Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment.
Trang 1ESP -VOC U5
1 Franchisers can limit _ by helping new businesses avoid the mistakes that independent start-ups would make
a risks
b manuals
c agreements
d outlets
The correct answer is: risks
2 _ involves handling with all legal and administrative documents of the company such as producing reports, keeping records, and writing letters
a Business loan
b Venture capitalist
c Brand image
d Official paperwork
The correct answer is: Official paperwork
3 The knowledgeable man, who has contributed to the development of the company, is the _ director of The Conservation Organization
a founding
b seniority
c establishing
d junior
The correct answer is: founding
4 As a business begins, one of the major goals of advertising is to generate customers’ _ of the business image and its products
a security
b fashion
c awareness
d demonstration
The correct answer is: awareness
5 Advertising is extremely expensive, so many companies nowadays only advertise when they enter a new market or _ a new product
a develop
Trang 2b identify
c reach
d delete
The correct answer is: develop
6 Many people believe that we need to have a unique, completely _ idea to have a chance at success in start-up businesses
a emerging
b demanding
c original
d pessimistic
The correct answer is: original
7 Local _ and the social, political, and business environment can also be very different from the
franchiser's domestic market
a premise
b risk
c diversity
d legislation
The correct answer is: legislation
8 A work _ is a temporary job that students do as part of their study in order to get practical
experience
a degree
b fair
c offer
d placement
The correct answer is: placement
9 _ is a payment that a franchisee pays to the franchiser periodically for the use of the franchiser’s products, business model, and trademarks
a Return
b Résumé
c Revenue
Trang 3d Royalty
The correct answer is: Royalty
10 The company _ him for his years of service with a grand farewell party and several presents
a presented
b offered
c supplied
d rewarded
The correct answer is: rewarded
11 A _ employee has the motivation to get things done as efficiently as possible so that he can get the company to trust him and the company can become more successful
a loyal
b flexible
c passionate
d tolerant
The correct answer is: loyal
12 After you have signed the franchise _, the next step is to obtain a loan from the bank so that you can have enough capital for your business
a risk
b agreement
c manual
d outlet
The correct answer is: agreement
13 The second step of advertising is to build customers’ _, which means to make them keen on the product and learn more about the product
a desire
b demonstration
c interest
d awareness
The correct answer is: interest
14 If they want to increase _ from the factory, they'll have to modernize their machinery and equipment in the production line
Trang 4a income
b outcome
c output
d input
The correct answer is: output
15 Today, one-third of America's top franchise _ are outside the USA, and this number keeps increasing
a outlets
b risks
c manuals
d agreements
The correct answer is: outlets
16 Before buying the baby's car seat, consumers always make sure that it _ to the official safety standards
a confers
b confides
c conquers
d conforms
The correct answer is: conforms
17 His most recent business _ ended in bankruptcy so, as an investor, he has fallen into serious difficulty
a promoter
b venture
c speculator
d entrepreneur
The correct answer is: venture
18 The _ of these two companies would create the world's biggest accounting firm
a takeover
b buyout
c acquisition
d merger
The correct answer is: merger
Trang 519 A _ workplace is very beneficial in business, so we need to encourage collaborations among team members and respect the differences of others’ opninions
a passionate
b tolerant
c demanding
d pessimistic
The correct answer is: tolerant
20 It is clear that, for both franchisers and franchisees, the potential rewards are enormous, and easily _ the extra effort and investments
a justify
b penetrate
c risk
d source
The correct answer is: justify
21 A job _ is an event where employers offer information about their companies to people who are looking for jobs
a offer
b degree
c placement
d fair
The correct answer is: fair
22 A _ is a person or financial organization that invests in new and risky businesses
a paperwork
b business loan
c brand image
d venture capitalist
The correct answer is: venture capitalist
23 A _ is a lending agreement between a company and the bank so that the company can have more money for startup or expansion
