Trudng hpp cac chu trai, ndng dan hien dai nudc Phap noi tac gia cd djp khao sat ciing sir dyng PR de truyen thdng cho cac boat ddng ve van hda ndng thdn, du lich sinh thai.... Nhiem v
Trang 1Nghien cdu Quoc teso'S (82), 9/2010: 205-218
n*;;-NONG DAN, QUAN HE CONG CHUNG,
VAN HOA NONG THON, DU LICH SINH THAI VA
HOAT DONG TRUYEN T H 6 N G QUANG BA
THUONG HIEU PHAP
Le Thanh Binh
LTnh vyc Quan he cdng chiing (PR) cd quan he mat thilt doi vdi
hoat ddng van hda ddi ngoai, ngoai giao van hda PR dupe mpi td chiic tir
nha nudc den doanh nghiep, chii trang trai, ndng dan sir dyng vi ed
nhieu tinh nang Trudng hpp cac chu trai, ndng dan hien dai nudc Phap
noi tac gia cd djp khao sat ciing sir dyng PR de truyen thdng cho cac boat
ddng ve van hda ndng thdn, du lich sinh thai gdp phan vao viec quang
ba hinh anh nudc Phap, eon ngudi va van hda Phap rat hieu qua
Nhan-thuc chung ve PR
PR - viet tat ciia hai tir Public Relations - cd nghTa la quan he cdng
chiing Khai niem nay xuat hien dau tien d Hoa Ky dugc khdi xudng bdi
Edward Bemays vao thap nien 20 ciia the ky trudc Cd rat nhieu dinh
nghTa ve PR The World Book Encyclopedia dinh nghTa "PR la mdt boat
ddng nham myc dich tang cudng kha nang giao tiep/truyen thdng va sy
hieu biet lan nhau giira cac td chiic hoac ca nhan vdi mdt hoac nhieu
nhdm dugc menh danh la cdng chiing" De lam dugc dieu dd, PR gan
chat vdi cac phuong tien truyen thdng dai chiing Thap nien gan day, cac
' PGS TS., Ph6 Vu trudng, Truong Khoa Truyen thong va Van hoa ddi ngoai, Hgc vien
Ngoai giao
Trang 2" ';^ ».>>t A>'iOiL\Q Nghien cdu - Trao doi
chuyen gia dy bao rang trong tuong lai quang cao se giam dan, thay vao
dd bang PR
Cac cdng ty, td chiic, ca quan deu cd nhu cau lam PR Lam PR la
cung cap thdng tin cho cdng chiing, thiet lap quan he hai chieu giira cdng
chiing va ca quan, doanh nghiep PR tuan thu 5 nguyen tac (5F): Fast
(nhanh chdng) Factual (chan thyc), Frank (thang than) Fair (cdng bang)
va Friendly (than thien) Nam nguyen tac nay lam PR khac bean toan vdi
quang cao (ndi minh tdt, chi mdt chieu ap dat thdng tin len cdng chiing
ma khdng cd chieu ngugc lai) Cd the dinh nghTa tdm tat: "PR la mdt ITnh
vyc chuyen nghiep, gan bd tuong hd vdi vdi cac phuong tien thdng tin
dai chiing Nhiem vy ca ban cua PR la xay dyng diing dan, hap dan hinh
anh cua td chiic (ma minh la thanh vien, don vi cau thanh hay minh dupc
giao phye vy) va lanh dao td chiic dd; bao ve uy tin, vi the, thuang hieu
td chirc dd theo phap luat; lien he chat che vdi cdng chiing, tien hanh cac
boat ddng nghiep vy de td chiic minh phyc vy va cdng chiing ciing hudng
den mdt myc dich cy the nao dd nham phat trien xa hdi, cdng ddng van
minh, hien dai, nhan van va ben viing".' ,:
