Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment.
Trang 1ESP -VOC U3
1 A lot of cosmetics companies give away free so that customers can try the product before they buy
a commercials
b credits
c samples
d leaflets
2 The most suitable advertising option for your business depends on your audience and your company budget
a target
b media
c combination
d campaign
3 Every company needs to advertise its products to inform customers about the products,
increase the sales, acquire market value, and gain better in their industry
a campaign
b combination
c target
d reputation
4 Many experts say that advertising in a specialist magazine can reach your market quickly and easily
a campaign
b target
c combination
d media
5 The word “ _” means what customers think and evaluate about a particular product or service of the company
a reflection
b loyalty
Trang 2c inflation
d unemployment
6 The company is in serious trouble because the supply chain is not efficient, and information is not communicated from one to another
a stock
b quality
c partner
d chain
7 First impressions are very important, and that’s why is a consumer’s first introduction
to the products
a extracting
b inspecting
c integrating
d labelling
8 _ business occurs when customers regularly return to buy more products or services from the same company
a Existing
b Returning
c Repeat
d Current
9 Sales is the quantity or number of goods sold or services sold in the normal operations
of a company in a specified period
a volume
b advantage
c operation
d performance
Trang 310 In business, _ occurs when a person is actively searching for a paid job but is unable to find the job
a unemployment
b loyalty
c inflation
d reflection
11 Advertising companies spend a lot of money on creating clever that are short and memorable, such as the message 'Just do it' of Nike
a stocks
b exhibitions
c slogans
d posters
12 More and more advertisers are developing strategies to obtain personal recommendations via social
a target
b campaign
c combination
d media
13 After the factory's buyers have purchased the raw materials from specialist suppliers, these materials are delivered and checked for
a chain
b partner
c stock
d quality
14 Facebook is a great advertising tool for most small businesses, because of the widespread adoption of this and the relatively low cost of their ads
a target
b campaign
Trang 4c platform
d reputation
15 After the production stage, the goods are to check their quality before they are delivered to reach the customers
a labelled
b integrated
c extracted
d inspected
16 If news about a product comes to you by , it means someone tells you about it rather than you see it in an advert
a word of mouth
b the Internet
c the press
d free samples
17 Using automated systems, all the key business processes of the company are into a single system
a packaged
b integrated
c extracted
d inspected
18 The word “ _” refers to a general rise in the prices of services and goods in a particular country, resulting in a fall in the value of money
a loyalty
b reflection
c unemployment
d inflation
Trang 519 A _ is the state when a person has decided to do something and will not let anything stop him or her
a determination
b negotiation
c loyalty
d priority
20 A business _ refers to the process of discussing a business issue with someone in order to reach an agreement
a priority
b determination
c negotiation
d loyalty
21 There are many digital marketing strategies including placing ads on popular websites and social sites
a target
b combination
c media
d campaign
22 A _ refers to something that an entrepreneur needs to do first because it is more
important or urgent than other things
a priority
b negotiation
c c determination
d loyalty
23 _ customers are those who have purchased the company’s goods or services
continuously within a period of time
a Returning
b Repeat
Trang 6c Existing
d Unemployed
24 There are several types of online advertising that companies can use to place advertisement for internet audience
a campaigns
b media
c targets
d combinations
25 A supply is the series of processes involved in getting goods from the suppliers to the end users
a stock
b partner
c chain
d quality
26 You need to make sure that these products are carefully so that we can easily recognize their names
Select one:
a inspected
b extracted
c integrated
d labelled
27 In the primary industries, raw materials like iron ore or oil are from the ground or from the sea
a labelled
b integrated
c inspected
d extracted
28 A successful advertising will spread the word about your products and services, attract customers, and generate sales
Trang 7a media
b campaign
c combination
d target
29 An _ is someone who is ready to help you, especially against someone else who is causing problems for you
a option
b upgrade
c inflation
d ally
30 Products and processes are the fundamental building blocks of a company’s in determining the competitive positioning of a company
a advantage
b performance
c volume
d operation
31 In the traditional workplace, employees can be monitored closely to check on their , and this might not be effective at all
a performance
b operation
c advantage
d volume
32 Every business spends a lot of money on advertisments, but this will lead to success only when the best of advertising is used for the products
a technique
b combination
c target
d reputation
Trang 833 Many companies use post and electronic because they can target a particular group
of consumers all at the same time
a mailshots
b exhibitions
c endorsements
d samples
34 The word “ _” implies customer’s support of a company by buying the products or services continuously over a long period of time
a inflation
b unemployment
c reflection
d loyalty
35 Celebrity , a marketing strategy that uses famous people to advertise a product or service, is very popular at the moment
a research
b exhibition
c sample
d endorsement
36 During the production process, is managed carefully so that the factory can never run out of materials
a partner
b stock
c chain
d quality
37 Only by cutting the business costs will the company maintain its competitive _ in this industry
a performance
b advantage
c operation
d volume
Trang 938 It is important that we should the goods carefully to see if they are faulty or not before we accept delivery of them
a extract
b label
c intergrate
d inspect
39 You may find that a of advertising in your national newspaper and your local paper can give you the best results
a campaign
b media
c combination
d target
40 Jake Lasseter is the CEO and supply manager at Lasseter Ltd, a family business that manufactures plastic toys
a chain
b quality
c partner
d stock
1 The correct answer is: samples
2 The correct answer is: target
3 The correct answer is: reputation
4 The correct answer is: target
5 The correct answer is: reflection
6 The correct answer is: partner
7 The correct answer is: integrating
8 The correct answer is: Repeat
9 The correct answer is: volume
10 The correct answer is: unemployment
11 The correct answer is: slogans
12 The correct answer is: media
13 The correct answer is: quality
14 The correct answer is: platform
15 The correct answer is: inspected
16 The correct answer is: word of mouth
17 The correct answer is: integrated
18 The correct answer is: inflation
Trang 1019 The correct answer is: determination
20 The correct answer is: negotiation
21 The correct answer is: media
22 The correct answer is: priority
23 The correct answer is: Existing
24 The correct answer is: campaigns
25 The correct answer is: chain
26 The correct answer is: labelled
27 The correct answer is: extracted
28 The correct answer is: campaign
29 The correct answer is: ally
30 The correct answer is: operation
31 The correct answer is: performance
32 The correct answer is: technique
33 The correct answer is: mailshots
34 The correct answer is: loyalty
35 The correct answer is: endorsement
36 The correct answer is: stock
37 The correct answer is: advantage
38 The correct answer is: inspect
39 The correct answer is: combination
40 The correct answer is: chain