the fashion industry” - - Ensuring the fastest

distribution of goods technologies to produceproducts (I.e rubber to

EVA, followed by PU and TPR)

2006

- Top 40 most valuable - One- price policy

- Creative business idea

- Simple designs - easier to mix and match with outfit

- The power of emotional

attachment

Influencer helps promoting

products

Hype products and trends

- Consumers expect an

developing

Customer Analysis

According to research of biti’s customers, the most cared factors is durability, follow up is pricing and features

- Consumer often use Omni channel

to purchase

- The youth pay more attention on new technology

SWOT Analysis

Strengths 0 Weaknesses

2 Most popular

● ● Scarcity of raw materials, most of Vietnamese shoes brand

Widely distributed

High Quality

The policy of "one price"

across the country

Modern production line

system

which need to be imported One-price-selling policy: Biti's has had to accept a significant profit reduction to compensate for shipping costs to the company Lack of head investment

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