Trong boat ddng thuang mai bay trong cac boat ddng chinh tri - xa
hdi, sy iing hd ciia cdng chiing la nhan td quyet dinh din sy thanh bai ciia
doanh nghiep, eiia ehien luge, chinh sach Trong thi ky 21 - thi ky ciia
cdng nghe thdng tin, vai trd cua mdi quan he vdi cdng chiing cang dupc
khang dinh Va PR trd thanh mdt trong nhirng nganh nghl hang diu, mpt
bd phan khdng the thieu dugc trong bat ky td chitc nao
Theo dinh nghTa, PR la mdt hien tugng xa hdi nhung cd sy khac
biet rat Idn vdi cac hien tugng khac bdi nd tuang tac, chi phdi, kit hgp va
' Le Thanh Binh, Tham luan tai Hgi thao qu6c gia Hgc vien Bao chi Tuyen tuySn nhan
dip ky niem 80 nam Bao chi Cach mang Viet Nam, Ha Noi, thang 6/2005
2 0 6 9/2010
Trang 3Nghien cdu Quoc te'so S (82)
chiu tac ddng to Idn ciia ngan*: l.uyen thdng bpc, kinh t l hpc, tam li hpc
Cling nhu xa hdi hpc, van hda hpc Nhin d gdc dp khac, PR dugc dinh
nghTa la cac phuang phap va boat ddng giao tilp do mdt ca nhan, td chuc
hoac chinh phii sir dyng de nang cao sy hieu bilt va xay dyng moi quan
he tich cyc vdi cac ddi tugng ben ngoai
Nhu vay, khoa hpc PR cdn nghicr ciiu, phan tich vl boat ddng PR,
tdng ket, he thdng hda cac kinh nghiem boat ddng trong thyc tien trudc
nhirng tinh hudng cy the
Khoa hpc PR trang bi he thdng kien thiic ca ban cho hpc vien gdm
day dil viec xac dinh cac dinh nghia, vai trd, myc dich, khai niem co ban,
nguyen tac ca ban ciia PR, tam quan trpng ciia PR, cac phuong phap giai
quyet van de trong xa hdi thdng tin, ky thuat, trang thilt bi truyin thdng,
each thiic phan tich va danh gia hieu qua tiep can cdng chung, kham pha
cac chuan myc trong quan he giira khach hang va nha cung cap dich vu
Viec ket hpp sira eac bai tap thyc hanh cua cac dy an, chuong trinh ciing
nhiing chien luge, ke beach boat ddng ciia tirng ca nhan bpc vien cung
lien quan den khoa hpc PR
Trong vai trd la mdt nganh khoa hpc thyc sy, PR da dugc nhiiu
trudng Dai hpc tren the gidi ciia Anh, My, Phap, Nhat, Trung Qudc
sdm dua vao chuong trinh giang day vdi nliirng khda hpc ngan ban va dai
han Den vdi khda hpc ngan ban, hpc vien van cd the nhan dugc chiing
chi tdt nghiep Hau bet cac chuong trinh huan luyen trong nganh quang
cao ciing bao gdm ca phan kien thiic ca ban ve nganh PR Cac khda hpc
dupc thilt ke nham dem den cho hpc vien nliiing kien thiic ca ban ve
nguyen tac quan he cdng chiing, quan li -quan tri mdt nhdm quan he cdng
chiing cimg nhiiu ky nang can thiet: Cach tiep xiic vdi gidi truyen thdng,
tien hanh eac boat ddng bao cao thudng nien, each thiic dpc dien van,
quan tri quy trinh lap ke hoach, cac budc trien khai hanh ddng, tien lieu,
Trang 4'St',' Nghien cdu - Trao doi
dy bao cac nguy ca cd the phat sinh va each thiic giai quyet, quan tri
trong trudng hgp khiing hoang t a 'u'lv DO?