a business loan
Trang 6b brand image
c paperwork
d venture capitalist
The correct answer is: business loan
24 A _ work environment that emphasizes the willingness and ability to changes can lead to increased employees’ satisfaction and improved productivity
a loyal
b tolerant
c pessimistic
d flexible
The correct answer is: flexible
25 The _ is a set of opinions and ideas that customers connect in their minds with a particular product or service
a official paperwork
b venture capitalist
c brand image
d business loan
The correct answer is: brand image
26 “ _ on investment” is a business term to evaluate how well an investment has performed or to measure how effective a marketing plan is
a Return
b Revenue
c Royalty
d Résumé
The correct answer is: Return
27 Local entrepreneurs and global franchisers need to understand _ in attitudes, beliefs, and values of their customers
a diversity
b risk
c legislation
d premise
Trang 7The correct answer is: diversity
28 In early 2010, _ markets like the BRICs (Brazil, Russia, India, China and South Africa) only produced 25% of world GDP, but by 2050 this figure will be much higher
a pessimistic
b emerging
c original
d demanding
The correct answer is: emerging
29 The third step of advertising is to create customers’ _ so that they feel the strong needs to own the product
a demonstration
b desire
c interest
d awareness
The correct answer is: desire
30 Before you can open your franchise outlet, you have to find suitable _ which are located in good locations for your business
a manuals
b premises
c agreements
d risks
The correct answer is: premises
31 The first step of advertising is to raise customers’ _ to make sure that more customers know the new product and its benefits
a awareness
b interest
c desire
d demonstration
The correct answer is: awareness
32 If you don't _ your invention, other people may make all the profit out of it
a publish
Trang 8b patent
c claim
d declare
The correct answer is: patent
33 Customers do not like these models anymore because they are out of _, so we should invest in R&D
to develop new models
a desire
b fashion
c awareness
d interest
The correct answer is: fashion
34 Developing an advertising strategy requires careful planning to create customers’ _ so that a awareness
b desire
c interest
d security
Phản hồi
The correct answer is: desire
35 _ markets like the BRICs (Brazil, Russia, India, China and South Africa) are often attractive to foreign investors due to the high return on investment they can provide
a Pessimistic
b Demanding
c Original
d Emerging
The correct answer is: Emerging
36 That man is a _ employee who has always focused on the success of the company and spent more energy on the operations of the corporation
a tolerant
b pessimistic
c flexible
d loyal
Trang 9The correct answer is: loyal
37 Being a CEO is a highly _ position because they have to work really hard with effective business plans
to meet the expectations of directors, shareholders, customers, and employees
a demanding
b optimistic
c original
d emerging
Phản hồi
The correct answer is: demanding
38 The franchisees can either buy stock from the franchiser or they can _ suppliers themselves as long as they have to ensure the quality of the materials
a risk
b penetrate
c source
d justify
The correct answer is: source
39 Following a successful franchise's _ is perfect for markets where local entrepreneurs have limited skills and experience, and this trend is increasing around the world
a manual
b risk
c agreement
d outlet
The correct answer is: manual
40 For the moment, franchisers have not _ deeply into new markets such as China with only 3% of all commercial activities
a sourced
b penetrated
c risked
d justified
The correct answer is: penetrated
41 I want to impress my new manager and show that I am really _ about the job I am doing here
Trang 10a flexible
b passionate
c loyal
d tolerant
The correct answer is: passionate
42 We have to invest in new technology if we would like to remain _
a leader
b competitive
c following
d challenger
The correct answer is: competitive
43 We are very _ about our business growth this year because the sales are increasing, and the promotional program seems very effective
a demanding
b original
c emerging
d optimistic
The correct answer is: optimistic
44 A job _ is an invitation for a potential employee to work in a specific position of the company
a placement
b fair
c offer
d degree
The correct answer is: offer
45 A _ is the qualification given to a student after that student has completed the studies at the university
a brand
b placement
c degree
d fair
The correct answer is: degree