Slide 1 Influences Merchandising Process People Systems SUPPLY CHAIN P O S MERCHANDISING MANAGEMENT REPORTING FINANCE DISTRIBUTION LOCATIONS SUPPLIERS MARKETING STOCK ALLOCATION INVENTORY MANAGEMENT.
Trang 2Merchandising Process
DISTRIBUTION LOCATIONS
SUPPLIERS
MARKETING
STOCK ALLOCATION
INVENTORY MANAGEMENT PERFORMANCE
ANALYSIS
SALES &
FORECASTING OPEN TO BUY
MARGIN
Trang 3Key Drivers
RightTime
Right Processes
RightPeople
Right
Quantity
RightProduct
Right Location
Trang 5Right Time
Speed to Market
Seasonality
Seasonal Trends
Trang 10Common Problems Experienced
Late to Market
High Stock Holdings
Wrong Product on Racks
Timing of Markdowns
Inadequate Stock Allocation Methodology
Range Planning not identifying Key Trends
Inadequate Margin Management
Lack of detailed Management Reporting
No Lifecycle Management Strategy
No Pre-Season Strategic Plan
Trang 11Merchandise Planning Cycle
Trang 12 Review Past Season
Company Performance vs Plan
Category/Dept/Store
Sell Thru by Product Type
Missed Opportunities
Step 1
Trang 13 Initial Budget Proposal for New
Step 2
Trang 14 Commence Merchandising Planning
Process at Department Level for
Trang 15 Grade Stores by Turn Over
Take Department Product (Sales/Stock)
Plans down to Category level
Trang 16 Review Planned Sales % Contribution
Trang 17 Quantify Product Mix
Trang 18 Sign-Off Product and Financial Plans
Step 7
Trang 19 Supply Chain Optimisation
Step 8
Trang 20 Stock Allocation Process
Trang 22FAQ Relating to Merchandise Planning Cycle
Step 1
Do you review previous season?
At what level of your assortment do you analyze?
What is the format you use in this process, i.e SWOT analysis?
Do you have a standard document?
What do you do with the information?
How quickly do you react to the analysis?
Who drives this process?
Do you have follow up meetings?
To whom is the analysis presented?
How long after the season is the analysis done?
Are there checks and balances in place to ensure results are taken into next like season buy
Trang 23 Step 2
Who does initial sales forecast?
What factors are considered in preparing this forecast?
Who provides input into the process?
Are Operations involved in the process?
Who is accountable for the budget?
How is the budget presented?
Step 3
Do you plan by week/month/season?
How do you determine benchmarks for:
Ave Retail Price
FAQ Relating to Merchandise Planning Cycle
Trang 24FAQ Relating to Merchandise Planning Cycle
Step 4
How are stores graded/ranked?
What factors are considered when grading stores?
Who provides input into this process?
Step 5
How much emphasis is placed on % sales contribution?
At what level is this broken down to?
Step 6
Who determines the assortment plan?
How do they go about developing their plan?
Who drives the plan?
Who owns the plan ?
Trang 25FAQ Relating to Merchandise Planning Cycle
Step 7
Step 8
Trang 26FAQ Relating to Merchandise Planning Cycle
Step 9
What criteria are applied to determine quantification to each store?
How often are criteria reviewed?
How do you determine what a new store should receive as opening stock?
Who controls the allocation process?
Step 10
Is there a process to review performance?
What happens to information generated in these reviews?