Ben canh dd, thyc hanh PR la mdt nghe thuat NghTa la PR ddi hdi
phai cd nhiing ky nang dac biet Dd cd the la ky nang giao tiep kiet xuat
ciia con ngudi, bao gdm ca each thirc viet va giao tiep tdt vdi nha bao,
cdng chiing de cd the bay td cam nghT mdt each rd rang, ranh mach
nhung de hieu, than thien, den gian nhat Hinh tugng, tinh each ciing
nang lyc ca nhan cd siic anh hudng trong pham vi rdng Idn la yeu td can
thiet Ngoai ra, nhip dp, mdi trudng lam viec ddi hdi PR phai chiu dugc
ap lyc cao Nang lyc td chiic ciing la mdt yeu cau tat yeu nham td chiic
thanh cdng eac budi hpp bao, dien thuyet, trien lam, sy kien Mdt uu
diem niia cua ngudi boat ddng trong ITnh vyc PR la sy ty tin va cd tam
nhin chien luge Hp khdng chi thau hieu tam ly con ngudi ma cdn ra
quyet dinh kip thdi trong nhiing tinh hudng da tien lieu trudc Ngoai ra,
cdng viec cdn ddi hdi nhan vien PR thyc thy phai cd kha nang tim kiem,
xii li, phan tich, tdng hpp thdng tin va len ke hoach hanh ddng Hon the,
vdi kinh nghiem lam viec, cac nhan vien PR cdn phai cd kha nang nhin
nhan mpi viec theo quan diem khach bang va lang nghe cac yeu cau ciia
hp Dd la nhiing ky nang rat quan trpng trong ITnh vyc PR Sang tao va cd
nhieu sang kien ciing la mdt lgi the khi tac nghiep trong PR
PR ra ddi d Viet Nam trong thdi gian dit nudc ta ngay cang md
cira, hdi nhap toan dien vdi tbi gidi Cac Bd, nganh khi thyc hien chiic
nang quan ly nha nudc d nudc ta diu cd nhirng bd phan dam nhan chiic
nang PR, xay dyng thuang hieu, hinh anh chan thyc vl ITnh vyc minh
phu trach Van de san xuat, dich vy, phan phdi san phim, truyin thdng
dai chiing, PR, van hda, du lich d ndng thdn Viet Nam khdng chi dupc
Dang - Nha nudc, nganh chiic nang quan tam chi dao ma cac chuyen gia,
hpc gia va chinh ngudi ndng dan rit tran trd, tim each birt pha, hdi nhap
de phat trien ben viing .,j
208 912010
Trang 5Nghien cdu Quo'c te'so 3 (82)
Trong nghien cim khao SM nay, chiing tdi xin lay mdi trudng ndng
nghiep, ndng dan, ndng thdn nudc Phap - mdt nudc phuang Tay diln hinh cd quan be hpp tac kinh t-^ ""n hda tir lau vdi Viet Nam de khao sat Chiing ta phan tich mdt sd trudng hpp thyc dia de thiy rd vai trd PR cua cac chil the ndng dan - chii trang trai va dinh hudng truyen thdng quang
ba cua chinh hp va ca thuong hieu qudc gia dugc ket hgp nliuan nhuyen,
ty nhien, thim sau vao nep nghT, nep lam ciia hp
Phan tich ve PR tir mot chuyen khao sat thuc te
sa- dung ngudi cd ndng luc Idm PR vd phdt huy xd hpi hda
Chiing tdi thyc hien dugc chuyen khao sat ddi sdng ndng dan, trang trai ndng thdn Phap chu yeu la nhd vai trd td chiic va sy giup dd nhiet tinh cua nhiing ngudi yeu quy, thiiy chung vdi Viet Nam trong Hdi Ai Hiiu Phap - Viet vimg Dreux do Ba Cecile Biii Thj Nguyet Minh dirng diu, ciing vdi sy hd trg ciia Phan xa Viet Nam tai Paris va Dai sir quan Viet Nam tai Phap
Ba Minh la Viet kieu qudc tich Phap, sinh nam 1924, que d San Tay, sang Phap tir nam 1933 Ngay nay, vdi cuong vi chu tich Hdi Ai hun Phap - Viet, ba da tich eye td chiic cac boat ddng hiin nghi, nhan dao
vi que huong, dat nudc, vi sy giao luu van hda tdt dep giiia hai nudc Viet
- Phap Ba Minh da ciing mdt sd ca quan dai dien Viet Nam tai Phap td chiic chuyin di cho chiing tdi rat chu dao, bao gdm tir viec len ke hoach chi tilt vl xe cd, dua ddn, an d, khao sat, tpa dam, tdng ket, gdp phan xay dyng mdi lien kit giira chiing tdi vdi cac ca quan chiic nang ciia Phap sau chuyin tham quan tiic la tien hanh bai ban diing eac ky nang ciia nghe
PR Budi ddn tilp Doan cua ba va Hdi Ai hiiu Phap - Viet tai tru sd d thanh pho Dreux thi hien nang lye td chiic hoat ddng ciia Hdi, mdi lien kit rdng rai cac thanh vien Hdi; the hien viec sir dung boat ddng cdng
