Bài 2 Quy trình thiết kế Bia Heineken Bài 2 Quy trình thiết kế Bia Heineken Nhóm 3 – Mã lớp 133853 Thiết kế mỹ thuật công nghiệp Trường Đại học Bách khoa Hà Nội CHEERS CHEERS CHEERS Danh sách thành viên
Trang 1Thiết kế mỹ thuật công nghiệp
Trường Đại học Bách khoa Hà
CHEERS!CHEERS!
Trang 2Thiết kế ppt
Phạm Thị Vân Anh 20201102
Biên tập nội dung
Trang 3Thiết kế ppt
Phạm Thị Vân Anh 20201102
Biên tập nội dung
Trang 4Giới thiệu khái quát
01
02 Quy trình sản xuất
03 Các chiến dịch quảng cáo
CHEERS!CHEERS!CHEERS!
Nội dung
Trang 6Giới thiệu khái quát về Heineken
1 Lịch sử hình thành và quá trình phát
triển
Trang 7CHEERS!
QUY TRÌNH SẢN XUẤT BIA
HEINEKEN
Trang 8Đại Mạch (Malt)
Men bia Heineken A
Hoa Houblon
Nước
2.1 Các yếu tố đầu vào của quá trình sản xuất bia Heineken
Quy trình sản xuất bia Heineken
Trang 9Đại mạch
Malt
CHEERS!CHEERS!CHEERS!
Đại mạch được chia ra làm 2 nhóm : mùa đông
và mùa xuân, có chu kỳ sinh trưởng 100-120
ngày
Trong đó :
+ Đại mạch 2 hàng : dùng trong sản xuất bia
+ Đại mạch 4 hàng : một số chưng được dùng
trong sản xuất bia
+ Đại mạch 6 hàng : đa số được dùng trong sản
xuất thức ăn gia súc
Trang 10+ Đường khử : 4% + Protid : 10%
+ Pentoza: 6%
+ Cellulose : 8%
Trang 11Houblon
+Tạo ra mùi vị đặc trưng của bia
+Như một chất bảo quản bia, làm tăng tính ổn
định, khả năng tạo bọt, tính giữ bọt, làm cho bột
Trang 120,5 Hàm lượng α0,5 acid có trong hoa ở dạng cao là 30%, ở dạng viên là 8-10%
- Trên thị trường hiện nay có 3 loại phổ biến:
+ Dạng hoa cánh khô+ Dạng viên
+ Dạng cao trích ly
Trang 13CHEERS!CHEERS!
- Thành phần của nước ảnh hưởng
trực tiếp đến chất lượng của bia
Trang 14+ Khi dưa vào sản xuất tỉ lệ men chết dưới 2%,
tỉ lệ nảy chồi lớn hơn 10%
+ Nấm men đưa vào dịch đường để lên men phải được từ 10-20 triệu tế bào/ml dịch giống + Nấm men phải có khả năng chuyển hóa các đường đôi, đường đơn giản, các peptid, acid amin, giải phóng ra CO2, rược etylic và nhiệt
+ Nấm men phải thuần chủng
Trang 15CHEERS!
CÁC CHIẾN DỊCH
QUẢNG CÁO
Trang 16This is WordArt text If you want to modify it:
1 Double click on it
2 Type your new text in the dialog box
3 You can change the fill color in the top menu
4 You can modify the stroke too, changing the color, thickness or type
5 When you’re done, press Enter
TEMPLATE WITH
WORDARTS
CHEERS!CHEERS!CHEERS!
WORDART
Trang 17OUR GOALS
MARS VENUS
Venus has a beautiful name, but also high temperatures
Despite being red, Mars is actually a very cold place
CHEERS!CHEERS!CHEERS!
Trang 18MARKET SHARE
To modify this graph, follow the link, change the data
and paste the new graph here
Trang 1925-35 36-45
80
% 15
%
Trang 22OUR STRATEGY
DEFINITION
Venus has a beautiful name, but it’s hot
Trang 23AN IMAG
E IS WORT
H A
THOU SAND WOR
DS
CHEERS!
CHEERS!
CHEERS!
Trang 26$25
Trang 27CONSUMER
Trang 28THE PROMOTION CHEERS!
CHEERS!CHEERS!
Trang 29$14,000 Multimedia
ADVERTISING
CAMPAIGN 1
Mercury is the closest planet to the
Sun and the smallest one in the Solar
System
DESCRIPTION
● Here you can list your goals
● Here you can list your goals
● Here you can list your goals
GOALS
Trang 30Venus has a beautiful name
Neptune is the farthest planet
ADVERTISING
CAMPAIGN 2
Mercury is the closest planet to the
Sun and the smallest one in the
Solar System
DESCRIPTION
GOALS
Trang 34PREDICTED REACH
To modify this graph, follow the link, change the data
and paste the new graph here
Trang 36OUR MULTIMEDIA
You can replace the image on the screen with your own work
Right-click on it and then choose
“Replace image” so you can add yours
CHEERS!CHEERS!CHEERS!
Trang 37OUR TEAM
JAMES SMITH
Here you can
describe your team
member
JANE DOE
Here you can
describe your team
member
CHEERS!CHEERS!CHEERS!
Trang 38CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, infographics &
Trang 39BEER ICON PACK
Trang 40ALTERNATIVE
RESOURCES
PHOTOS:
● High angle of glasses of beer with foam
● Happy man sitting with friend opening the beer bottle at outdoors
● Smiling man opening the alcohol bottle sitting in the restaurant
● Portrait of a handsome man drinking beer in bottle
● High angle beer mug and snacks
● High angle beer mugs and wheat
CHEERS!CHEERS!CHEERS!
Trang 41ICONS:
● Beer Icon Pack
PHOTOS:
● Horizontal banner for happy hour
● Arrangement with beer mugs and bottle
● Beer mugs and wheat seeds high angle
● Glass with beer and copy-space
● Close-up of friends are clinking the beer bottles at outdoors
● Close-up of male friends cheering with alcoholic drinks at outdoors
● Front view of beer glass bottles
● High angle beer snacks frame
● Friends toasting with beer in restaurant
● Beer mugs and wheat seeds high angle
● Glass of blonde beer with foam
● Traditional bavarian beer and pretzels on a table
CHEERS!CHEERS!CHEERS!
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Trang 43Instructions for use (premium users)
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Trang 44Fonts & colors used
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Trang 45Create your Story with our illustrated concepts Choose the style you like the most, edit its colors, pick the background and layers you want to show and bring them to life with the animator panel! It will boost
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Pana Amico Bro Rafiki Cuate
Trang 46You can easily resize these resources without losing quality To change the color , just ungroup the resource and click on the object you want to change Then, click on the paint bucket and select the color you want Group the resource again when you’re done You can also look for more infographics on Slidesgo.
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Trang 49JANUARY FEBRUARY MARCH APRIL PHASE
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Trang 52and our sets of editable icons
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Trang 53Educational Icons Medical Icons
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