Mobile Payments go Viral:  M‐PESA in Kenya  potx

M‐PESA in Kenya Ignacio Mas and Dan Radcliffe, Bill & Melinda Gates Foundation 1 March 2010... PostBank branchesTotal post offices Bank branches ATMs M‐Pesa stores Airtime resellers..

M‐PESA in Kenya 

Ignacio Mas and Dan Radcliffe, Bill & Melinda Gates Foundation 1  

March 2010   

PostBank  branches

Total post  offices

Bank  branches

ATMs M‐Pesa 

stores

Airtime  resellers

Impact of M‐PESA: Preliminary Evidence from a Household Survey.” Unpublished Paper 

10  Okoth, Jackson (2009). “Regulator gives M‐PESA a clean bill of health.” The Standard, 27 January 2009. 

INFORMAL SERVICE PROVIDERS Pawnbroker, moneylender

‘On-demand’ payments PERSONAL NETWORKS

‘Scheduled’ payments REMOTE B2C/C2B INSTITUTIONAL PAYMENTS Salaries, bill pay, G2P, online/e-commerce

IN-STORE MERCHANT PAYMENTS For goods & services

‘JUST PAYMENTS’

PUSHING &

PULLING MONEY ACROSS TIME

M-PESA role

in promoting fuller financial inclusion?

M-PESA as

a fuller retail payments platform

grandmother). It also helps them compare the transaction cost against alternative and usually 

costlier money‐transfer arrangements (e.g., the matatu fare plus travel time).  

                 Exhibit 8: M‐PESA Tariff Structure  Deposits are free to customers.       

Camner, Gunnar and Emil Sjöblom (2009). Can the Success of M‐PESA be repeated? A Review of 

Implementations in Kenya and Tanzania. Valuable Bits note, July. 

Collins, Daryl, Morduch, Jonathan, Rutherford, Stuart, Ruthven, Orlanda (2009) Portfolios of the Poor: 

How the World’s Poor Live on $2 a Day, Princeton: Princeton University Press.