Trang 6VSH'^ V Nghien cdu - Trao doi
chiing PR manh me cua Hdi ddi vdi ddi tac trong nudc Phap va ca pham
vi qudc tl Tai Phap, hinh thiic Hdi Ai hiiu, Cau lac bd, Hdi nghe nghiep
va cac Td chirc phi chinh phii khac rat phd bien, ndi each khac la nudc
Phap da xa hdi hda nhieu boat ddng trong ddi sdng Cac Hdi td chiic theo
hinh thiic ty nguyen, kinh phi ty ddng gdp, biet each sir dung hieu qua
kinh phi va bilt diing PR cimg cac boat ddng khac de tang vdn, phat trien
quy md, chat lugng cac chuong trinh, cd ca che tim va chpn dugc ngudi
tam huylt, dam chiu trach nhiem, chuyen mdn thich hgp de lam dau tau
cho cdng tac xa hdi ma cac hdi vien giri gam
Ndi them ve ba Minh, con ngudi gidi PR gdc Viet nay da dugc Td
qudc va nudc Phap ghi nhan nhieu cdng hien Ngoai phan thudng cua
Chinh phii Phap, ba cdn dugc nhan dugc cac phan thudng, danh hieu cao
quy do Chinh phu Viet Nam, Bd Ngoai giao Lien hiep cac Td chiic hda
binh, hiiu nghi Viet Nam trao tang Ba Minh vira am hieu PR phuc vy
Hdi lai biet md rdng cac hinh thiic ngoai giao cdng chiing (Public
Diplomacy) nhu viec thdng qua ndng nghiep, ndng thdn, ndng dan lam
cho ddi tac nhu chiing tdi rat phan khdi, tiep nhan de dang, nhanh chdng
hinh anh dep de ndng thdn va con ngudi Phap
Cdc trang trai ndng thdn Phdp vd hoat dpng PR
Tham cac trang trai, gap gd ngudi dan hay quan chiic dia phuong,
chiing tdi nhan thay hp lam PR cho td chirc minh, ban than minh theo
each ldng ghep cac boat ddng ca ban, dien hinh ciia san xuat ndng nghiep
vdi du lich sinh thai, van hda dia phuong de quang ba hinh anh nudc
Phap lich lam, than thien, cdi md Trong viing Dreux, chiing tdi da den
tham trang trai nudi de ciia ba Martine Milhet cd dien tich 38 ha (gdm ca
khu trdng cd cho de) Ba M Milhet lap dy an dyng trai tir nam 1969 nen
dugc Ngan hang cho vay vdi lai suat uu dai tra 4-5%/nam trong 30 nam,
210 912010
Trang 7Nghien cdu Quoc te'so S (82)
nay da tra bet va gia trj trang l.ai len tdi 1 trieu Euro Trang trai ban siia
de va cac che pham tir siia de nhu cac loai pho-mat (17 loai) va moi ngay
san xuat 300-320 kg pho-mat Lgi nhuan rdng thu dugc la 2000
Euro/thang va ddng bao hiem du de neu san xuit gap thien tai, de bi dich
benh thi se dugc ca quan bao hiem chi tra Cai dang hpc tap d trai la viec
md rdng cho chuong trinh thyc te cua sinh vien (kl ca nudc ngoai) din
thyc tap, tre em cac trudng hpc den dung san pham cua trai rit quy cu,
trang trpng, gdp phan khang dinh them vi the cho trang trai Trai cd cira
hang de gidi thieu san pham cua trai va cac trai chung quanh theo each
lam PR bai ban, chuyen nghiep ,
Khi den trai trdng rau qua Les Jardins d'Imbermais cua gia dinli
anh Jean-Luc Gauthier (25 ha), dieu dl nhan thay la trai nay ndi tilng bdi
cac loai rau sach nhu dua chupt, rau them va cac loai qua nhu dau dit,
tao Hp lam PR ngay tir cdng trai vdi cac bien bang trang tri bit mit gidi
thieu cac thdng tin chu yeu ve trai, cac san pham chinh, cac hinh thirc
mua hang (cd the ty vao trai ty hai hay sau khi tham quan tbi den cira
hang ciia trai de mua) Trai ed 23 nhan cdng, dupe ddng bao hiem, luong
tu 1500- 1700 Euro/thang Ngoai cac rupng trdng rau qua Id thien, trai cd
nha kinh trdng ca chua, dua chupt, ca tim Trong nlia kinh cd nhiing
hop nudi ong de giup thu phan, vira thu dugc mat ludn Trai cd gieng
khoan sau 70 m, tudi nudc rat tiet kiem, chi dii am vao gdc Mdi nam cd
chimg 2000 sinh vien den tham quan, thyc tap Doanh thu khoang 1,2
trieu Euro/nam, trir di 50% tien thue, tien nhan cdng, bao hiem, trai dugc
hudng xip xi 100.000 Euro/nam
Dang chu y la ndng trai ciia gia dinh anh Antoine Minard Ndng
trai dugc truyen tir may ddi, rdng khoang 900 ha chii yeu trdng lua mi,
kilu mach Trai nay cd sang kien trdng loai cay gidng tnic la mem diing
lam nguyen lieu san xuat nang lugng Bio Gas Cay nay cd tac dyng giir
Trang 8{^1%'i I Nghien cdu - Trao doi
nudc, Ipc nudc Trdng 1 ha true la mem cd the thay 6-7 nghin lit xang
dau, dam bao giii mdi trudng trong lanh Trai cdn diing la tnic mem trai
cho vat nudi nam trong miia ddng rat am Ngoai ra, cd the ep la tnic dd
thanh phen cho tudng mdng trong xay dyng Gia dinh anh Antoine da
sira sang ngdi nha cd ciia minh de ddn khach tham quan, ke ca du khach
cd yeu cau Ngoai viec lam PR bang cae bieu hien ldng men khach, hp
cdn tree tranh anh dac sac cua viing va tranh anh ddi tac tir cac chau luc
den nghi tai nha
Tim hieu thyc te xong, chiing tdi den tpa dam tai Tda thi chinh
Thanh phd Chateauneuf Dich than Thj trudng Jean-Pierre Gaboriau va
cac chuyen vien da tra ldi nhieu cau hdi ciia chiing tdi ve mdt sd van de
ve bao tdn gia tri ddc dao ciia van hda ndng thdn, xu hudng ndng nghiep
Phap, du ljch sinh thai va bao ve mdi trudng Theo cac chuyen gia, Phap
rat chii trpng dau tu ve giang vien, chuong trinh, phdng thi nghiem trong
cac Trudng Trung cap Ndng nghiep Dac biet, viec da dang hda cac
nganh nghe (gdm nhieu nganh nhu ca khi, hda phan bdn, trdng trpt, chan
nudi, tai chinh ndng nghiep, quan ly ndng nghiep, xuat nhap khau ndng
san, y te cdng ddng ndng thdn ), nganh kinh doanh ndng pham rat dugc
ngudi hgc quan tam Hpc vien ra trudng neu cd dy an lam ndng nghiep se
dugc ngan hang cho vay de kinh doanh Cd the ndi quan chiic, chuyen
gia ciia hg gidi quan ly, nam dugc cae khoa bpc, ky nang bd trg can thiet
nhu kien thiic ca ban xa hdi hpc trong quan ly, truyen thdng bao chi, PR,
phat huy dan chu ca sd v.v Hp am hieu vai trd cua truyen thdng dai
chiing trong viec phat hien cac van de (vi dy: vin dl thanh nien rdi ndng
nghiep, ndng thdn ra dd thi kiem sdng; mdt sd net van hda dac sac, lau
ddi cua ndng thdn chua dugc quan tam diing miic, cd bien tugng phai
nhat; tuong lai cua ndng thdn thdi hdi nhap trong moi tuong tac ciia tam
giac: Truyen thdng Ban sac Van hda ); trong viec gay sy chu y, tao nen
tieu diem ddi vdi xa hdi; trong viec tao dien dan phan tich, binh luan,
212 9/2010
Trang 9Nghien cdu Quoc te so 3 (82)
dinh hudng, dieu chinh hanh vi cdng dan Do dd, hp bilt su dung truyin
thong dai chung diing lieu lupng, thdi diem, ldng ghep vdi cac kl hoach
PR va chien luge tdng the phat trien kinh te, van hda - xa hdi, mdi trudng
dja phuang, tao nen sy ddng thuan cao trong xa hdi
Ngoai sy quan ly, dieu phdi ciia ca quan cdng quyln, vai trd Hdi,
Doan, Cau lac bd nghe nghiep nhu Hdi ndng dan, Hdi nhiing nha xuit
khiu san pham ndng nghiep, Cau lac bd Nhilp anh, Cau lac bd Thi
thao rat quan trpng trong viec gin giir phong tyc tap quan, bao tdn va
phat huy nhiing net van hda truyen thdng va phat triin cae loii hinh sinh
hoat van hda ndng thdn d ndng thdn Phap Hp chii y gidi thieu vdi nudc
ngoai qua cac phuong tien thdng tin dai chiing, qua Website dia phuang
tit ca net dac sac dd ciia Phap Tai cac dia phuong thupc tinh Eure et Loir
ma chiing tdi cd dip khao sat, cd khoang hon 100.000 hdi doan, cau lac
bp dupc chinh quyen cap giay phep boat ddng Ddi sdng van hda tinh
than d cac dia phuong, ndng thdn Phap rat dugc chu y theo hudng bao
ton tinh da dang, phong phii cac le hdi truyen thdng, ngan chan nhirng tac
dpng tir mat tieu cyc cua ddi sdng dd thi Cac lang xa, lien xa deu cd thu
vien, dpi chieu bdng luu ddng va cac phuong tien thdng tin dai chiing
Moi Hdi ddng hang Xii deu cd Ban truyen thdng lo phd bien cac chinh
sach, chuong trinh hoat ddng kinh te, van hda - xa hdi Hp cd trang Web
kha phong phu ve hinh thiic, ndi dung, vira dua tin tiic qudc gia vira chii
trpng tin tiic dia phuong va cd cac chuyen myc nhu: Di dau? Xem gi?
Vi vay, khoang each ndng thdn, thanh thi kha gan, mpi boat ddng cd the
lien thdng, ddi sdng ndng thdn vira hien dai, van minh vira bao tdn cac
net dep truyen thdng tdn tai tir nhieu ddi, nhieu the he Ngoai ra, hp cdn
sir dung bao in, cae hinh thiic td rai trinh bay bat mat de thdng bao cdng
viec va cac chuong trinh giai tri khap nai de cho ngudi Phap va kh^ch
nudc ngoai quan tam cd the chu ddng tham gia Tat ca td chiic va boat
dpng vira neu deu gan vdi PR cho dia phuong va qudc gia
9/2010 2 1 "
Trang 10Nghien cdu- Trao doi
PR nhdm qudng bd sir hdi hoa giica nong nghiep, nong thon, du
lich - vdn hda, Idm dep them hinh anh nudc Phdp
Ndng nghiep ciing tim dugc cho diing trong van hda - du lich nong
thdn vi nd cd thi ddng gdp cac san phim chit lugng cao, khdng gian
rdng, cac di san van hda Nhiing mat hang lien quan den ddi sdng thiet
ylu ca ban cua con ngudi nhu luong thyc, thyc pham, nudc sinh boat deu
phai can cii vao dilu kien van hda lich sir khac nhau ciing nhu mdi
trudng khac nhau cua tirng qudc gia, tham chi cua timg khu vyc va timg
dia phuong dl quylt dinh Ndng nghiep, ndng thdn, ndng dan hien dai
dang tham gia manh me vao viec da dang hda du lich Cac boat ddng ddn
tilp ddi hdi mdt miic chuyen nghiep ngay cang cao, gan chat vdi PR,
Marketing phyc vu myc dich nang cao vi the qudc gia, dan tdc d quy
md rdng va lau dai, ddng thdi thiic diy sy phat trien cua chinh ndng
nghiep, ndng thdn
Tinh da chirc nang ciia ndng nghiep ngay nay dugc cdng nhan rdng
rai Nhu vay cd nghTa la ngoai viec san xuat ndng nghiep cdn cd cac van
de khac phai dugc quan tam ddng bd nhu: lanh thd, du lich, mdi trudng,
xa hdi, van hda tin ngudng thude ddi sdng tinh than cdng ddng Loai
hinh du lich ndng thdn the hien qua viec ddn tiep d ndng trai dudi mpi
hinh thirc, vdi sy hd trg eua PR, da minh hpa tinh da chiic nang ay: mpt
nen ndng nghiep md cira cho cac thanh phan xa hdi khac - thudng khao
khat khdng gian va phat minh, ddng thdi van bao tdn di san va tham gia
vao sinh boat kinh te, van hda - xa hdi eua ndng thdn, ty giac, ty nhien
hda vao mang ludi PR dia phuong ca nudc va cac ca quan chiic nang,
cac td chiic tham gia xa hdi hda »,; ^,;;
O Phap cd nhieu mang ludi du lich ndng thdn, dd ciing chinh la cac
td chiic phi chinh phii ed vai trd to Idn trong ITnh vyc PR cho nudc Phap
nhu Mang ludi "Nha d nudc Phap" (Gites de France), Mang ludi "Ddn
214 9/2010